Downtown Fort Worth Experiencing Lots of Changes

Downtown Fort Worth . . . we love it. And it’s growing!

downtown fort worth

New Downtown Fort Worth Apartments

A new study reports housing units downtown will increase 36 percent, allowing up to 8,000 people to be residents of the area.

The study, by Downtown Fort Worth, Inc., found 1,516 new apartments and condos were under construction or completed last year – a 36 percent increase.

The apartment occupancy rate was 96 percent – even with the larger number of units.

Interestingly, only 15 percent of people who live downtown also work downtown, the report said.

New residential and office buildings are going in. Downtown saw $466 million in new construction permits from 2015 to 2017. (Source)

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Commercial Development

This new development is being matched by commercial development to serve those new residents to make life more convenient. For years, downtown residents didn’t even have a pharmacy walking distance. Soon, a new pharmacy is opening in downtown.

A two-story, “urban-style” CVS Pharmacy is on the verge of opening at Fifth and Houston streets, just outside the city’s Sundance Square. A handwritten sign on the window of the store tells customers the CVS will be “opening June 24, 2018.”

It will provide the center of downtown with its first full-service pharmacy within walking distance of Sundance Square since Eckerd Drug closed at 611 Houston St. (now the Library Bar) in 2001.

About 46,215 people work downtown, according to Downtown Fort Worth Inc. Another 7,612 people live downtown — many in the growing number of high-rise multifamily buildings. Also, downtown has 2,522 hotel rooms. (source)

Some critique has come in that most of the new apartments are upscale, offering little remedy for lower-middle-class people seeking residences.

But almost all of the apartments are being built for people who can afford quartz countertops, rooftop bars, concierge service for Amazon deliveries and remote-controlled stoves.

Almost nothing is being built for working class folks or recent college graduates moving to the area for an entry-level job.

Since 2010, 16,460 apartment units have been built in the Fort Worth area, according to RealPage, a real estate data company. But only 4 percent of these new units — a lowly 710 apartments — are now priced below the area’s average rent price of $1,093 per month. (source)

Some Controversy in Downtown Fort Worth

But downtown and the surrounding area isn’t without its controversies. A recent lawsuit was filed against the city by a construction firm who says it’s employees were subjected to arsenic and benzene in a project.

The Fort Worth City Council is expected to vote Tuesday to spend $85,000 on outside lawyers to defend a lawsuit alleging the city has mishandled the cleanup of toxic chemicals along the Trinity River near the Panther Island project downtown.

A city attorney acknowledges ground water on the property is contaminated with hazardous materials and said the city has a plan to clean it up.

Michael Evangelista-Ysasaga, CEO of a construction company hired to do excavating work on the property, put the city on notice he plans to file a lawsuit.

Evangelista-Ysasaga said his company, PennaGroup, was never told before it started the 2010 project that the dirt contained hazardous chemicals, and his workers immediately complained of headaches and dizziness. (source)

Better Public Transit is Coming

Also, a new TEXrail station is planned for downtown Fort Worth to connect downtown Fort Worth to DFW airport and other areas.

A new 27-mile TEXRail line will run from downtown Fort Worth to DFW Airport. But developers are already making big bets on the blocks around the stations and some are taking a unique approach.

A two-acre site at the NW corner of South Main and Vickery will be home to the first transit-oriented development in Fort Worth. Plans include a ten-story apartment building with retail space on the ground floor and a hotel next door.

And the downtown Fort Worth station will address another of the city’s biggest needs: affordable housing. Half the units to be built there will rent to people who make 60% of the area’s median income through a partnership with Fort Worth Housing Solutions. (source.)

Rapid Home Sales

And homes appear to be flying off the shelf, too. One zip code just south of the Fort Worth downtown area is the fastest area in the nation to flip and sell a house.

The 76119 zip code, which is located southeast of downtown Fort Worth and also covers portions of Arlington and Forest Hill, is tied with a zip code in Memphis, Tennessee, for the fastest average time to flip a home – buy it, renovate it and sell it – at 93 days. (source)

We are proud to serve clients around the nation. We also very much love our marketing agency’s hometown of Fort Worth.

 

The following article Downtown Fort Worth Experiencing Lots of Changes was originally published to: www.moonandowl.com

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Launching a New Website Checklist

So you’re fixin’ to (that’s Texan) launch a new website and want a checklist to make sure your new site is as successful as possible. Whether it’s a brand new website or a redesign, you’ll want to run through this checklist.

We’ll assume your site was fully keyword researched and siloed before launch.

Here Are the Things to do Immediately After Your Website Launches

01. Don’t Discourage Search Engines

If the site is built in WordPress, in your dashboard go to Settings/Reading. Make sure the Discourage search engines from indexing this site is NOT checked.

We’ve seen sites sit for months with this clicked, meaning they don’t get indexed, meaning they don’t show up in search, meaning their traffic dries up.

Launching a New Website Checklist | Do Not Discourage

02. Run a Speed Load Test

A fast loading site is crucial to indexing and search engine results.

Test your site at both https://developers.google.com/speed/pagespeed/insights/ and https://tools.pingdom.com/

Perform the optimizations, where possible, to speed up your site. Typically, image compression is the easiest of these to perform. We like Imagify for this purpose.

03. Perform 301 Redirects

Go into Google and search site:yoursiteurlhere.com (ex. site:moonandowl.com). Note there is no space after the colon.

When the search results appear, this is how Google indexes (how it currently presents) your site. There is a 99% chance it is still holding onto the old site in terms of how it is indexed, because it takes a while for Google bots to crawl the new website.

We need to change that so users can get where they are going until the search engines fully index your new site.

Here’s how…

Click each link on the search results page of site:putyoursitenamehere.com. once the new site is live.

See if the result takes you to a 404 page (meaning that is not the corresponding URL on your new site.) Cut and paste any URLs that 404 (aka lead to nowhere on the new site) into a spreadsheet.

Place the URL on the new site that most corresponds to that broken link with a one that works on the new site in column B next to the broken link. Remember, think like an end user and their user intent.

Use a redirect plugin on your site to redirect all the old URLs which are currently 404 to the URL on the new site that most. Use a 301 redirect for these, as these are permanent redirects.

Launching a New Website Checklist | 301 Redirects

These redirects send the old search result to the appropriate page on the new site. Sooner or later, Google will self-correct, but you want to leave the 301s in place for other sites that have linked to you through that old backlink.

04. Check Meta Descriptions, Page Titles, and Alt-Tags

Run a program like Screaming Frog over your site to make sure every page has a unique title and a unique meta description.

Edit those pages that have either a duplicate title or the same meta description as another page on your site. Every page needs a unique title and description.

Remember to write each of your meta descriptions to get a click and convert.

Also, make sure each is the proper length. Page titles should be < 70 characters and meta descriptions <200.

Make sure every image has an alt-tag that corresponds to that page. So a picture on a page about poodle food who have the alt-tag poodle food. This gives more clues to the search engines about the subject of the page.

05. Fix Internal Link Errors

Fix any broken internal links on the site.

Use a tool like https://www.deadlinkchecker.com/website-dead-link-checker.asp.

Fix any broken internal links in the site.

06. Manually Check Layout and Proof Every Page

Of course, you want to make sure spelling and punctuation is correct. This should be completed before launch.

Ensure all the content including pages and blog posts made it into the live version.

Also, check the layout on each major browser post-launch.

These manual checks should include the current version of

  • Chrome
  • Safari
  • Internet Explorer
  • Firefox

Also make sure you check responsive design on:

  • Apple Tablet
  • Android Tablet
  • Apple iOS iPhone
  • Android Phone

Make sure you’ve deleted any demo content, like Hello World posts.

07. Manually Check your Call To Action Buttons

As these are the most valuable clicks on your site, we always recommend manually clicking them.

When you do, make sure they take you to the NEW site version of the page or form, not the development version of the site.

We’ve seen these be taken to a dev version of the site by accident before. Then, when the developer pulls down the dev site, the page turns into a 404 error. You lose money each time this happens.

08. Test Forms and CRM Interaction

You definitely don’t want to lose your new leads from your new site. Manual submit each form to make sure you:

  • Get an email notification at the appropriate email.
  • The form gets capture in a database.

If you have an email capture form connected to a CRM or email provider like MailChimp, enter a test email to make sure those platforms are capturing submitted emails.

09. Test Social Media Icons

We can’t tell you how many times during a site audit we’ll get a site where the developer forgot to connect the Facebook icon to the client’s Facebook page or some such.

Click each icon to make sure it is connected properly to your actual social media page.

10. Check for Your Favicon Icon

Make sure a Favicon is in place. The ‘favicon’ appears to the left of the page title in the web browser, and on browser tabs. Your users will notice if your website doesn’t have one.

They give your website credibility and help users navigate to your site when it’s open amongst their other tabs and bookmarks.
Launching a New Website Checklist | Favicon

For instructions on installing a Favicon, check out this article.

11. Install an SEO Plugin

Make sure to install a plugin like YOAST or our proprietary plugin (that blows YOAST out of the water.) Go through the full set-up process.

12. Add Schema to Page Headers

Add schema markup code to every page on the site. Customize the code where possible on each page. While this is an advanced practice, it has enormous SEO implications.

13. Check Your RSS Feed

Make sure your RSS feed is populating all your newest blog feeds. Typically you will find this feed at yoursitename.com/feed

You should see a page with code on it appear. If you have posted a blog, look through the code for the blog title name. This ensures it is picking up your new content.

14. Look for Your Privacy Policy and Terms of Service

Make sure your privacy policy and terms of service pages are up to date and included on the new site. We’ve seen this be forgotten before. This can cause compliance issues.

15. Get Some Google Love

Make sure you place the Google Analytics code in the header and that Google Analytics is tracking the site.

Also, submit your site to Google Search Console and submit the new dynamic XML sitemap as part of the process.

After the sitemap passes, select Crawl > Fetch as Google, then enter your domain and click “Fetch and Render.” This should speed up your indexing process.

Launching a New Website Checklist | Sitemap

Check the site’s pages to make sure they are NOT set to noindex, nofollow. Note: If you are using a clean-silo approach, DO noindex, nofollow your blog archive pages so as to not bleed the silos.

Check robots.txt file to make sure it is NOT set to noindex, nofollow.

Google will tell you on both platforms that you are authenticated.

16. Get Some Bing Love

Go to Bing Webmaster Tools. There is a very similar process to the Google one you completed above.

Bing is influential in voice search, so you want to be in top shape here, as well.

17. Get Some Facebook Love

If you are going to run any traffic from your Facebook account to the new page, make sure to install the Facebook pixel code in your header and test fire it.

18. Make Sure Your SSL Is Valid

If you have an SSL certificate on your site, and why wouldn’t you in 2018, make sure it is in place and functioning properly.

Revert any http:// page over to https://. This means if you type in http://yoursitename.com/yourpagename it should revert to https://yoursitename.com/yourpagename.

19. Site Backups and Security

Do a local master backup of the entire site immediately after launch. Also, check to see how your hosting provider performs backups. Many hosts, like Flywheel, will perform nightly backups. This is ideal.

See how your hosting handles security. You may need to install a plug-in like Wordfence. Go through the full set-up procedure. We suggest blocking countries that you do not serve.

20. If E-Commerce is Involved

Test several orders to ensure:

  • Orders are being received.
  • Proper shipping is being calculated.
  • Payment is being accepted and received.

We encourage clients to do lots of testing here. You can always cancel the test orders. Order one something, multiples of that something, and a combination of products in your testing.

21. Catalyze Your Launch

During the first week of your launch, add at LEAST one blog to the site to trigger a fresh content notice by search bots.

We also highly recommend a syndicated press release using Press Synergy or other services to get backlinks to the new site to increase the speed of full indexing by search engines.

Let Us Help

Of course, if Moon & Owl designs your site, this will all be completed with meticulous care for you.

If someone else built your site, we can perform a launch optimization service for you immediately post-launch.

We’ll even complete more optimizations including leveraging your category pages and more on-page SEO.

Many freelancer designers don’t have the web design or SEO know-how to complete all of these items.

We’ll ensure you site launch is a resounding success.

 

 

The following post Launching a New Website Checklist is republished from: Moon and Owl Blog

The Advantages of a Full-Service Marketing Agency Over Multiple Specialized Agencies

We recently talked with a prospective client. Currently, they have several different specialty agencies doing each aspect of their marketing.

So they have:

  • A retargeting company handling their retargeting display ads on Adroll.
  • A social media company handling their Facebook campaigns.
  • A separate retargeting agency handling Facebook retargeting.
  • An overseas SEO handling their on-page SEO efforts.
  • Finally, another agency is handling their Adwords account.

And guess what, it isn’t working well.

Here’s why…

Specialized Agency Marketing is Disjointed and Doesn’t Work Well

They initially felt that they need the special skills that each different agency brought. Now they are starting to see it doesn’t work effectively.

01. A Fragmented Marketing Strategy

Each agency is working furiously on their piece but no one is providing a clear 100,000-foot view of here is where we are going and here is how we are going to get there.

Siloing is excellent on a website, but it’s a horrible marketing strategy. A fragmented approach to marketing leads to disjointed messaging, incohesive branding, mixed signals, and, ultimately, lost opportunities.

02. Pure Budgetary Reasons

If I am the specialized agency handling Adwords and it isn’t performing as well as another channel, I have no way to know that because I am siloed off from those numbers. So I am not even going to see the whole picture to make a recommendation.

Even if I did see it, if I am the agency providing only one service for you, guess what my answer is going to be for everything?

Spend more money on my particular service.

Why a Full-Service Marketing Agency is a Better Choice for Your Business

A full-service marketing agency is just that, a single agency that handles all your marketing and advertising needs. Here how this benefits you, the business owner or business growth leader.

01. Top Level Strategy

All your marketing elements need to work together to deliver results.

We call this campaign stacking, where a unified, clear singular message is slightly contextualized and pushed out through each of your channels.

Even if the campaign itself is not stand-alone, all of your campaigns should relate to your core value proposition and work in tandem whether they are dual campaigns or sequential campaigns.

A full-service agency best provides this service. If it isn’t a full-service agency doing it, it will be you, the person-busy-running-their-business, whose lap it falls into. To quote Kimberly “Sweet Brown” Wilkins, “Aint’ nobody got time for that.”

02. Better ROI and Because of Comprehensive Analytics

A full-service agency has a full picture of all your advertising and marketing efforts.

When you have a holistic marketing perspective, a full-service agency like Moon & Owl can say, “Your organic SEO is working so well that we are advising you to move some money from Adwords back into your pocket or into other efforts, because your organic rank is accomplishing what Adwords previously was.”

You’ll never hear a one-off service agency say this because (1) they don’t have the whole picture and (2) they only make their money if you continue full-bore with their one service.

A full-service marketing agency sees the whole picture and is fluid in-terms of optimizing strategies and channels that are result-centric, not channel-centric.

Thus, you can get better ROI on your marketing budget dollars.

03. You Can Hold a Single Entity’s Feet to the Fire

Even if your full-service agency uses strategic partners or “White Label” services, at the end-of-the-day, you have one agency who is accountable to you for results.

Lots of agencies use white label services. We do a great deal for SEO white labeling for other agencies. But here’s the deal, if your results aren’t working, when you’ve engaged a full-service agency THEY are responsible for their partners, not you.

You can call a single point of contact at the full-service and say, “This isn’t working, what are we going to do?” There is no room for finger pointing by your full-service agency. They selected their strategic partners. They are accountable for them.

If you have multiple, single-service partners, each can point the finger at another and say, “If agency Z would do this, you’d get better results.”

04. Your Sanity Is Increased

When you have multiple single-service agencies, guess who becomes the marketing executive expert even if you don’t want to do that.?

You have to do all the coordination and air traffic controlling between multiple agencies. You are also responsible for campaign brainstorming and ideation. That takes time and energy that you could spend on other aspects of your business.

05. Your Costs Will Be Lower

With multiple specialized agencies, your costs will be much higher to secure the same scope of services you’d get with a full-service marketing agency.

Why? All marketing agencies roll their costs to you even if they move them under different lines items on your invoice. (This isn’t sneaky. Every business, for that matter, does this in their final pricing.)

With 5 or 6 specialty agencies, like the potential client example has above, they are paying duplicate costs.

Each is charging you for things like their invoicing software, infrastructure not to mention the six salaried account executives that are working on your account. With a full-service agency, you’d typically have one lead account exec (or a senior and junior exec if your account is a massive national or global account).

With a specialized-agency approach, you are paying for things six times instead of once.

Moon & Owl’s Unique Position

Moon & Owl is a full-service agency. You’ll have a single point of primary contact for your account. The buck stops with us.

full service marketing agency

But the difference between Moon & Owl and many full-service agencies is that we are a distributed agency. That means we have no massive overhead of a centralized office. With the tools available in 2018, our team members and specialists can actually be more productive sitting next to one another virtually than we can with all the distractions that happen in a bloated, centralized office.

This structure means you can typically hire Moon & Owl as your full-service agency and have a full team of agency experts working on your account at less cost of than typical full-service agency.

That isn’t to say we are bargain-basement-priced discount agency; we aren’t. We price by project value and not by the hour like many large agencies do. Why should you be punished if we aren’t efficient with our time?

You’ll have a clear scope and price when you start your relationship with us.

Like any reputable full-service advertising/marketing/creative agency, we have knowledgeable experts in their field be it SEO, SMM, web design, media buying, graphic design or copywriting. We’ve just chosen to structure our agency differently for your benefit and our own life enjoyment.

Stop trying to manage multiple agencies. Make the call for your free consult.

The Advantages of a Full-Service Marketing Agency Over Multiple Specialized Agencies was first seen on: Moon and Owl Marketing

IKEA Scraps Fort Worth Store

Well, crud.

We love IKEA. From the products to the store environment to the excellent branding, we were stoked to get a Fort Worth IKEA. But multiple sources are now saying Cowtown isn’t getting one, after all. The company has reverted their initial decision to open a 289,000-square-foot location in Fort Worth’s Alliance area.

A 27-acre piece of land on the corner of I-35W and North Tarrant Parkway in Fort Worth, intended for an IKEA furniture store, is staying untenanted for now.

The company has reverted their initial decision to open a 289,000-square-foot location in Fort Worth.

“While this is an extremely difficult decision, we will not be moving forward with our plans to build a store in Fort Worth,” IKEA spokesperson Latisha Bracy said in an emailed statement to the Dallas Business Journal. (Source)

fort worth ikea

Ikea already has a presence in Frisco, TX (circa 2005) but that is an hour away for most Fort Worth residents. The Swedish furniture store had announced plans to build back in February 09, 2017 when the Fort Worth Star-Telegram reported the news. The first IKEA store opened in Sweden in 1958 but has earned a foothold in Texas and across the US.

Fort Worth isn’t the only recipient of this news with stores recently scrapped in Nashville; Glendale, Arizona; and Cary, North Carolina, according to Denver Business Journal.

Citing IKEA Group CEO Jesper Brodin, Bracy said that the company is trying to expand and invest in more urban city centers and e-commerce services, which appeals to consumer accessibility. (Source)

E-commerce services sounds like IKEA knows it has to deal with the gorilla in the room that is Amazon.

It is also more-highly targeting the demographic/geographic area it wants to serve.

In an interview with Bloomberg in April, Brodin said he’s positioning the global Ikea to be a company ready to serve a hyper-urban population. He sees the world moving more and more to where people “live in small spaces,” have “thin wallets” and “little time.” (Source)

The Fort Worth IKEA store was to be a part of a 478,000-square-foot mixed-use development at $100 million according to Fort Worth City Council.

Alas, no delicious meatballs or cool modern furniture at affordable prices from the iconic store will be had by Fort Worthians without a drive.

Looking on the bright side, you also won’t want to throw something through the window as you try to assemble it.

The post IKEA Scraps Fort Worth Store is courtesy of: Moon and Owl

It’s Getting Hot In Here. Marketing in the Hot Weather.

The Fort Worth market is literally heating up with blistering temperatures expected. If you are in retail, this is a great opportunity to surpass your customers’ expectations.

  • Perhaps have some lemon water and ice available for them.
  • Make sure the air conditioner is working well.
  • Put a fan near the door for customers to do a brief cool off.
  • If you are a restaurant owner or have people have to wait outside, rent some misting units.
  • Have some popsicles cold and ready.
  • Be creative!

In doing so, you will make friends and fans who remember your effort. Even if you aren’t in retail, as long as you deal with people, make things better for them in this heat!

This week especially is supposed to be incredibly hot uncharacteristically early with temps into the 6 digits in late May/Early June.

There are concerns about the North Texas power grid. Be prepared if you get a rolling black-out. What is your plan?

The manager of the state’s power grid has warned that Texas would set an all-time record for electricity usage this summer.

Many parts of the state are predicted to see triple-digit temperatures this week, giving the state’s power grid its first test of the summer.

The Electric Reliability Council of Texas (ERCOT), which manages about 90 percent of the Texas grid, say they expect no problems this week but will be closely monitoring demand. (Source)

There are also health concerns. If you are in the health sector, this is a perfect time to put out some staying cool tips in Fort Worth on your social media. If you are in retail, put a sale on cooling/summer items.

Heat stress, heat fatigue, heat cramps and heat exhaustion are all forms of hyperthermia. It’s important to find ways to stay cool and know the signs of hyperthermia. In addition to feeling uncomfortably hot, you may also experience: dizziness, weakness, nausea, thirst or a headache.

First responders-with MedStar EMS in Fort Worth say they rushed to more than 30 heat-related emergencies during the Memorial Day weekend and it’s forecasted to be at or near 100 degrees for the next several days.

“Most commonly [we’re seeing] heat exhaustion. So, you’ve been outside, you’re sweating a lot and you’ve just become very fatigued,” MedStar spokesman Matt Zavadsky. “We do get very concerned because we’ve had several cases that have progressed to heat stroke, which is where the body has lost it’s ability to sweat, lost it’s ability to control the temperature and now these people have a really life threatening medical condition.”

If you aren’t used to exercising in the hot weather be careful. Experts with the American College of Sports Medicine say people who aren’t acclimated to the North Texas temperatures, or who get dehydrated, are at higher risk of suffering heat exhaustion. (source)

https://w3.cdn.anvato.net/player/prod/v3/anvload.html?key=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%3D%3D

It’s coming earlier than normal.

In 2011, the summer by which all recent ones are measured, the first 100-degree day occurred on June 13.

It was the start of a miserably hot summer.

By the end of that year, Dallas-Fort Worth International Airport had recorded a record 71 100-degree days. (source)

Now it looks as if the first date of 100ºF temperature is going to be June 1.

Be a savvy business owner and ask how you can turn these unfun conditions to your customers’ benefit. How can you serve them better given the weather conditions? A good leader is constantly looking and evaluating ways to improve his or her Fort Worth brand. Your brand is much more than a logo or colors. It’s the aftertaste people have after they interact with you. Exceed their expectations.

Customers May Actually Buy More In Fort Worth’s Heat

We found this interesting article which states that buyer’s purchase more in warm weather.

Similarly, another experiment found that 74% of participants were willing to exchange money for a product after exposure to heat. In contrast, only 47% of subjects exposed to cold wanted the product, with the majority opting to keep the money. There is now no doubt that warm weather can trigger purchase intent, and that the cold is liable to make us more frugal. (source)

The heat is coming. Maximize your business’ benefits to your customers during this unique opportunity.

It’s Getting Hot In Here. Marketing in the Hot Weather. is available on: https://www.moonandowl.com

Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB?

If you have a business, you should have a Google My Business Account. It’s that simple. This article is a great starting point for any business owner wanting to learn more about GMB, including how to set-up your GMB, verify it, and optimize it.

Google My Business Logo

What is Google My Business (GMB)?

GMB is a robust directory that Google created has that presents results on the branded search of your business.

Typically it appears on the top of a mobile search.

Google My Business Mobile

 

On desktop, a GMB listing appears in the top right hand corner of the screen.

Desktop GMB

Why Is It Important?

Google is the world’s #1 search engine, and this isn’t by a small margin. Google is also a little bit narcissistic (we mean that in a good way). Google trusts and prefers it’s own platforms and tends to present those first in search results and uses a large amount of digital real estate on the homepage of search results to do so.

This is definitely the case with Google My Business search results.

When users search, you can now, through GMB, own a large chunk of real estate on the home search page results. Because it is so large, visible and trusted, the GMB listing is often where searchers are going to click. They don’t even have to leave the first Google results page, and searchers can be contacting your business with a click or a call.

Google is trying to connect searchers to providers that are very nearby. This way of presenting answers is called hyper-local search results. They know someone searching in Fort Worth, TX probably doesn’t want to get results back from New York or even Waco, TX for that matter.

The way Google is accomplishing this hyper-local search is by utilizing the Google My Business and Map Pack results it shares when someone completes a search.

As hyper-local search becomes more rewarded, it’s important you are in the game. The good news is that it’s not that hard with the GMB dashboard.

Getting Your Business a GMB Listing

Since this Google online eco-system operates differently than a traditional webpage, there are some important things to make sure you have in place on your GMB listing.

First, make sure your business has a GMB listing that is verified.

Visit https://www.google.com/business/ and click “Start Now.” Google will walk you through setting up your business.

Note: You’ll need to make sure the address you enter for your business can receive a postcard at that address. Google will mail you this card with a code on it which you then need to enter at the URL above. Warning: Be on the lookout for it. Tell your mail person/room that it is coming because it can often get tossed as it appears to be junk mail.

If you find out your business is already listed, there are instructions to gain ownership of the GMB account at that link, as well.

How Can I Improve my GMB Results?

There are some GMB search engine optimization methods you can use to promote your GMB listing.

01. Make sure your information is correct.

A. Double-check your phone number and address.

B. Enter a description of your business.
Business Description GMB

Remember to use keywords people would use when searching for services or products you provide.

C. Enter the services your business offers.

Services Listing GMB

Again, be keyword focused while providing the user the clear benefits you offer them. People care more about what you do for them than what you do. Also, differentiate or die applies here.

02. Make sure there is not a duplicate listing for your business.

For example, it would be very easy to see a listing for Moon and Owl Marketing along with Moon & Owl Marketing. GMB sees those as two different entities.

03. Let GMB’s version of your Name, Address and Phone be the official version.

As subtle as this sounds, it’s essential for all of the online citations of your NAP (Name, Address, Phone) to match your GMB listing verbatim. So if GMB calls it Suite 120, use that everywhere.

If Google auto-populates STE 120 into your GMB listing, do likewise across the web every time you list your address. A higher exact-match correlation between online listings means better rankings. Different versions of your NAP confuses Google.

04. Upload lots of photos and videos for your business.

Think broadly, incorporating building shots, staff shots, product shots, event shots and more. Continue adding pictures and/or videos on an ongoing basis. Freshness helps.

05. Garner positive reviews for your business listing.

Get a ton of legitimate 5 Star reviews. This not only increases your search presence, but it also helps build credibility with searchers. Remember, ReviewGrabber can be a tremendous help in this, with a simple text to review feature.

06. Use the new post feature on GMB.

Now you can push our relevant content, offers and information. You can know use your GMB like you would another social media platform, but think a wee bit differently about it. Don’t do fluff or what we call soft-posts on GMB. Save those for Facebook. People are searching and want answers and benefits. Remember to renew the post every 7 days as it “dies” at that time.

07. Check your listing regularly.

One different thing about GMB is it is sort of a hybrid between a social media platform you own (like Facebook and a public platform (like Yelp). This means users can suggest edits for your business that Google might accept even if they aren’t 100% accurate. You’ll want to keep an eye on things just in case.

You can generally override these edits, but note, not reviews. You can only respond to a review, not delete them.) Again, click to learn to better manage your reviews and reputation.

Your GMB Listing is Connected to the Map Pack Rankings

The map pack is the three maps that appear when specific searches are completed. Example: Plumber Fort Worth, Plumber Near Me, etc.

You’ve seen it before but maybe didn’t realize what it was called.

Map Pack

The Map Pack is an outstanding place to rank because Mobile Users only have to click the listing to call, no dialing needed.

We have gathering evidence that shows increasing your review counts (and other GMB SEO work) has a positive effect on your Map Pack ranking. We recently had a client use the ReviewGrabber program to go from a 31 3-star overall rating to 142 glowing 5-stars. Interestingly enough, her Map Pack rankings started jumping through the roof, as well. May of their keyword + city modifiers now rank either first or second in the Map Pack.

How Do I Track My GMB Results?

This is where GMB shines. Because it is a closed-garden system, it can tell provide detailed insights. These include:

01. How many times did my GMB get seen?

How Found Google My Business

02. How many called through my GMB?

You’ll be able to determine how many phone calls occurred because people used the click to call function on their phone (or if they have they desktop connected to be able to call via Facetime, etc.).

Phone Calls GMB

(Note: If someone dials directly and doesn’t click, that won’t be recorded unless you provided GMB a trackable phone number via Marchex, Call Rails or another provider. Then you’ll be able to see it in your provider’s dashboard.)

03. How many people clicked through to my website?

See how many searchers saw your GMB listing and clicked through to your website.

Customer Action GMB

04. How many people asked for directions and from where did they make the request?

Armed with these insights, you can start to measure the results on your new Google My Business optimization efforts. There is also a GMB app for iOS and Android that can help you keep tabs on what is happening with your GMB account.

Location Request GMB

Want to learn more tips for your GMB optimization? Check out this article by https://moz.com/blog/how-to-optimize-your-google-my-business-listing.

Free Consultation on your GMB

Want Moon & Owl Marketing to handle your Google My Business listing and optimization for you so you can concentrate on running your business? We’ll even show you the monthly results. Call us at 817-889-1487 to schedule a free consultation.

Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB? is republished from: http://moonandowl.com

Semantic Mastery SEO Tips from Hump Day

The gurus of local and national SEO pass on fantastic tips to get your site to rank. From GMB rankings to organic site rankings, learn how to get more traffic to your site.

Transcript of Video

00:00
all right rely welcome everybody to hump
00:03
day hangouts episode 180 or her knots
00:05
dancing in the background if you can’t
00:07
see him man everybody is excited today
00:10
is the 16th of May and we’re gonna say
00:12
hello real quick before we jump into
00:14
questions like we do every week so
00:17
Hernan you were dancing so let’s hear
00:19
what you got say hey you know yeah and
00:21
then great I’m actually really excited I
00:23
just want to publicly thank all of the
00:26
all of you guys that actually jumped in
00:28
to the GMB pro pre-launch local gym vPro
00:32
pre-launch I really wanted to you know
00:34
extend a thank you for all of your
00:36
support your continuing support to make
00:37
in cementec mastery happen because we
00:39
had a lot of people jumping in and now a
00:42
lot of good stuff good comments I was
00:45
talking to a couple of buyers this
00:46
morning and then we’re already getting
00:48
great results so yeah I just wanted to
00:50
thank you guys that and tell you that
00:52
I’m really excited to be here so
00:56
outstanding
00:57
a little issue using my mouse today but
01:00
yeah well not only thank you but also
01:02
good on them you know by all means we
01:04
reward the action takers you know with
01:07
the super super low price and they’re
01:09
also getting it first crack at some
01:10
stuff that’s coming up which is pretty
01:11
cool but I want to come on spoil that
01:13
for now Marco how you doing man I’m good
01:16
man I’m also very thankful for everyone
01:20
who listened to us who heard what we had
01:24
to say and they did say okay I’m ready
01:27
we got some awesome stuff coming down
01:29
the pipeline that will make this better
01:31
that’s our thought to just keep making
01:33
it better and better better results more
01:35
more refined and just tons of leads for
01:39
whomever whether it’s beaten whether
01:42
it’s client whatever it is your own
01:44
brick-and-mortar right online presence
01:46
for your brick-and-mortar whatever it is
01:49
that’s that’s our plan
01:58
and before we get into it – Bradley how
02:00
you doing oh happy to be here man you
02:03
know neck deep and content generation
02:05
again as usual I just added several more
02:07
pieces of content to the GMB pro course
02:10
area guys so those of you the
02:12
distressingly purchase code double check
02:13
you’ll see there’s a new module there
02:15
with the process Docs and templates and
02:17
I just started so adding some content
02:19
there today I’ll be adding some more
02:21
content tomorrow and perhaps Friday as
02:23
well and then again starting next week
02:25
so we’re going to be pumping it full of
02:27
content between now and the actual
02:28
public launch date so don’t be dismayed
02:31
remember you guys got in on pre-launch
02:33
so the training that’s there go through
02:35
it and we’re going to continue to add
02:36
training up until well even beyond the
02:38
launch date but this time next week
02:41
you’ll see a lot more than
02:42
there is now so you didn’t pay attention
02:46
after you know the webinar emails like
02:48
that’s okay we get it everyone’s busy if
02:50
you decided this wasn’t for you but we
02:52
will have some more information coming
02:53
out a week from today about how you can
02:56
still get into local GMB Pro and if it’s
02:59
the right step for you right because
03:00
just like every everything may not be
03:03
for you but for most of the people who
03:04
are our subscribers who are dealing with
03:06
this this is kind of a no-brainer but
03:09
don’t leave it there for now
03:11
I just want to say too if you’re new for
03:12
Symantec are new to semantic mastery and
03:15
you’re listening and one we appreciate
03:17
you showing up for hump two hangouts you
03:19
know by all means please come in ask
03:21
your questions we’re happy to answer
03:23
sometimes if it’s a something that we
03:25
see a lot we’ll refer you to our support
03:27
error website where there’s a lot of
03:29
frequently asked questions and that’s
03:31
not a bad thing we just want to save
03:32
time and so we might point you there
03:34
also I want to remind everybody if
03:35
you’re asking like ten questions you
03:38
know we might only answer one of those
03:40
because we want to give everybody the
03:41
chance so I think that’s going to happen
03:43
maybe today there’s a couple people get
03:44
some long questions so we do what we can
03:46
but we also want to make sure that we’re
03:48
able to answer questions from many many
03:50
people and then if you’re looking for a
03:53
deep place to start please check out the
03:55
battle-plan all right we just came out
03:56
with B two of the battle-plan it’s
03:58
kick-ass I’m just gonna leave it at that
04:00
you know if you can skip like two cups
04:02
of coffee you can pick up the
04:04
battle-plan all right so it’s good for
04:05
you to have a blueprint for processes
04:07
for SEO across a wide range
04:10
either angles techniques methods like
04:13
that so I’m gonna shut up now and turn
04:16
it over if you guys have any last minute
04:18
do we have any other announcements that
04:19
we need to cover yeah just the stuff
04:21
that that’s coming out of our
04:22
development we’re also code development
04:25
we’re teaming up with people who are
04:28
really good developers and so we have
04:31
GMB auto posting service that’s coming
04:34
up we’re working out the user interface
04:37
the payment gateway that should be ready
04:38
by next Wednesday we’re also have the
04:42
YouTube views real people watching your
04:44
YouTube videos how cool is that we’ll
04:47
have a user interface by Friday but we
04:50
haven’t written analysis it just needs
04:51
to be tested so beta probably next week
04:55
will be looking for people in our
04:56
mastermind as we always do to come in
04:59
and test it and make sure that
05:00
everything working
05:01
it should same thing rule my business
05:04
auto posting service and so we got
05:06
really cool things coming online i’m
05:09
that’s so so excited about everything
05:11
that’s going on so many things that
05:14
it’ll make anyone’s life easier
05:16
especially mine yep so can we get any
05:23
questions are we ready yeah let’s do it
05:26
all right let’s do it okay cool
05:35
not a whole lot of questions so far so
05:36
guys get to posting we can always wrap
05:38
up early if we need to so Bob
05:42
McCallister’s up first he says have you
05:43
found any bots to use on facebook Bob
05:45
I’m not the Facebook guy so I can’t
05:48
answer that maybe uh her nan could say
05:50
something about it
05:51
have you are you using any bot stuff I
05:54
just not not anything I’ve ever messed
05:56
with it oh ah yeah sorry um
05:59
yes actually we are a for semantic
06:01
mastery we are BOTS are great when it
06:05
comes to when it comes to communicating
06:07
with your audience but here’s my
06:08
personal take on BOTS you know I slice
06:14
it and dice it here you know one way the
06:17
other and we are actively doing some but
06:20
stuff on semantic mastery you know to
06:22
collect
06:23
to gather stuff and whatnot to gather
06:25
people to get to get them interested in
06:28
our stuff like here’s the thing with
06:29
vod’s is that they are based on a third
06:33
party platform which is on this case
06:36
facebook Messenger you know so the
06:39
problem with that is that I see a lot of
06:40
people developing funnels on on Facebook
06:44
Messenger or relying heavily on bots and
06:46
you know we know with all of the cameras
06:48
analytic side of things is that for then
06:51
was for a whole month
06:52
Facebook halted the entire development
06:55
of bots so all of those companies that
06:58
they were heavily relying on boss when
07:01
it comes to you know getting clicks
07:02
getting traffic it cetera cetera they
07:04
were having a really rough time so i i i
07:08
really use bots in terms of they have a
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really high click-through rate they have
07:13
a really high open rate again people are
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on facebook they have messenger
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installed on their mobile phones so you
07:18
will get that but you need to use that
07:21
as an all-encompassing strategy inside
07:24
of the rest of your funnel so i would
07:26
say number one build your list number
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two peel your pixels number three build
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your but less if that make sense so
07:34
that’s that’s my intake on it i know
07:36
that people are going crazy you can do
07:38
some really advanced automation within
07:40
the bots but do not forget that unless
07:43
they’re on your own list those leads
07:45
that people that can interact with you
07:47
they do not belong to you they belong to
07:48
facebook right everything that’s on a
07:50
third party your youtube channel it’s
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not yours its youtube’s you need to be
07:55
really clear on that as long as you have
07:57
that clear and that’s helping you
07:59
driving more traffic more leads and
08:00
cetera cetera yeah go for it oh go thank
08:03
you
08:04
next question i was reading while you
08:06
were answering that turn on and this one
08:08
says maybe marco can shed some light on
08:10
this i have not even been aware of this
08:13
he says i Mauricio says I have been hit
08:16
like a trained by the for 8 March Google
08:19
update but Google was very vague about
08:21
this particular update have you guys
08:22
deciphered what to do to recover the
08:24
rankings for those of us who have been
08:25
affected by this broad core algorithm
08:27
update Google Dixit ok so maybe that’s
08:30
the name of the update is Dixit I have
08:33
to take a look at that many of us are
08:34
trying to everything to recover our
08:36
perfect but we’re shooting in the dark
08:37
we don’t know if this was really about
08:39
link building or anchor text
08:41
over-optimization about content or about
08:42
relevancy or anything other matter well
08:44
I just did client reports earlier this
08:47
week well started last Friday and I
08:49
hadn’t noticed any drop in anything in
08:52
fact I had a couple of my sites my
08:54
client sites that actually took quite
08:56
quite a significant boost but that could
08:58
also be part in part because I’ve
09:00
started applying your local GMB Pro
09:02
method to a lot to several of my clients
09:04
too and that that very well could be why
09:06
I saw such a banking boost I don’t know
09:08
if it had anything to do with the update
09:11
that you’re referring to or not that
09:13
said because I have not seen any drops
09:16
in any of the clients or sites that I
09:17
manage I was even completely unaware of
09:20
it so that gosh that goes to show you
09:22
guys how plugged I am how plugged in I
09:24
am or not to the traditional SEO crowd
09:28
anymore and that’s just because again
09:31
the stuff that I’m not saying that we’re
09:34
you know update proof you know we’re not
09:38
Google slap proof I’m not saying that at
09:39
all all I’m saying is a lot of the stuff
09:41
that we do isn’t reliant on a lot of the
09:45
things that typically will get SEO is in
09:47
the trouble
09:48
and we’ve been very fortunate in that
09:49
respect that you know a lot of the
09:52
methods that we use and perfect and and
09:54
you know really zero in on or try to
09:56
scale with with particular methods that
09:58
seem to be almost penalty proof now
10:03
again I’m saying that tongue-in-cheek
10:04
because got you know none of us know but
10:07
I haven’t seen anything like that so
10:09
perhaps Marco did have you heard
10:10
anything about this I know you’re in
10:11
your mind tuned with the pulse of the
10:14
SEO crowd than I am I have heard people
10:16
you know they’ve been commenting all
10:19
over and yes we all crowd always
10:22
panicked and they go looking for quick
10:24
fix and a lot of times when there’s an
10:27
algorithm tinkling there’s a major
10:29
change it’s all about the Google dance
10:31
right and it’s all about waiting it out
10:35
patient when this stuff happens if you
10:38
run and you try to apply changes and you
10:41
try to recover too quickly Google is
10:43
going to know immediately that there’s
10:45
an SEO operating behind that and then
10:48
what’s going to happen is it extends the
10:49
period where
10:50
when your website is going to them while
10:53
that website is dancing you can’t do
10:55
anything and that it goes from 21 days
10:57
to 70 days if you do anything between
11:00
when you extend the period from 21 days
11:02
to 17 days what will happen is you could
11:05
be sandbox permanently and there’s no
11:06
way to recover your rank a lot of people
11:08
won’t tell you that for free I’m giving
11:11
it together it’s in my blog post right
11:13
the Google that how long did I write
11:15
that how long ago 2015 December yeah it
11:20
was quite a while ago why am I going
11:22
through the patent for the patent actual
11:24
absolutely and I don’t want people man
11:27
who’s gonna catch you it and apparently
11:29
not minister I’m not I am NOT a guru I
11:33
am NOT a ninja not an expert I’m not a
11:36
young lady I don’t even consider myself
11:37
in this he oh my god knows how to rank
11:39
stuff and and I’m really good at
11:42
predicting where Google is going and so
11:46
because I spent so much time on the
11:48
patent and so my first advice to you is
11:51
relax I mean there’s no way that you can
11:53
recover your rankings right away you
11:55
have to give it you have to give the
11:57
dust time to clear once it clears then
12:00
you can start taking you start to try to
12:03
remedy the situation by applying your
12:06
all of your knowledge and expertise in
12:08
the matter but right now this is
12:11
absolutely if you’ve lost rankings at
12:15
heart just let it go let it go until
12:18
you’ve cleared that the time period or
12:21
Google is watching and trying to catch
12:22
you and whatever it is that you do once
12:26
that’s gone then you can go ahead but
12:28
again I’m like bradlee man I’ve moved
12:30
away from for most of the stuff that can
12:32
hit me unless I’m just testing and the
12:35
stuff that I’m testing right now it’s
12:36
all inside Google my business listing in
12:39
G sites and drive stacks at me you know
12:41
what you know what I do yeah so and
12:44
that’s our protective shield rule it’s
12:47
like our SEO shield our protective
12:50
shield
12:50
what guard says against Google believe
12:53
it or not it says if harbor is reloaded
12:56
Academy and why it works so well because
12:59
everything gets filtered through that
13:01
though I don’t know I haven’t seen it I
13:04
my client would have been calling me all
13:07
of last month if they had seen anything
13:10
and no I haven’t heard anything haven’t
13:12
seen anything I even checked I just
13:14
wanted to check that a website that
13:16
usually often gets affected by
13:20
algorithmic changes and I don’t see it
13:23
so I’m sorry I’m not I mean that’s
13:26
that’s what I’m saying I didn’t see this
13:27
either and um it’s like I said there’s a
13:30
few of my clients actually recently took
13:32
a significant bump in rankings across
13:35
many different keywords to now but it
13:38
just so happens it’s probably not
13:41
coincidental either that those are the
13:43
same clients that I’ve started applying
13:45
the local GMB pro method to so it’s very
13:47
likely that that had an effect on it as
13:49
opposed to this actual update that
13:51
you’re talking about so yeah I just scan
13:53
through one of those articles you know I
13:56
agree with mark 100% that the first
13:58
thing you need to do if you were
13:59
affected by it is to be patient because
14:03
if you get in and start screwing around
14:04
with stuff remember guys a lot of the
14:05
times when Google makes a significant
14:08
update to the algorithm there is uh like
14:11
a period where it’s more intense
14:13
initially right and then they end up
14:16
figuring out all the different things
14:18
that got upset and the anomalies that
14:21
occurred that were unintended
14:22
consequences from their algorithm update
14:24
and then they start to roll things back
14:26
and fine-tune that update to you know
14:30
relieve some of the unintended
14:32
consequences right to kind of alleviate
14:34
some of the problems for site owners and
14:36
things cuz remember they get a ton
14:37
of complaints come rolling into from
14:39
people that were supposedly playing by
14:41
the book but still got affected by an
14:43
algorithm update and so again I you know
14:46
over the course of my career I’ve seen
14:48
this countless times now where a
14:50
significant update occurs and a bunch of
14:53
stuff happened you know people a bunch of
14:55
people’s sites tanked and over the
14:58
course of a few weeks to three weeks
15:00
four weeks sometimes you’ll start to see
15:03
a lot of the algorithm like the the
15:06
collateral damage starts to resurface
15:08
right it starts to come back up and
15:10
start to rise back up in the SERPs this
15:11
this you know results because Google
15:14
starts to fine-tune that algorithm
15:16
update to
15:17
you know alleviate or redeem some of
15:20
those lost rankings that really didn’t
15:22
deserve it and I’ve seen that again and
15:23
again and again so I agree with Marco be
15:25
careful
15:26
be patient try to decipher trying to
15:28
figure out over over the course of the
15:30
next few days a couple weeks and
15:32
apparently it sounds like it’s happened
15:33
for you know it’s been a period of time
15:35
already and you know if you’re if you’re
15:38
somebody that’s following a lot of
15:39
traditional SEO practices then there are
15:42
others that will
15:43
figure a lot of that stuff out one of
15:45
the best blogs I found for this kind of
15:48
stuff guys is the cognitive SEO blog if
15:50
you guys aren’t familiar with that I
15:52
highly recommend you go check it out I
15:54
always say his name wrong see the Rabb’s
15:56
an or as van at cognitive SEO and let’s
16:00
just go take a look at his blog real
16:02
quick and for anyone else wondering just
16:05
I just do a search in Google for the
16:07
Google dance explaining and look for the
16:09
semantic mastery blog and you should be
16:11
able to pull it up we should be near the
16:15
near the top for the Google dance
16:17
explain yeah it’s still there I would
16:22
take a look at this blog guys I’m not
16:24
saying he I don’t know if he
16:25
specifically posted about or if they
16:28
posted about that update I would check
16:31
into this blog it’s a great blog also
16:33
they’ve got some really good tools I
16:35
know a lot of people use link research
16:37
tools but I liked I always like
16:39
cognitive SEO better as far as if you’re
16:41
trying to do penalty recovery work I
16:43
don’t do that kind of work anymore it’s
16:45
– it’s too much of a pain in the ass so
16:48
and again I don’t really worry about
16:49
that stuff so much anymore I mean
16:51
occasionally I still do catch a slap of
16:53
some sort but it’s it’s very very rare
16:55
anymore
16:55
so anyways so I couldn’t give you more
16:59
information on that Mauricio it’s not
17:01
something I’ve experienced any negative
17:02
effect from if I had I would have more
17:04
data for you or more information I mean
17:06
Don he was a winner earlier this week he
17:09
was one of the people that we said we’d
17:11
sent a t-shirt to or something correct
17:13
yeah I think it was a hat or something
17:17
yep what’s up Don he says purchasing
17:21
local GMB Pro was an obvious no-brainer
17:23
while I’m going through the training I
17:25
want to test the method to revive some
17:27
old lead gen contractor properties that
17:28
I just let die
17:31
that’s this is a great opportunity to do
17:33
that because I’ve got a couple of lead
17:35
gen properties that I never fully
17:37
completed either that were verified GMB
17:39
profiles that I’m gonna be applying this
17:41
to because again it does it’s not going
17:43
to require all the traditional SEO stuff
17:45
right for me to be able to start
17:47
generating leads so once my VA that I
17:49
just trained
17:50
she just started full-time this week on
17:52
doing the post I’m gonna I’m gonna start
17:55
adding additional clients to her you
17:57
know or lead-gen properties for her to
17:59
do this for for me as well and I’m gonna
18:01
be including some of those leads in
18:02
properties so you and I’d Don probably
18:04
be in the same boat as trying to revive
18:07
lead gen properties with just the GMB
18:09
pro method it should work it should work
18:11
great so I’m anxious to see what happens
18:13
he says I have a lead gen brand with two
18:15
locations that have been verified at the
18:17
UPS stores back when that was a thing
18:19
yeah right both locations have tons of
18:21
citation built in I check GMB insights
18:23
and they both are showing up and map
18:24
search occasionally considering you guys
18:26
still verify Pio boxes is there any
18:28
foreseeable reason not to use an old
18:30
verified UPS store address I would try
18:32
it dawn you know I wouldn’t spend a
18:34
whole lot of time on it but what I would
18:36
do remember if you’re using a post
18:40
scheduling app which I recommend send
18:43
about right now however as we just
18:45
mentioned or as Marco just mentioned
18:47
we’re gonna have our own posting app
18:48
available very soon maybe even my launch
18:53
time next week is that correct that’s
18:56
right we won’t have the the RSS feature
18:59
going in but we can definitely pull an
19:02
RSS going out okay it’s gonna be awesome
19:07
yeah oh yeah and guys the the stuff that
19:10
we’re developing into that our GMB post
19:13
posting app which will allow scheduling
19:15
and all that kind of stuff we’re
19:17
developing things into it that integrate
19:19
specifically with our other products
19:21
right so for example syndication
19:23
networks and stuff like that so there’s
19:24
a reason why we’re developing and it’s
19:26
not just you know because sin doubles
19:28
good on its own and I know there’s
19:29
probably some other ones out there I’m
19:31
just using sin double right now our
19:32
develop so just to let you know what I
19:36
would do is go ahead and schedule a
19:37
bunch of posts on like often keep your
19:41
frequency of publishing really high for
19:43
a UPS store Vera
19:44
GMB profile because I noticed that
19:47
typically those do get like basically
19:50
ignored by maps because I had a few of
19:53
them in the past too but when they kind
19:55
of caught on to that stuff which I don’t
19:56
I can’t imagine YPO boxes still work so
19:58
well because they do I don’t know why
20:00
but ups stores typically for me all of
20:02
those tanked but if you have one and you
20:04
want to test to see if you can revive it
20:06
I would just schedule a whole bunch of
20:07
posts and now since you bought the the
20:10
the course I just uploaded training
20:12
today process Docs for how you can
20:15
scrape a whole bunch of images really
20:17
quickly risa auto crop and resize them
20:20
so that they will will be accepted by
20:22
GMB posts they’ll be the right
20:24
dimensions the right sizes you can
20:26
rename them key words you strip the EXIF
20:28
data when you scrape the image and then
20:30
you add exif data using GS setter which
20:32
is a free software so all that training
20:35
has been added to the course today you
20:37
can go in and check it out and I you
20:38
know that’s something that you can do to
20:40
scrape a bunch of bulk images and
20:42
schedule a whole lot of posts and see
20:43
what you can do to revive that by the
20:47
way let me know how that goes I’m
20:49
curious just uh you know I’m gonna be
20:50
doing it too but I’ve got so much other
20:52
work on my I don’t know what I’m going
20:54
to get to it so let me know how it goes
20:56
done you know what Brandi I Google kind
21:01
of recycled and they let you get away
21:03
with stuff that you used to look for
21:05
awhile they won’t and then for awhile
21:07
they will I went in I went in ahead and
21:09
verified on us a UPS box uh-huh
21:15
I got one I use store box and I’m using
21:19
it and I don’t care it’s where I eat
21:21
that really like you just did that
21:24
recently and it accepted it yeah yeah
21:27
Wow
21:27
and so on follow the training although
21:32
the training as far as how you optimize
21:34
to make it look as legit as possible
21:37
guys I’m gonna go ahead and give this
21:40
with that that’s one of the keys you
21:42
have to be transparently cool if you try
21:44
to off you skate and and try to get away
21:46
with a whole bunch of garbage in in that
21:50
it’s the Google ecosystem then it’s
21:53
likely that will not pay attention to
21:55
don’t know it’s garbage but if you
21:58
if you really transparent and if you’re
22:01
really careful with that entity and
22:03
showing Google that this is a real it’s
22:05
about a real thing on the web it’s from
22:10
there it’s like okay not at all I have
22:12
to do is follow the plan we always set a
22:15
plan for right a way on how you build up
22:18
on on how you you set up your
22:19
accommodation and so that’s all I can
22:21
give for free but you know catch us in
22:24
in a future webinar and we’ll be adding
22:27
a whole bunch more training as I said
22:30
I’m doing I’m going to do update
22:31
webinars because it’s going to need it
22:34
so there’s a lot of things coming and
22:36
I’m looking forward to seeing how this
22:38
works because that’s that’s kind of you
22:41
know national the idea that I’m looking
22:43
forward to him letting us know about
22:45
local yeah and so last part of that dawn
22:48
is Marco mentioned you know one of the
22:51
things you can do besides just what I
22:53
mentioned with the dub you know posting
22:56
real with a high frequency of publishing
22:58
to that listing to try to revive it is
23:01
to show Google that it’s a you know a
23:03
real business besides that it’s verified
23:05
G&B; there’s some other things you can do
23:07
very simply like for example by the G
23:11
suite account for that for that brand so
23:13
that’s five dollars a month basically if
23:15
you can have jefes anything that you can
23:17
do to add a billing to Google where
23:19
you’re paying Google even a small amount
23:20
you could do G suite account five
23:23
dollars a month or you could set up a an
23:25
AdWords account for that for that
23:26
company that business right under which
23:29
should be obviously owned by a separate
23:31
Google profile or persona right and so
23:33
you can set up an AdWords account and
23:35
run some YouTube ads with a dollar a day
23:37
budget or something like that or 50
23:39
cents a day budget or something like
23:40
that to run some YouTube ads with links
23:42
that point back to you know your Google
23:44
Maps listing or GMB post URL for example
23:48
and anything that you can do to add some
23:50
you know verification and a billing
23:53
billing you could buy Google Drive like
23:55
upgraded storage right for Google Drive
23:57
for that account and that’s only I don’t
23:59
know a few bucks per month or something
24:01
like that anything you can do like that
24:02
would help right sending traffic to the
24:05
post that’s different that’s something
24:06
else that could also help so there’s a
24:08
lot of things that you can do there but
24:09
just just you know again all we’re going
24:11
to be
24:12
a lot more of this stuff in the training
24:13
so just keep in mind that we’ll be
24:16
talking about more of that as the I add
24:18
more and more training to the course ok
24:22
Dan’s up he says I wanted to know what
24:23
link patch package from SERP space you
24:26
would recommend to powerup a syndication
24:28
network tier one ring for a money site
24:29
as well as what package to power up a
24:31
recent Ras DAC and site recently
24:33
purchased they are both for local dry
24:34
cleaner well typically Dan what I do
24:37
I’ll be honest is I always just start
24:39
off with the smallest package you know
24:42
but I end up getting the tier 2 links in
24:43
the GS a blast and all that behind it
24:46
but usually for the especially with an
24:48
with a newer network or drive stack
24:50
either one drive stacks a little bit
24:53
different you can go more aggressive
24:54
Marco can attest to that
24:55
but with this indication networks I tend
24:57
to go with just the first like the
24:59
lowest level of link building packages I
25:02
don’t I don’t buy them directly from
25:04
surf space because I have a direct
25:05
connection to our link builder you know
25:07
and so I just submit my orders to him
25:09
and he has a custom package for me that
25:12
I submit every time I have a new you
25:14
know syndication networker client or
25:16
whatever a lot I do it for press
25:18
releases and everything now and so I
25:20
just send him something say hey look I
25:21
need this link building package and
25:23
basically what it is is like the lowest
25:24
level tier 1 link building package but
25:27
it’s got a whole bunch of tier 2 and
25:28
tier 3 links slams behind it and so I
25:31
know hernan’s method works has worked
25:34
really well for us for the last couple
25:36
of years for trying to treat your tier 1
25:38
properties you know nicely with link
25:42
building you don’t want to throw kitchen
25:43
sink spam at him and so you know hernán
25:46
had a formula it was working really well
25:48
and I don’t know if it was turn-ons for
25:49
you or formula or daddy or link building
25:51
managers formula and he just knew it or
25:53
not if you’re still on you can clarify
25:54
but we said something like yeah like 75
25:58
to 125 tier 1 links like high quality
26:01
contextual links per wetsuit auto
26:03
property or something is that right yeah
26:05
it’s something like that it was like
26:06
yeah it was like between yeah 75 to 100
26:09
to 120 you know you want to keep it like
26:11
nice and easy and really high filter web
26:15
2.0 properties that was that that was
26:17
the whole thing and then you can you
26:19
know you could do something like a
26:21
couple thousand
26:24
on the second tier and then I’m not a
26:25
couple thousand and the thirty-year so
26:27
that’s what we that’s where we gave
26:29
daddy actually to develop and Kiki came
26:31
up with something really good yeah those
26:33
were the instructions
26:34
didya has hundreds of thousands of web
26:39
2.0 that are aged and categorized and so
26:44
you get a lot of relevant you get a
26:46
relevance push also when you do it that
26:48
week because he does the tiered link
26:51
building but everything that he does is
26:53
going to provide relevance along with
26:55
that link juice and everything else
26:57
that’s added dan if you give you contact
27:00
subspace in contact the video I think is
27:04
always on live chat and so if you go
27:07
there he’ll take care of or whatever it
27:09
is that you need and just let them know
27:11
this is this is the t-one properties and
27:14
these are the dry stack properties and
27:18
daddy will know exactly yeah you can and
27:22
that’s that I just I logged in to surf
27:23
space guys to show you because this is
27:25
this is pretty much the package that I
27:27
use what I’m showing you on the page
27:28
right now I’ll zoom in a little bit but
27:31
and I you know it’s it’s it’s gonna cost
27:34
you you know 200 bucks but it again this
27:37
is this is pretty much the only one that
27:39
I use guys for for my stuff and in and I
27:42
only do it once you know when I need it
27:44
really so I do it one time upfront
27:46
whenever I get like a syndication
27:47
network for a new client or a new site
27:49
that I put throw up
27:50
you know I launch or whatever but this
27:53
is the one that I do I just use the
27:55
lowest amount of contextual web twos as
27:57
tier one then I do the lowest amount of
27:59
contextual web twos as the tier two and
28:01
then I do the fifty thousand which is
28:04
the lowest amount of tier 3 which is GSA
28:07
spam and so it like I said it it’s it’s
28:09
I know it’s two hundred twenty dollars
28:11
but it’s it’s all that I do and then I
28:14
usually only have to do that once maybe
28:16
twice per year you know occasionally
28:18
maybe once every quarter for stuff
28:20
that’s a little bit more competitive or
28:22
if I notice something starts to slip a
28:24
little bit in rankings but typically
28:26
remember guys it’s just to really boost
28:28
that tier one network up so that
28:30
whenever you’re as long as your content
28:32
marketing blogging right your blogging
28:33
and you’re using that syndication
28:35
network consistently every time you pose
28:38
and it gets pushed out to those tier 1
28:41
properties they’re gonna basically
28:44
benefit from all that link juice that’s
28:46
running in from these thousands of links
28:48
that are pointed at you know funneling
28:50
down to those so remember it’s about
28:53
with page a nation for example like on
28:56
your three blog sites you’ve got blogger
28:58
tumblr WordPress and you may have more
28:59
but those are the three primary blogging
29:01
sites within the tier 1 Network those
29:03
have a blog role on the home page and
29:05
depending on your settings typically
29:07
they’ll page n8 post will page and they
29:08
rights to push off page 1 and go to a
29:10
like an archive page with 10 posts or so
29:14
again you can usually change that in
29:16
settings but let’s say that you know
29:18
you’ve got all this link juice running
29:19
home to your home page the profile the
29:21
the home page URL of that blog then
29:24
whenever you post your your your main
29:26
money site and it’s indicates out you’re
29:29
gonna have all that link juice that’s
29:30
funneling at that home page coming
29:32
through that internal link from that
29:33
post pointing back to your site now
29:35
eventually when it pushes off page 1
29:37
yeah you lose that but you should have
29:38
10 other posts right that are pushing to
29:40
other parts of your site and so what I
29:43
like I like I said that’s why it’s not
29:44
something guys that I do a whole lot of
29:46
like the link building to my network
29:48
properties it’s something that I usually
29:49
do immediately write it well not
29:51
immediately but soon after I start
29:53
syndicating regularly to my network and
29:56
then again I’ll probably boosted maybe
29:58
once per year so it ends up you know I
30:01
end up after the initial link building
30:03
package I usually end up doing it about
30:05
one more time every year unless I have
30:08
something that’s particularly
30:10
competitive and I need some additional
30:12
results but combined with all the other
30:14
stuff that we do like the Ras Drive
30:16
stacks the local PR Pro method now which
30:19
you know using press releases
30:20
essentially and obviously now GMB Pro I
30:23
haven’t really needed to do a lot of
30:25
additional link building past that and
30:27
that first a lot of additional link
30:30
building past that first batch of links
30:32
that I buy once I launched the new site
30:34
the new brand okay so hopefully that
30:36
makes sense okay I built the site over
30:41
four months ago I was wondering why no
30:42
anchors were showing up whatsoever yet
30:43
and you might get a kick out of this but
30:46
I had the reading settings set to
30:47
discourage search engines from crawling
30:49
oh wow can you believe it I had done a
30:51
fair amount
30:51
curated blogpost I was dumbfounded with
30:53
lack of ranking sometimes we need to
30:55
pull our heads out of our behinds yeah
30:57
that happens I’ve had that happen before
30:58
but if you have search console then if
31:03
you if you added search console to the
31:04
site a lot of times you’ll get severe
31:06
indexing issues like notification or
31:08
warning from search console from that
31:11
happening also if you ever go into the
31:13
site like you have SEO plugins a lot of
31:15
the SEO plugins will give you a warning
31:17
like Yoast does I know ultimate SEO does
31:19
they’ll put a warning banner across the
31:21
top of the site on the admin area that
31:23
says you know severe SEO problems
31:26
detected or whatever so but yeah that
31:30
sucks Tim no go ahead sorry about that
31:33
but it should also be part of his
31:35
process locks that he turns over to v8
31:37
so that the VA is always behind him
31:39
protecting quality no yeah yeah it has
31:42
to be there sometimes you just forget
31:44
yeah I mean we are all human they all
31:46
make mistakes so Josh was up he says hi
31:49
there next is getting the ROI so Google
31:51
Drive plus Google side Plus Twitter SEO
31:54
profile in my battle plan
31:55
awesome I’m currently learning the
31:57
system setting up my syndication network
31:59
for my blog and YouTube channel okay
32:00
when uploading to the data to search
32:03
space I have questions do you set up one
32:05
for your three pack of keywords or just
32:07
one keyword I’m not sure what that means
32:11
you set up one for your three pack of
32:14
keywords or just one keyword I’m not
32:16
sure what you mean Joshua if you have a
32:18
specific question that like you know
32:20
what would be helpful is to contact
32:22
support at subspace comm and you know
32:26
provide this along with maybe a
32:28
screenshot showing like which section of
32:32
the order form that your question you
32:33
have the question about because like I
32:35
honestly don’t know what you’re talking
32:36
about right here and it forgive me it’s
32:39
probably because I don’t actually order
32:41
through search space again I have direct
32:42
connection to our builder team so I just
32:44
place orders via CSV or a spreadsheet so
32:47
that made you guys know what he’s
32:49
talking about here anybody it could be
32:52
that we’re asking no but it says it
32:54
explicitly I believe that you need 50 or
32:57
more keywords isn’t the category that
33:00
he’s not seen then there’s so many
33:01
things that I’m not really sure
33:05
I have to go through the actual order
33:06
process with files and stuff so on the
33:09
file you can upload what images and
33:11
articles work best any examples one of
33:12
these pages look like for uploading
33:16
again I’m assuming you’re talking about
33:19
buying
33:20
well maybe not is he talking about our
33:22
YS drives tax or syndication networks
33:24
not stuff I can only take guesses as to
33:29
what you’re asking here man so I
33:30
apologize if you can like I said just
33:32
contact support at subspace comm and
33:34
they’ll get you sorted just be a little
33:37
bit more specific as to what it is I
33:38
think you’re talking about this now not
33:39
syndication networks but again I don’t
33:42
know just contact support don’t figure
33:45
it out for you yeah if you need to use a
33:47
tool like screenshots really help like
33:49
it’s something or submitting you know
33:50
letting them know if maybe something is
33:52
messed up take a screenshot or you know
33:53
use something like loom and send in a
33:55
video if you think something’s wrong but
33:57
yeah otherwise just contact them
33:58
directly and they’ll be able to sort you
34:00
out yeah get the intent and if they need
34:03
to talk to me that then they’ll contact
34:05
me for direction and I’ll give them
34:07
direction that’s how we’re be need to
34:11
get with them to see if they can solve
34:12
it rather than trying to solve it here
34:15
because it’s not clear maybe it’s us we
34:17
would does not understand it yeah yeah
34:20
it’s likely that I’m just not
34:22
understanding the question that’s that’s
34:23
the problem
34:24
Josh for your second and excuse me the
34:27
the last two questions in your overall
34:29
question yeah
34:31
the keyboard research is it well hold on
34:34
before I put my foot in my mouth Marco
34:36
is our keyword research package is that
34:40
what he’s referring to here or is this
34:42
just the add-on for keywords for the our
34:44
YS stack where are you I’m Chuck I’m
34:47
kind of the aren’t where you are right
34:49
here where he talks about instead of
34:52
going after national SEO terms I thought
34:53
whatever he says if I purchased the
34:55
keyword research for $97 can they take
34:57
that in an account is that keyword
34:59
research from our keyword recently
35:01
absolutely you know it’s not very
35:03
research girl it is her no no this is
35:06
Dessen and Aria
35:09
but Jason does the keyword research like
35:11
you thought right or suggest Pro Google
35:15
Adwords answer the public
35:19
but you know that powers dispro you’re
35:21
going to get hundreds of keywords and
35:23
variations Google Trends you’re going to
35:26
get whatever is trending at that time
35:28
Google Adwords you’re going to get the
35:30
average for the past twelve months and
35:33
then yeah we Hoover suggests
35:35
Hoover suggests is also going to give us
35:37
so you’re going to get all of that
35:39
relevance packaged in a nice neat way
35:42
now we’re not offering for research girl
35:44
yet yeah okay that’s what I thought
35:46
that’s what I started to say was was
35:49
what it was I’m glad I did because the
35:51
last question is there a silo structure
35:53
package that we can buy when we launch
35:56
that service which would be really
35:57
in-depth keyword research like based
36:00
upon jeffrey smith’s SEO bootcamp
36:03
training like and if you guys haven’t
36:05
been through that training it is by far
36:06
hands down the best like the most
36:08
comprehensive on page but keyword
36:10
research training i’ve ever seen and we
36:13
Marco trained a VA to go through that
36:15
process and it’s an extensive process
36:17
but it comes back with silos keyword
36:20
stacks for silos like all kinds of stuff
36:21
so that’s something that’s coming out
36:23
eventually hopefully sooner than later
36:25
because Marco’s got our trained and
36:26
ready to go we just have it has set up a
36:28
set it up yet so it’s actually a
36:31
variation of Jeffrey Smith’s training
36:33
along with Network Empires last keyword
36:36
tool along with some other so you get
36:40
like what did you get Adam like nine
36:42
tabs worth of keyword research plus the
36:44
one tab where everything’s put together
36:46
nice and neat into silos and supporting
36:48
and all that good stuff yeah definitely
36:51
again with going back and forth with you
36:52
on that and making it even better so
36:54
yeah that’s I think it was yeah the
36:57
supporting tabs and then the tab broken
36:59
down with the silos and then you can go
37:01
into like buyer intent stuff and not you
37:03
can it was there so yeah it’s pretty
37:05
sweet as far as being like here’s the
37:08
niche I’m interested in then drilling
37:10
down and not having to spend you know
37:11
days on that yeah because if you try to
37:15
implement the keyword research methods
37:17
from Jeffrey’s SEO bootcamp like it
37:20
takes hours and hours and hours to go
37:23
through all that and then like discover
37:25
all those keywords and organize it all
37:27
and you know it really does it’s so much
37:29
work but once you’re done you’re done I
37:31
mean you litter
37:32
the blueprint for as far as keywords
37:34
aiming of a site that is you know just
37:38
massive can it can it can work really
37:40
really well like your on page will be so
37:43
strong if you can optimize for the
37:45
keywords that we that she develops
37:47
through that that process so Jennea says
37:50
hey fellas good to you oh yeah I’m heard
37:52
from you in a bit man I’d to have you
37:53
here a quick question about reviews
37:55
Bradley how do you collect reviews for
37:57
your lead gen company’s persona based it
37:59
is hard to find out which leads hire my
38:01
contractor without calling all of them
38:03
can you share the process yeah well what
38:06
I do is I have some of my contractors
38:08
ask for reviews of the and they’ll just
38:11
submit a business card that I have that
38:13
just sends them to the actual Google
38:15
Maps listening for that lead gen
38:16
property even though it’s not you know
38:19
depend remember guys I brand most of my
38:21
lead gen properties after the company
38:23
that’s servicing those leads now right
38:25
so I might set it up with a generic
38:26
brand to begin with but that but then as
38:29
soon as I have a service provider in
38:31
place which usually now I have a service
38:33
provider before the site’s even built
38:35
because again it’s you know I’ve it’s up
38:38
I don’t have to typically I’m not going
38:41
out and creating sites first and then
38:42
backing into a certain like finding a
38:44
service provider anymore because I’ve
38:45
got people that call and ask you know to
38:48
have lead gen sites built so it’s a
38:50
little bit different if you have
38:51
something that’s all like generic Jennea
38:53
then it you know obviously you’d have to
38:56
explain to your contractors or to
38:58
whoever’s you know what I’m not I can’t
39:00
assume that they’re all contractors but
39:02
your lead gen buyers right that they
39:05
could you could have them submit to
39:07
their customers something you know ask
39:10
their customers to go leave a review on
39:12
the site that they found them from right
39:13
and you could provide them with
39:14
something for that like a QR code or
39:17
business cards with QR codes and a URL
39:19
on it you know there’s several things
39:21
that you can do to help facilitate that
39:24
you know that’s one way to do it
39:26
you can also spam reviews guys I mean
39:28
look I’m going to tell you that you know
39:30
I’m
39:35
you
39:38
that’s for you decide not for me to
39:40
decide I’m saying I’m not opposed to
39:42
doing that be careful with it you know
39:44
certainly be careful with it but you can
39:46
do that too and there’s some products
39:47
out there that will allow you to spam
39:49
reviews kind of an automated fashion but
39:52
remember those are always that always
39:54
you always run the risk of having an
39:56
account terminated if you are spamming
39:58
reviews so just keep that in mind so you
40:01
got to be careful about that okay
40:04
so for me like I said I don’t and in our
40:07
I also because the lead gen properties
40:10
are all in my you know they’re my
40:12
properties when we get webform
40:16
submissions so when somebody submits a
40:18
contact request form from one of the
40:19
landing pages then that those get copied
40:22
to me and so I will typically follow up
40:25
with emails via you know lead like
40:27
contact customer emails that came
40:29
through my lead gen properties and I’ll
40:32
follow up when I find out for my
40:34
contractors if the job was completed if
40:36
they bid on the job and they got it and
40:37
they completed the job then I’ll find
40:39
out whenever I get paid for my
40:41
contractors we usually have a brief
40:42
discussion as to you know what leads
40:44
were successful which ones weren’t that
40:46
kind of stuff and and I’ll find I’ll
40:49
email them if it was through the webform
40:51
the initial contact or because remember
40:53
a lot of this stuff is done via phone
40:55
and we never even get their email
40:56
address but if I do have their email
40:57
address then I will send out an email
40:59
say hey thanks for your interest in
41:02
whatever company name we would really
41:04
appreciate a review and I’ll send out an
41:06
email and probably maybe two or three
41:08
out of ten emails that I’ll send out
41:10
will end up getting a review and I’ll
41:11
set you know send the link directly to
41:13
the Google Maps page or Yelp or Facebook
41:15
from there which by the way just as a
41:17
quick aside guys from now on for new
41:20
businesses I’m not even going to get a
41:24
Yelp page and I know that sucks because
41:25
there’s a lot of traffic and Yelp but I
41:28
am so over Yelp and the the fact that
41:31
they just non-stop harass like any
41:33
client that I put in to Yelp like they
41:36
just non-stop call them over and over
41:38
and over again trying to sell them
41:39
advertising and because I’m listed on so
41:42
many lead gen properties with phones
41:43
like you know my dispatch center because
41:46
I have everything that I control go
41:48
through a call center I use answer
41:50
connect
41:51
komm they’re great I’ve been using them
41:52
for years and um my call center like it
41:55
they literally get hammered all the time
41:58
with the out calls and it just it drives
42:00
me up a wall because I pay for those
42:02
calls all the time and I’m talking about
42:04
guys this is no joke anywhere between
42:06
ten to fifteen calls from Yelp
42:08
representatives per week per week think
42:11
about that three to five calls per day
42:14
like it’s insane it’s absolutely insane
42:17
I can’t stand Yelp and every single time
42:19
I end up talking to them because
42:22
sometimes I’ll see the same Yelp rep
42:24
call like six times in two weeks it’s
42:27
like three times a week you know and
42:28
finally I’ll call them back and tell
42:30
them to stop stop effing spamming my
42:32
dispatch center we’re not interested you
42:35
know what I mean
42:36
and it’s always the same pitch from then
42:38
they always say the same thing well we
42:40
see that you’ve got multiple locations
42:41
and I’m your new Yelp rep they always
42:44
say that I’m your new Yelp rep and I
42:46
just want to go over how your listings
42:48
not getting as much exposure as it could
42:50
it’s the same pitch every time and every
42:52
time I get mad and tell them I’m not
42:54
attacking you personally but I hate your
42:57
company and in their methods you know so
43:00
anyways I’m just that was just a quick
43:01
aside because I wanted to say if you
43:03
guys are doing lead gen stuff highly
43:05
recommend don’t use Yelp even though you
43:07
can get traffic from it you’ll get a
43:09
ton of just spam calls guys from
43:11
them okay avoid it and if you’ve got do
43:15
your clients a favor your noot like any
43:17
new clients that you sign up if they’re
43:18
not on Yelp don’t recommend it you know
43:21
what I mean because they will get
43:23
hammered they will literally get
43:24
hammered with calls Sam what’s up buddy
43:27
says quick question can Google search
43:29
results for non-local search terms vary
43:30
by country I’m traveling right now I
43:33
noticed some changes in my rankings yes
43:35
absolutely
43:36
Sam it can it can vary by country can
43:39
vary by literally you know like
43:43
neighborhoods you know what I mean like
43:45
especially if you’re on mobile like it
43:47
can vary just because you moved your
43:49
you’re 20 miles away like if you got you
43:51
know what I mean so like yeah absolutely
43:52
the the SERPs change based upon IP
43:55
location that that happens often that’s
43:58
why ranked trackers just aren’t working
43:59
nearly as well as they used to guys are
44:01
not nearly as accurate as they used to
44:02
be because searches are so much
44:05
more localized now based upon the
44:07
searchers location you can literally
44:09
walk around the block and get like four
44:12
different yeah results on the search if
44:16
as long as you’re not logged in if
44:17
you’re logged in and everything’s going
44:19
to be the same because Google is giving
44:21
you results according to your
44:24
preferences rather than your location
44:25
but if you sign out going carnita your
44:29
mobile device and you start walking
44:30
around you’ll see different results for
44:32
the same search part yeah yeah that’s
44:37
why I said like local search results are
44:39
becoming so much more localized now
44:40
based upon search relocation and also
44:44
search or preferences that’s kind of
44:46
what we’re talking about with the local
44:47
GMB Pro webinar the other day when I was
44:49
talking about you know how I think this
44:51
is working again this is just my my
44:54
assumption as to how the GMB Pro method
44:56
is working so well the end of like
44:59
regardless of three pack rankings
45:02
whether you’re ranking in a three pack
45:04
or not like again ranked trackers may
45:06
not show that your business is ranking
45:09
in the three pack yet if you’re applying
45:11
the GMB Pro methods you could be getting
45:13
a ton of calls and you can see right and
45:15
insights how much activity your Maps
45:16
listing is getting even though the the
45:18
rank tracker might not show it and so
45:20
how does that happen like how is that
45:22
possible well because from mobile
45:24
devices which is where the bulk majority
45:25
of traffic comes from from apps now from
45:28
from this method that we’re talking
45:29
about people are getting like
45:31
individualized results search results
45:34
and it’s very it’s it’s crazy like again
45:37
I don’t have any any proof of that but
45:39
there’s really no other explanation that
45:41
I can think of and so that’s my story
45:42
I’m sticking to it for now so okay cool
45:46
we’re almost done guys let’s see Jeff
45:49
Carly says GMB Pro member what is your
45:50
favorite way to prove the system to new
45:51
potential clients what I would do Jeff
45:54
is um you know pick a business if you
45:57
have your own for example you could use
45:58
that to start with or pick a existing
46:01
client if you have one already and you
46:03
could apply this method to it even if
46:05
you can’t sell them on it which you
46:06
should be able to tell them you’ll do it
46:08
for free for 90 days right and just say
46:10
look I I want to use you as an example
46:12
and or don’t even say use them as an
46:15
example say I want to show you how well
46:17
this service works and say you’ll do it
46:19
for
46:19
sixty days 45 days whatever just say
46:22
look I’m gonna do this for you set it up
46:23
and get some results for them and use
46:26
their insights from the GMB dashboard
46:28
use their insights to be able to show
46:30
that you know like the kind of results
46:32
that you can achieve so take some before
46:34
screenshots take some during screenshots
46:37
like you know at week to week for week
46:39
six and then by that time you should
46:41
have significant change in results that
46:44
you can show and you can use that as an
46:46
example again start with your own
46:47
business first am i doing it for my own
46:50
marketing agency no I’m not because I
46:53
got a ton of clients already that I’m
46:54
doing it for it you know what I mean so
46:55
but if I’m just saying def I don’t I
46:58
can’t I don’t know what your situation
46:59
is so start with either your own
47:02
business or a client that you that you
47:04
like that you want to sell this to this
47:06
is a service to and say look I’ll do it
47:08
for free for you know six weeks or
47:09
something like that to show you results
47:11
and at the end that six weeks if you’re
47:12
happy with the results we can talk about
47:14
continuing it for you know for for a
47:17
price obviously and that would give you
47:19
the the chance to test the method
47:21
yourself prove that it works to yourself
47:23
and then you’d have a portfolio
47:24
basically a case study that you could
47:27
show to potential clients prospects
47:29
right what are your thoughts guys I know
47:32
you probably have a different angle
47:33
no no that’s perfectly good but I could
47:35
also say that you can just take the
47:37
angle of making it activity bit based
47:38
like you have them like some other
47:40
people have that we were we’ve gotten
47:42
testimonial well going a pidgin to the
47:44
climate as a service rather than that
47:48
trying to pitch the person on the
47:52
results that they’re going to get you
47:53
make an activity base will you do
47:55
optimization and post as a byproduct
47:58
then what they’ll see is that activity
48:01
and those goals start coming in and then
48:04
you could concentrate on okay so after
48:07
so much time what we’ll do is we’ll go
48:10
and if you want to go on online pay per
48:13
call basis or however you want to do it
48:15
if you want to switch it or if you want
48:16
to just keep it I don’t know five
48:18
hundred dollars a month for Google my
48:19
business optimization and the
48:22
maintenance and posting and videos and
48:26
and whatever and then have them do all
48:28
the work yeah yep
48:32
Roxanne’s up she says if I’m trying to
48:34
rank your local site will customers be
48:36
searching keyword plus city or just
48:37
keyword and will the site be seen in the
48:39
city because of location
48:41
well Roxanne I mean yes people will
48:43
search both ways it really depends on
48:45
first of all the individual but second
48:47
of all like what type of device they’re
48:48
on most people on desktop or laptop are
48:51
gonna search keyword plus city or city
48:53
plus keyword right some sort of
48:55
combination of a keyword plus a local
48:58
modifier but that’s not always the case
49:00
but typically that’s what you’re gonna
49:02
see is on desktop laptop people will
49:04
search that way but for mobile they
49:05
don’t Moe will happen typically with
49:07
with mobile guys people will start to
49:09
search a keyword and autosuggest will
49:11
suggest a localized keyword based upon
49:14
their location and they’ll tap through
49:16
they’ll just tap the autosuggest
49:18
query search query which lot of the
49:21
times will contain the keyword so you
49:24
know and it’s not always the case but a
49:26
lot of the times will contain the
49:27
keyword so you
49:28
I absolutely still optimize for keyword
49:32
plus location modifier okay that’s how I
49:35
optimize and in the thing is with
49:38
localized searches again even if
49:40
somebody does just search the broader
49:41
keyword without the location modifier if
49:43
your site is doing well for that keyword
49:46
in that location and they’re like
49:48
literally physically located in that
49:50
area then yeah you should pop up for it
49:52
anyways there is some differences there
49:54
you know again I doesn’t doesn’t mean
49:57
you’re always gonna pop up you might
49:59
rank for the keyword plus the local
50:00
modifier and not rank for just the
50:02
broader keyword or maybe it’s ranked a
50:04
little bit lower or something like that
50:05
but typically you will be able to to
50:08
capitalize on any search within those
50:11
those parameters right that with
50:12
somebody in that location with the
50:14
search and for that keyword and it says
50:16
it seems the keyword plus city has
50:18
really low search well maybe according
50:20
to what though
50:21
according to Google’s keyword planner
50:22
that’s not accurate anyways guys those
50:24
are just like kind of benchmarks right
50:27
those are kind of an indication of what
50:29
you’re looking at but I know for a fact
50:30
that there are keywords out there that
50:32
I’ve got ranked that produced very very
50:34
well for me that the keyword planner
50:37
says it’s low search volume but I know
50:40
for a fact that I get you know much more
50:42
traffic than what I should based upon
50:45
what the keyword plan
50:46
data says so remember don’t just take
50:48
those with a grain of salt there they’re
50:50
kind of an indication that you can use
50:52
but I remember Roxanne the keyword
50:55
planner is an AdWords tool so it’s
50:57
showing what people are searching for
50:59
and clicking on through the AdWords not
51:01
necessarily SEO it’s not an SEO keyword
51:04
tool it’s an adwords keyword – a PPC
51:07
keyword tool okay so the data is skewed
51:10
for advertisers it’s not the same as for
51:13
SEO s you guys want to add to that at
51:15
all you know just that she can also
51:17
optimize for clothes for nearly nearly
51:23
died and all that yet buy clothes to me
51:26
all of those keywords and that will add
51:28
to your to your search volume yep
51:33
absolutely
51:34
Paul says hey guys are you still seeing
51:36
positive results with your syndication
51:38
networks yeah Paul I haven’t I mean it’s
51:41
just standard operating procedure it
51:43
helps to validate the entity there’s a
51:44
lot of benefits from having syndication
51:47
networks so absolutely I still see
51:50
benefit from it positive results from it
51:52
there’s no question doesn’t matter if
51:54
you apply a syndication network to a new
51:56
website I mean yeah it to me does I
52:00
always apply it it’s just again standard
52:03
operating procedure so I mean I’ve got
52:06
some sites out there légion stuff
52:08
especially that I you know I talked
52:10
about a few times the local PR Pro
52:12
method that we you know we hadn’t we
52:15
launched a course about that last month
52:16
I specifically set up some sites that
52:20
did not have syndication networks just
52:22
to see if I can rank in maps without the
52:24
syndication network using only press
52:26
releases and I was able to achieve that
52:27
over and over again but again for
52:30
anything that I like those were testing
52:32
properties so anything that I know I’m
52:34
gonna run like clients I always suggest
52:35
a syndication network not just to sell
52:37
them a syndication network because it it
52:39
helps to solidify their brand right it
52:42
helps to protect their brand by securing
52:44
those web to properties with their brand
52:46
name there’s a lot it’s a lot of stuff
52:48
about branding now and about building
52:50
authority for the brand and so those are
52:53
all things that absolutely I recommend
52:55
to all clients I recommend I do to all
52:57
of my lead gen stuff when I’m not using
52:59
specifically for testing purposes
53:01
syndication networks are just again
53:03
standard operating procedure do we have
53:07
time for a little ranked process I’ll
53:11
try to keep it civil and we’ve only got
53:13
a couple questions left so yeah yeah no
53:15
f-bombs look man
53:17
oh there’s a lot of again gurus and
53:21
ninjas and experts saying that
53:23
syndications syndication networks don’t
53:25
work that they have no value no whatever
53:27
look freak it is that they’re saying and
53:30
then oh yeah we tested and then you
53:34
probably you find out that they went and
53:35
tested a fiber gig they didn’t test
53:38
syndication never built the semantic
53:41
mastery wait you cannot pay five bucks
53:43
for a syndication network that’s built
53:45
the semantic mastery wait you know how
53:47
long it takes a little bit to just train
53:49
our builders to build a syndication
53:52
network the semantic mastering wait how
53:53
long it takes to research all of the
53:55
different sites I don’t find them all
53:57
together so they’re all working together
53:59
as one cohesive unit now how in the world
54:02
can you say and then not only that you
54:04
do three or four posts and it has a
54:08
negligible effect it doesn’t work well
54:10
forget you I’m sorry my new is coming up
54:21
because I can show you like a million
54:24
ways how the testing was flawed how the
54:27
logic behind that type of testing is
54:30
flawed from inception your thought
54:33
process is screwed up the result is going
54:36
to be even more screwed up period and so
54:39
guys will you look at this go take a
54:42
look at what we do and how we do it and
54:45
first compare and then test you know
54:49
that it takes about three months to get
54:52
out of out of the sandbox so you’re not
54:54
going to see the results right away what
54:56
you’re doing is you’re building up your
54:57
entity you’re building up trust
54:59
Authority you’re building up art
55:01
activity activity relevance trust and
55:04
authority activity on the link relevance
55:06
through the link in both directions from
55:08
the website providing the link and the
55:11
rest are receiving the link and then
55:12
trusting
55:13
how much trust and authority does that
55:15
mean Carol
55:16
once you put all that together that’s
55:18
when this begins working but it happened
55:20
during a process over time I hope that
55:25
answers the question because this is one
55:27
of those that that really sets me off oh
55:29
the stuff doesn’t work these guys don’t
55:30
know what they’re doing
55:31
yeah um next question we can
55:36
only got a couple minutes left guys I do
55:38
have to wrap it up kind of on time today
55:40
quit this house says if you have an
55:42
AdWords account is it a good idea to run
55:44
ads to videos from separate spam
55:46
accounts I was thinking of using rocket
55:48
video ranker with 30 videos and I wanted
55:50
to send real local views to the top
55:51
videos in that account um that’s a good
55:54
question uh you know I’ve done it
55:56
without having like any negative like I
55:58
haven’t had any of my accounts
55:59
terminated from doing that but I would I
56:02
haven’t done it like at scale in other
56:05
words I haven’t done it like a whole
56:07
bunch of times which is I would I would
56:09
be concerned with I don’t know that that
56:11
would be any problem at all when you’re
56:12
paying Google right when you’re giving
56:14
Google money I think there are a lot
56:16
more lenient with like some spammy ish
56:20
Spanish type of activity when it comes
56:23
to that so what I’m saying is if you do
56:26
an AdWords link request where you’re
56:27
linking YouTube accounts other YouTube
56:29
accounts to your one AdWords account
56:31
which is what I recommend I would not
56:32
recommend setting up a bunch of
56:33
different Albert’s accounts but um
56:35
you’re you’re not acting as like the
56:38
account owner you’re just you’re
56:40
advertising to another channel that has
56:42
been you’ve authorized as a linking
56:44
partner so I don’t think it’s a I don’t
56:47
think it’s gonna be an issue but what I
56:48
would do is maybe you know try to start
56:52
off slowly like I wouldn’t go take ten
56:54
different rocket video ranker channels
56:56
and do all linked connection requests
56:59
and all that stuff to where you’re
57:00
linking accounts all together I wouldn’t
57:02
do that I would start off with one and
57:04
run a couple of ads and let it run for a
57:06
few days or a week or two and see like
57:08
you know maybe add a second account and
57:10
maybe a third and do it slowly start to
57:12
ramp it up and see
57:14
you
57:16
you
57:18
they think it’s Emmie but they won’t
57:20
like terminate the account and then you
57:22
can always get what I found with AdWords
57:24
is I don’t mess around too much with the
57:26
the emails that they’ll send when when
57:28
you have an account you know an ad
57:31
suspended or a site suspended and
57:33
sometimes that’ll happen will they’ll
57:34
suspend a destination URL altogether or
57:36
domain altogether but typically I would
57:39
just get on the phone with them because
57:41
I’m paying money right so there’s no
57:42
reason not to get on the phone and a lot
57:44
of times you know it takes a little bit
57:45
of time to talk to one of the
57:46
representatives but though they’re
57:48
usually helpful and they’ll provide
57:49
suggestions as to how to get the
57:52
suspension lifted from you the ad itself
57:54
or the domain or the landing page or
57:56
whatever and in this case it would be
57:57
from videos so you know sometimes those
58:00
conversations are even though it’s a bit
58:02
of a pain in the ass they’re helpful
58:03
because it gives you insight on what not
58:06
to do the next time right so that you
58:07
can avoid that the next time so I you
58:11
know I would try it again I don’t think
58:12
it’s gonna be an issue because if those
58:14
other youtube channels are actually
58:15
owned I’m using air quotes by different
58:17
Google profiles then it shouldn’t affect
58:19
your AdWords account other than perhaps
58:20
they may suspend the ad if they don’t
58:23
like it if they think should spammy but
58:25
again you’re paying Google to send you
58:27
like you’re buying YouTube views from
58:29
AdWords basically so it’s not something
58:31
I really haven’t had any issues with
58:32
videos unless the videos had destination
58:35
URL the ad itself likes which like
58:37
linked out to a landing page that didn’t
58:39
mean it wasn’t in compliance right have
58:45
you sold an established GMB no I have
58:48
not I know you can I mean you can just
58:50
like so on a business right you could do
58:52
that there but I have not Bob sorry Don
58:55
says Yelp is the devil I’ve had
58:57
contractors almost fire me because of
58:58
Yelp all +1 that because I’m telling you
59:00
guys yeah I mean they will literally
59:02
hound your clients just like they hound
59:05
me to death and it’s just it’s just
59:07
absolutely unbearable it’s terrible I
59:10
can’t stand Yelp James says how
59:12
necessary does it power up my
59:13
syndication network with link building
59:15
packages is and if it’s necessary again
59:17
James you you may be able to not do it
59:20
at all I don’t recommend that again I a
59:22
standard operating procedure is once I
59:24
have a network bill and I published a
59:25
few posts to it or syndicated if you
59:27
post to it then I’ll send it out for
59:29
link building and I only do that maybe
59:30
once
59:32
and in maybe once a year I’ll do a boost
59:34
and again if it’s really competitive
59:36
from if I need additional things which
59:39
right now I just really haven’t because
59:40
you know next is an ROI sDrive stack
59:43
next or a set of press releases and now
59:45
I do press releases regularly for all my
59:47
all my properties so you know in a room
59:49
guys remember I do all local stuff so
59:51
like everything I have is trying to rank
59:53
in maps really and press releases helped
59:54
a lot with that so it’s a but I’ll also
59:57
order link building packages to specific
59:59
press releases for example we talked
60:01
about local PR Pro if you can a lot of
60:04
the distribution services do will
60:06
preview the ability to provide or to
60:09
create an organization page which is
60:11
like a company news or press page where
60:14
all PRS that are assigned to that
60:17
company or published for that company
60:18
will show up unlike a basically like a
60:20
blog role or a blog index page but it’s
60:22
an it’s a PR index page for that
60:24
specific company those are great pages
60:26
guys to hammer with links right to buy
60:29
link building packages for because now
60:31
every time you publish another PR with
60:33
that same distribution service for that
60:35
company it’s gonna go be listed almost
60:38
like a blog would be on an index page or
60:41
a home page of one of your blog sites in
60:42
your tier one property right and so now
60:44
you can just power that up just
60:46
instantly by just publishing to that
60:48
same PR distribution network right you
60:50
automatically power that PR because it
60:52
gets listed on that company page which
60:55
you’ve got a ton of links point of that
60:56
so that’s my point like again think
60:59
about how you can get the most bang for
61:01
your buck with link building packages
61:02
James and I highly recommend doing it
61:05
you will get a lot better results from
61:07
an initial syndication network or drive
61:10
stack or anything for that matter if you
61:11
can put some links behind it some links
61:14
still do help guys they’re just not the
61:16
be-all end-all in my opinion anymore and
61:17
no other people may argue with me on
61:19
that but I know I can do quite well
61:21
without a whole lot of links I just
61:22
don’t need them there are there are
61:23
still useful though he says well and I
61:28
got to wrap it up guys and that will
61:29
benefit my site through the curated
61:31
posts I’ve done over the past few months
61:32
now because they’re not going to be if
61:36
you’re if you’re powering up your
61:37
syndication network just that the the
61:39
profile URLs are like the home page URLs
61:41
for example select if in your
61:43
spreadsheet if you just collect it all
61:46
the URLs write the specific URLs for
61:48
each one of your web 2 sites and you
61:49
submitted those than know your older
61:51
posts will not benefit from that the
61:54
ones that have paginated they’ve been
61:55
pushed off page 1 which and again I’m
61:57
primarily talking about your main 3 blog
61:59
properties right WordPress tumblr and
62:02
blogger however like the bookmarking
62:05
sites and stuff will benefit still
62:06
typically but my point is what you can
62:09
do though is you can you could include
62:11
the RSS feed URLs from some of those
62:14
sites that have them into the link
62:16
building package or derp right so that
62:18
you’re powering up your RSS feeds to
62:19
that still older pipe post still won’t
62:22
show in that but what you also could do
62:24
is if you have sitemaps you could you
62:27
could also link build links to the
62:29
sitemaps but you could the last thing
62:30
you can do is actually extract your post
62:33
URLs the already published post URLs
62:35
from the web 2 sites and include those
62:37
in the link building order right and
62:39
lastly you could also put a plug-in on
62:43
your site we have our the semantic
62:45
mastery RSS plugin that will republish
62:47
old posts but you can all if if you’re
62:50
if the premium version does that you
62:51
have to be in the mastermind to get that
62:53
but there’s also a free version of a
62:55
plugin that I’ve used republish old
62:59
posts is what it’s called a wordpress
63:02
plugin and this is it right here in
63:06
philippic republish old posts you can
63:08
install this on your WordPress blog and
63:10
I think they have a they have a premium
63:13
version that’s like 10 bucks guys it’s
63:14
like nine dollars no kidding it’s worth
63:17
it okay get the premium version if
63:19
you’ve got a bunch of content on a blog
63:20
that you want to rescind ok because you
63:22
can you can have content recent like you
63:24
can set very specific parameters is how
63:26
you want older content to republish
63:29
which will trigger a new syndication so
63:32
you know again my recommendation would
63:35
be to go ahead and just power up your
63:37
profile URLs and then republish old
63:40
posts so that you get the benefit of
63:42
them from the to the old post without
63:44
having to extract all the individual
63:46
post URLs that’s a bit of a pain in the
63:47
ass
63:48
ok good question though alright Steve
63:52
thanks John dawn for the mean last
63:54
question loving it or comment steve says
63:57
loving the local GMB pro course when
63:59
will we be adding more content
64:00
the membership well I just added more
64:01
today Steve and the actual real launch
64:05
date of it is next week so we’re gonna
64:07
be adding content between now and the
64:09
day that it launches and even after it
64:10
launches we’re gonna add more content so
64:12
you remember you guys bought on
64:13
pre-launch so not all the contents there
64:16
I’m still adding content again I added
64:18
several process Docs and templates today
64:20
so that you can start to train a VA or
64:23
even go through them yourself but I
64:24
would recommend that you hire VA to
64:26
start this process if you’re gonna be
64:27
scaling okay and that and I literally
64:30
gave you guys the process Docs that I
64:32
created for my bas the only thing I did
64:34
was uh omit the you know drive folder
64:37
URLs and the actual training videos
64:40
because I was using a real client in the
64:43
training videos that I produce for that
64:44
process doc but you don’t need it
64:45
because you can just go through the
64:46
process doc and what I would recommend
64:48
you do is perhaps follow along through
64:50
the process doc and record your own
64:52
training videos for your VA s working on
64:55
one of your own projects so that you can
64:58
when you send the training the process
65:00
Doc’s to the VA put the video training
65:02
the the video URLs at it’s always step
65:05
number one in my prospects process Doc’s
65:07
put that in there and uh and that way
65:10
when you’re when you train a VA the VA
65:12
is being trained by you by your voice by
65:14
your clients by your methods instead of
65:16
me that makes sense you can handle the
65:18
process doc but make the training video
65:19
yours okay all right cool all right guys
65:24
we’re gonna wrap it up thanks everybody
65:25
for being here we’re a little bit over
65:26
but not a big deal thanks guys for
65:27
hanging out hi everyone and see ya
65:33
okay thanks guys see you

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