Snappetizers: A Fort Worth Company’s Web Design Project

Searching for “Web Designer Fort Worth?”

Snappetizers is a food brand located near “Cowtown” and sought a Fort Worth web designer to complete a project for a new product line. They didn’t have to look far. Having worked with Moon and Owl on two parent company projects,  Vice President Lee Keller knew just who to call. We answered and the project was scoped, estimated and launched rapidly.

What are Snappetizers Toppers?

Snappetizers current product line includes four delicious flavors of toppers which can be used over cream cheese and as glazes. These include a raspberry chipotle, sweet pepper, candied jalapeno, and peach habanero toppers.

web design fort worth example

The product is used on cream cheese, appetizers, snacks, entrees, desserts and more.

Product Chief Value Proposition

Convenience – Single Use Packaging

The glaze toppers feature the convenience of single-use packaging. The user simply has to grab a single packet, open the lid, use the glaze, and then throw the packaging in the recycle bin. This is in stark contrast to traditional glaze bottles that customers buy. These typically sit after first use unattended in the refrigerator, sticky and spoiling.


Whereas the bottle of glaze often costs $10+, a party serving of Snappetizers Toppers costs less than $1.

This well-known competitor costs $17 a bottle.

Copywriting and Marketing Message

Snappetizers had the company marketing tagline, “We Make Entertaining a Snap.”

We loved that tagline. It embodies the goal of the brand.

We worked on with them on the simple product specific tagline…

Peel. Pour. Enjoy.

This embodies the product’s CVP.

We reinforced this message with fun statements throughout the website like:

  • Meet Your Rescue Party
  • See how easy entertaining can be!
  • Mr. OR Mrs. “Last Minute”, Meet Your Match.
  • On your mark. Get set. Done!

After all, this is a party in a container.

Photo Shoot Direction

We knew we needed great photography of the product to make site visitors instantly hungry. We contacted Javier Herrera who did a great job capturing a diverse shot list.

We made sure the shot list captured each flavor on each type of food group:

  • Appetizer
  • Entrée
  • Dessert

Here are some the great shots that Javier captured.

web design fort worth photoshoot snappetizers

FW web design photos

Video Shoot Direction

We knew we needed a video that showed exactly how easy the product is to use. We shot this short 15-second usage video to replicate Peel. Pour. Enjoy.

Homepage Wireframe

fort worth web design wireframe

Hero Section

We had initially placed the video in the header as a backdrop, but upon further consideration, it was important enough to the experience that we didn’t want mobile users to miss out. You’ll see how it was repositioned on the actual site mockup to allow play on mobile.

Section 1: Product Packaging

We knew that the product packaging needed to occur high on the page to help customers identify Snappetizers Toppers so they could find it in the stores. The four individual products were placed immediately under the hero section.

Section 2: Product Use

The next major section features ways the products can be used. We didn’t want to get pigeonholed into a “we are cream cheese only” product. Showing how the product is used on diverse categories of food is vital to the customer’s understanding of project usage.

Section 3: Email Capture

An email subscription section was included to allow site visitors to sign up for tips to make entertaining a snap. In the future, a receive-manufacturer-coupons call to action will be added.

Section 4: Store Locator

This store locator section is initially in pause mode as at the time of launch the product was only available in Walmart. As the product expands into other grocers, this section will be populated.

Section 5: Footer

Solid UX includes important navigation features, social media icons and NAP (name, address, phone number) at the bottom of the page.


The site needed to scream, “It’s a party.”

To accomplish this, we used a bright palette. One challenge was complimenting the established brand color of the Snappetizers logo along with the food shots that were to be incorporated. The design team worked to construct the palette which the client approved.

The font choice was informal to lend to the party vibe we desired to create.

We also avoided a lot of square lined boxes. Everywhere you look on the site there is a curved shape in the background, a rough-edged label, etc. Basically, we were going for the opposite of a white-collar-professional site (lawyer, doctor, etc.). Because even if you are a white-collar professional, you still want to unbutton your collar, let your hair down and have some fun.

Site Architecture and Content Access

The site architecture was kept simple.

The header navigation only has four options:
• Home
• Products
• About Us
• Blog
• As future grocers come onboard, a store locator navigation feature will be added.

The product page features a linear scroll of each flavor, presenting its product package, an in-use photo, nutritional information as well as a call to action button on tips for additional uses.

We wanted to make it easy for the client to add recipe ideas and tips on their own in 4 major areas of:

• Appetizers
• Entrees
• Desserts
• Entertaining Tips

At the same time, we knew we needed to be able to sort these posts by product type, so we used a tag system to demarcate which flavor was used in which recipe.

In this way, the callouts on the homepage for the four major areas fetch the appropriate category of the blog archive.

On the products page, each flavor fetches every recipe using that particular flavor regardless of which category in which it falls. We did this via a tags system.

Here is an example of the fetch system.

snappetizers fort worth web design

And here is how a recipe listing appears.

After the Snappetizer Fort Worth Web Design Completion

The site recently launched. Soon Moon and Owl will create paid social media campaigns to educate consumers on the existence of the product. The client loves their website. The site is already drawing inquiries from store reps. The grocers like that a brand is putting skin in the game to promote their products because this helps stores sell.

We are pleased to have another company in the Fort Worth area as satisfied web design clients. Thanks for the opportunity, Snappetizers.

Snappetizers: A Fort Worth Company’s Web Design Project is republished from:


Bubble Up SEO Video: How to Use it to Grow Your Business

We’ve turned our popular Bubble Up SEO article into a brief explainer video.


The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients.

This is one of the many ways search engine optimization can grow your business. It’s a great way to get an SEO program started for your business.

The blog post Bubble Up SEO Video: How to Use it to Grow Your Business is republished from: Moon and Owl Blog

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site.

Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method.

But lately been experimenting with something we are calling Tensile Silo Structures.

The benefit of the new Tensile Silo:

  • it allows you to multi-purpose content that doesn’t have a clear place in a classic silo.
  • it lifts all the important keywords of the site more quickly in search results. More on that later.

If you already understand siloing and want to skip ahead to the tensile silo comparison experiment, click Tensile Silo.

What Is Siloing: A Quick Review

If you are newer to siloing a website and haven’t read the other articles, just remember that a silo is a grouping of content (aka pages) on a website into areas that make sense to the search engines so that they understand you have a great deal of content around a given topic.

Here is the classic Bruce Clay example, one of the founders of the silo method.

This leads to better rankings!

Unfortunately, a majority of web designers don’t understand SEO and just see it as an after-thought. The SEO implications for a site’s structure should be considered before any design work is done. We can’t tell you how many websites we get to SEO that need nearly gutted in order to be properly structured.

There are three ways to build a classic silo, which we’ll discuss below.

But recently, we’ve been experimenting with something new…

Tensile Siloing vs. Classical Siloing: An SEO Test Using New Approach to Web Structure and Web Architecture

Looking at a Classical Silo

Classical Siloing Tactics

There are three methods to build a classical silo structure:

01. Hard Silos

Use URLs only to indicate the silo structure.

For example,
Then a blog article that has the URL

The silo is created by the shared /keyword-i-want-to-rank-for/ structure.

This is called a HARD SILO STRUCTURE and while it can work, isn’t ideal.

02. Virtual Silos

In a virtual silo, the URL structure is thrown out as an SEO concern and all siloing is done with only with links. But strict link protocols are maintained to make sure any article is linked ONLY to a page or another article within this keyword silo.

So every page might be but the links on the page point to the key page above it in the silo.

3. Combination Silos

The typical classical silo that we use has both a URL and link structure that reinforces the silo structure. This the best of both worlds.

Classical Silo Organization Method

There are also a couple of different strategies based on keyword search volume used to build a classic silo.

Keyword research lets us determine search volume.

Obviously, we want to be going after rankings on the keywords that get the most searches as it relates to our products or services.

01. The Product Line or Service Type Gets Most Volume

Often the type or category of a product/ service gets more volume than the individual product/service name does. In this case we would build the classical silo as follows:

For example, if we owned an animal food business and realized organic dog food gets much more searches than poodle food, we’d want to structure the silo like this.

Tensile Silo versus Classic Silo

02. The Individual Product or Service Gets Most Volume

Sometimes the actual individual product gets more search volume. In that case, that is the area we want to most present to the search engines. So we’d build the Classic Silo as follows.

Tensile Structure Silo vs. Classic Silo Structure

For example, if poodle dog food got more searches or poodle dog food that is organic, we’d want to build the silo as follows.

Switching it Up With a Tensile Silo Structure

What drove this experiment was a website for a large international corporation in which we were asked to Pre-SEO strategize, design, develop, and provide ongoing SEO for the site.

The challenge arose in that information on the site needed to be grouped in a way that classical silos made extremely difficult.

The company has a large Press Room section and gets numerous magazine features of their products which reporters and industry leaders access. Yet these Press Releases talked about product lines and product names which could greatly aid the rankings on those terms.

Most of the time, the press release or magazine features talk about multiple product lines or product names.

Those pieces didn’t fit neatly into Classic Silo structure, because we would have needed to assign each piece of content to one, and only one, silo.

So we decided, with their permission, of course, to do an experiment.

We developed a strategy and coined a name: Tensile siloing.

Why the name?

Tensile means ten·sile

1.relating to tension.
2.capable of being drawn out or stretched.

A tensile structure is one that is supported by the tension of cables or other materials.

Think of a suspension bridge with lots of cables that are stretched. If the bridge needs to be enlarged, more cables are added.

Tensile Structure Suspension Bridge

Or here is a picture of the first-ever tensile structure built in Russia from 1895.

Tensile Structure

See how all the cables support the structure?

In a website, think of each internal link as one of the cables on the tensile structure,

Each link carries the tensile weight of that new piece of content and directs its SEO value where it needs to go.

In a Tensile silo structure, a piece of content’s SEO value can be directed to more than one place. The “more-than-one-place” concept” is a big no-no in the Classical Silo. You only want to attach the SEO cable up one level in Classical silos.

A Tensile Silo Diagram

Tensile Silo SEO Diagram


With this structure, lots of site fluidity is allowed in regards to what role each piece of content plays.

Here is an example of the previous model done with Tensile Siloing.

Tensile Silo Example Diagram

As you can see, each piece of content is providing a tensile link to more than one point. An individual blog article might link to the product/service type page AND the product name page AND the blog category.

These product pages also link up to the product type page.

The blog category archive also points up to the product type page.

So how do the search engines know what the most important keyword is? And which page is given the priority in search ranking?

We know that search AI is getting smarter and smarter.

And based upon our experiment, we are hypothesizing Google will clearly ascribe search value by how much link weight is applied to each page.

You can clearly see in the example diagram which pages, and thus keyword terms, are receiving the most tensioned weight.

Organic Dog Food is heavily linked, thus the site will both rank for this term and this page will be the ranking page based on link weight.

As more poodle articles are written and placed, both poodle food and organic dog food will get more links and increase the tensile strength of each.

And this weight can be pointed and adjusted much more easily than in a Classical Silo.

How is the Tensile Structure different than the Classic Virtual Silo?

While you use links to build BOTH types, the simple answer is because of the number of places each piece of content can link to in a tensile silo.

In a Classical virtual silo, you really want each piece of content linking to only the element immediately above it.

In a Tensile silo, each piece of content can link to multiple places across the site (within, reason of course).

The Benefits of Tensile Siloing a Website

01. All Boats Rising

The benefit of this strategy is that this method of SEO siloing might be the best way to see the expression “a rising tide lifts all boats” come true.

Because there is a massive web of interlinking, one successful blog article appears to spread the SEO more generously throughout the site.

Our experiments are showing a broader rise in all the keywords/pages that the article points to verses in the Classical model, where the pages immediately above that article get the chief reward.

02. If Content is Difficult to Place in a Single Silo

It’s as if the whole site is rising with the tide in a more direct correlation than in Classical siloing.

In addition, if an entirely new product type is developed that brings some of the previous products into it, the whole site structure doesn’t have to be redone.

For example, If the mock-client we used invented something called Vegan Dog Food and wanted to have a poodle food, retriever food, and bulldog food version of it.)

This also reduces possible duplicate content. In a Classic Silo, the Vegan Dog Food line would then need its own Pood Food page, which if not careful, could too closely mimic the Organic Dog Food‘s poodle food page.

With the Tensile structure of web silos, this is irrelevant as the same Poodle food page serves both types.

The Results of Organizing Via the Tensile Structure

The site we restructured using the Tensile SEO method saw an average weekly traffic jump from around 3,000 unique visitors per week to 15,000 unique visitors per week. Traffic wise, that is definitely a success of 5x the amount of weekly unique visitors.

In addition, we are seeing the keywords we most need to rise climbing at the same rate or better as we would in a Classical Silo Structure. And more of the related keywords are rising at a rate 14% faster than in a Classical Silo.

In Conclusion

Note, we still employ the Classical Silo structure for the majority of our clients but will keep experimenting and let you know the results of the Tensile Siloing method from our SEO labs filled with mad scientists.

Stay Tuned and feel free to ask questions in the comments below.

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO is republished from: Moon and Owl

The LUCID Process Launch Helps Marketing Decision Makers Audit and Improve Their Company’s Digital Marketing

Fort Worth, TX, October 26, 2018 – Moon & Owl Marketing is publically launching The LUCID Process, which aids company marketing decision makers in assessing the current state of their marketing messaging and how well that messaging is being amplified online.

The process is a full-spectrum messaging and digital audit. Participants work in tandem with the agency to examine the effectiveness of the marketing messaging their company is currently employing.

One key element is to determine if the message is benefit-centric or feature-centric. Key long-term customers are interviewed to ascertain the chief value and benefits they perceive the company offers. A GOST and SWOT analysis is performed on competitors’ marketing messaging. The LUCID Process participants end up with a clear, benefit-oriented marketing messaging plan for each target audience.
The LUCID Process then evaluates the digital marketing landscape. The process examines each potential search keyword in light of its use by the participant and their competitors. The process answers:

  • What are the best terms we should use in terms of buyer intent and search volume?
  • Which keywords are driving traffic for chief competitors?
  • Where are the content gaps that can be easily exploited to gain traffic?
  • What would a winning strategy entail?

The participant company’s site is fully audited for user experience, on-page and off-page SEO, and social media integration. The LUCID Process includes a report on comprehensive digital-changes needed and recommendations for improved the business’ marketing message.

“We think The LUCID Process is the most comprehensive the market for marketing decision makers to establish the you-are-here point on their current marketing status in the digital landscape,” says process developer Jordan Fowler of Moon & Owl.

Process participant Ezra Sizemore states, “It is not a process for the faint of heart. You get a true evaluation of your company in terms of messaging and digital marketing that is brutally honest, while also being provided clear direction on where you need to go as a company. It definitely was worth the expense in terms of ROI.”

Participants are guided through each phase of the process by a dedicated Moon & Owl LUCID Process guide.

Moon and Owl Marketing is a full-service marketing agency in Fort Worth, TX serving both local and international clients with digital and traditional marketing include web design, SEO and more.

Media Contact
Company Name: Moon and Owl Marketing
Contact Person: Jordan Fowler
Phone: 817-889-1487
Address:2120 Ellis Avenue #4366
City: Fort Worth
State: TX 76164
Country: United States


The article The LUCID Process Launch Helps Marketing Decision Makers Audit and Improve Their Company’s Digital Marketing is republished from:

How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

How do I get more traffic to my website? How can you attract more visitors to your company’s website?

The 5 on-page changes we share here dramatically increased our B2B client’s traffic.

In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.

Increase Web Traffic With On Page Changes


That’s a 278% in real, average weekly traffic to the site.

The same tactics we used can be used on your website, regardless of your niche or business size.

increase in web visitors

It Was These Exact 5 Changes Driving This Traffic Increase

How Do We Know This?
We Had the Perfect Client Case Study

We recently had an international B2B client in the energy sector that presented the perfect case study for applying on-page search engine optimization (the five tactics shared here). We had the perfect experiment to see if these changes would increase their traffic.

This client already had us performing off-page SEO on their previous site while we built their new site. Thus, the only thing that changed was the on the on-page changes listed in this article (granted we vastly improved the appearance of the page). It is the only variant that changed recently. The off-site SEO efforts remained exactly as they had before the new version of the site launched.

You can harness this knowledge to increase your traffic, too!

Here is what we learned from the case study that made the biggest difference. These are all on-page efforts, meaning that if you want to make them, you won’t have to touch anything but your site itself.

In each section, we share how we did it and how you can do it on your own site.

Of course, at any point in the process you think, “I know I need to do this but don’t want to take the time to do it myself,” just call us at 817-889-1487. We’ll get your entire website optimized and get you more traffic like this client.

5 Changes You Can Make To Your Website To Get More Traffic

01. Arrange Your Site Better (Silo It)

 Key to growing traffic is for people to find your site when they search. And the key to that is to unconfuse the search engines about what your site is really about.

By tweaking your site structure, you can present a clear hierarchy to searchers and search engines that can:

  1. Rank on the terms they are actually using (your major keywords).
  2. Draw them into your site for an extended visit. This increases your chances of converting visitor traffic to real customers and clients.

How we did it:

The client’s previous website was not organized well. It used a layout model that we, unfortunately, see about 80-90% of the sites we are asked to do on-page SEO on use.

All the products were listed on a single product page regardless of if they were in a certain line or not. This page was housed at The page was even titled generically as products. This wasn’t helping them get found online.

(You can click on any graphic to enlarge it. Unless you have eagle’s eyes these can be a bit small on mobile.)

more traffic to my website site structure Sometimes we see sites take this one step farther but it’s still not ideal.

For this client, the product lines of PDC Bits and Downhole Tools are the terms MOST SEARCHED by users looking for a solution.

We know this because our keyword research showed us these are the highest volume of monthly searches on given terms related to their products.

The previous website did nothing to reinforce this search term in its structure. The site wasn’t screaming to Google the technologies we sell are PDC bits and downhole tools. 

We changed this where each of the two Product Lines got its own major page. We made sure the title of the first Product Line page was PDC bits and the other was Downhole Tools.

Then each product got a full page under the existing product line page. Each product page linked back to its main Product Line page.

We call this process site siloing.

It presents your site to the search engines much like a well-outlined research paper you wrote in high-school–thesis, main-points, sub-points. Google will give you an A+.

How You Can Do It:

You can see how well your site is organized by following the instructions in the video below.

Look at your visual sitemap, then ask:

  • Are things thoughtfully grouped or haphazardly grouped?
  • Is everything a top-level page or is there some kind of hierarchy of the page?
  • Are the most important keyword informed pages (most frequently searched) closest to the top level of the site?
  • Can you create a Product Line Page or Service Line Page to get it to rank for the major service keyword on which you most need to rank?

Where needed, do a simplified re-organization by using pages and parent pages if your site is in WordPress. For example, if you have multiple services that are related and can be grouped together under a high volume search term, do it.

Of course, we are available to help you complete this entire re-organization process.

02. Beef Up the Content

The search engines are now smart enough to read the actual words on each page of your website.

They scan the page and see how all the words on the page are related. The fancy term for this relationship of the words is called semantic relevance.

How We Did It:

The previous site page had very little actual content reinforcing the major keywords on the single product page.

On the main Product Line pages we created, we increased the amount of content to 2,000 plus words and used our SEO copywriting process to ensure that copy was best optimized for both user conversion and the search engine’s to love it.

Each product got its own page jumping the word count for that product from about 50 words to over 1,000 words per product.

<Free Hint> In order to make the pages not look cluttered we put much of the long-form content in an expandable accordion. That way the visitor could access the long-form content if they wanted to see it, or go straight to an individual product page if they didn’t want to take the time to read it.)

An accordion looks like this.

…the user doesn’t see the content unless they choose to click on the + sign.</free hint>

How You Can Do It:

  • Look at your website’s pages for your service or products.
  • Does any page have thin content you could increase?

Our current recommendation on most major service or products pages is at least 1,000 words. But 2,000 words tends to work better. ( We also have a proprietary tool that can determine exactly how many words each page needs to be to make the search engines happy.)

03. Leverage Your Blog By Optimizing Its Structure

Your blog is one of your most powerful traffic attractors. It can bring in hundreds or thousands of new visitors.

How We Did It:

We fully optimized this client’s blog structure.

Before we made changes, the site’s blog was called News. That was the page title.

Not only that, they had placed everything into the major category called News as well.

That’s fine if you want to rank on the word News, but most companies don’t need to rank on that term.


We overhauled the Blog structure. We created the following categories

1) Category 1 = Product Line page exact match category called PDC Bits.

2) Category 2 – Product Line page exact match category called Downhole Tools.

3) Category 3 – A place for their company news called Drilling Technology News (since that is also a major keyword that we knew would draw traffic) and a sub-category called [Company Name] Press Releases.

4) Category 4- A more generic, catchall category called Oil & Gas News.

How You Can Do It:

Look at your blog.

First, click into your blog archive page. This will be the link on your site that usually says blog or news, etc. It’s a page where you should see all your blog articles in sequence with the newest first.

  • What is it called?
  • Are you using generic terms like Blog? At least change the page title to something akin to what you do like Commercial Landscaping Blog or Human Resources Software News.

Next look at your categories.

  • Do they best match the keywords people are using to search for the service or product solution you offer? Hint: They should match your services and/or products pages. For example, each of our service pages has a matching category on our blog– web designer, SEO, social media marketing, copywriting, graphic designer, etc.
  • Create a category named after the keyword that most people use to find you. (We can help you find that keyword).
  • Edit each blog post you’ve written and put it in the best category. If you have a popular blog that has a lot of links to it already, remember to apply a redirect so that the old URL name passes credit to the new-category named URL it will now have. (Again, we can help you with this).
  • Each new article you write, assign it to the best matching category.
  • And remember, put an article in ONLY one category in order to not bleed your silos. Make the decision on where the article best fits out of your category options.(Note: This category strategy doesn’t work on Shopify. It doesn’t work well on Squarespace. It works great on WordPress, which is why most of our sites are built on that platform. See the video above on reorganizing for pages for how to reorganize your blog categories.)

04. Deeply Interlink Your Articles and Pages

You know how you do a search on a topic and often Wikipedia falls at the very top so often?

One of the reasons Wikipedia ranks is because it is one of the most interlinked blogs in the world. On every page, any keywords that have a separate article on Wikipedia are linked from one article to another. (See all the purple links in the article sample below.)


interlinking for more site traffic


What does this interlinking do?

This creates a massive web on your site like Wikipedia.

The search engines crawl these links and can then see how much content your site has related to a given keyword. And ultimately the entire piece of this web and all the traffic it brings is pointed back to our Product Line page.

This allows the site to rank #1 on several highly competitive terms that get tons of traffic.

It also clearly signals, “Hey, this is an important keyword for this site and an important category on which you should rank us.”

That gets your site more traffic as folks use these frequently searched phrases in their own search.

The more expertise you present, the more traffic you will get.

How We Did It:

We deeply interlinked the site. We made sure every Product Page linked to the appropriate Product Line page.

We also went through all the blogs.

Within a given category, we made sure the article had a link to Product Line page it fell under.

If a specific product was referenced, we linked that product name in the blog to the product page.

If we were using a specific blog article to attempt to get traffic for a longer phrase (example: Permian Basin improved Rate of Penetration), we call it an anchor blog.

In other words, that is the piece of content we are currently ranking best on for that term.

We then linked that phrase every time it was mentioned in any other blog in that category to the anchor blog.


So any blog in the PDC Bit category that contains the phrase Permian Basin improved Rate of Penetration or synonyms like Permian Basin ROP links to the anchor blog.

How You Can Do This

You can DIY this, but the moment your site gets a large volume of blog articles or pages, it can quickly get complicated. (We’ll give you a super easy way skip all this manual work and automate this in the next video below. It can still help to see how the process works.)

You’ll need to create a spreadsheet.

  • On that spreadsheet, have column one be your major Service Type or Product Line pages
  • Column Two is your Individual Product Pages
  • Column Three Blogs Grouped by their Category
  • Column Four is the keywords you are targeting with each blog (URL of the individual blog).

interlinking blog spreadsheet for more traffic

Each time you start to write a new blog article, you’ll open this spreadsheet and ask:

  • What Service Type or Product Line page can this support?
  • As you write the article, make sure you manually link to the page from somewhere in the article on a keyword phrase that best matches the page you are linking to.
  • What Product or Service does this support (if it does)? If it does, link to that specific product or service page in the blog using the product name keyword or service name keyword.
  • Does this blog article contain or can I have it contain any of the long-tail-keyword-phrases I used in an anchor blog?
    • Is the potential anchor blog in the same category as my current blog? If the answer to that second question is no, do not link the current blog to the anchor blog because you’ll be bleeding your clean content silo.
    • If the answer is yes, link from the current blog to the blog that is the anchor blog for that keyword, and there is an exact match or near match occurrence of the anchor blog’s keyword phrase you can use in your current blog, link your current blog to the anchor blog.

In the example spreadsheet above, if the words adolescent poodle were used in the Calm Down Your Poodle blog, we’d link the words adolescent poodle when they first occur in the Calm Down blog to the Nutritional Considerations for Adolescent Poodle blog. We’d do this because BOTH blogs are in same Organic Poodle Food category.

We’d also find some words to link both the Calm Down Your Poodle blog and the Nutritional Considerations for Adolescent Poodle to the Organic Poodle Food sub-page

Interlinking is SUPER powerful, but as you can see, without a tool to automate this, the process can get convoluted and even nightmarish in scope if you are generating content at the rate you should be.

What if we told you, you can 100% automate ALL of this interlinking.

Here is all you have to do in the plug-in we install.

By doing this, your site will be a massive web of intertwined content the search engines love.

get more traffic though deep interlinking web on page seo


05. Create a “Series” Out Of Related Articles (Or an Actual Series).

Google and other search engines love longer content. This is becoming more and more true.

It rewards this long-form content in terms of higher rankings.

And remember higher rankings means more people find you, which means more traffic!

What if there was a way to take your existing content and make it seem longer to the search engines?

And what if there’s a way you can write a long article in shorter pieces and connect them so Google sees it as one long article?

You can!

With a simple link and piece of html code you can interconnect your articles, stringing the articles into a longer series.

In the technical SEO world, this is called an internal linkwheel.

You’ve experienced a linkwheel hundreds of times on the web and maybe just have not known what it is called.

We’ve all clicked on a site link where they’ll say “20 Ways to XYZ” and then each way is its own page and you click next at the bottom of the page to go from #20 to #19 and then again to go from #19 to #18.

get more traffic linkwheel example


These short page content type linkwheels are actually kind of annoying.

Why? You have to click so often, you usually spend more time waiting on each page to load than it takes to read it.

But what if you use this in a non-obnoxious way on longer articles. You’ve already attracted them to your page on a given topic. They’ve read your valuable article and now you simply tell them, “You’ll like this article, too, because it’s highly related to what you just read.”

Some websites do this with a see next article button, but users are typically directed to the next chronological article in the blog, not a TOPICALLY RELEVANT article.

You can harness this power on articles that are related to one another but aren’t an actual series.

Remember we said the search engines like longer forms of content (currently).

By stacking three 2,000 word articles together that are related (even if they aren’t a direct series) and using the right code, the search engines will see these articles as one MASSIVE 6,000 word expertise article that is comprehensive.

The nice thing is it will still index and present each article in search as a separate listing in the search results, too. So you get both/and. Both the individual article shows up in search and the broader term which all the articles are about rank, as well.

If you have 5 articles on a service or product linkwheel them together to rank on the main service keyword or product line keyword that gets tons of searches.

These massive linkwheeled articles rank high on the main search term they address.

On Page Optimization for more traffic | Linkwheeling

They also keep people on your site longer, as they tend to read the next article in the “series” if they saw clear benefit from your current article. Every second they spend on your site is an opportunity for them to further like and trust you.

Of course, if you really DO have a part 1, part 2, part 3 article series you definitely want to linkwheel the article with both links and the code you need.

How We Did It:

We found related articles that made sense for a visitor to see in sequence and added a read next button to an article.

For example, let’s say there were several articles related to vibration control in drilling. We decided on the best order for a reader to read through them and starting with article one, linked to article two and so forth.

We also used a piece of code called rel=”next” function to instruct Google and other search engines to see these articles as a series. This is very important as a read next button alone doesn’t do the trick.

How You Can Do It:

Okay to be fair, we use a proprietary plug-in which automates about 95% of this. We’d be happy to install and optimize it on your WordPress site. It also does about 50 other awesome SEO things, too. And once we have it set up, it’s super easy for you to use. You can have almost no technical knowledge and harness all its power.

Once we set it up, all this happens automatically. All you have to do is

1) Select the proper blog category

2) Enter in any longtail-keyword-phrase you are using on that specific blog that you want to target.

Get Started On Getting More Traffic to Your Website

Whether you are a small business owner and a corporate CMO, these 5 infrastructure and link changes to your blog NEED to be made to increase your visibility, traffic and, thus, customers/clients.

The case study client saw a 278% increase just from these on page SEO fixes. You can do them yourself if you like tinkering with your website.

Or focus on running your business and let us do a full on-page optimization of your website. Allowing us to do this will leverage any future content you make the effort to create more worthwhile.

Once we optimize your site, each article or page you add to your site will be like an electric guitar plugged into a giant stack of Marshall’s amplifying it. Think about it. An electric guitar is only as loud as it’s amplifier. This is also true for your content.

Simply put:

Better site structure and linking = Better rankings = More Traffic to Your Site = More customers/clients/patients = Increased Revenue

So either get after this and DIY it or call us for a FREE On-Page Optimization Consultation and Estimate for your site.  817-889-1487

The following post How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study was first published to: Moon and Owl Marketing

Moon and Owl Marketing Signs Marketing Agency Agreement with Psych360

For Immediate Release, September 5, 2018

Psych360 has signed a digital agency of record agreement with Moon and Owl Marketing. Psych360 delivers comprehensive psychiatric care to skilled nursing facilities and assisted living facilities in Ohio.

Moon and Owl Marketing is providing marketing messaging and planning through The LUCID Process. Moon and Owl will also be delivering web design, content marketing, social media marketing, search engine optimization (SEO), and conference planning to foster Psych360’s expansion.

“Moon and Owl is privileged to have been selected as the agency of record to help Psych360. The company delivers a needed solution for geriatric mental health in care facilities. We love helping companies grow that truly change someone’s quality of life,” says Jordan Fowler, President of Moon and Owl Marketing.

Moon and Owl Marketing is a full-service marketing agency serving local and national clients from its hub in Fort Worth, TX.

The following blog post Moon and Owl Marketing Signs Marketing Agency Agreement with Psych360 was originally seen on: Moon and Owl Marketing Blog

Jackalope Beauty Lounge Keller, TX Web Design Dissection

web design keller texasJackalope Beauty owners came to Moon and Owl to create a web experience for their users that reinforced their “We’re cool, but not pretentious” brand.

Unlike so many we-take-ourselves-so-seriously, highbrow salons with their cut-throat work environments, Jackalope has built something quite different:

…a place where you can get a top-shelf style and cut while being 100% yourself.

…a salon where the staff is well-taken care of (paid vacations and advanced training opportunities) so that they can take great care of the clientele. They know a happier stylist styles a better you.

…a salon that believes in developing the next generation of stylists by offering apprenticeships.

We were able to deliver a site that captures their brand essence.

web design keller texas

Reinforcing the Brand

Homepage Copywriting

We used various statements on the homepage in the text to reinforce Jackalope’s brand chief value proposition.

Cutting edge techniques by stylists who care.

Stick with what you know, or change it up. Either way, leave feeling beautiful.

Get that million dollar look minus the pretentiousness.

We used non-traditional navigational terms–instead of Our Work we used Their Magic and The Lowdown instead of About Us.

All of this writing helps to convey how their chief value proposition directly benefits their clients.

The Bios Copywriting

Subtle copywriting in the Bios summary page reflect the “we’re awesome but don’t take ourselves too seriously” attitudes with a fun, unique fact about each stylist.
Bio design

Keller Website Design Bio Page

Even the Reviews

The ownership wanted unfiltered reviews to populate their site. This would reinforce their value of transparency.  We made them aware of the benefits and risks, they considered, and said, “Let’s do it.” They had confidence based upon their past reviews. We created a fetch that pulls their latest review regardless of stars. A 1-Star rating can appear on this page just as easily as a 5-star review can.

reviews page design


The General Look

One of the best elements was that their logo mark is so quirky – the legendary mythical Jackalope. This logo allowed the site to carry forth the same quirkiness without feeling disjointed.

Illusion Pink and Sinbad were used as the base colors for the design.

jackalope color website design



No stock photography was used on the site. Keeping with the authenticity mantra, Jackalope chose to take the extra step of having a day-long photo shoot with Scott Cornelius to capture stylists pics, client shots and inside the studio environmental shots. We provided the desired shot list and orientation list to assist the photographer. We also consulted with him on color tones, lighting and photoshop treatments.

website photography 2

website photography


Use of Instagram Feed on Homepage

Jackalope has a large Instagram following, and they are active on the platform. We chose to integrate a feed into the front page of their website. We realize it is a looser look than many corporate businesses would choose, but for Jackalope it fits perfectly. It screams of the authenticity and unfiltered nature of the brand.

instagram feed on site design

Gallery Page 

We built a massive gallery page into the site. When selecting a salon, site visitors want to see what the stylists are capable of and to imagine how they can look as a result. A massive diversity of styles and cuts are available at Jackalope. We made the gallery sortable by stylist.

sortable gallery design for web

Social Media

As would be expected of a trendy salon, the Jackalope crew does a fantastic job at social media. From Twitter to Facebook, Instagram to Yelp, the website makes all these platforms easily accessible to visitors.


The Jackalope team debated whether to take online, automated bookings. Because they value relationships and connection, they decided they want to speak directly with a potential client to assess their needs and make sure they are matched with the best stylist for their need.

keller texas web design

The Results

Jackalope Beauty Lounge stylists are consistently booked, and the Lounge is expanding. Their website is helping them accomplish their goals.

The folks at Jackalope are happy with their site…

fort wort web design review

View the live site at

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