Here are some current trends in Fort Worth social media marketing (commonly called, SMM). If you own a small business in the Fort Worth area, this article provides you straightforward social media strategies and tactics you must be using to up your game. We’ve even included your first action step in easy to read orange […]
You Should Be Using Facebook Ad Targeting to Grow Your Business. Facebook is a VALUABLE social media marketing platform for small business marketing and promotion. For a fraction of the cost of print or SEO and often Google Adwords, you get access to people who are prone to engage your services or purchase your product. […]
If your business had to discontinue all products or services except for one, which one would you keep offering? Why? Spend time reflecting on The Why. Is it the easiest service to complete/product to make? Is it the product you most enjoy making or service to perform? Or is it the most profitable? Now answer […]
Non-profit SEO (being found on search engines like Google, Yahoo, etc.) is needed by the organizations as much as a small or large business. If you truly believe in your cause and that others should be involved in it, there is NO reason to miss out on capturing people’s attention through the internet. Moon & […]
Your Twitter profile offers several ways to use images to stand out. First, you have your header photo. Just like your cover photo on Facebook and Google Plus, Twitter’s header image is your branding opportunity.
Use your header image to align your look and feel, marketing message and company tagline. And before you throw away a chance to brand your business, know the answers to a few questions.
Who is your target market?
How do you help solve their problems?
What is your call to action and what next step do you want them to take?
Additionally, the Twitter in-stream photo is a great way to brand your tweets and grab the attention of your followers. Are you using images within your tweets? If not, now is the time to get started.
While the Twitter preview size is 440 x 220 (a 2:1 ratio), there have been major changes to the preview on desktop. David Boutin explained what you can test on your Twitter profile via the Social Quant blog.
Square images are now displayed on desktop as 505 x 505 pixels. Larger squares can be uploaded but will still be displayed at 505 x 505 pixels. Smaller squares will be displayed per their actual dimensions.
Portrait images 505 pixels tall or less will be displayed full size with extra space to the right. Portrait taller than 505 pixels images will still be cropped.
Landscape images shorter than 505 pixels will remain unchanged; you’ll just see the whole thing now instead of the top/bottom possibly being cropped.
To take advantage of every pixel of space Twitter affords you, make your images square and at least 505 pixels wide.
Want to make Twitter image creation easy? Use tools like Canva or Relay for pre-created templates that will help with text and element placement.
Here’s one I created for Influencer Chat and saved so I can easily create a similar design each week.
UPDATED: Cover Photo Dimensions: 828 x 315 (note that size on Infographic is incorrect)
“You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win!”
Just take one look at her beautiful images and it’s easy to see why her content gets shared.
Profile Image: 110 x 110
Photo Thumbnails: 161 x 161
Photo Size: 1080 x 1080
With more than 400 million users, Instagram has become a visual marketing social leader.
When adding a pin to your board it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.
I’ve had great success with larger images over the last several years, finding that vertical images receive more re-pins, likes and clicks.
My perfect size is 735 x1200. But don’t be afraid to mix it up and see what works best for you.