Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB?

If you have a business, you should have a Google My Business Account. It’s that simple. This article is a great starting point for any business owner wanting to learn more about GMB, including how to set-up your GMB, verify it, and optimize it.

Google My Business Logo

What is Google My Business (GMB)?

GMB is a robust directory that Google created has that presents results on the branded search of your business.

Typically it appears on the top of a mobile search.

Google My Business Mobile

 

On desktop, a GMB listing appears in the top right hand corner of the screen.

Desktop GMB

Why Is It Important?

Google is the world’s #1 search engine, and this isn’t by a small margin. Google is also a little bit narcissistic (we mean that in a good way). Google trusts and prefers it’s own platforms and tends to present those first in search results and uses a large amount of digital real estate on the homepage of search results to do so.

This is definitely the case with Google My Business search results.

When users search, you can now, through GMB, own a large chunk of real estate on the home search page results. Because it is so large, visible and trusted, the GMB listing is often where searchers are going to click. They don’t even have to leave the first Google results page, and searchers can be contacting your business with a click or a call.

Google is trying to connect searchers to providers that are very nearby. This way of presenting answers is called hyper-local search results. They know someone searching in Fort Worth, TX probably doesn’t want to get results back from New York or even Waco, TX for that matter.

The way Google is accomplishing this hyper-local search is by utilizing the Google My Business and Map Pack results it shares when someone completes a search.

As hyper-local search becomes more rewarded, it’s important you are in the game. The good news is that it’s not that hard with the GMB dashboard.

Getting Your Business a GMB Listing

Since this Google online eco-system operates differently than a traditional webpage, there are some important things to make sure you have in place on your GMB listing.

First, make sure your business has a GMB listing that is verified.

Visit https://www.google.com/business/ and click “Start Now.” Google will walk you through setting up your business.

Note: You’ll need to make sure the address you enter for your business can receive a postcard at that address. Google will mail you this card with a code on it which you then need to enter at the URL above. Warning: Be on the lookout for it. Tell your mail person/room that it is coming because it can often get tossed as it appears to be junk mail.

If you find out your business is already listed, there are instructions to gain ownership of the GMB account at that link, as well.

How Can I Improve my GMB Results?

There are some GMB search engine optimization methods you can use to promote your GMB listing.

01. Make sure your information is correct.

A. Double-check your phone number and address.

B. Enter a description of your business.
Business Description GMB

Remember to use keywords people would use when searching for services or products you provide.

C. Enter the services your business offers.

Services Listing GMB

Again, be keyword focused while providing the user the clear benefits you offer them. People care more about what you do for them than what you do. Also, differentiate or die applies here.

02. Make sure there is not a duplicate listing for your business.

For example, it would be very easy to see a listing for Moon and Owl Marketing along with Moon & Owl Marketing. GMB sees those as two different entities.

03. Let GMB’s version of your Name, Address and Phone be the official version.

As subtle as this sounds, it’s essential for all of the online citations of your NAP (Name, Address, Phone) to match your GMB listing verbatim. So if GMB calls it Suite 120, use that everywhere.

If Google auto-populates STE 120 into your GMB listing, do likewise across the web every time you list your address. A higher exact-match correlation between online listings means better rankings. Different versions of your NAP confuses Google.

04. Upload lots of photos and videos for your business.

Think broadly, incorporating building shots, staff shots, product shots, event shots and more. Continue adding pictures and/or videos on an ongoing basis. Freshness helps.

05. Garner positive reviews for your business listing.

Get a ton of legitimate 5 Star reviews. This not only increases your search presence, but it also helps build credibility with searchers. Remember, ReviewGrabber can be a tremendous help in this, with a simple text to review feature.

06. Use the new post feature on GMB.

Now you can push our relevant content, offers and information. You can know use your GMB like you would another social media platform, but think a wee bit differently about it. Don’t do fluff or what we call soft-posts on GMB. Save those for Facebook. People are searching and want answers and benefits. Remember to renew the post every 7 days as it “dies” at that time.

07. Check your listing regularly.

One different thing about GMB is it is sort of a hybrid between a social media platform you own (like Facebook and a public platform (like Yelp). This means users can suggest edits for your business that Google might accept even if they aren’t 100% accurate. You’ll want to keep an eye on things just in case.

You can generally override these edits, but note, not reviews. You can only respond to a review, not delete them.) Again, click to learn to better manage your reviews and reputation.

Your GMB Listing is Connected to the Map Pack Rankings

The map pack is the three maps that appear when specific searches are completed. Example: Plumber Fort Worth, Plumber Near Me, etc.

You’ve seen it before but maybe didn’t realize what it was called.

Map Pack

The Map Pack is an outstanding place to rank because Mobile Users only have to click the listing to call, no dialing needed.

We have gathering evidence that shows increasing your review counts (and other GMB SEO work) has a positive effect on your Map Pack ranking. We recently had a client use the ReviewGrabber program to go from a 31 3-star overall rating to 142 glowing 5-stars. Interestingly enough, her Map Pack rankings started jumping through the roof, as well. May of their keyword + city modifiers now rank either first or second in the Map Pack.

How Do I Track My GMB Results?

This is where GMB shines. Because it is a closed-garden system, it can tell provide detailed insights. These include:

01. How many times did my GMB get seen?

How Found Google My Business

02. How many called through my GMB?

You’ll be able to determine how many phone calls occurred because people used the click to call function on their phone (or if they have they desktop connected to be able to call via Facetime, etc.).

Phone Calls GMB

(Note: If someone dials directly and doesn’t click, that won’t be recorded unless you provided GMB a trackable phone number via Marchex, Call Rails or another provider. Then you’ll be able to see it in your provider’s dashboard.)

03. How many people clicked through to my website?

See how many searchers saw your GMB listing and clicked through to your website.

Customer Action GMB

04. How many people asked for directions and from where did they make the request?

Armed with these insights, you can start to measure the results on your new Google My Business optimization efforts. There is also a GMB app for iOS and Android that can help you keep tabs on what is happening with your GMB account.

Location Request GMB

Want to learn more tips for your GMB optimization? Check out this article by https://moz.com/blog/how-to-optimize-your-google-my-business-listing.

Free Consultation on your GMB

Want Moon & Owl Marketing to handle your Google My Business listing and optimization for you so you can concentrate on running your business? We’ll even show you the monthly results. Call us at 817-889-1487 to schedule a free consultation.

Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB? is republished from: http://moonandowl.com

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Semantic Mastery SEO Tips from Hump Day

The gurus of local and national SEO pass on fantastic tips to get your site to rank. From GMB rankings to organic site rankings, learn how to get more traffic to your site.

Transcript of Video

00:00
all right rely welcome everybody to hump
00:03
day hangouts episode 180 or her knots
00:05
dancing in the background if you can’t
00:07
see him man everybody is excited today
00:10
is the 16th of May and we’re gonna say
00:12
hello real quick before we jump into
00:14
questions like we do every week so
00:17
Hernan you were dancing so let’s hear
00:19
what you got say hey you know yeah and
00:21
then great I’m actually really excited I
00:23
just want to publicly thank all of the
00:26
all of you guys that actually jumped in
00:28
to the GMB pro pre-launch local gym vPro
00:32
pre-launch I really wanted to you know
00:34
extend a thank you for all of your
00:36
support your continuing support to make
00:37
in cementec mastery happen because we
00:39
had a lot of people jumping in and now a
00:42
lot of good stuff good comments I was
00:45
talking to a couple of buyers this
00:46
morning and then we’re already getting
00:48
great results so yeah I just wanted to
00:50
thank you guys that and tell you that
00:52
I’m really excited to be here so
00:56
outstanding
00:57
a little issue using my mouse today but
01:00
yeah well not only thank you but also
01:02
good on them you know by all means we
01:04
reward the action takers you know with
01:07
the super super low price and they’re
01:09
also getting it first crack at some
01:10
stuff that’s coming up which is pretty
01:11
cool but I want to come on spoil that
01:13
for now Marco how you doing man I’m good
01:16
man I’m also very thankful for everyone
01:20
who listened to us who heard what we had
01:24
to say and they did say okay I’m ready
01:27
we got some awesome stuff coming down
01:29
the pipeline that will make this better
01:31
that’s our thought to just keep making
01:33
it better and better better results more
01:35
more refined and just tons of leads for
01:39
whomever whether it’s beaten whether
01:42
it’s client whatever it is your own
01:44
brick-and-mortar right online presence
01:46
for your brick-and-mortar whatever it is
01:49
that’s that’s our plan
01:58
and before we get into it – Bradley how
02:00
you doing oh happy to be here man you
02:03
know neck deep and content generation
02:05
again as usual I just added several more
02:07
pieces of content to the GMB pro course
02:10
area guys so those of you the
02:12
distressingly purchase code double check
02:13
you’ll see there’s a new module there
02:15
with the process Docs and templates and
02:17
I just started so adding some content
02:19
there today I’ll be adding some more
02:21
content tomorrow and perhaps Friday as
02:23
well and then again starting next week
02:25
so we’re going to be pumping it full of
02:27
content between now and the actual
02:28
public launch date so don’t be dismayed
02:31
remember you guys got in on pre-launch
02:33
so the training that’s there go through
02:35
it and we’re going to continue to add
02:36
training up until well even beyond the
02:38
launch date but this time next week
02:41
you’ll see a lot more than
02:42
there is now so you didn’t pay attention
02:46
after you know the webinar emails like
02:48
that’s okay we get it everyone’s busy if
02:50
you decided this wasn’t for you but we
02:52
will have some more information coming
02:53
out a week from today about how you can
02:56
still get into local GMB Pro and if it’s
02:59
the right step for you right because
03:00
just like every everything may not be
03:03
for you but for most of the people who
03:04
are our subscribers who are dealing with
03:06
this this is kind of a no-brainer but
03:09
don’t leave it there for now
03:11
I just want to say too if you’re new for
03:12
Symantec are new to semantic mastery and
03:15
you’re listening and one we appreciate
03:17
you showing up for hump two hangouts you
03:19
know by all means please come in ask
03:21
your questions we’re happy to answer
03:23
sometimes if it’s a something that we
03:25
see a lot we’ll refer you to our support
03:27
error website where there’s a lot of
03:29
frequently asked questions and that’s
03:31
not a bad thing we just want to save
03:32
time and so we might point you there
03:34
also I want to remind everybody if
03:35
you’re asking like ten questions you
03:38
know we might only answer one of those
03:40
because we want to give everybody the
03:41
chance so I think that’s going to happen
03:43
maybe today there’s a couple people get
03:44
some long questions so we do what we can
03:46
but we also want to make sure that we’re
03:48
able to answer questions from many many
03:50
people and then if you’re looking for a
03:53
deep place to start please check out the
03:55
battle-plan all right we just came out
03:56
with B two of the battle-plan it’s
03:58
kick-ass I’m just gonna leave it at that
04:00
you know if you can skip like two cups
04:02
of coffee you can pick up the
04:04
battle-plan all right so it’s good for
04:05
you to have a blueprint for processes
04:07
for SEO across a wide range
04:10
either angles techniques methods like
04:13
that so I’m gonna shut up now and turn
04:16
it over if you guys have any last minute
04:18
do we have any other announcements that
04:19
we need to cover yeah just the stuff
04:21
that that’s coming out of our
04:22
development we’re also code development
04:25
we’re teaming up with people who are
04:28
really good developers and so we have
04:31
GMB auto posting service that’s coming
04:34
up we’re working out the user interface
04:37
the payment gateway that should be ready
04:38
by next Wednesday we’re also have the
04:42
YouTube views real people watching your
04:44
YouTube videos how cool is that we’ll
04:47
have a user interface by Friday but we
04:50
haven’t written analysis it just needs
04:51
to be tested so beta probably next week
04:55
will be looking for people in our
04:56
mastermind as we always do to come in
04:59
and test it and make sure that
05:00
everything working
05:01
it should same thing rule my business
05:04
auto posting service and so we got
05:06
really cool things coming online i’m
05:09
that’s so so excited about everything
05:11
that’s going on so many things that
05:14
it’ll make anyone’s life easier
05:16
especially mine yep so can we get any
05:23
questions are we ready yeah let’s do it
05:26
all right let’s do it okay cool
05:35
not a whole lot of questions so far so
05:36
guys get to posting we can always wrap
05:38
up early if we need to so Bob
05:42
McCallister’s up first he says have you
05:43
found any bots to use on facebook Bob
05:45
I’m not the Facebook guy so I can’t
05:48
answer that maybe uh her nan could say
05:50
something about it
05:51
have you are you using any bot stuff I
05:54
just not not anything I’ve ever messed
05:56
with it oh ah yeah sorry um
05:59
yes actually we are a for semantic
06:01
mastery we are BOTS are great when it
06:05
comes to when it comes to communicating
06:07
with your audience but here’s my
06:08
personal take on BOTS you know I slice
06:14
it and dice it here you know one way the
06:17
other and we are actively doing some but
06:20
stuff on semantic mastery you know to
06:22
collect
06:23
to gather stuff and whatnot to gather
06:25
people to get to get them interested in
06:28
our stuff like here’s the thing with
06:29
vod’s is that they are based on a third
06:33
party platform which is on this case
06:36
facebook Messenger you know so the
06:39
problem with that is that I see a lot of
06:40
people developing funnels on on Facebook
06:44
Messenger or relying heavily on bots and
06:46
you know we know with all of the cameras
06:48
analytic side of things is that for then
06:51
was for a whole month
06:52
Facebook halted the entire development
06:55
of bots so all of those companies that
06:58
they were heavily relying on boss when
07:01
it comes to you know getting clicks
07:02
getting traffic it cetera cetera they
07:04
were having a really rough time so i i i
07:08
really use bots in terms of they have a
07:11
really high click-through rate they have
07:13
a really high open rate again people are
07:15
on facebook they have messenger
07:16
installed on their mobile phones so you
07:18
will get that but you need to use that
07:21
as an all-encompassing strategy inside
07:24
of the rest of your funnel so i would
07:26
say number one build your list number
07:28
two peel your pixels number three build
07:31
your but less if that make sense so
07:34
that’s that’s my intake on it i know
07:36
that people are going crazy you can do
07:38
some really advanced automation within
07:40
the bots but do not forget that unless
07:43
they’re on your own list those leads
07:45
that people that can interact with you
07:47
they do not belong to you they belong to
07:48
facebook right everything that’s on a
07:50
third party your youtube channel it’s
07:53
not yours its youtube’s you need to be
07:55
really clear on that as long as you have
07:57
that clear and that’s helping you
07:59
driving more traffic more leads and
08:00
cetera cetera yeah go for it oh go thank
08:03
you
08:04
next question i was reading while you
08:06
were answering that turn on and this one
08:08
says maybe marco can shed some light on
08:10
this i have not even been aware of this
08:13
he says i Mauricio says I have been hit
08:16
like a trained by the for 8 March Google
08:19
update but Google was very vague about
08:21
this particular update have you guys
08:22
deciphered what to do to recover the
08:24
rankings for those of us who have been
08:25
affected by this broad core algorithm
08:27
update Google Dixit ok so maybe that’s
08:30
the name of the update is Dixit I have
08:33
to take a look at that many of us are
08:34
trying to everything to recover our
08:36
perfect but we’re shooting in the dark
08:37
we don’t know if this was really about
08:39
link building or anchor text
08:41
over-optimization about content or about
08:42
relevancy or anything other matter well
08:44
I just did client reports earlier this
08:47
week well started last Friday and I
08:49
hadn’t noticed any drop in anything in
08:52
fact I had a couple of my sites my
08:54
client sites that actually took quite
08:56
quite a significant boost but that could
08:58
also be part in part because I’ve
09:00
started applying your local GMB Pro
09:02
method to a lot to several of my clients
09:04
too and that that very well could be why
09:06
I saw such a banking boost I don’t know
09:08
if it had anything to do with the update
09:11
that you’re referring to or not that
09:13
said because I have not seen any drops
09:16
in any of the clients or sites that I
09:17
manage I was even completely unaware of
09:20
it so that gosh that goes to show you
09:22
guys how plugged I am how plugged in I
09:24
am or not to the traditional SEO crowd
09:28
anymore and that’s just because again
09:31
the stuff that I’m not saying that we’re
09:34
you know update proof you know we’re not
09:38
Google slap proof I’m not saying that at
09:39
all all I’m saying is a lot of the stuff
09:41
that we do isn’t reliant on a lot of the
09:45
things that typically will get SEO is in
09:47
the trouble
09:48
and we’ve been very fortunate in that
09:49
respect that you know a lot of the
09:52
methods that we use and perfect and and
09:54
you know really zero in on or try to
09:56
scale with with particular methods that
09:58
seem to be almost penalty proof now
10:03
again I’m saying that tongue-in-cheek
10:04
because got you know none of us know but
10:07
I haven’t seen anything like that so
10:09
perhaps Marco did have you heard
10:10
anything about this I know you’re in
10:11
your mind tuned with the pulse of the
10:14
SEO crowd than I am I have heard people
10:16
you know they’ve been commenting all
10:19
over and yes we all crowd always
10:22
panicked and they go looking for quick
10:24
fix and a lot of times when there’s an
10:27
algorithm tinkling there’s a major
10:29
change it’s all about the Google dance
10:31
right and it’s all about waiting it out
10:35
patient when this stuff happens if you
10:38
run and you try to apply changes and you
10:41
try to recover too quickly Google is
10:43
going to know immediately that there’s
10:45
an SEO operating behind that and then
10:48
what’s going to happen is it extends the
10:49
period where
10:50
when your website is going to them while
10:53
that website is dancing you can’t do
10:55
anything and that it goes from 21 days
10:57
to 70 days if you do anything between
11:00
when you extend the period from 21 days
11:02
to 17 days what will happen is you could
11:05
be sandbox permanently and there’s no
11:06
way to recover your rank a lot of people
11:08
won’t tell you that for free I’m giving
11:11
it together it’s in my blog post right
11:13
the Google that how long did I write
11:15
that how long ago 2015 December yeah it
11:20
was quite a while ago why am I going
11:22
through the patent for the patent actual
11:24
absolutely and I don’t want people man
11:27
who’s gonna catch you it and apparently
11:29
not minister I’m not I am NOT a guru I
11:33
am NOT a ninja not an expert I’m not a
11:36
young lady I don’t even consider myself
11:37
in this he oh my god knows how to rank
11:39
stuff and and I’m really good at
11:42
predicting where Google is going and so
11:46
because I spent so much time on the
11:48
patent and so my first advice to you is
11:51
relax I mean there’s no way that you can
11:53
recover your rankings right away you
11:55
have to give it you have to give the
11:57
dust time to clear once it clears then
12:00
you can start taking you start to try to
12:03
remedy the situation by applying your
12:06
all of your knowledge and expertise in
12:08
the matter but right now this is
12:11
absolutely if you’ve lost rankings at
12:15
heart just let it go let it go until
12:18
you’ve cleared that the time period or
12:21
Google is watching and trying to catch
12:22
you and whatever it is that you do once
12:26
that’s gone then you can go ahead but
12:28
again I’m like bradlee man I’ve moved
12:30
away from for most of the stuff that can
12:32
hit me unless I’m just testing and the
12:35
stuff that I’m testing right now it’s
12:36
all inside Google my business listing in
12:39
G sites and drive stacks at me you know
12:41
what you know what I do yeah so and
12:44
that’s our protective shield rule it’s
12:47
like our SEO shield our protective
12:50
shield
12:50
what guard says against Google believe
12:53
it or not it says if harbor is reloaded
12:56
Academy and why it works so well because
12:59
everything gets filtered through that
13:01
though I don’t know I haven’t seen it I
13:04
my client would have been calling me all
13:07
of last month if they had seen anything
13:10
and no I haven’t heard anything haven’t
13:12
seen anything I even checked I just
13:14
wanted to check that a website that
13:16
usually often gets affected by
13:20
algorithmic changes and I don’t see it
13:23
so I’m sorry I’m not I mean that’s
13:26
that’s what I’m saying I didn’t see this
13:27
either and um it’s like I said there’s a
13:30
few of my clients actually recently took
13:32
a significant bump in rankings across
13:35
many different keywords to now but it
13:38
just so happens it’s probably not
13:41
coincidental either that those are the
13:43
same clients that I’ve started applying
13:45
the local GMB pro method to so it’s very
13:47
likely that that had an effect on it as
13:49
opposed to this actual update that
13:51
you’re talking about so yeah I just scan
13:53
through one of those articles you know I
13:56
agree with mark 100% that the first
13:58
thing you need to do if you were
13:59
affected by it is to be patient because
14:03
if you get in and start screwing around
14:04
with stuff remember guys a lot of the
14:05
times when Google makes a significant
14:08
update to the algorithm there is uh like
14:11
a period where it’s more intense
14:13
initially right and then they end up
14:16
figuring out all the different things
14:18
that got upset and the anomalies that
14:21
occurred that were unintended
14:22
consequences from their algorithm update
14:24
and then they start to roll things back
14:26
and fine-tune that update to you know
14:30
relieve some of the unintended
14:32
consequences right to kind of alleviate
14:34
some of the problems for site owners and
14:36
things cuz remember they get a ton
14:37
of complaints come rolling into from
14:39
people that were supposedly playing by
14:41
the book but still got affected by an
14:43
algorithm update and so again I you know
14:46
over the course of my career I’ve seen
14:48
this countless times now where a
14:50
significant update occurs and a bunch of
14:53
stuff happened you know people a bunch of
14:55
people’s sites tanked and over the
14:58
course of a few weeks to three weeks
15:00
four weeks sometimes you’ll start to see
15:03
a lot of the algorithm like the the
15:06
collateral damage starts to resurface
15:08
right it starts to come back up and
15:10
start to rise back up in the SERPs this
15:11
this you know results because Google
15:14
starts to fine-tune that algorithm
15:16
update to
15:17
you know alleviate or redeem some of
15:20
those lost rankings that really didn’t
15:22
deserve it and I’ve seen that again and
15:23
again and again so I agree with Marco be
15:25
careful
15:26
be patient try to decipher trying to
15:28
figure out over over the course of the
15:30
next few days a couple weeks and
15:32
apparently it sounds like it’s happened
15:33
for you know it’s been a period of time
15:35
already and you know if you’re if you’re
15:38
somebody that’s following a lot of
15:39
traditional SEO practices then there are
15:42
others that will
15:43
figure a lot of that stuff out one of
15:45
the best blogs I found for this kind of
15:48
stuff guys is the cognitive SEO blog if
15:50
you guys aren’t familiar with that I
15:52
highly recommend you go check it out I
15:54
always say his name wrong see the Rabb’s
15:56
an or as van at cognitive SEO and let’s
16:00
just go take a look at his blog real
16:02
quick and for anyone else wondering just
16:05
I just do a search in Google for the
16:07
Google dance explaining and look for the
16:09
semantic mastery blog and you should be
16:11
able to pull it up we should be near the
16:15
near the top for the Google dance
16:17
explain yeah it’s still there I would
16:22
take a look at this blog guys I’m not
16:24
saying he I don’t know if he
16:25
specifically posted about or if they
16:28
posted about that update I would check
16:31
into this blog it’s a great blog also
16:33
they’ve got some really good tools I
16:35
know a lot of people use link research
16:37
tools but I liked I always like
16:39
cognitive SEO better as far as if you’re
16:41
trying to do penalty recovery work I
16:43
don’t do that kind of work anymore it’s
16:45
– it’s too much of a pain in the ass so
16:48
and again I don’t really worry about
16:49
that stuff so much anymore I mean
16:51
occasionally I still do catch a slap of
16:53
some sort but it’s it’s very very rare
16:55
anymore
16:55
so anyways so I couldn’t give you more
16:59
information on that Mauricio it’s not
17:01
something I’ve experienced any negative
17:02
effect from if I had I would have more
17:04
data for you or more information I mean
17:06
Don he was a winner earlier this week he
17:09
was one of the people that we said we’d
17:11
sent a t-shirt to or something correct
17:13
yeah I think it was a hat or something
17:17
yep what’s up Don he says purchasing
17:21
local GMB Pro was an obvious no-brainer
17:23
while I’m going through the training I
17:25
want to test the method to revive some
17:27
old lead gen contractor properties that
17:28
I just let die
17:31
that’s this is a great opportunity to do
17:33
that because I’ve got a couple of lead
17:35
gen properties that I never fully
17:37
completed either that were verified GMB
17:39
profiles that I’m gonna be applying this
17:41
to because again it does it’s not going
17:43
to require all the traditional SEO stuff
17:45
right for me to be able to start
17:47
generating leads so once my VA that I
17:49
just trained
17:50
she just started full-time this week on
17:52
doing the post I’m gonna I’m gonna start
17:55
adding additional clients to her you
17:57
know or lead-gen properties for her to
17:59
do this for for me as well and I’m gonna
18:01
be including some of those leads in
18:02
properties so you and I’d Don probably
18:04
be in the same boat as trying to revive
18:07
lead gen properties with just the GMB
18:09
pro method it should work it should work
18:11
great so I’m anxious to see what happens
18:13
he says I have a lead gen brand with two
18:15
locations that have been verified at the
18:17
UPS stores back when that was a thing
18:19
yeah right both locations have tons of
18:21
citation built in I check GMB insights
18:23
and they both are showing up and map
18:24
search occasionally considering you guys
18:26
still verify Pio boxes is there any
18:28
foreseeable reason not to use an old
18:30
verified UPS store address I would try
18:32
it dawn you know I wouldn’t spend a
18:34
whole lot of time on it but what I would
18:36
do remember if you’re using a post
18:40
scheduling app which I recommend send
18:43
about right now however as we just
18:45
mentioned or as Marco just mentioned
18:47
we’re gonna have our own posting app
18:48
available very soon maybe even my launch
18:53
time next week is that correct that’s
18:56
right we won’t have the the RSS feature
18:59
going in but we can definitely pull an
19:02
RSS going out okay it’s gonna be awesome
19:07
yeah oh yeah and guys the the stuff that
19:10
we’re developing into that our GMB post
19:13
posting app which will allow scheduling
19:15
and all that kind of stuff we’re
19:17
developing things into it that integrate
19:19
specifically with our other products
19:21
right so for example syndication
19:23
networks and stuff like that so there’s
19:24
a reason why we’re developing and it’s
19:26
not just you know because sin doubles
19:28
good on its own and I know there’s
19:29
probably some other ones out there I’m
19:31
just using sin double right now our
19:32
develop so just to let you know what I
19:36
would do is go ahead and schedule a
19:37
bunch of posts on like often keep your
19:41
frequency of publishing really high for
19:43
a UPS store Vera
19:44
GMB profile because I noticed that
19:47
typically those do get like basically
19:50
ignored by maps because I had a few of
19:53
them in the past too but when they kind
19:55
of caught on to that stuff which I don’t
19:56
I can’t imagine YPO boxes still work so
19:58
well because they do I don’t know why
20:00
but ups stores typically for me all of
20:02
those tanked but if you have one and you
20:04
want to test to see if you can revive it
20:06
I would just schedule a whole bunch of
20:07
posts and now since you bought the the
20:10
the course I just uploaded training
20:12
today process Docs for how you can
20:15
scrape a whole bunch of images really
20:17
quickly risa auto crop and resize them
20:20
so that they will will be accepted by
20:22
GMB posts they’ll be the right
20:24
dimensions the right sizes you can
20:26
rename them key words you strip the EXIF
20:28
data when you scrape the image and then
20:30
you add exif data using GS setter which
20:32
is a free software so all that training
20:35
has been added to the course today you
20:37
can go in and check it out and I you
20:38
know that’s something that you can do to
20:40
scrape a bunch of bulk images and
20:42
schedule a whole lot of posts and see
20:43
what you can do to revive that by the
20:47
way let me know how that goes I’m
20:49
curious just uh you know I’m gonna be
20:50
doing it too but I’ve got so much other
20:52
work on my I don’t know what I’m going
20:54
to get to it so let me know how it goes
20:56
done you know what Brandi I Google kind
21:01
of recycled and they let you get away
21:03
with stuff that you used to look for
21:05
awhile they won’t and then for awhile
21:07
they will I went in I went in ahead and
21:09
verified on us a UPS box uh-huh
21:15
I got one I use store box and I’m using
21:19
it and I don’t care it’s where I eat
21:21
that really like you just did that
21:24
recently and it accepted it yeah yeah
21:27
Wow
21:27
and so on follow the training although
21:32
the training as far as how you optimize
21:34
to make it look as legit as possible
21:37
guys I’m gonna go ahead and give this
21:40
with that that’s one of the keys you
21:42
have to be transparently cool if you try
21:44
to off you skate and and try to get away
21:46
with a whole bunch of garbage in in that
21:50
it’s the Google ecosystem then it’s
21:53
likely that will not pay attention to
21:55
don’t know it’s garbage but if you
21:58
if you really transparent and if you’re
22:01
really careful with that entity and
22:03
showing Google that this is a real it’s
22:05
about a real thing on the web it’s from
22:10
there it’s like okay not at all I have
22:12
to do is follow the plan we always set a
22:15
plan for right a way on how you build up
22:18
on on how you you set up your
22:19
accommodation and so that’s all I can
22:21
give for free but you know catch us in
22:24
in a future webinar and we’ll be adding
22:27
a whole bunch more training as I said
22:30
I’m doing I’m going to do update
22:31
webinars because it’s going to need it
22:34
so there’s a lot of things coming and
22:36
I’m looking forward to seeing how this
22:38
works because that’s that’s kind of you
22:41
know national the idea that I’m looking
22:43
forward to him letting us know about
22:45
local yeah and so last part of that dawn
22:48
is Marco mentioned you know one of the
22:51
things you can do besides just what I
22:53
mentioned with the dub you know posting
22:56
real with a high frequency of publishing
22:58
to that listing to try to revive it is
23:01
to show Google that it’s a you know a
23:03
real business besides that it’s verified
23:05
G&B; there’s some other things you can do
23:07
very simply like for example by the G
23:11
suite account for that for that brand so
23:13
that’s five dollars a month basically if
23:15
you can have jefes anything that you can
23:17
do to add a billing to Google where
23:19
you’re paying Google even a small amount
23:20
you could do G suite account five
23:23
dollars a month or you could set up a an
23:25
AdWords account for that for that
23:26
company that business right under which
23:29
should be obviously owned by a separate
23:31
Google profile or persona right and so
23:33
you can set up an AdWords account and
23:35
run some YouTube ads with a dollar a day
23:37
budget or something like that or 50
23:39
cents a day budget or something like
23:40
that to run some YouTube ads with links
23:42
that point back to you know your Google
23:44
Maps listing or GMB post URL for example
23:48
and anything that you can do to add some
23:50
you know verification and a billing
23:53
billing you could buy Google Drive like
23:55
upgraded storage right for Google Drive
23:57
for that account and that’s only I don’t
23:59
know a few bucks per month or something
24:01
like that anything you can do like that
24:02
would help right sending traffic to the
24:05
post that’s different that’s something
24:06
else that could also help so there’s a
24:08
lot of things that you can do there but
24:09
just just you know again all we’re going
24:11
to be
24:12
a lot more of this stuff in the training
24:13
so just keep in mind that we’ll be
24:16
talking about more of that as the I add
24:18
more and more training to the course ok
24:22
Dan’s up he says I wanted to know what
24:23
link patch package from SERP space you
24:26
would recommend to powerup a syndication
24:28
network tier one ring for a money site
24:29
as well as what package to power up a
24:31
recent Ras DAC and site recently
24:33
purchased they are both for local dry
24:34
cleaner well typically Dan what I do
24:37
I’ll be honest is I always just start
24:39
off with the smallest package you know
24:42
but I end up getting the tier 2 links in
24:43
the GS a blast and all that behind it
24:46
but usually for the especially with an
24:48
with a newer network or drive stack
24:50
either one drive stacks a little bit
24:53
different you can go more aggressive
24:54
Marco can attest to that
24:55
but with this indication networks I tend
24:57
to go with just the first like the
24:59
lowest level of link building packages I
25:02
don’t I don’t buy them directly from
25:04
surf space because I have a direct
25:05
connection to our link builder you know
25:07
and so I just submit my orders to him
25:09
and he has a custom package for me that
25:12
I submit every time I have a new you
25:14
know syndication networker client or
25:16
whatever a lot I do it for press
25:18
releases and everything now and so I
25:20
just send him something say hey look I
25:21
need this link building package and
25:23
basically what it is is like the lowest
25:24
level tier 1 link building package but
25:27
it’s got a whole bunch of tier 2 and
25:28
tier 3 links slams behind it and so I
25:31
know hernan’s method works has worked
25:34
really well for us for the last couple
25:36
of years for trying to treat your tier 1
25:38
properties you know nicely with link
25:42
building you don’t want to throw kitchen
25:43
sink spam at him and so you know hernán
25:46
had a formula it was working really well
25:48
and I don’t know if it was turn-ons for
25:49
you or formula or daddy or link building
25:51
managers formula and he just knew it or
25:53
not if you’re still on you can clarify
25:54
but we said something like yeah like 75
25:58
to 125 tier 1 links like high quality
26:01
contextual links per wetsuit auto
26:03
property or something is that right yeah
26:05
it’s something like that it was like
26:06
yeah it was like between yeah 75 to 100
26:09
to 120 you know you want to keep it like
26:11
nice and easy and really high filter web
26:15
2.0 properties that was that that was
26:17
the whole thing and then you can you
26:19
know you could do something like a
26:21
couple thousand
26:24
on the second tier and then I’m not a
26:25
couple thousand and the thirty-year so
26:27
that’s what we that’s where we gave
26:29
daddy actually to develop and Kiki came
26:31
up with something really good yeah those
26:33
were the instructions
26:34
didya has hundreds of thousands of web
26:39
2.0 that are aged and categorized and so
26:44
you get a lot of relevant you get a
26:46
relevance push also when you do it that
26:48
week because he does the tiered link
26:51
building but everything that he does is
26:53
going to provide relevance along with
26:55
that link juice and everything else
26:57
that’s added dan if you give you contact
27:00
subspace in contact the video I think is
27:04
always on live chat and so if you go
27:07
there he’ll take care of or whatever it
27:09
is that you need and just let them know
27:11
this is this is the t-one properties and
27:14
these are the dry stack properties and
27:18
daddy will know exactly yeah you can and
27:22
that’s that I just I logged in to surf
27:23
space guys to show you because this is
27:25
this is pretty much the package that I
27:27
use what I’m showing you on the page
27:28
right now I’ll zoom in a little bit but
27:31
and I you know it’s it’s it’s gonna cost
27:34
you you know 200 bucks but it again this
27:37
is this is pretty much the only one that
27:39
I use guys for for my stuff and in and I
27:42
only do it once you know when I need it
27:44
really so I do it one time upfront
27:46
whenever I get like a syndication
27:47
network for a new client or a new site
27:49
that I put throw up
27:50
you know I launch or whatever but this
27:53
is the one that I do I just use the
27:55
lowest amount of contextual web twos as
27:57
tier one then I do the lowest amount of
27:59
contextual web twos as the tier two and
28:01
then I do the fifty thousand which is
28:04
the lowest amount of tier 3 which is GSA
28:07
spam and so it like I said it it’s it’s
28:09
I know it’s two hundred twenty dollars
28:11
but it’s it’s all that I do and then I
28:14
usually only have to do that once maybe
28:16
twice per year you know occasionally
28:18
maybe once every quarter for stuff
28:20
that’s a little bit more competitive or
28:22
if I notice something starts to slip a
28:24
little bit in rankings but typically
28:26
remember guys it’s just to really boost
28:28
that tier one network up so that
28:30
whenever you’re as long as your content
28:32
marketing blogging right your blogging
28:33
and you’re using that syndication
28:35
network consistently every time you pose
28:38
and it gets pushed out to those tier 1
28:41
properties they’re gonna basically
28:44
benefit from all that link juice that’s
28:46
running in from these thousands of links
28:48
that are pointed at you know funneling
28:50
down to those so remember it’s about
28:53
with page a nation for example like on
28:56
your three blog sites you’ve got blogger
28:58
tumblr WordPress and you may have more
28:59
but those are the three primary blogging
29:01
sites within the tier 1 Network those
29:03
have a blog role on the home page and
29:05
depending on your settings typically
29:07
they’ll page n8 post will page and they
29:08
rights to push off page 1 and go to a
29:10
like an archive page with 10 posts or so
29:14
again you can usually change that in
29:16
settings but let’s say that you know
29:18
you’ve got all this link juice running
29:19
home to your home page the profile the
29:21
the home page URL of that blog then
29:24
whenever you post your your your main
29:26
money site and it’s indicates out you’re
29:29
gonna have all that link juice that’s
29:30
funneling at that home page coming
29:32
through that internal link from that
29:33
post pointing back to your site now
29:35
eventually when it pushes off page 1
29:37
yeah you lose that but you should have
29:38
10 other posts right that are pushing to
29:40
other parts of your site and so what I
29:43
like I like I said that’s why it’s not
29:44
something guys that I do a whole lot of
29:46
like the link building to my network
29:48
properties it’s something that I usually
29:49
do immediately write it well not
29:51
immediately but soon after I start
29:53
syndicating regularly to my network and
29:56
then again I’ll probably boosted maybe
29:58
once per year so it ends up you know I
30:01
end up after the initial link building
30:03
package I usually end up doing it about
30:05
one more time every year unless I have
30:08
something that’s particularly
30:10
competitive and I need some additional
30:12
results but combined with all the other
30:14
stuff that we do like the Ras Drive
30:16
stacks the local PR Pro method now which
30:19
you know using press releases
30:20
essentially and obviously now GMB Pro I
30:23
haven’t really needed to do a lot of
30:25
additional link building past that and
30:27
that first a lot of additional link
30:30
building past that first batch of links
30:32
that I buy once I launched the new site
30:34
the new brand okay so hopefully that
30:36
makes sense okay I built the site over
30:41
four months ago I was wondering why no
30:42
anchors were showing up whatsoever yet
30:43
and you might get a kick out of this but
30:46
I had the reading settings set to
30:47
discourage search engines from crawling
30:49
oh wow can you believe it I had done a
30:51
fair amount
30:51
curated blogpost I was dumbfounded with
30:53
lack of ranking sometimes we need to
30:55
pull our heads out of our behinds yeah
30:57
that happens I’ve had that happen before
30:58
but if you have search console then if
31:03
you if you added search console to the
31:04
site a lot of times you’ll get severe
31:06
indexing issues like notification or
31:08
warning from search console from that
31:11
happening also if you ever go into the
31:13
site like you have SEO plugins a lot of
31:15
the SEO plugins will give you a warning
31:17
like Yoast does I know ultimate SEO does
31:19
they’ll put a warning banner across the
31:21
top of the site on the admin area that
31:23
says you know severe SEO problems
31:26
detected or whatever so but yeah that
31:30
sucks Tim no go ahead sorry about that
31:33
but it should also be part of his
31:35
process locks that he turns over to v8
31:37
so that the VA is always behind him
31:39
protecting quality no yeah yeah it has
31:42
to be there sometimes you just forget
31:44
yeah I mean we are all human they all
31:46
make mistakes so Josh was up he says hi
31:49
there next is getting the ROI so Google
31:51
Drive plus Google side Plus Twitter SEO
31:54
profile in my battle plan
31:55
awesome I’m currently learning the
31:57
system setting up my syndication network
31:59
for my blog and YouTube channel okay
32:00
when uploading to the data to search
32:03
space I have questions do you set up one
32:05
for your three pack of keywords or just
32:07
one keyword I’m not sure what that means
32:11
you set up one for your three pack of
32:14
keywords or just one keyword I’m not
32:16
sure what you mean Joshua if you have a
32:18
specific question that like you know
32:20
what would be helpful is to contact
32:22
support at subspace comm and you know
32:26
provide this along with maybe a
32:28
screenshot showing like which section of
32:32
the order form that your question you
32:33
have the question about because like I
32:35
honestly don’t know what you’re talking
32:36
about right here and it forgive me it’s
32:39
probably because I don’t actually order
32:41
through search space again I have direct
32:42
connection to our builder team so I just
32:44
place orders via CSV or a spreadsheet so
32:47
that made you guys know what he’s
32:49
talking about here anybody it could be
32:52
that we’re asking no but it says it
32:54
explicitly I believe that you need 50 or
32:57
more keywords isn’t the category that
33:00
he’s not seen then there’s so many
33:01
things that I’m not really sure
33:05
I have to go through the actual order
33:06
process with files and stuff so on the
33:09
file you can upload what images and
33:11
articles work best any examples one of
33:12
these pages look like for uploading
33:16
again I’m assuming you’re talking about
33:19
buying
33:20
well maybe not is he talking about our
33:22
YS drives tax or syndication networks
33:24
not stuff I can only take guesses as to
33:29
what you’re asking here man so I
33:30
apologize if you can like I said just
33:32
contact support at subspace comm and
33:34
they’ll get you sorted just be a little
33:37
bit more specific as to what it is I
33:38
think you’re talking about this now not
33:39
syndication networks but again I don’t
33:42
know just contact support don’t figure
33:45
it out for you yeah if you need to use a
33:47
tool like screenshots really help like
33:49
it’s something or submitting you know
33:50
letting them know if maybe something is
33:52
messed up take a screenshot or you know
33:53
use something like loom and send in a
33:55
video if you think something’s wrong but
33:57
yeah otherwise just contact them
33:58
directly and they’ll be able to sort you
34:00
out yeah get the intent and if they need
34:03
to talk to me that then they’ll contact
34:05
me for direction and I’ll give them
34:07
direction that’s how we’re be need to
34:11
get with them to see if they can solve
34:12
it rather than trying to solve it here
34:15
because it’s not clear maybe it’s us we
34:17
would does not understand it yeah yeah
34:20
it’s likely that I’m just not
34:22
understanding the question that’s that’s
34:23
the problem
34:24
Josh for your second and excuse me the
34:27
the last two questions in your overall
34:29
question yeah
34:31
the keyboard research is it well hold on
34:34
before I put my foot in my mouth Marco
34:36
is our keyword research package is that
34:40
what he’s referring to here or is this
34:42
just the add-on for keywords for the our
34:44
YS stack where are you I’m Chuck I’m
34:47
kind of the aren’t where you are right
34:49
here where he talks about instead of
34:52
going after national SEO terms I thought
34:53
whatever he says if I purchased the
34:55
keyword research for $97 can they take
34:57
that in an account is that keyword
34:59
research from our keyword recently
35:01
absolutely you know it’s not very
35:03
research girl it is her no no this is
35:06
Dessen and Aria
35:09
but Jason does the keyword research like
35:11
you thought right or suggest Pro Google
35:15
Adwords answer the public
35:19
but you know that powers dispro you’re
35:21
going to get hundreds of keywords and
35:23
variations Google Trends you’re going to
35:26
get whatever is trending at that time
35:28
Google Adwords you’re going to get the
35:30
average for the past twelve months and
35:33
then yeah we Hoover suggests
35:35
Hoover suggests is also going to give us
35:37
so you’re going to get all of that
35:39
relevance packaged in a nice neat way
35:42
now we’re not offering for research girl
35:44
yet yeah okay that’s what I thought
35:46
that’s what I started to say was was
35:49
what it was I’m glad I did because the
35:51
last question is there a silo structure
35:53
package that we can buy when we launch
35:56
that service which would be really
35:57
in-depth keyword research like based
36:00
upon jeffrey smith’s SEO bootcamp
36:03
training like and if you guys haven’t
36:05
been through that training it is by far
36:06
hands down the best like the most
36:08
comprehensive on page but keyword
36:10
research training i’ve ever seen and we
36:13
Marco trained a VA to go through that
36:15
process and it’s an extensive process
36:17
but it comes back with silos keyword
36:20
stacks for silos like all kinds of stuff
36:21
so that’s something that’s coming out
36:23
eventually hopefully sooner than later
36:25
because Marco’s got our trained and
36:26
ready to go we just have it has set up a
36:28
set it up yet so it’s actually a
36:31
variation of Jeffrey Smith’s training
36:33
along with Network Empires last keyword
36:36
tool along with some other so you get
36:40
like what did you get Adam like nine
36:42
tabs worth of keyword research plus the
36:44
one tab where everything’s put together
36:46
nice and neat into silos and supporting
36:48
and all that good stuff yeah definitely
36:51
again with going back and forth with you
36:52
on that and making it even better so
36:54
yeah that’s I think it was yeah the
36:57
supporting tabs and then the tab broken
36:59
down with the silos and then you can go
37:01
into like buyer intent stuff and not you
37:03
can it was there so yeah it’s pretty
37:05
sweet as far as being like here’s the
37:08
niche I’m interested in then drilling
37:10
down and not having to spend you know
37:11
days on that yeah because if you try to
37:15
implement the keyword research methods
37:17
from Jeffrey’s SEO bootcamp like it
37:20
takes hours and hours and hours to go
37:23
through all that and then like discover
37:25
all those keywords and organize it all
37:27
and you know it really does it’s so much
37:29
work but once you’re done you’re done I
37:31
mean you litter
37:32
the blueprint for as far as keywords
37:34
aiming of a site that is you know just
37:38
massive can it can it can work really
37:40
really well like your on page will be so
37:43
strong if you can optimize for the
37:45
keywords that we that she develops
37:47
through that that process so Jennea says
37:50
hey fellas good to you oh yeah I’m heard
37:52
from you in a bit man I’d to have you
37:53
here a quick question about reviews
37:55
Bradley how do you collect reviews for
37:57
your lead gen company’s persona based it
37:59
is hard to find out which leads hire my
38:01
contractor without calling all of them
38:03
can you share the process yeah well what
38:06
I do is I have some of my contractors
38:08
ask for reviews of the and they’ll just
38:11
submit a business card that I have that
38:13
just sends them to the actual Google
38:15
Maps listening for that lead gen
38:16
property even though it’s not you know
38:19
depend remember guys I brand most of my
38:21
lead gen properties after the company
38:23
that’s servicing those leads now right
38:25
so I might set it up with a generic
38:26
brand to begin with but that but then as
38:29
soon as I have a service provider in
38:31
place which usually now I have a service
38:33
provider before the site’s even built
38:35
because again it’s you know I’ve it’s up
38:38
I don’t have to typically I’m not going
38:41
out and creating sites first and then
38:42
backing into a certain like finding a
38:44
service provider anymore because I’ve
38:45
got people that call and ask you know to
38:48
have lead gen sites built so it’s a
38:50
little bit different if you have
38:51
something that’s all like generic Jennea
38:53
then it you know obviously you’d have to
38:56
explain to your contractors or to
38:58
whoever’s you know what I’m not I can’t
39:00
assume that they’re all contractors but
39:02
your lead gen buyers right that they
39:05
could you could have them submit to
39:07
their customers something you know ask
39:10
their customers to go leave a review on
39:12
the site that they found them from right
39:13
and you could provide them with
39:14
something for that like a QR code or
39:17
business cards with QR codes and a URL
39:19
on it you know there’s several things
39:21
that you can do to help facilitate that
39:24
you know that’s one way to do it
39:26
you can also spam reviews guys I mean
39:28
look I’m going to tell you that you know
39:30
I’m
39:35
you
39:38
that’s for you decide not for me to
39:40
decide I’m saying I’m not opposed to
39:42
doing that be careful with it you know
39:44
certainly be careful with it but you can
39:46
do that too and there’s some products
39:47
out there that will allow you to spam
39:49
reviews kind of an automated fashion but
39:52
remember those are always that always
39:54
you always run the risk of having an
39:56
account terminated if you are spamming
39:58
reviews so just keep that in mind so you
40:01
got to be careful about that okay
40:04
so for me like I said I don’t and in our
40:07
I also because the lead gen properties
40:10
are all in my you know they’re my
40:12
properties when we get webform
40:16
submissions so when somebody submits a
40:18
contact request form from one of the
40:19
landing pages then that those get copied
40:22
to me and so I will typically follow up
40:25
with emails via you know lead like
40:27
contact customer emails that came
40:29
through my lead gen properties and I’ll
40:32
follow up when I find out for my
40:34
contractors if the job was completed if
40:36
they bid on the job and they got it and
40:37
they completed the job then I’ll find
40:39
out whenever I get paid for my
40:41
contractors we usually have a brief
40:42
discussion as to you know what leads
40:44
were successful which ones weren’t that
40:46
kind of stuff and and I’ll find I’ll
40:49
email them if it was through the webform
40:51
the initial contact or because remember
40:53
a lot of this stuff is done via phone
40:55
and we never even get their email
40:56
address but if I do have their email
40:57
address then I will send out an email
40:59
say hey thanks for your interest in
41:02
whatever company name we would really
41:04
appreciate a review and I’ll send out an
41:06
email and probably maybe two or three
41:08
out of ten emails that I’ll send out
41:10
will end up getting a review and I’ll
41:11
set you know send the link directly to
41:13
the Google Maps page or Yelp or Facebook
41:15
from there which by the way just as a
41:17
quick aside guys from now on for new
41:20
businesses I’m not even going to get a
41:24
Yelp page and I know that sucks because
41:25
there’s a lot of traffic and Yelp but I
41:28
am so over Yelp and the the fact that
41:31
they just non-stop harass like any
41:33
client that I put in to Yelp like they
41:36
just non-stop call them over and over
41:38
and over again trying to sell them
41:39
advertising and because I’m listed on so
41:42
many lead gen properties with phones
41:43
like you know my dispatch center because
41:46
I have everything that I control go
41:48
through a call center I use answer
41:50
connect
41:51
komm they’re great I’ve been using them
41:52
for years and um my call center like it
41:55
they literally get hammered all the time
41:58
with the out calls and it just it drives
42:00
me up a wall because I pay for those
42:02
calls all the time and I’m talking about
42:04
guys this is no joke anywhere between
42:06
ten to fifteen calls from Yelp
42:08
representatives per week per week think
42:11
about that three to five calls per day
42:14
like it’s insane it’s absolutely insane
42:17
I can’t stand Yelp and every single time
42:19
I end up talking to them because
42:22
sometimes I’ll see the same Yelp rep
42:24
call like six times in two weeks it’s
42:27
like three times a week you know and
42:28
finally I’ll call them back and tell
42:30
them to stop stop effing spamming my
42:32
dispatch center we’re not interested you
42:35
know what I mean
42:36
and it’s always the same pitch from then
42:38
they always say the same thing well we
42:40
see that you’ve got multiple locations
42:41
and I’m your new Yelp rep they always
42:44
say that I’m your new Yelp rep and I
42:46
just want to go over how your listings
42:48
not getting as much exposure as it could
42:50
it’s the same pitch every time and every
42:52
time I get mad and tell them I’m not
42:54
attacking you personally but I hate your
42:57
company and in their methods you know so
43:00
anyways I’m just that was just a quick
43:01
aside because I wanted to say if you
43:03
guys are doing lead gen stuff highly
43:05
recommend don’t use Yelp even though you
43:07
can get traffic from it you’ll get a
43:09
ton of just spam calls guys from
43:11
them okay avoid it and if you’ve got do
43:15
your clients a favor your noot like any
43:17
new clients that you sign up if they’re
43:18
not on Yelp don’t recommend it you know
43:21
what I mean because they will get
43:23
hammered they will literally get
43:24
hammered with calls Sam what’s up buddy
43:27
says quick question can Google search
43:29
results for non-local search terms vary
43:30
by country I’m traveling right now I
43:33
noticed some changes in my rankings yes
43:35
absolutely
43:36
Sam it can it can vary by country can
43:39
vary by literally you know like
43:43
neighborhoods you know what I mean like
43:45
especially if you’re on mobile like it
43:47
can vary just because you moved your
43:49
you’re 20 miles away like if you got you
43:51
know what I mean so like yeah absolutely
43:52
the the SERPs change based upon IP
43:55
location that that happens often that’s
43:58
why ranked trackers just aren’t working
43:59
nearly as well as they used to guys are
44:01
not nearly as accurate as they used to
44:02
be because searches are so much
44:05
more localized now based upon the
44:07
searchers location you can literally
44:09
walk around the block and get like four
44:12
different yeah results on the search if
44:16
as long as you’re not logged in if
44:17
you’re logged in and everything’s going
44:19
to be the same because Google is giving
44:21
you results according to your
44:24
preferences rather than your location
44:25
but if you sign out going carnita your
44:29
mobile device and you start walking
44:30
around you’ll see different results for
44:32
the same search part yeah yeah that’s
44:37
why I said like local search results are
44:39
becoming so much more localized now
44:40
based upon search relocation and also
44:44
search or preferences that’s kind of
44:46
what we’re talking about with the local
44:47
GMB Pro webinar the other day when I was
44:49
talking about you know how I think this
44:51
is working again this is just my my
44:54
assumption as to how the GMB Pro method
44:56
is working so well the end of like
44:59
regardless of three pack rankings
45:02
whether you’re ranking in a three pack
45:04
or not like again ranked trackers may
45:06
not show that your business is ranking
45:09
in the three pack yet if you’re applying
45:11
the GMB Pro methods you could be getting
45:13
a ton of calls and you can see right and
45:15
insights how much activity your Maps
45:16
listing is getting even though the the
45:18
rank tracker might not show it and so
45:20
how does that happen like how is that
45:22
possible well because from mobile
45:24
devices which is where the bulk majority
45:25
of traffic comes from from apps now from
45:28
from this method that we’re talking
45:29
about people are getting like
45:31
individualized results search results
45:34
and it’s very it’s it’s crazy like again
45:37
I don’t have any any proof of that but
45:39
there’s really no other explanation that
45:41
I can think of and so that’s my story
45:42
I’m sticking to it for now so okay cool
45:46
we’re almost done guys let’s see Jeff
45:49
Carly says GMB Pro member what is your
45:50
favorite way to prove the system to new
45:51
potential clients what I would do Jeff
45:54
is um you know pick a business if you
45:57
have your own for example you could use
45:58
that to start with or pick a existing
46:01
client if you have one already and you
46:03
could apply this method to it even if
46:05
you can’t sell them on it which you
46:06
should be able to tell them you’ll do it
46:08
for free for 90 days right and just say
46:10
look I I want to use you as an example
46:12
and or don’t even say use them as an
46:15
example say I want to show you how well
46:17
this service works and say you’ll do it
46:19
for
46:19
sixty days 45 days whatever just say
46:22
look I’m gonna do this for you set it up
46:23
and get some results for them and use
46:26
their insights from the GMB dashboard
46:28
use their insights to be able to show
46:30
that you know like the kind of results
46:32
that you can achieve so take some before
46:34
screenshots take some during screenshots
46:37
like you know at week to week for week
46:39
six and then by that time you should
46:41
have significant change in results that
46:44
you can show and you can use that as an
46:46
example again start with your own
46:47
business first am i doing it for my own
46:50
marketing agency no I’m not because I
46:53
got a ton of clients already that I’m
46:54
doing it for it you know what I mean so
46:55
but if I’m just saying def I don’t I
46:58
can’t I don’t know what your situation
46:59
is so start with either your own
47:02
business or a client that you that you
47:04
like that you want to sell this to this
47:06
is a service to and say look I’ll do it
47:08
for free for you know six weeks or
47:09
something like that to show you results
47:11
and at the end that six weeks if you’re
47:12
happy with the results we can talk about
47:14
continuing it for you know for for a
47:17
price obviously and that would give you
47:19
the the chance to test the method
47:21
yourself prove that it works to yourself
47:23
and then you’d have a portfolio
47:24
basically a case study that you could
47:27
show to potential clients prospects
47:29
right what are your thoughts guys I know
47:32
you probably have a different angle
47:33
no no that’s perfectly good but I could
47:35
also say that you can just take the
47:37
angle of making it activity bit based
47:38
like you have them like some other
47:40
people have that we were we’ve gotten
47:42
testimonial well going a pidgin to the
47:44
climate as a service rather than that
47:48
trying to pitch the person on the
47:52
results that they’re going to get you
47:53
make an activity base will you do
47:55
optimization and post as a byproduct
47:58
then what they’ll see is that activity
48:01
and those goals start coming in and then
48:04
you could concentrate on okay so after
48:07
so much time what we’ll do is we’ll go
48:10
and if you want to go on online pay per
48:13
call basis or however you want to do it
48:15
if you want to switch it or if you want
48:16
to just keep it I don’t know five
48:18
hundred dollars a month for Google my
48:19
business optimization and the
48:22
maintenance and posting and videos and
48:26
and whatever and then have them do all
48:28
the work yeah yep
48:32
Roxanne’s up she says if I’m trying to
48:34
rank your local site will customers be
48:36
searching keyword plus city or just
48:37
keyword and will the site be seen in the
48:39
city because of location
48:41
well Roxanne I mean yes people will
48:43
search both ways it really depends on
48:45
first of all the individual but second
48:47
of all like what type of device they’re
48:48
on most people on desktop or laptop are
48:51
gonna search keyword plus city or city
48:53
plus keyword right some sort of
48:55
combination of a keyword plus a local
48:58
modifier but that’s not always the case
49:00
but typically that’s what you’re gonna
49:02
see is on desktop laptop people will
49:04
search that way but for mobile they
49:05
don’t Moe will happen typically with
49:07
with mobile guys people will start to
49:09
search a keyword and autosuggest will
49:11
suggest a localized keyword based upon
49:14
their location and they’ll tap through
49:16
they’ll just tap the autosuggest
49:18
query search query which lot of the
49:21
times will contain the keyword so you
49:24
know and it’s not always the case but a
49:26
lot of the times will contain the
49:27
keyword so you
49:28
I absolutely still optimize for keyword
49:32
plus location modifier okay that’s how I
49:35
optimize and in the thing is with
49:38
localized searches again even if
49:40
somebody does just search the broader
49:41
keyword without the location modifier if
49:43
your site is doing well for that keyword
49:46
in that location and they’re like
49:48
literally physically located in that
49:50
area then yeah you should pop up for it
49:52
anyways there is some differences there
49:54
you know again I doesn’t doesn’t mean
49:57
you’re always gonna pop up you might
49:59
rank for the keyword plus the local
50:00
modifier and not rank for just the
50:02
broader keyword or maybe it’s ranked a
50:04
little bit lower or something like that
50:05
but typically you will be able to to
50:08
capitalize on any search within those
50:11
those parameters right that with
50:12
somebody in that location with the
50:14
search and for that keyword and it says
50:16
it seems the keyword plus city has
50:18
really low search well maybe according
50:20
to what though
50:21
according to Google’s keyword planner
50:22
that’s not accurate anyways guys those
50:24
are just like kind of benchmarks right
50:27
those are kind of an indication of what
50:29
you’re looking at but I know for a fact
50:30
that there are keywords out there that
50:32
I’ve got ranked that produced very very
50:34
well for me that the keyword planner
50:37
says it’s low search volume but I know
50:40
for a fact that I get you know much more
50:42
traffic than what I should based upon
50:45
what the keyword plan
50:46
data says so remember don’t just take
50:48
those with a grain of salt there they’re
50:50
kind of an indication that you can use
50:52
but I remember Roxanne the keyword
50:55
planner is an AdWords tool so it’s
50:57
showing what people are searching for
50:59
and clicking on through the AdWords not
51:01
necessarily SEO it’s not an SEO keyword
51:04
tool it’s an adwords keyword – a PPC
51:07
keyword tool okay so the data is skewed
51:10
for advertisers it’s not the same as for
51:13
SEO s you guys want to add to that at
51:15
all you know just that she can also
51:17
optimize for clothes for nearly nearly
51:23
died and all that yet buy clothes to me
51:26
all of those keywords and that will add
51:28
to your to your search volume yep
51:33
absolutely
51:34
Paul says hey guys are you still seeing
51:36
positive results with your syndication
51:38
networks yeah Paul I haven’t I mean it’s
51:41
just standard operating procedure it
51:43
helps to validate the entity there’s a
51:44
lot of benefits from having syndication
51:47
networks so absolutely I still see
51:50
benefit from it positive results from it
51:52
there’s no question doesn’t matter if
51:54
you apply a syndication network to a new
51:56
website I mean yeah it to me does I
52:00
always apply it it’s just again standard
52:03
operating procedure so I mean I’ve got
52:06
some sites out there légion stuff
52:08
especially that I you know I talked
52:10
about a few times the local PR Pro
52:12
method that we you know we hadn’t we
52:15
launched a course about that last month
52:16
I specifically set up some sites that
52:20
did not have syndication networks just
52:22
to see if I can rank in maps without the
52:24
syndication network using only press
52:26
releases and I was able to achieve that
52:27
over and over again but again for
52:30
anything that I like those were testing
52:32
properties so anything that I know I’m
52:34
gonna run like clients I always suggest
52:35
a syndication network not just to sell
52:37
them a syndication network because it it
52:39
helps to solidify their brand right it
52:42
helps to protect their brand by securing
52:44
those web to properties with their brand
52:46
name there’s a lot it’s a lot of stuff
52:48
about branding now and about building
52:50
authority for the brand and so those are
52:53
all things that absolutely I recommend
52:55
to all clients I recommend I do to all
52:57
of my lead gen stuff when I’m not using
52:59
specifically for testing purposes
53:01
syndication networks are just again
53:03
standard operating procedure do we have
53:07
time for a little ranked process I’ll
53:11
try to keep it civil and we’ve only got
53:13
a couple questions left so yeah yeah no
53:15
f-bombs look man
53:17
oh there’s a lot of again gurus and
53:21
ninjas and experts saying that
53:23
syndications syndication networks don’t
53:25
work that they have no value no whatever
53:27
look freak it is that they’re saying and
53:30
then oh yeah we tested and then you
53:34
probably you find out that they went and
53:35
tested a fiber gig they didn’t test
53:38
syndication never built the semantic
53:41
mastery wait you cannot pay five bucks
53:43
for a syndication network that’s built
53:45
the semantic mastery wait you know how
53:47
long it takes a little bit to just train
53:49
our builders to build a syndication
53:52
network the semantic mastering wait how
53:53
long it takes to research all of the
53:55
different sites I don’t find them all
53:57
together so they’re all working together
53:59
as one cohesive unit now how in the world
54:02
can you say and then not only that you
54:04
do three or four posts and it has a
54:08
negligible effect it doesn’t work well
54:10
forget you I’m sorry my new is coming up
54:21
because I can show you like a million
54:24
ways how the testing was flawed how the
54:27
logic behind that type of testing is
54:30
flawed from inception your thought
54:33
process is screwed up the result is going
54:36
to be even more screwed up period and so
54:39
guys will you look at this go take a
54:42
look at what we do and how we do it and
54:45
first compare and then test you know
54:49
that it takes about three months to get
54:52
out of out of the sandbox so you’re not
54:54
going to see the results right away what
54:56
you’re doing is you’re building up your
54:57
entity you’re building up trust
54:59
Authority you’re building up art
55:01
activity activity relevance trust and
55:04
authority activity on the link relevance
55:06
through the link in both directions from
55:08
the website providing the link and the
55:11
rest are receiving the link and then
55:12
trusting
55:13
how much trust and authority does that
55:15
mean Carol
55:16
once you put all that together that’s
55:18
when this begins working but it happened
55:20
during a process over time I hope that
55:25
answers the question because this is one
55:27
of those that that really sets me off oh
55:29
the stuff doesn’t work these guys don’t
55:30
know what they’re doing
55:31
yeah um next question we can
55:36
only got a couple minutes left guys I do
55:38
have to wrap it up kind of on time today
55:40
quit this house says if you have an
55:42
AdWords account is it a good idea to run
55:44
ads to videos from separate spam
55:46
accounts I was thinking of using rocket
55:48
video ranker with 30 videos and I wanted
55:50
to send real local views to the top
55:51
videos in that account um that’s a good
55:54
question uh you know I’ve done it
55:56
without having like any negative like I
55:58
haven’t had any of my accounts
55:59
terminated from doing that but I would I
56:02
haven’t done it like at scale in other
56:05
words I haven’t done it like a whole
56:07
bunch of times which is I would I would
56:09
be concerned with I don’t know that that
56:11
would be any problem at all when you’re
56:12
paying Google right when you’re giving
56:14
Google money I think there are a lot
56:16
more lenient with like some spammy ish
56:20
Spanish type of activity when it comes
56:23
to that so what I’m saying is if you do
56:26
an AdWords link request where you’re
56:27
linking YouTube accounts other YouTube
56:29
accounts to your one AdWords account
56:31
which is what I recommend I would not
56:32
recommend setting up a bunch of
56:33
different Albert’s accounts but um
56:35
you’re you’re not acting as like the
56:38
account owner you’re just you’re
56:40
advertising to another channel that has
56:42
been you’ve authorized as a linking
56:44
partner so I don’t think it’s a I don’t
56:47
think it’s gonna be an issue but what I
56:48
would do is maybe you know try to start
56:52
off slowly like I wouldn’t go take ten
56:54
different rocket video ranker channels
56:56
and do all linked connection requests
56:59
and all that stuff to where you’re
57:00
linking accounts all together I wouldn’t
57:02
do that I would start off with one and
57:04
run a couple of ads and let it run for a
57:06
few days or a week or two and see like
57:08
you know maybe add a second account and
57:10
maybe a third and do it slowly start to
57:12
ramp it up and see
57:14
you
57:16
you
57:18
they think it’s Emmie but they won’t
57:20
like terminate the account and then you
57:22
can always get what I found with AdWords
57:24
is I don’t mess around too much with the
57:26
the emails that they’ll send when when
57:28
you have an account you know an ad
57:31
suspended or a site suspended and
57:33
sometimes that’ll happen will they’ll
57:34
suspend a destination URL altogether or
57:36
domain altogether but typically I would
57:39
just get on the phone with them because
57:41
I’m paying money right so there’s no
57:42
reason not to get on the phone and a lot
57:44
of times you know it takes a little bit
57:45
of time to talk to one of the
57:46
representatives but though they’re
57:48
usually helpful and they’ll provide
57:49
suggestions as to how to get the
57:52
suspension lifted from you the ad itself
57:54
or the domain or the landing page or
57:56
whatever and in this case it would be
57:57
from videos so you know sometimes those
58:00
conversations are even though it’s a bit
58:02
of a pain in the ass they’re helpful
58:03
because it gives you insight on what not
58:06
to do the next time right so that you
58:07
can avoid that the next time so I you
58:11
know I would try it again I don’t think
58:12
it’s gonna be an issue because if those
58:14
other youtube channels are actually
58:15
owned I’m using air quotes by different
58:17
Google profiles then it shouldn’t affect
58:19
your AdWords account other than perhaps
58:20
they may suspend the ad if they don’t
58:23
like it if they think should spammy but
58:25
again you’re paying Google to send you
58:27
like you’re buying YouTube views from
58:29
AdWords basically so it’s not something
58:31
I really haven’t had any issues with
58:32
videos unless the videos had destination
58:35
URL the ad itself likes which like
58:37
linked out to a landing page that didn’t
58:39
mean it wasn’t in compliance right have
58:45
you sold an established GMB no I have
58:48
not I know you can I mean you can just
58:50
like so on a business right you could do
58:52
that there but I have not Bob sorry Don
58:55
says Yelp is the devil I’ve had
58:57
contractors almost fire me because of
58:58
Yelp all +1 that because I’m telling you
59:00
guys yeah I mean they will literally
59:02
hound your clients just like they hound
59:05
me to death and it’s just it’s just
59:07
absolutely unbearable it’s terrible I
59:10
can’t stand Yelp James says how
59:12
necessary does it power up my
59:13
syndication network with link building
59:15
packages is and if it’s necessary again
59:17
James you you may be able to not do it
59:20
at all I don’t recommend that again I a
59:22
standard operating procedure is once I
59:24
have a network bill and I published a
59:25
few posts to it or syndicated if you
59:27
post to it then I’ll send it out for
59:29
link building and I only do that maybe
59:30
once
59:32
and in maybe once a year I’ll do a boost
59:34
and again if it’s really competitive
59:36
from if I need additional things which
59:39
right now I just really haven’t because
59:40
you know next is an ROI sDrive stack
59:43
next or a set of press releases and now
59:45
I do press releases regularly for all my
59:47
all my properties so you know in a room
59:49
guys remember I do all local stuff so
59:51
like everything I have is trying to rank
59:53
in maps really and press releases helped
59:54
a lot with that so it’s a but I’ll also
59:57
order link building packages to specific
59:59
press releases for example we talked
60:01
about local PR Pro if you can a lot of
60:04
the distribution services do will
60:06
preview the ability to provide or to
60:09
create an organization page which is
60:11
like a company news or press page where
60:14
all PRS that are assigned to that
60:17
company or published for that company
60:18
will show up unlike a basically like a
60:20
blog role or a blog index page but it’s
60:22
an it’s a PR index page for that
60:24
specific company those are great pages
60:26
guys to hammer with links right to buy
60:29
link building packages for because now
60:31
every time you publish another PR with
60:33
that same distribution service for that
60:35
company it’s gonna go be listed almost
60:38
like a blog would be on an index page or
60:41
a home page of one of your blog sites in
60:42
your tier one property right and so now
60:44
you can just power that up just
60:46
instantly by just publishing to that
60:48
same PR distribution network right you
60:50
automatically power that PR because it
60:52
gets listed on that company page which
60:55
you’ve got a ton of links point of that
60:56
so that’s my point like again think
60:59
about how you can get the most bang for
61:01
your buck with link building packages
61:02
James and I highly recommend doing it
61:05
you will get a lot better results from
61:07
an initial syndication network or drive
61:10
stack or anything for that matter if you
61:11
can put some links behind it some links
61:14
still do help guys they’re just not the
61:16
be-all end-all in my opinion anymore and
61:17
no other people may argue with me on
61:19
that but I know I can do quite well
61:21
without a whole lot of links I just
61:22
don’t need them there are there are
61:23
still useful though he says well and I
61:28
got to wrap it up guys and that will
61:29
benefit my site through the curated
61:31
posts I’ve done over the past few months
61:32
now because they’re not going to be if
61:36
you’re if you’re powering up your
61:37
syndication network just that the the
61:39
profile URLs are like the home page URLs
61:41
for example select if in your
61:43
spreadsheet if you just collect it all
61:46
the URLs write the specific URLs for
61:48
each one of your web 2 sites and you
61:49
submitted those than know your older
61:51
posts will not benefit from that the
61:54
ones that have paginated they’ve been
61:55
pushed off page 1 which and again I’m
61:57
primarily talking about your main 3 blog
61:59
properties right WordPress tumblr and
62:02
blogger however like the bookmarking
62:05
sites and stuff will benefit still
62:06
typically but my point is what you can
62:09
do though is you can you could include
62:11
the RSS feed URLs from some of those
62:14
sites that have them into the link
62:16
building package or derp right so that
62:18
you’re powering up your RSS feeds to
62:19
that still older pipe post still won’t
62:22
show in that but what you also could do
62:24
is if you have sitemaps you could you
62:27
could also link build links to the
62:29
sitemaps but you could the last thing
62:30
you can do is actually extract your post
62:33
URLs the already published post URLs
62:35
from the web 2 sites and include those
62:37
in the link building order right and
62:39
lastly you could also put a plug-in on
62:43
your site we have our the semantic
62:45
mastery RSS plugin that will republish
62:47
old posts but you can all if if you’re
62:50
if the premium version does that you
62:51
have to be in the mastermind to get that
62:53
but there’s also a free version of a
62:55
plugin that I’ve used republish old
62:59
posts is what it’s called a wordpress
63:02
plugin and this is it right here in
63:06
philippic republish old posts you can
63:08
install this on your WordPress blog and
63:10
I think they have a they have a premium
63:13
version that’s like 10 bucks guys it’s
63:14
like nine dollars no kidding it’s worth
63:17
it okay get the premium version if
63:19
you’ve got a bunch of content on a blog
63:20
that you want to rescind ok because you
63:22
can you can have content recent like you
63:24
can set very specific parameters is how
63:26
you want older content to republish
63:29
which will trigger a new syndication so
63:32
you know again my recommendation would
63:35
be to go ahead and just power up your
63:37
profile URLs and then republish old
63:40
posts so that you get the benefit of
63:42
them from the to the old post without
63:44
having to extract all the individual
63:46
post URLs that’s a bit of a pain in the
63:47
ass
63:48
ok good question though alright Steve
63:52
thanks John dawn for the mean last
63:54
question loving it or comment steve says
63:57
loving the local GMB pro course when
63:59
will we be adding more content
64:00
the membership well I just added more
64:01
today Steve and the actual real launch
64:05
date of it is next week so we’re gonna
64:07
be adding content between now and the
64:09
day that it launches and even after it
64:10
launches we’re gonna add more content so
64:12
you remember you guys bought on
64:13
pre-launch so not all the contents there
64:16
I’m still adding content again I added
64:18
several process Docs and templates today
64:20
so that you can start to train a VA or
64:23
even go through them yourself but I
64:24
would recommend that you hire VA to
64:26
start this process if you’re gonna be
64:27
scaling okay and that and I literally
64:30
gave you guys the process Docs that I
64:32
created for my bas the only thing I did
64:34
was uh omit the you know drive folder
64:37
URLs and the actual training videos
64:40
because I was using a real client in the
64:43
training videos that I produce for that
64:44
process doc but you don’t need it
64:45
because you can just go through the
64:46
process doc and what I would recommend
64:48
you do is perhaps follow along through
64:50
the process doc and record your own
64:52
training videos for your VA s working on
64:55
one of your own projects so that you can
64:58
when you send the training the process
65:00
Doc’s to the VA put the video training
65:02
the the video URLs at it’s always step
65:05
number one in my prospects process Doc’s
65:07
put that in there and uh and that way
65:10
when you’re when you train a VA the VA
65:12
is being trained by you by your voice by
65:14
your clients by your methods instead of
65:16
me that makes sense you can handle the
65:18
process doc but make the training video
65:19
yours okay all right cool all right guys
65:24
we’re gonna wrap it up thanks everybody
65:25
for being here we’re a little bit over
65:26
but not a big deal thanks guys for
65:27
hanging out hi everyone and see ya
65:33
okay thanks guys see you

The following blog post Semantic Mastery SEO Tips from Hump Day is republished from: https://www.moonandowl.com/

7 Ways to Change How You Do Keyword Research in 2018

Keyword research is the foundation for all good SEO. But the way we research keywords is changing in 2018, largely because the search engines are getting smarter.

How Keyword Research Used to Be

In the “old days” (2010-2015), exact match keywords were critically important.

The search engines could not distinguish that poodle dog food, dog food for poodles and dog food poodle had the same user intent. It saw them as three totally unique searches, but we know the user is looking for the same thing.

keyword research in 2018

Thus, when the search bot crawled your webpage, you needed to have an exact match of the keyword or keyphrase on your page in order for the bot to say, “Oh yes, this page is about this exact match keyword.”

This also meant using a content strategy for each variant of the exact match keyword.

You needed to make sure you either had those exact match keywords on the page or if they were important enough, create a  unique page or post for each derivative of the exact match keyword.

Smarter Search Engines in 2018 Indicate a Different Keyword Research Strategy

With AI (artificial intelligence) the bots are now getting smarter on recognizing synonyms and inverted forms of the keywords. Now Google knows poodle dog food, dog food for poodles, and dog food poodles share a similar meaning and typically correlate with the same user search intent.

What does this mean for real-world SEO practices?

01. SEO agencies can’t game the system as much looking for exact match keywords that few others seem to have recognized as important to grab the low hanging fruit. Note: “as much.” This will still be a viable strategy until the search engines get even smarter and it won’t hurt you as an SEO practice as long as your search engine optimization provider hasn’t keyword stuffed (where they load a ton of exact match variants in a single article or page).

02. You can write more naturally for the end reader. The search engines have been touting the importance of writing for the end reader and not the bot for a long time. However, the bots limited ability to understand an article made it important to kind of ignore this advice and ensure exact match keywords were used for ranking purposes.

03. The way a page or article is written will still have an important effect on the SEO rankings. Headlines, links, relevant words used on the page, word count, interlinking between articles within a silo structure and other important elements that a good SEO agency will utilize in your content creation still do matter.

04. Using unique niche or longer-tailed keywords is a viable strategy to differentiate your content from your competitors. French poodle dog food would be a way to niche since the qualifier french differentiates the product from merely poodle dog food. We’ve added a specific qualifier.  Yes, french poodle dog food gets less search volume than poodle dog food, but it will be easier to rank on it, and you will have a specific niche audience you can target with unique content that will tend to have a very high conversion rate. That means French poodle owner’s money in your pocket as you deliver a product they need.

05. Related to 04., add geo-modifiers to your keyword, as Google, Bing, Yahoo, and others are rewarding hyperlocal search results more and more. So an article on poodle food Dallas might land you some great results if someone searches poodle food in the Dallas area and they are looking for a store to get further advice versus a national online order site.

06. What if things are more complex and you offer multiple services/products to multiple cities. In the old days you’d create a page for each: poodle food Dallas, golden retriever food Dallas, poodle food Fort Worth, golden retriever food Fort Worth. Because the bots are smarter now, you don’t have to do this. In fact, the danger of using duplicate content on those pages actually makes it ill-advised. One simple way to do this is to create a city page for each city you serve. Example: companyname.com/service-area/dallas and companyname.com/service-area/fort-worth.  Then link to the location page that from the bottom of the poodle food page. You can put a simple bulleted list of areas served at the bottom of the page:

Areas Served:

You can then link to Dallas from the poodle food page, the golden retriever food page, etc. Google is smart enough to know the difference between a location silo and a service/product silo. It will connect the two together.

07. Use related keyword targets to acquire a similar audience. There is a high affinity between people who take their dogs to dog parks and those who buy dog food. By targeting dog parks in city name you can answer the searcher’s question about finding a dog park near them (which is of high value as a result of their search) and subsequently introduce them to your product. You provided them a valuable and needed answer, now they are more apt to like and trust you more.

Keyword research is the foundation to your SEO. And SEO is the bridge from the user to the great solution or product you have that matches their search. Get them connected properly and great things will happen.

 

 

 

7 Ways to Change How You Do Keyword Research in 2018 was originally published to: Moon and Owl Blog

Thank You DFW Area Teachers: Get Your Freebie Today

We love teachers! A giant thank you to the Fort Worth area teachers. Here are some special deals and free offerings we found for teachers in the area in honor of Teacher Appreciation Day/Week.

Here’s what we’ve found. All deals require a valid school ID:

-Raising Cane’s: One free box combo

-Grimaldi’s: 15 percent off for teachers

-Cici’s: Teachers eat free on May 8

-Chipotle: Teachers get buy one, get one free

-Chick-Fil-A: Free sandwich offered at certain locations, including Fort Worth, Allen, Flower Mound, Roanoke. Search your local Chick-Fil-A’s Facebook page to see if they’re participating.

Keep investing in students. Our founder, Jordan Fowler’s parents were both educators in Dallas ISD and Frisco ISD (principal, superintendent, and librarian.) We are all for you! If you ever need a speaker for career day, someone to come speak in your class, or even a project for a side-business you own, reach out. We offer significant teacher discounts.

The post Thank You DFW Area Teachers: Get Your Freebie Today is republished from: Moon and Owl Marketing

Schema Markup: What is It and How Does it Help?

What if you could put an SEO road sign on every page of your site that told Google and search engines exactly what a given page was about?

You can with Schema Code (aka Schema Markup).

Summary: Schema can help with rankings, and it gets you more clicks from users.

What is Schema Markup?

While the easy metaphor to understand is a road sign, here is a more technical definition:

Schema is a type of structured data (microdata) that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title. (Source)

There isn’t a single website that can’t benefit from including schema and it isn’t too difficult to do. (Or just leave it to us!)

How Does Schema Code Help Search Engines?

As search engines crawl your page, they read the content on the page. Recently the search engines have become smart enough to read a page and see the semantic relevance of terms on a page. They can see the word laser coupled with Jedi to assume the page is about Star Wars or the word laser coupled with veins to assume the page is about vein laser treatment.

But there is still a high degree of guessing the search engine must do. Schema is a way to clarify to the search engine the topic of the page along with other relevant data. It’s a bit of code language that spells things out clearly.

Where Do You Use Schema Code?

Schema can be inserted into the header code of any page, where the search engines see it but your viewers do not. You can use schema site-wide or, better yet, tailor the schema for each page on your site.

Of course, you want the schema markup to match what is real content of the page to get maximum credit. It won’t help your search engine optimization or rankings to write a page about ice cream but put schema in the header saying the page is about dogs (unless you sell ice cream to dogs, then by all means, do so.)

Schema Code Examples

Here is a sample of schema code that tells the site about a simple webpage topic.

What is Schema Code

Here is a local business schema code that tells Google and other search engines:

Schema Local Business

1. It’s a Local Business.
2. Here is the address of the local business.
3. Here is what the local business does (medical/oncology).
4. Here is the phone number of the business.
5. Here are the office hours of the business.
6. The map longitude and latitude of the business.
6. The other properties related to the business (in this case their Facebook page).

These road signs mean Google doesn’t have to guess about the page. The structured data code clearly tells Google what it needs to know.

What Difference Does Schema Make?

This clarity of page intent may help increase your ranking and your website traffic.

Keyword Performance writes:

Well-executed Schema markup can mean the difference between good SEO and great SEO, edging out the competition and bringing organic traffic up. Schema markup not only organizes the information on your site, making it easier for search engines to understand the content and giving a slight ranking boost but also catches the eye and makes SERP results more attractive to humans as well.

Schema User Friendly

In this example, two of these search results used a review schema which provides the star rating they gave the product in the listing – one ad result and one organic result. Two didn’t use schema. Users will click the organic schema listing (with stars included) up to 40% more often.

A Google Search Engine employee and search expert recently reported on how using Schema can help match your page to a long or confusing entry by a searcher who doesn’t clearly indicate their intent:

“But sometimes we can recognize entities better if you markup entities on a page. Which is kind of a more flexible type thing where if someone gives a really long query to us and we recognize, Oh, they’re asking us about this entity and not using exactly those words and we know this other page is also about this entity, maybe doesn’t use exactly the same words, that we can still match. That helps us to try to find more relevant results together.” (Source)

Be in the Minority

Here’s a helpful and hopeful tip. Use schema because most of your competitors aren’t. A recent audit by SearchEngineLand.com shows that only 20-40% of pages use schema properly. That creates huge room for you to use schema as part of your SEO strategy when your competitors aren’t.

What are the Different Types of Schema?

There are tons of things you can indicate with schema, from an event time, to review ratings, to a product or service type, and a ton of other items. See a full list of everything you can label with schema at http://schema.org/docs/full.html. That’s a huge list.

Schema Generators and Testers

There are tools that can help you generate schema and add it to your site, or, of course, we can do it for you along with the rest of your SEO.

One great tool is https://technicalseo.com/seo-tools/schema-markup-generator/.

You want to make sure that you are careful when creating the code. You can do more damage than good if your schema code has errors.

Once you get the code inserted into the header of your page, you can check to make sure Google sees it properly without error at https://search.google.com/structured-data/testing-tool/u/0/. There you can either enter the code itself to test it before you insert it OR check a given page you’ve already inserted the code into to make sure Google can read it properly.

If you need help with SEO, reach out to us at 817-889-1487.

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

The following post Schema Markup: What is It and How Does it Help? was first seen on: Moon and Owl Blog

SEO Performance Tips from Semantic Mastery

More SEO performance tips from Semantic Mastery.

Here is the transcript of the video:

Bradley Benner with semantic mastery
00:05
this is hump day hangouts for let’s see
00:09
April 25th 2018 I believe this is
00:10
episode 181 so we are rockin and rollin
00:15
and we’ve got her nan and Marco on with
00:17
me today what’s up guys I’ll start with
00:19
you hernan how are you hey guys what’s
00:22
up everybody
00:23
looking good excited for today excited
00:26
it’s great to be here so very good in
00:30
Marco are unapologetic spammer
00:32
how are you got that right I’m not gonna
00:35
jump on this one this early but you know
00:38
how I feel about Google right the hump
00:40
the Hangout is still young yeah wait a
00:43
bit get me riled up that’s right get a
00:46
little bit further into it get Marco
00:47
warmed up and you’ll be dropping plenty
00:49
of f-bombs okay all right cool wallah
00:53
Adams not here who is usually you know
00:55
handles all announcements oh I just got
00:57
a couple real brief things and I’ma turn
00:59
it over turn on for a minute to announce
01:01
something you know we’ll probably do
01:03
some teasing as we always do first and
01:06
foremost I’m gonna say if you’re new to
01:07
hump they hang out sorts of semantic
01:09
mastery a couple things one you can
01:12
check our knowledgebase for frequently
01:14
asked questions you can certainly ask
01:16
your questions here also just remember
01:18
we only attend these once per week so if
01:21
you’ve got questions that you need
01:22
answered prior to that you can always
01:23
check our knowledgebase
01:24
at support dot semantic mastery com
01:27
we’ve got a lot of frequently asked
01:29
questions there that come up over and
01:30
over again so you may be able to get
01:32
your questions answered there if not
01:33
you’re certainly welcome to post it here
01:34
and we’ll get to them on Wednesdays next
01:37
if you have not already visit our
01:40
youtube channel youtube.com slash CENTAC
01:42
mastery and subscribe we are approaching
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6,000 subscribers now pretty excited
01:48
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01:55
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02:03
know new videos that we add besides that
02:07
let’s see I guess Margaret do you have
02:09
anyone let me let me
02:13
yeah yeah dude we got a testimonial for
02:17
our our local GMB Pro of someone who was
02:22
already ranking in the three pack no.1
02:24
for key terms in his niche right getting
02:29
approximately a hundred calls per month
02:31
and after a week of applying our method
02:37
our methodology step by step the the
02:41
following week I believe it was or ten
02:42
days it was really it was a really short
02:44
time span he doubled his call Vaughn I
02:48
hope you guys heard that right
02:50
he was already getting hundred calls a
02:51
month plus he doubled his call Vaughn so
02:55
he was already ranking number one
02:56
whatever so if you want to be the
02:59
preferred search term in Google which is
03:02
what we believe is happening the
03:04
preferred the preferred entity that the
03:06
the authority whatever it is extra
03:09
that’s happening within it I’m not sure
03:10
yet it because it’s just spinning my
03:13
head how this is all happening local GMB
03:18
Pro is the stuff

it’s where it’s
03:20
happening we’re gonna keep gonna show
03:22
you step by step what Bradley’s going to
03:24
show you step by step how it is that we
03:27
do the do that we do to get the results
03:30
that we get there you go yeah it’s such
03:35
a it’s so crazy guys this I’m gonna turn
03:38
this over to her nan but I just got a
03:39
comment on this briefly because it’s
03:41
true this this is insane I believe this
03:44
is the future of lead generation in
03:45
Google is everything being done in the
03:49
GMB dashboard essentially and I and it
03:51
makes total sense to me the more I’ve
03:53
been thinking about this over the last
03:54
couple weeks the more it makes sense
03:55
because you got a figure Google has been
03:58
rolling out these tools these additional
04:00
tools inside of GMB right for us to use
04:02
for businesses to use and the businesses
04:05
that are taking advantage of Google’s
04:06
tools are giving Google what it wants
04:08
which is to keep searchers Google users
04:11
on Google or in the Google ecosystem
04:14
right the Google environment and and the
04:17
whole point is that if you’re using the
04:19
tools that Google gives you then Google
04:21
will provide more exposure for that
04:24
business
04:25
the way that I think it works and I
04:27
don’t know this and there might be some
04:28
data out there that can explain this to
04:30
me better but just from my own analysis
04:33
is that people that are known to be in a
04:36
specific way like the tools in Google my
04:39
business are geared towards mobile users
04:41
mobile device users and that’s very
04:43
apparent because some of the things that
04:44
are like the new options that we can add
04:46
in like data that we can fulfill or fill
04:50
in to the profile right to add to the
04:52
profile like for example the services
04:54
section you don’t see that section on
04:56
desktop you only see it on mobile which
04:57
is it’s called menu on mobile but my
05:00
point is a lot of these things are
05:01
mobile they’re they’re geared towards
05:05
mobile users and so people that are in a
05:08
specific location Google knows where you
05:10
are right if you have an Android phone
05:12
or even an Apple phone an iPhone
05:15
whatever but you have a Google account
05:17
Google knows where you are at all times
05:18
right and so if you’re in a local area
05:22
that’s near a business that and you have
05:26
any sort of search intent for finding
05:29
something that is even tangentially
05:31
related which is a fancy word for
05:33
remotely related right that’s even this
05:36
related in some way shape or form to a
05:38
business that is actively using the
05:40
Google my business tools that are
05:42
available Google will expose that
05:44
business to that searcher specifically
05:46
regardless of ranking position does that
05:49
make sense and the reason why I know
05:50
that is because in some of these tests
05:52
that we’ve been running the right
05:54
trackers aren’t showing any difference
05:56
at least in the tests that I’m running
05:58
I’m not seeing any difference in rank
06:00
tracking in fact one of the newer sites
06:02
that the case study that I’m doing for
06:04
that local GMB Pro course it’s not even
06:06
registered in the rank trackers yet
06:08
because it’s brand new and and it’s
06:10
literally not even a website yet so
06:12
because of that but the clients already
06:14
getting calls he’s getting clicks and
06:16
calls and messages because we set up the
06:18
messaging app inside of GMB – and my
06:20
point is so how is that how is that so
06:22
if he’s not ranking how is he getting
06:24
phone calls and clicks and messages to
06:27
his Google Maps listing if he’s not even
06:29
ranking right and and and so that just
06:32
goes to show you that people that are in
06:33
his city or in that’s that particular
06:36
city that are searching for that are
06:38
searching for
06:39
things that it’s a taxicab company right
06:42
so let’s say that they’re searching for
06:44
sporting events or wine tours or you
06:48
know they’ve been searching for you know
06:51
transportation services or they’ve been
06:53
looking at you know different sort of
06:56
like tourist attractions or points of
06:59
interest and things like that and
07:00
they’re located in that area and then
07:02
they go search for taxi service Google’s
07:04
going to show the businesses to that
07:06
user regardless of where it’s ranking
07:08
it’s gonna show that to that user
07:10
because of them being in that area and
07:12
having a search that is related to that
07:15
business and that business happens to be
07:17
posting on a regular basis and so again
07:20
it’s just really incredible guys and
07:21
I’ve basically been pitching all my
07:23
clients on this service if you guys
07:24
remember last week I talked very briefly
07:26
in the beginning about how I’d sent an
07:28
email out to three of my top or
07:31
longest-running clients offering to do
07:33
Google my business posting service for
07:36
posts per week and and basically that’s
07:39
all I’m doing
07:40
it’s nothing else’s I even specifically
07:42
an email that I sent to them said I’m
07:43
not doing any SEO this is not it’s not
07:46
gonna be like ranked tracking stuff or
07:48
you know this is just literally me
07:50
providing you a service that’s gonna be
07:52
you know X number of posts per month and
07:55
and and you know I I sent out an email
07:58
to them and saying look I’m gonna be
08:00
selling this as a $400 a month service
08:01
but I’m willing or I’m offering it to
08:03
you guys my longest-running clients for
08:05
$250 a month and I only reason I did
08:08
that is cuz I wanted to buy the agency
08:10
account which is called the medium
08:12
account I guess on Sunday bull which is
08:14
200 dollars a month and I was like well
08:15
before I commit to that let me just
08:17
check from with three of my clients to
08:19
see if I’m if even one of them signs up
08:21
I’m already making money right I’m
08:23
already got a positive return on
08:24
investment and I’m just gonna train a VA
08:26
to do it in fact I talked to the VA
08:28
today which she’s uh she’s one of my
08:29
curators she’s gonna do it for me and
08:31
she’s willing to do five dollars per
08:34
post per GMB post like I’m gonna pay her
08:37
five dollars per post so think about
08:39
that guys like on the low end $250 a
08:42
month on the high end $400 a month which
08:44
it worth that’s what I’m gonna be
08:45
charging when I roll it out publicly to
08:47
the rest of my clients and it’s also
08:48
gonna be a leading service something
08:49
that I’m going to lead with when I’m
08:52
prospecting for new clients from agency
08:54
because it’s so powerful and it’s
08:56
activity-based it’s activity-based
08:58
meaning I can all I got to do is produce
09:00
what I say I’m gonna do which is X
09:02
number of posts per week or per month or
09:04
whatever and that that’s and and that’s
09:07
all that I have to do to fulfill my end
09:09
of the agreement although it will
09:11
produce results I’m not promising
09:13
results all I’m promising is that I’ll
09:15
be doing the posting however I will
09:17
quantify the results because I will take
09:19
snapshots or screenshots of the Google
09:22
my business dashboard which they call
09:23
Google insights so my point is I’ve got
09:25
a VA that’s gonna do it for five dollars
09:27
a post and if I’m doing you know even if
09:30
I’m doing four posts per week that’s 20
09:32
dollars per week that I’m paying a VA so
09:33
eighty dollars a month that on the low
09:35
end again I won’t offer this to anybody
09:38
else it’s 250 a month so that’s 170
09:40
dollars a month in profit off of that –
09:43
the small amount of fee that I’m paying
09:44
sin double right which will be spread
09:46
out across multiple clients now also but
09:49
then on the high end four hundred
09:50
dollars a month right so eighty dollars
09:52
a month to pay the VA that’s three
09:53
hundred twenty dollars a month again – a
09:55
small amount towards sin double that’s a
09:57
huge profit margin guys that’s a and
10:00
it’s something that is 100% outsourced
10:03
right and it’s simply so again this is
10:05
something that I’m super excited about
10:07
our no Marco as I can hear the
10:09
excitement in his voice so if you guys
10:10
aren’t already using it start digging
10:12
around in there our course is gonna come
10:14
out next month and when it does we’re
10:16
gonna show you all the tips and tricks
10:17
that stuff that I don’t even I’m not
10:18
even aware of yet because Robb and Marco
10:20
are in the lab figure and stuff out all
10:22
the time but check it out start using it
10:25
guys start playing around in there and
10:27
start watching the Google insights which
10:29
is like I said it’s analytics for GMB
10:31
and you’ll start seeing a lot more
10:33
activity just from being active in there
10:35
I promise you that so so I took up so
10:38
much time on that it’s just very
10:39
exciting for us
10:40
so her not i’ma turn it over here to
10:43
talk about the battle plan just just
10:45
just top this off this is a marketers
10:47
dream
10:48
this is an SEO dream because it’s
10:50
traffic without rankings guys you never
10:52
again have to talk to your clients about
10:54
ranking for stuff I’m gonna get you
10:56
traffic is going to be targeted traffic
10:59
it’s going to convert oh you don’t know
11:02
you don’t have to pay me anymore you
11:03
just walk away you’re free to walk away
11:05
but I’m
11:05
going to produce results for you and
11:08
they’re going to come and and they’re
11:11
going to love you guys I’m telling it
11:13
this is a it’s unheard of yeah you and
11:18
the the last thing real quick renowned
11:20
before I turn it over to you is um out
11:22
of the three clients that I emailed last
11:24
week two of them did have signed up I
11:26
remember telling you guys one of them
11:27
had already replied said yes sign me up
11:29
immediately
11:29
the other guy I actually just spoke to
11:32
there’s there’s partners in one of the
11:34
businesses and we were conversing back
11:36
and forth with with I was conversing
11:38
with one of them last week via an email
11:40
thread we had about a dozen replies back
11:41
and forth while his other partner called
11:44
me today and said hey I was looking at
11:46
the email thread from you and John and
11:49
tell me a little bit about this so I
11:50
told him over the phone what it was cuz
11:52
he he had he kind of thought that it was
11:54
like it like so my Google ad will pop up
11:56
if somebody searches and I tried to you
11:58
know I had to go explain to him in
11:59
layman’s term that’s no it’s not an ad
12:01
and I tried to explain to him what I
12:02
just tried what I just explained to you
12:03
guys about how I think it works all I
12:05
know is it works this is how I think it
12:07
works and so anyways he said yeah sign
12:10
us up so I got two out of three the
12:12
third one he’s so it’s funny but he’s
12:15
been a longtime client of mine he sent
12:17
me an email back today because I sent
12:18
him a follow-up email because I sent him
12:20
seven days ago the pitch email and he
12:23
never replied and I was really surprised
12:24
so I sent him a follow-up email today
12:27
saying hey look this offer is gonna
12:28
close or it’s gonna go to its regular
12:30
pricing at $400 a month next week so if
12:33
you’re gonna if you’re gonna do it do it
12:35
I highly recommend you do it now he sent
12:37
me an email that he’s like I can’t
12:38
handle the amount of calls I have right
12:40
now I’ll let you know when I can so he
12:43
said I’ll definitely sign up but just
12:44
right now I can’t handle any number of
12:46
calls that I’m getting which is a good
12:47
sign means I’m doing my job so anyways
12:50
that said guys again it’s very very
12:53
powerful how they recommend you check it
12:54
out the local GMB pro course is gonna be
12:57
super super good I mean I think it’s
12:58
it’s so cliche to call it a game-changer
13:01
but I truly believe that that’s the case
13:02
I think this is the the future of lead
13:04
generation in Google so all right good
13:07
yeah real quick so with that we can jump
13:11
into into questions but that that’s
13:13
exciting I mean I’m excited for the
13:15
local gym be pro and another thing that
13:16
I’m really excited is that today we’re
13:19
making quote unquote
13:19
a soft launch of the battle-plan version
13:22
to the battle plan was kind of our go-to
13:25
product for I don’t know a year and
13:28
because you know we produce so much
13:31
content we give away some of the you
13:33
know so much good stuff a lot of stuff
13:34
that other you know experts are actually
13:38
charging for we’re giving it away from
13:40
for free but the main point is that
13:42
people were asking for a guide you know
13:44
step by step condensed guide the people
13:47
could follow over and over and over
13:48
again so we launched battle-plan version
13:51
1 and it wasn’t here a year ago and you
13:55
know it’s being working really really
13:57
well but now has been the time where you
14:00
know we needed to update update some
14:02
service we have been adding services we
14:04
have being you know discovering new
14:05
things the techniques inside the
14:08
battle-plan version 1 they still work
14:10
but we kind of rearrange a bunch of
14:12
things within about a plan version 2 to
14:15
fit what we’re doing right now we added
14:18
you know new tutorials and whatnot we
14:20
are doing a new update webinar for
14:23
version 2 buyers that’s gonna that’s to
14:27
be designed but we’re gonna do it as
14:29
with a work version one anyways just get
14:31
it it’s super inexpensive it’s gonna be
14:33
an expensive for a while while we launch
14:35
this go to battle planned out somatic
14:38
mastery comm you have the chance right
14:40
now to have a blueprint a guide a
14:43
step-by-step guide that will allow you
14:44
to pretty much check you know the boxes
14:47
and it’s it’s it’s just step by step
14:49
guide on everything that we’re doing so
14:51
you also get access to the bonus website
14:54
which has I don’t know 500 700 maybe a
14:57
thousand dollars worth of value in it we
14:58
keep an internet so it’s a no-brainer so
15:01
yeah that’s basically it go to battle
15:04
plan battle plan automatic message comm
15:06
get your copy and yeah start you know
15:10
get that blueprint because it can
15:11
potentially change your business the way
15:14
you do it because it’s a process you
15:15
know we talk about processing and we
15:18
talk about doing stuff that simple not
15:21
complicated so that’s how we set up a
15:23
better plan to be so so let’s just to be
15:26
clear well a couple things number one
15:29
Hearn on you you made quick work out of
15:31
that page
15:32
that was awesome okay good job by the
15:35
way number two guys if you’re looking
15:38
for a complicated PDF with hundreds of
15:42
pages with a bunch of fluff in there
15:44
because it makes us sound like we’re
15:45
smarter than we really are
15:47
don’t buy it because you’re not gonna
15:49
get that the battle plan is simple
15:50
straightforward it’s a process step by
15:52
step system for that we use two for all
15:55
of our digital assets whenever we’re
15:56
launching a new site trying to boost
15:57
existing sites whatever and again we
16:00
simplified it for a reason so that it’s
16:02
an easy to follow process if most of you
16:05
are probably familiar with the battle
16:06
plan already some of you are not so
16:08
again if you think that it’s gonna be
16:09
some super huge PDF full of a tons ton
16:12
of a bunch of crap that you don’t need
16:14
to know then that’s not it don’t buy it
16:17
but if you want a simple foot plan to
16:19
follow the same processes that each one
16:22
of us at Symantec master we use for our
16:24
own assets as well as clients then this
16:27
is it so check it out okay alright cool
16:32
can we get into questions now I guess so
16:36
let’s do it I’ve got a couple rockstars
16:42
on that page to some of our John
16:45
Quackenbush Seth Tucker look at that
16:46
it’s awesome looks really good you guys
16:48
did good
16:49
alright Sam’s up first he says what a
16:52
press release being effective what’s up
16:53
Sam by the way what are the press
16:56
release be an effective off page
16:57
strategy for an affiliate site yes of
16:59
course it is yeah I mean it can be i you
17:05
know i’ve been using press releases
17:07
mainly for local stuff recently but it
17:09
absolutely works for affiliate stuff too
17:11
for example when we had the master class
17:14
going I did a several case studies on
17:17
affiliate stuff when we did launch
17:18
tacking and press releases are great for
17:20
launch jacking now if it’s kind of like
17:21
an evergreen affiliate offer it still
17:23
works guys it’s still great because the
17:25
press releases themselves can rank for
17:26
the keywords but also it helps for
17:28
building backlinks to your own your page
17:30
or post right so yes it will work also
17:34
for the search space PR service they ask
17:36
for keywords if I’m targeting a lot of
17:38
different keywords we review a lot of
17:39
products how do you suggest picking
17:40
appropriate keywords for a press release
17:41
my suggestion Sam is select one product
17:45
per press release
17:46
in other words you’re gonna optimize a
17:48
press release for a very specific
17:49
product which means you’re gonna
17:50
optimize that press release for that
17:52
product term right
17:54
you’re not gonna for example you now
17:57
like if you have category pages on your
17:59
blog that are specific you could
18:01
optimize a press release to you know for
18:04
like the category type keywords and in
18:06
link to a categories page which would
18:09
kind of give your overall site a boost
18:11
not any one particular product will
18:13
necessarily be boosted from that but
18:16
your overall site should but again
18:19
that’s kind of unusual for people to do
18:21
something like that more or less at
18:22
least with my experience with press
18:24
releases for affiliate promos I would
18:27
always use them to basically target a
18:29
specific product name and that’s what I
18:31
would use for launch stacking and things
18:33
like that it works really really well so
18:35
again you know when it comes to any sort
18:39
of content that you’re trying to produce
18:40
for optimization purposes or for link
18:43
building and stuff like that it’s good
18:44
to really unless it’s Authority content
18:47
in which case press releases aren’t
18:49
right because they’re typically short
18:50
400 words or so roughly 400 words or so
18:52
so that’s not what you would consider
18:54
Authority content Authority content
18:56
article could be you know 2,500 words or
18:58
3,000 words whatever in which case you
19:00
could be targeting or optimized for a
19:02
lot of different things right you have
19:04
different sections or headings
19:06
subsections and all that kind of stuff
19:08
but for something like a press release
19:09
very simple roughly 400 words you would
19:13
want to optimize it primarily for one
19:15
keyword or one product name okay okay
19:20
next Andy says hey guys with the ending
19:23
of the Google short URL service and
19:25
transitioning to their new firebase will
19:27
there be an impact to our YS reloaded
19:29
mark oh that’s one for you know impact
19:33
we don’t care what they do with their
19:37
shortener service that’s not what our
19:41
way is reloaded is built around it’s one
19:44
of the methods that we use to push juice
19:46
around well you will just find another
19:48
way yep that was really simple – it’s
19:52
one of the one of the many ways we used
19:54
to get Google to give us extra
19:59
trust in the authority our extra art
20:01
list if you’re familiar with our is
20:04
reloaded then you know what I’m talking
20:06
about it’s like activity relevance trust
20:08
and authority it’s one of the many ways
20:11
so we could care less what they do
20:13
someone commented on do follow nofollow
20:16
we could care less what they do with
20:18
that that’s not it Andy and if you’re in
20:22
an are why is reloaded I suggest that
20:24
you post this question in there and I
20:27
will be more than happy to go into into
20:29
this in depth and tell you why we could
20:31
care less what they do very good Jeff
20:36
says with the impending release of the
20:38
new DMV optimization course will there
20:40
be an opportunity for pre-sales prior to
20:42
the course coming out ok great question
20:44
Jeff and I’m so glad you asked this and
20:46
the reason why is because I have not
20:47
conferred with my partners on this it’s
20:50
likely that yes we will do some sort of
20:52
special on a pre-sale or something
20:55
however I can tell you that this this
20:58
course launch is going to be different
21:00
than most of the or pretty much any
21:02
other course launch that we’ve done in
21:03
the past in that there’s not going to be
21:06
a graduated pricing schedule where we do
21:09
like a launch price and then 24 hours
21:12
later goes up and in three days or seven
21:13
days later or whatever goes up again
21:15
we’re not doing that this time
21:16
we’re gonna launch it at its price
21:18
period that’s it and that’s because you
21:22
know every time we do a graduated
21:24
pricing structure we end up getting a
21:26
ton of support tickets from people
21:27
complaining whining about not taking
21:31
action when they were when it was
21:33
presented to them at first when it was a
21:35
cheaper price and then trying to talk us
21:36
into giving them the cheaper price once
21:38
the price has gone up or flat out
21:39
bad-mouthing us and telling us how we
21:41
should run our business and how we
21:43
should not raise prices and how we how
21:46
we should launch our products and all
21:47
this other kind of stuff and my answer
21:49
to that is if you have the answers go
21:52
launch your own products and I’m
21:53
not saying this to you Jeff or to
21:55
anybody in generally I’m just saying
21:57
this in general so we’re taking a
21:59
different approach this time because we
22:00
end up fielding so many support
22:03
tickets with whiners and complainers
22:04
that it ends up eating up a lot of our
22:06
time and it’s dumb it’s stupid so we’re
22:08
just not gonna do that anymore we’re
22:09
gonna launch this at its price period
22:12
so if you’re on our list we’ll do it
22:14
like an internal thing of some sort
22:15
maybe a pre-sale off or something like
22:18
that which will be very short very very
22:20
explicit as to how you can redeem
22:23
whatever special offer we provide but
22:26
when it launches its going to launch at
22:27
at set price no coupons no discounts no
22:30
raising of prices in a certain amount of
22:32
days
22:32
so again if you guys are interested in
22:35
the course highly recommend that if
22:36
you’re not already subscribed to us
22:38
somewhere that you subscribe to one of
22:39
our lists somewhere so that you can be
22:41
notified if and when we do a pre-sale
22:43
offer which will be very limited and
22:46
again it’s only because we’re you know
22:48
if it’s all about having to deal with
22:51
you know having to deal with too much
22:54
support and too many whiners and
22:55
complainers and again I’m not I’m not
22:57
complaining to any of you guys
22:58
specifically I’m just saying it’s just
23:00
every time we do this and we have to go
23:02
through so much grief that we decided
23:04
we’re going to try a different approach
23:05
and that’s what it’s gonna be and not
23:07
only that but the GMB course I’m telling
23:09
you guys it is so freaking killer
23:11
the amount of results that you get it
23:13
there’s no reason for us to discount it
23:15
like honestly if somebody doesn’t see
23:17
the value and whatever we’re going to
23:19
charge for it then we don’t want them
23:22
anyways and at the end that’s just very
23:24
blatant I know that’s very upfront but
23:27
I’m saying that very specifically
23:28
because again it is such a gonna be such
23:31
a highly valuable course for the amount
23:34
of results that you can get for your own
23:35
projects or your clients projects that
23:37
it would be absolutely ridiculous for us
23:39
to sell it’s not gonna be a
23:40
bargain-basement offer guys or product
23:43
we are out of the bargain-basement
23:44
business okay so anyways that was my two
23:47
cents and you got a comment on that yeah
23:50
I’d like to add I’m gonna be because I I
23:52
know that that you’re doing the training
23:54
according to what Rob and I are feeding
23:57
you yep what I want people to know is
23:59
we’re so we’ve spent months studying
24:02
this researching it pushing and guys it
24:09
eats up a lot of our time and effort I
24:12
mean this isn’t something that we just
24:13
throw together hoping that it might work
24:16
is tried its tested that’s right
24:18
testimonials we have people that are
24:20
killing it with this I’m killing it with
24:23
with these methods Bradley is
24:26
is brand-new de to testing it but I mean
24:28
I got Rob involved because I saw the
24:31
results that I was getting and he said
24:34
let me try to replicate its what we
24:36
always do and he did and he got great
24:39
results like right from when he started
24:41
so we went with something else great
24:43
results I went with another GMB I mean
24:46
just flat-out great results so then we
24:50
recruited branding or I spoke to the
24:52
team and said hey look this is what’s
24:54
happening in there let’s do something
24:56
let’s tell people this is what you need
24:58
to do because we can’t get to every
25:00
niche we can’t get it verified Google my
25:03
business I see in every niche in every
25:04
city or whatever there’s plenty money
25:07
out there to be made by everyone and so
25:10
the idea is tell you guys this is how
25:13
it’s done this is how we’re doing it
25:14
that’s not to say that it’s the only way
25:16
but it’s the way that I found that gets
25:19
the best result so we keep refining the
25:21
process again it’s been about six months
25:24
it’s not something that that was just
25:26
started yesterday actually it’s been a
25:28
little bit longer because I’ve been
25:29
working on and off on on another Google
25:32
my business listing where I started
25:34
seeing results but didn’t really pay
25:35
attention until now when I got to go
25:37
back and really examine what we were
25:40
doing and why we got the results that we
25:42
did so anyway my time and effort is
25:46
worth a ton what I bought the quality
25:49
that’s put into this you guys should
25:51
know we three over-deliver
25:53
yeah under-promise and over-deliver time
25:55
and again time and again we do it and so
25:58
it’s time that we put our not not the
26:01
actual price that should be charged for
26:03
something like this because it should be
26:04
in the thousands of dollars what this is
26:07
worth but really something that that’s
26:09
fair to us and actually pretty
26:13
accessible to you guys if you if you
26:15
take action that’s right that’s that’s
26:17
my – yeah yeah if I can add something
26:20
real real quick is that if a product or
26:22
a training can change the way you do
26:24
business you should see the value not
26:26
the price you know the people from the
26:28
mastermind they understand the value of
26:30
investing in something that will bring
26:32
them a higher return in the future so
26:35
there are really really smart personal
26:37
people and that’s why you know I love
26:39
being
26:39
part of that group because those are
26:42
really smart folks so if you’re a smart
26:44
folk you understand the value of
26:46
investing right now for something that
26:47
will bring you a better patent you know
26:49
a higher benefit in the future so you
26:51
should be thinking about that not the
26:52
price because that limits the way you
26:55
think about your business right so think
26:58
about the value not the price and that
27:00
that could change your perspective and
27:01
that will make you a lot more money yeah
27:03
think of it as a per and it last comment
27:05
on this guy’s will keep moving
27:06
um but my opinion on this is if you when
27:09
you look if the first thing you think
27:11
about is price and look I get that I do
27:13
that too sometimes guys but you know I
27:15
might think about something and in base
27:17
my my initial judgment upon price but
27:20
then if you if you think about a little
27:22
bit further kind of like what Hernandez
27:23
said something like a training product
27:27
like GMB pro right is not an expense
27:29
unless you don’t use it then it’s an
27:32
expense it’s an investment if you plan
27:35
on using it if you plan on applying what
27:37
you learn it’s an investment and if it
27:40
if it’s an investment it should provide
27:42
a return there should be an ROI return
27:44
on investment it’s only an expense if
27:46
you don’t use it if you’re a digital
27:49
consumer where you buy products and
27:52
consume them right you watch them read
27:54
them whatever and say oh that’s nice
27:55
that sounds like it would be awesome I’m
27:57
just not gonna do it then of course it’s
28:00
an expense then you’ve just pissed your
28:01
money away but if you take action on it
28:03
then you shouldn’t you know again you
28:05
should consider it as an investment
28:06
which should provide a return and so
28:08
when you come just changing your mindset
28:10
about how you approach a product a lot
28:11
of times will change how you to whether
28:14
or not you take action or what kind of
28:16
what amount of effort you put into it
28:18
right so if you think about it going
28:20
into it as hey I’m going to invest money
28:22
in this product and invest time and
28:24
effort into making it work implementing
28:26
it taking action then it should provide
28:29
a return and again we’re gonna have you
28:31
know many examples where we can show how
28:34
its produced results so as long as you
28:35
take the step by step instructions you
28:37
should be able to get similar result
28:40
results right not not the same results
28:42
aren’t typical right but similar results
28:45
all right moving on Peter from Poland I
28:48
have seen many sites ranking in Google
28:50
for highly competitive keywords using a
28:52
post name
28:53
permanent structure versus the category
28:55
posting structure are these just niche
28:56
sites why are they ranking so high is it
28:58
because they are niche websites with
28:59
dude no depths do depth silos I’m not
29:03
sure what that means when it’s
29:05
beneficial to use just a post name
29:06
versus the category post name permalink
29:07
settings and WordPress peter from poland
29:09
it’s a good question but let me just
29:11
clear something up for you it makes no
29:14
difference whether you’re using category
29:16
post name or just post name permalink
29:18
structure that’s just a personal
29:20
preference as far as SEO is concerned
29:22
now there may be some data out there on
29:24
the web that says that one has a you
29:27
know point zero zero zero two percent a
29:30
higher you know more effect than the
29:33
other or something like that but it’s so
29:35
insignificant and it’s such an outlier
29:37
that it’s really unless it’s it’s not
29:38
even worth it worth considering in my
29:40
opinion we’ve tested it’s been several
29:42
years now since I’ve tested but since
29:45
I’ve tested this like set up a test
29:47
specifically for this it’s been I think
29:50
probably three years now since I’ve done
29:51
it but the category post name is what we
29:55
call the physical silo structure when
29:57
you use just the post name permalink
29:59
that’s called a virtual silo structure
30:02
you can accomplish the exact same thing
30:05
as far as the bots and spiders are
30:07
concerned regardless of whether you use
30:08
category post name or just flat post
30:11
name right it makes zero difference
30:14
again there may be some data out there
30:16
on the web that has that that will
30:18
contradict what I just said but it’s
30:20
such insignificant difference it’s not
30:22
worth bothering with so Peter from
30:24
Poland again I recommend just selecting
30:27
what you feel more comfortable with I
30:30
used to always take the category post
30:31
name structure because I liked seeing
30:33
the hierarchy of how the content was
30:36
stacked or the themes were stacked
30:38
within a site which you could tell with
30:41
the permalink struck the the physical
30:43
silo which is the category post name
30:45
permalink right but that was just for me
30:47
because it was logical and I liked being
30:49
able to see it in the URL but that in
30:52
itself can create some issues if you’re
30:54
using a complex silo structure and those
30:57
of you that have built complex silos
30:59
into your your sites you’ll know what
31:00
I’m talking about especially local stuff
31:02
where you can run into some really
31:04
strange or
31:06
some some weird post slug issues right
31:09
so the the the post slugs you get like –
31:13
ones and – twos and stuff like that if
31:15
you’re trying to use like categories or
31:18
subcategories across multiple like if
31:21
you try to use the same subcategory
31:23
across multiple categories which would
31:25
happen like with location-based silos
31:27
and things like that then it creates
31:29
like these – ones and – two types slugs
31:32
within the category URLs right and so
31:34
again it it’s hard to reconcile those
31:38
when you’re using a physical silo
31:40
structure which is the category post
31:42
name permalink so one of the ways that
31:44
I’ve gotten around that is just to go
31:46
switch back to the post name permalink
31:48
which is again that’s a virtual silo you
31:51
can still accomplish the same thing all
31:53
within how you stack your category
31:55
subcategories and posts or pages two out
31:58
top parent pages child pages and posts
32:01
and your internal linking structure
32:03
right it’s all about how you you create
32:06
the hierarchy of categories and how you
32:08
do your internal linking the you the
32:10
permalink structure is not really all
32:12
that it’sit’s it’s really just a
32:14
personal preference at this point okay
32:16
good question and I can understand the
32:19
confusion but it’s really unnecessary
32:20
there’s a great article by Bruce clay
32:24
it’s called I think it would just say
32:26
silo architecture let’s just city
32:29
architecture it’s probably the first
32:31
thing that comes up or one of them right
32:33
here this is Bruce clay right here you
32:38
know what I’m curious we used to have
32:40
any oh he actually has two pages on
32:45
groose clay that this is the one that I
32:47
was talking about
32:48
I remember Carville the marbled images
32:51
so this right here will explain a bit
32:56
yeah this this is this world this is a
32:59
really good article and it’s an old
33:01
article I think it was published in 2012
33:03
anyways it’s a good article and it’s
33:07
still valid and relevant today so go
33:10
check that out
33:10
I was gonna look and see we had a we had
33:13
a video that was ranked there it is
33:15
right there website silo architecture I
33:17
wonder why it’s not on page one it was
33:19
for the longer
33:20
time it’s not there now it’s in the top
33:22
of the video search though that’s us
33:24
right there look at that 2014 four years
33:26
ago it’s crazy anyways alright keep
33:30
moving
33:33
Roth Peterson says is there a way around
33:35
the need to YouTube eligibility
33:37
requirements for the YouTube Partner
33:39
Program which requires 4,000 watch hours
33:41
in the previous 12 months and 1,000
33:42
subscribers I have some clients with low
33:44
watch hours this has hurt one thing we
33:49
cannot is we cannot link back to the
33:51
website from the videos using cards next
33:55
question do you think the sites that
33:57
loop the videos on repeat help or hurt
33:59
okay first of all the YouTube Partner
34:02
Program as far as I know you can’t well
34:07
now I haven’t test I haven’t checked the
34:09
cards thing Ralph and and so I I’m I’m I
34:12
may I might not be right here but as far
34:14
as I know you can still link from cards
34:18
to a website as long as it’s the
34:19
Associated website with the channel and
34:22
you can associate more than one website
34:24
per channel so let me just explain what
34:28
I mean here guys I’ll jump into here
34:30
real quick and we’ll go to channel and
34:33
we’ll go to advanced so down here where
34:37
it says your associated website guys so
34:39
for those of you that didn’t see what I
34:40
just did the museum in a little bit go
34:43
to YouTube go to your whatever creator
34:46
studio or whatever the it’s called
34:47
come over here to the channel then click
34:50
on advanced when you come down here
34:52
where it says associated what now guys
34:53
correct me if I’m wrong here but if you
34:55
have your associated website listed here
34:58
which means you have to add your website
35:01
your URL that you want to link out from
35:03
from the videos you have to add them to
35:05
the search con to Google search console
35:07
and then the same search console that
35:10
the YouTube account is under right so
35:13
the same Google profile that the YouTube
35:15
account is owned by you want to have the
35:18
website added to search console and
35:20
verified in search console then you come
35:22
over here and you add it to YouTube and
35:25
it’ll say success now I can click remove
35:27
right now and add another website in
35:30
here and click Add and then click Save
35:32
and yet
35:33
in semantic mastery is still added to
35:36
this that make sense I mean which means
35:38
I can still link out from cards to
35:40
semantic mastery because it’s been
35:42
confirmed and verified and even though I
35:44
just clicked remove from here I can add
35:46
like let’s say I wanted to add Master
35:48
EPR which is another one of our it’s
35:51
like a sister company of ours if I
35:53
wanted to add that to this channel I
35:54
could add that and now I could link out
35:56
as long as it was connected in search
35:57
console right verified in search console
35:59
now I could link out to both semantic
36:01
mastery and master EPR so that make
36:03
sense now again guys correct me if I’m
36:05
wrong that may have changed but as far
36:07
as I know you just can’t link out to
36:11
stuff that’s not been associated right
36:14
as an Associated website yeah and again
36:16
I may be wrong so if you guys correct me
36:18
on that I’d be happy to you know admit
36:20
it as far as how to get around that I
36:23
honestly I wouldn’t spam that guys to
36:26
try to get around those thresholds
36:27
because that’ll get the account you know
36:29
potentially you could get the account
36:30
terminated so I really don’t know what
36:33
to tell you as far as that I just really
36:35
haven’t been concerned with it
36:36
I had several of my channels have the
36:39
same thing you know I got notification
36:40
from YouTube saying that they had you
36:42
know removed me from the partner program
36:44
because I some of my channels including
36:46
my own channel Bradley banner right it
36:48
did not meet these requirements so again
36:52
I just don’t really care that much but
36:54
if I’m wrong about the cards thing
36:55
please correct me but as far as I know
36:58
you can still link out as long as it’s
36:59
an Associated website also the other
37:01
thing you can do is always set up ads
37:03
you know you could set up ads and link
37:05
out to whatever because then you’re
37:06
paying Google and they they will allow
37:08
you to link to pretty much whatever as
37:09
long as the landing page that you’re
37:11
linking to has the you know privacy
37:13
policy Terms of Service and whatever
37:14
else they require right do you think go
37:19
ahead I’m sorry I’ve yet to find a way
37:21
around those requirements I mean they’re
37:23
rock solid I don’t know if anyone finds
37:26
a hack chair please I’m sure there’s
37:30
some way to spam that but I wouldn’t
37:31
want to because it if you’re trying to
37:33
get around that guy’s is probably a
37:35
money Channel and money channels I try
37:37
to treat like money sites in that I
37:39
don’t spam them that make sense
37:43
do you think sites that loot videos on
37:45
repeat help or hurt I don’t know because
37:47
I’m not sure what you I’m not sure what
37:49
you mean by that
37:50
I really don’t understand what you mean
37:53
by that Ralph if you want to clarify
37:54
that I’d be happy to answer I just don’t
37:55
I’m not sure what you mean by that
37:57
Shawn says hi thank you for helping the
37:59
past hummed days you guys are awesome
38:01
well Thank You Shawn I appreciate that
38:02
he says I’m currently building out the
38:04
social accounts from my new website I am
38:05
blogging on the website under an alias
38:08
okay is it safe beneficial to make two
38:11
accounts on each social media one for
38:12
brand and one for my a list you can you
38:15
can do that Shawn the only thing I would
38:17
suggest is that if you’re going to do
38:20
that and that here’s the thing don’t
38:22
think that you and and I you know I know
38:24
I know a lot of people would would do
38:26
this I know because I used to do it too
38:27
right which would be to create a brand
38:29
syndication Network and then create like
38:30
an author syndication network a blog
38:32
contributor syndication network and then
38:35
you put you you syndicate the same posts
38:37
to both networks that’s perfectly fine
38:39
to do right as long as your author
38:43
network or contributor network has other
38:48
content being post to it as well
38:50
so another way to put it in other words
38:53
let’s put if you were to take your
38:55
author or contributor network and treat
38:58
it as if it was a second-tier Network
39:00
and if you’ve been through our training
39:02
at all syndication academy training you
39:04
know when we talk about if you’re going
39:06
to use to your networks for blog
39:07
syndication so second to your networks
39:10
that you should obviously syndicate your
39:13
money site posts via tier 1 to tier 2
39:17
but you should also include related
39:20
content feeds to automatically post to
39:23
your tier 2 networks that’s the same
39:25
setup that you would use in this
39:27
particular example right so if you have
39:31
a branded network and a author network
39:33
or contributor network right one on the
39:35
same author slash contributor network
39:36
then all of your money site posts get
39:40
syndicated exclusively or to your to
39:44
your brand your tier one branded network
39:46
and that’s the only thing that should be
39:48
posted to your tier one branded Network
39:49
right you don’t publish related content
39:52
feeds to your branded network because
39:53
that’s your golden frame right you want
39:55
to keep just your content on there
39:57
but the author / contributor network
39:59
would have your branded content as well
40:02
as other content that’s related from
40:04
other sources that can set be set up
40:06
through IFTTT applets that will auto
40:08
post to that because it would be
40:10
unnatural for an author to only post
40:13
content from one particular site right I
40:17
mean think about what normal people do
40:19
normal people that are into content and
40:21
share stuff or whatever they’re gonna be
40:23
blogging and put in an author /
40:25
contributor will typically also
40:26
contribute or put author posts for other
40:30
blogs in other sites so my point is just
40:32
use that to be able to add additional
40:34
content to that because they will
40:37
actually help but you don’t want to have
40:38
two networks with the same content and
40:41
only that content because then that
40:43
creates a footprint and it could cause
40:45
you problems does that make sense
40:48
so anyways hopefully that makes sense
40:50
alright RP is up he says which plug-in
40:52
to be used for creation a video course
40:54
on WordPress helping even with the
40:57
measurability for growth gymnastics body
41:00
comm is the best example
41:02
that’s funny gymnastic potties comm I
41:04
just got an email from them again
41:05
today that’s that’s I know that that
41:08
course actually um your talk what this
41:13
question is is he’s asking for a plugin
41:16
that you can create a membership course
41:19
I don’t like any of the WordPress
41:22
membership court plugins or or options
41:25
guys I just don’t like them I think it’s
41:27
too easily hacked
41:28
there’s too many problems with it member
41:31
mouse is one of them there’s a ton of
41:33
them out there what are some of the
41:35
you guys I need some help here what are
41:37
some of the other WordPress membership
41:38
plugins just gonna do a Google search
41:40
yeah
41:42
WordPress membership plugins what I
41:45
would do is probably if you’re if you’re
41:47
interested in using WordPress I don’t
41:48
recommend it for membership sites guys
41:50
but if you’re interested in it just just
41:53
go do WordPress membership plugins and
41:55
then I would probably try to find some
41:57
like these where they they do like
41:59
comparisons and then you know read
42:02
through some of these and try to find
42:03
one that fits you the best
42:05
I can tell you what we use for our sites
42:07
which you know I like it
42:10
I know there are some issues with it
42:12
sometimes but they’re all all of these
42:14
guys have issues that sometimes guys all
42:17
of these membership sites this is what
42:19
we use for all of ours value add-on
42:21
we’ve been using it since they first
42:23
launched by the way look who that guy is
42:24
about 280 pounds that sucks man I need
42:30
to get this guy to update my testimonial
42:33
that’s awful
42:34
anyways we’ve been using this ever since
42:37
they launched like I mean we were one of
42:40
the first people in the door no kidding
42:42
and and I really like it and supports
42:44
always been really good again there’s
42:46
been some issues from time to time but
42:48
for the most part I like it it’s easy to
42:49
use I’m really familiar with it we’ve
42:51
got dozens of courses and value-add on
42:53
now so I recommend this but there’s also
42:56
stuff like kajabi I know a lot of people
42:58
that use that actually so I don’t
43:01
recommend doing it in WordPress though
43:02
RPO just to make just to be clear okay I
43:06
would say kajabi and value add-on are
43:09
probably the two biggest ones or the two
43:11
most common that I’m aware of anyways
43:14
all right next Gordon says hey guys
43:16
you’re helping these hump days is
43:18
greatly appreciated well thank you
43:20
Gordon he says if I understood correctly
43:21
you mentioned that if you’re using a
43:22
peel box address to verify G and B
43:24
listing we should not use that strategy
43:25
for more than one listing under the same
43:27
brand in case Google discovers one of
43:29
them and investigates the other could
43:31
you please clarify yeah and what I
43:34
really mean is um under the same Google
43:37
profile Gordon what I mean by that is if
43:40
you’re gonna use the PIO boxes then I
43:42
highly recommend that you for each new
43:45
GMB profile that you set up so each new
43:48
local business profile that you set up
43:51
that you create a new gmail account so
43:55
that the owner I’m using air quotes the
43:57
owner of that account that Google my
44:00
business profile is a unique gmail
44:04
account unique persona
44:05
then you can add yourself Gordon are as
44:10
a manager so that you can still access
44:12
Google my business from your own Google
44:14
profile and still manage the business
44:16
and you can manage all of the businesses
44:19
even like if it’s a multi location
44:21
business the same brand right they’re
44:23
all going to be the same
44:24
and just different locations you can
44:26
still manage all of those from one
44:28
manager account but every individual
44:31
location is owned again air quotes is
44:33
owned by a separate Google profile the
44:36
reason why is because if you connect all
44:38
of them under the same owner account and
44:41
it gets investigated then yeah it can
44:44
literally and we had one of our
44:45
mastermind members post about this just
44:47
recently something similar happened to
44:48
him and and he lost a couple of accounts
44:51
or several accounts because of it and
44:53
that’s something you want to avoid and
44:55
that’s why I specifically always tell
44:57
you guys to try to reduce your exposure
44:59
by doing that it’s a it’s a little bit
45:01
of a pain in the ass to set up a
45:02
different Google account for every
45:03
account but when you lose something that
45:06
you a profile that you put a ton of work
45:09
into a ton of SEO time and effort money
45:12
and all of that into that was producing
45:14
revenue that’s gonna hurt a lot worse
45:15
than taking the few minutes it takes to
45:17
set up a new gmail account right also
45:21
because gmail accounts are becoming
45:23
harder and harder to create spam
45:25
accounts I recommend you just buy the
45:27
accounts again that’s what I do guys I
45:30
mean I I do still create I just the taxi
45:34
service company that I just landed as a
45:36
client about a few weeks ago I created
45:38
that Google account myself from my own
45:39
IP it was fine I didn’t even require a
45:41
phone verification and again this is
45:44
only probably because I don’t I don’t
45:45
create accounts very often for my IP
45:48
anymore because I buy them all and
45:50
that’s what I recommend that you would
45:51
do all right next I know you prefer
45:53
using subdomains for each different
45:55
location when creating a legion site
45:56
instead of using inner pages does Google
45:58
add ranking power to the entire site the
46:00
more locations you get top rankings for
46:02
if you use subdomains the way it does
46:04
when using inner pages yes it does
46:05
that’s why I like it and why I like it
46:07
better than doing inner pages is because
46:09
as we’ve talked about before if an inner
46:13
page if you have location pages on the
46:16
site so each location gets its own
46:18
specific page that way you can add your
46:19
local business markup you know json-ld
46:21
embed a map all that other stuff that we
46:24
do and that’s how you should do it right
46:26
each location should have its own
46:28
dedicated page the problem with that is
46:30
if any one of your pages locations catch
46:33
a penalty for whatever reason then it
46:36
could literally pull down
46:38
the entire site whereas if you have them
46:41
on subdomains yes it cumulatively adds
46:44
to the overall authority of the domain I
46:46
know that for firsthand experience
46:48
because I’ve got some lead gen sites out
46:50
there that have you know as many as 14
46:52
or 15 locations now and the one now I
46:55
add a location and it ranks in 30 days
46:57
where as opposed to it used to take six
46:59
months and that’s just because I’m
47:01
continually adding to that that that
47:03
brand and adding more sites and adding
47:06
more relevancy if that makes sense but
47:08
with a with a subdomain if you catch a
47:10
penalty on a subdomain it’s only it’s
47:14
isolated to that subdomain in other
47:16
words they won’t pass over to the root
47:18
and then take down all the other subs
47:19
does that make sense so the worst thing
47:21
you can do is catch a penalty on a root
47:23
domain because it will kill all the
47:25
inner pages on that domain and all the
47:27
subdomains but if you catch a penalty on
47:30
a subdomain it will only affect that
47:31
subdomain not the root and not the other
47:34
subdomains the sister or sibling
47:36
subdomains does that make sense
47:38
okay last you mentioned that we should
47:41
place links within a period we should
47:44
place links within periodic news site
47:45
blog content to the pages we want to
47:47
rank so how many of those links are
47:48
considered considered acceptable for
47:50
each post for a local lead generator get
48:04
URL that you’re trying to promote that
48:07
doesn’t mean that you only put one link
48:08
per post what I’m because obviously if
48:11
you’re curating posts which is what I
48:13
recommend because it’s way more
48:14
efficient and you can outsource it that
48:18
you know you’re obviously going to be
48:19
linking out to the curated content
48:20
sources right you’re going to be
48:22
providing attribution you’re gonna be
48:23
citing the source and linking to the
48:25
original article sources or content
48:27
sources because then that the articles
48:28
videos slideshows anything right audio
48:32
mp3 embeds all that so if you’re
48:36
curating content you’ll be linking out
48:37
to other stuff as well but you should
48:40
have one primary target URL as an inner
48:42
page that you’re trying to promote
48:44
within your site right because that’s
48:46
the whole point of the syndication oh
48:48
that reminds me that’s a good good
48:50
time to drop this link guys if you got
48:52
aren’t following some of these blogs you
48:54
should be bright local even if you don’t
48:55
use it for your monthly reporting and
48:57
stuff for clients I do I have been since
48:59
2012 I love bright local it’s fantastic
49:01
I was just in there again today they’ve
49:04
rolled out a whole lot of new tools
49:05
inside of bright local guys a whole lot
49:07
of new tools and new reporting features
49:09
and all kinds of stuff it’s fabulous I
49:11
love right local and it just keeps
49:12
getting better anyways they got a really
49:14
good blog and this was a really good
49:16
post I was reading through it earlier
49:17
it’s a long post but they talked about
49:18
do local businesses need blogs well this
49:21
is right up our alley with syndication
49:22
networks right so again this is a great
49:25
article it was just published a couple
49:27
days ago about about two weeks ago so I
49:31
would definitely check this out guys
49:33
I’ll drop the link on the page but this
49:34
is about blogging so to finish that
49:36
question Gordon remember the idea what
49:38
the blog’s here is to blog so that we
49:41
can build links in kind of a kind of an
49:44
acceptable way to the pages on our site
49:47
that we want to rank to drive traffic to
49:48
generate leads that make sense
49:51
so like essentially we’re using the blog
49:53
to mention pages on our site and then
49:56
that post gets syndicated out with a
49:58
link pointing to the page on the site
49:59
that we’re trying to promote so it got
50:01
to get syndicated out to our syndication
50:03
networks which are backlinks to the that
50:04
ultimately point to the page that we’re
50:06
trying to promote and then we can boost
50:07
those with to your two legs into your
50:09
three links and blah blah blah so on and
50:10
so forth alright let me um post this
50:14
real quick this is that bright local
50:15
post guys go check it out
50:17
pretty cool okay keep moving
50:21
Arman says what up bro most sexuals
50:24
that’s funny
50:25
love you guys strictly platonic I
50:27
promise that’s funny our mind he says
50:30
wanted to know of you guys here he have
50:32
ever used iron press wire for stacking
50:34
press releases no I’ve used the on press
50:37
yeah and press wire they’re actually
50:38
based in Washington DC which is like you
50:41
know an hour drive for me and every time
50:47
I’m not I guess it’s in I get a lot of
50:50
pitch emails for if you guys are using
50:52
press releases you’ve probably gotten
50:53
pitch emails for me on press wire to
50:55
where and it essentially if you
50:56
published a press release with your
50:59
contact information and it you’ll get an
51:01
email from them and they’ll say hey look
51:03
well you know we’ll give you ten press
51:04
releases for what I
51:05
X amount of dollars things like that so
51:07
I have tested them because the pricing
51:09
always looked really good but you’re
51:11
right in that a lot of their
51:13
distribution networks are like their own
51:15
sites that they built on subdomains and
51:17
stuff like that and there’s some value
51:19
to that guys but not nearly as much
51:20
value as there is getting published
51:23
across you know unique domains not
51:26
unique subdomains but unique root
51:28
domains right so there is some there is
51:30
some value there guys if you’re on a
51:32
budget you know something you might want
51:33
to consider because I know it’s a lot
51:35
cheaper than some of the other services
51:36
but again you got remember guys you get
51:38
what you pay for
51:39
I’m not saying yeah I knew Zi n
51:41
presswire is is terribly bad I’m not
51:44
saying that I’m just saying it’s not
51:46
doesn’t have the same SEO effect is
51:48
using a better distribution service does
51:52
that make sense so another question if
51:55
you have time have you ever used blue
51:56
chip backlinks yeah we used it
51:58
extensively for quite some time to 301
52:01
redirect expired domains to tier one
52:03
properties and saw results yeah but I
52:05
don’t like you can do that but I would
52:07
recommend you do that very selectively
52:09
even to tier one properties never to
52:12
your money site um you know when I say
52:14
never there’s always an exception guys
52:17
301 redirect like if you if you find a
52:20
super powerful domain especially if it
52:22
was relevant the original content was
52:24
relevant if you want to redirect that to
52:26
your root domain that’s you know again
52:29
it’s totally going to depend on many
52:32
variables but if all of the boxes check
52:34
off correctly then you could do that but
52:37
I would recommend that you do it very
52:39
sparingly few and far between because a
52:41
whole bunch of 301 redirects to a root
52:44
domain as a flag right you don’t want to
52:47
do that even tier one properties I would
52:49
be careful with that so here’s what I
52:52
did if you’re using 301 redirects is you
52:55
can create a buffer page I prefer to do
52:57
that with like an HTML page that I host
52:59
in Amazon s3 so it’s an Amazon s3 bucket
53:02
hosted HTML page right because then
53:05
you’re using the Amazon domain to kind
53:08
of filter any potential negative link
53:11
equity or link juice from the 301
53:14
redirect even if it’s checks out to be
53:16
okay you know good inbound links decent
53:18
metrics it was
53:19
there’s still some I always again like
53:22
to try to mitigate risk guys I try to
53:23
reduce exposure right and so adding up
53:27
creating an HTML page and you doesn’t
53:30
have to be HTML I just I prefer that but
53:33
you create an HTML page upload it to an
53:36
Amazon s3 bucket so it’s a hosted page
53:38
was public and then you could put a link
53:41
to your money site in that page and then
53:43
do all your redirects to that HTML page
53:46
right because here’s the thing you can
53:48
inject relevancy on that HTML page by
53:51
adding content it could just be a wall
53:53
of text of two thousand words or
53:55
whatever about your particular product
53:57
or service or whatever it is you’re
53:58
trying to promote on your money site and
54:00
have one link pointing to that page on
54:03
your money site and then you do your
54:04
redirects to that HTML page that way
54:07
it’s a buffer site and if anything
54:08
happens that causes negative SEO effect
54:11
right it causes you to lose rankings or
54:13
hurt your site all you got to do is go
54:15
in and change that URL or delete the
54:18
page altogether on Amazon delete the
54:20
bucket or whatever and in in you’re fine
54:23
you just turn that switch off
54:25
that’s what Terry Kyle calls um what
54:28
switch box SEO switch box SEO and that’s
54:31
what you could do is create a switch
54:32
basically that you can open and close at
54:34
any time so that’s how I recommend you
54:36
do it okay thinking about doing that to
54:40
Google stacks and some other one tier
54:41
one properties Google stacks I haven’t
54:43
tried it off of that it probably would
54:45
work well for that or perhaps even
54:46
Google Sites G sites because again those
54:51
are Google properties it’s a bit
54:52
different but yeah just be careful with
54:54
what you’re doing again I always prefer
54:57
to use like a some sort of buffer page
54:59
that I can turn on and off that I have
55:00
control over in case it ends up causing
55:02
a negative result
55:04
all right cool we’re almost done with
55:06
question well maybe not let’s keep
55:07
moving
55:08
quit this house good day gents thanks
55:11
for the help it’s appreciated it’s a bad
55:12
thing to add is it a bad thing to add
55:14
the money site link to an orphaned
55:16
YouTube channel in the links section in
55:18
the description this YouTube channel is
55:20
used for spamming I don’t know that I
55:23
would do it if it’s used for spamming I
55:26
don’t know that it’s a bad thing
55:28
but I don’t like to associate spam with
55:32
a brand
55:33
money money you know something that I’m
55:35
working on as a as an asset
55:37
so again if you’re spamming then what I
55:39
would recommend you do is set up a
55:41
redirect URL you can be through one of
55:44
your own redirect your one of your own
55:45
domains like for example I have a
55:47
redirect I have a domain that I use for
55:50
I’m doing a ton of video spam right now
55:52
guys I’ve got a VA that’s running video
55:54
marketing blitz full-time for me that’s
55:56
just doing video spam campaigns for
55:58
local clients I’m doing it for
55:59
prospecting a ton of stuff so I have a
56:02
domain that I set up
56:04
then I’ve got hosted with pretty links
56:06
the WordPress redirect plug-in I use
56:09
pretty links Pro I love it
56:11
and I and so I create all of my my links
56:14
that go into the spam campaigns through
56:17
my redirect URL might memory to a
56:18
redirect domain using pretty links
56:21
WordPress plugin
56:22
that way in case again there’s any
56:24
issues first of all my my money site
56:27
URLs are not listed in the video
56:29
descriptions because and I know you’re
56:30
talking about the About section but the
56:32
same thing same rules apply in my
56:34
opinion right but my money site URLs not
56:37
listed so it’s not a citation right it’s
56:40
not a mention of the brand and it does
56:42
redirect to the right to to the brand
56:44
where I want it to go but if if there
56:47
was some sort of negative effect just
56:48
what I talked about the previous post
56:49
question here about switchbox SEO I can
56:52
go into pretty links and just change the
56:54
destination URL right I can I can point
56:57
it anywhere I want I can point it to
56:58
google.com if I want is that make sense
57:00
my point is I can change that to where I
57:02
basically again switch box SEO I just
57:04
turn that switch off okay question two
57:08
when posting the GMB is the article
57:10
required to be fresh and new or can it
57:11
be recycled from old blog posts as far
57:13
as I know it can be recycled guys I’m
57:15
gonna be training my virtual assistant
57:17
who’s going to be doing this by the way
57:18
this is the course or send able is that
57:21
is the service I’m using right now to
57:23
schedule posts in GMB it’s it’s a it’s a
57:27
good service this is interesting no guys
57:29
the the images for Google my business
57:32
have to be a very specific dimension 16
57:34
by 9 aspect ratio and so here are the
57:37
dimensions if you don’t have it very
57:39
sick Steen 9 aspect ratio it won’t post
57:42
it will fail so it’s it’s interesting
57:45
anyways and I found this
57:47
the help file on that Central’s got some
57:48
pretty good help files so ah look yeah
57:52
I’m gonna be doing a template when I
57:53
train my VA next week I’m training the
57:55
VA on the the GMB posting service and
57:57
Sheila she’ll be going in and basically
58:00
there’s gonna be like we’re gonna do you
58:03
know there was going to be certain
58:04
templates that she’s going to use we’re
58:07
gonna because the posts expire every
58:09
seven days so we’re gonna be doing a lot
58:11
of posts there’s gonna be a lot of
58:13
duplicates or repeat post guys it’s it
58:15
would be difficult to come up with
58:17
unique content for every GMB post I know
58:19
one of my clients who runs manages the
58:22
GMB posting on their own they have a
58:24
like an in-house social media person
58:26
that does all that and he’s freaking
58:28
crushing it by the way because he’s been
58:30
active in it for months
58:31
GMB posts but they I see the same post
58:34
going out from them over and over and
58:35
over again like they have like a set of
58:37
I don’t sit posts that they just cycle
58:40
through over and over and over again
58:41
they might change the images but it’s
58:43
the same call-to-action the same post
58:44
bodies so ok guys we’ve only got about a
58:50
minute left I’d like to get through just
58:51
a couple more questions if you guys
58:53
don’t mind sticking around for a minute
58:54
by the way what the is are they
58:56
karate chopping uh what is that a
59:00
computer anyways yeah they’re trying to
59:03
find it man the files are in the
59:04
computer Adam what’s up buddy hey how’s
59:07
it going guys you made it yeah but never
59:10
finally got the Internet so I’m back
59:12
back online you replaced her non
59:14
apparently did we just switch up yeah I
59:17
guess so
59:17
all right all right cool let’s get
59:19
through just a couple more drivers just
59:21
donuts just to say a little bit more
59:23
about that we’re going to explain in the
59:27
training what works best and why as far
59:31
as posting I’m anxious to hear that
59:34
because I haven’t heard a yet yeah it’s
59:37
in the file okay cool all right next
59:42
question I have a client who is an agent
59:43
the main office is in another who is an
59:45
agent the main office is in another
59:47
County no realtor feeds there but she
59:49
wants to work where she lives how should
59:51
she set up her GMB page the address has
59:53
to be the main office address by law
59:58
I don’t know I would say you probably
60:02
can’t do GMB then right I mean you could
60:05
focus on organic and paid traffic like
60:06
ads but I can’t imagine if by law by the
60:10
you know realtor agreement or whatever
60:11
um she has to have it listed with her
60:14
office and I don’t know how she would do
60:15
it honestly don’t know that’s a question
60:18
I can’t answer I apologize and you
60:20
stumped me so you get a plus one for
60:22
stumping me today sorry I can’t help you
60:24
with that buddy
60:25
um yeah I don’t know how to answer that
60:28
one yeah because that would depend on on
60:31
I mean he says the law is that it has to
60:36
be that the main office address but if
60:38
the main office address is outside the
60:40
US is that acceptable by US law because
60:43
if that’s the case then you can verify
60:46
the GMB in what she just saying you just
60:52
saying County though Oh County County
60:55
yeah but my point is is if like let’s
60:59
say it’s an adjacent County let’s say
61:00
it’s 30 miles from me if if my GMB has
61:03
to show the actual office address by law
61:06
you know the law from the you know real
61:09
estate agents or whatever then I I don’t
61:11
know how to create a GM be at my own
61:14
location if you know there’s not really
61:16
any way to do it I guess I would just
61:17
focus on organic then and paid ads I
61:20
don’t know how else to do how else you
61:22
would get around that so Dominic what’s
61:27
up buddy he says when you and market
61:29
we’re talking GM be Pro course was the
61:31
testing done only on verified GMB sites
61:33
yeah
61:33
yeah I mean there’s in my opinion
61:36
there’s no reason to not like unverified
61:38
GMB sites guys now won’t even show their
61:41
unpublished unverified equals
61:43
unpublished it used to be unverified
61:46
would still show up in search results
61:47
but and in older ones may still like
61:51
older unverified GMB profiles may still
61:55
show in search results but when you set
61:57
up a new account now it doesn’t publish
61:58
until it’s verified you can’t see it in
62:01
maps at all unless it’s verified not not
62:05
only that it doesn’t have any of the
62:06
features that that you need that’s right
62:09
of course they’re just not available you
62:11
can’t do anything
62:13
Jeff Miller uh he’s a new mastermind
62:16
member as well both Dominic and Jeff are
62:18
and Greg is too like all in a row that’s
62:20
awesome
62:21
Jeff says for a company with GM B’s in
62:23
different cities do we build separate
62:25
citations for each location using that
62:27
cities at ap and include a link to that
62:29
cities landing page instead of the home
62:30
page yes absolutely Jeff in fact each
62:34
GMB profile should have a unique landing
62:36
page URL to that make sense and there’s
62:41
a reason for that so again as I was just
62:43
talking about earlier somebody was
62:44
asking about you know multiple locations
62:47
having either inner pages or subdomains
62:48
it’s fine if you want to use inner pages
62:50
it’s fine just be aware of what I talked
62:52
about earlier which is you know the risk
62:55
factor right but each location should
62:57
have its own separate page right so that
63:01
you can add json-ld local business
63:03
markup you can add you know embed the
63:05
map you can make that entire page a
63:07
hundred percent relevant to that one
63:08
specific location then you use that
63:10
location URL location page URL as the
63:13
website in GMB right as the website URL
63:17
and you can change that guys without a
63:19
triggering rivera fication because it’s
63:21
an inner page on the same domain now I’m
63:25
not saying that you said there might not
63:27
be some weird thing that triggers Rivera
63:28
fication but and all in my experience is
63:30
doing that it does not trigger a
63:32
verification okay is it a good idea to
63:35
include local GMP SNMP info on the
63:37
specific city page yes absolutely I
63:39
embed the GMB map on that page I put the
63:42
N ap I also put the Google map URL even
63:45
though the embed is there I also link to
63:47
the Google Maps page specifically so
63:51
yeah absolutely you want to list all
63:52
that Plus Jeff again you’re in the
63:54
mastermind but you want to make sure you
63:55
have the local business markup in the
63:57
header json-ld and use the same as
64:00
attributes you want to use as many of
64:02
those you can use the ad ID stuff we
64:04
talked about that in both mastermind and
64:06
syndication Academy go look at the
64:08
syndication Academy update webinar that
64:10
I called the local iframe loop it’s
64:12
incredibly powerful make sure that
64:14
you’re doing that stuff too
64:15
all right last one and we’re gonna wrap
64:20
it up we’re going to answer Tom’s and
64:22
we’re gonna be done guys when running
64:23
press releases can we swap in different
64:24
city location
64:26
and AP or should this always be the ni P
64:29
for your headquarters no I mean it
64:31
depends on what you’re doing Jeff if
64:32
you’re gonna be promoting a specific
64:33
location make sure that that here’s the
64:37
thing if and I’ve talked about this many
64:39
times Jeff you’re a mastermind member so
64:41
you probably have local PR Pro and all
64:42
that if you go through that course I
64:45
talked very specifically about how
64:47
organization pages with press releases
64:48
are really powerful and so like our
64:51
press release service inside a search
64:52
space will give you the ability to
64:54
create an organization page right and so
64:56
from there each each location should
64:59
have its own organization page because
65:02
your n ap is part of the organization
65:03
right so when you set that up your n ap
65:06
will be there plus a link back to your
65:07
site then any press release for that
65:09
specific location will go be shown on
65:12
like a basically an index page like a
65:14
blog index or category index page for
65:16
that organization will show all the
65:17
different press releases that’s a great
65:19
great great spam point or link point
65:22
that you can point a bunch of links to
65:24
right and it’s got an N ap your citation
65:27
what they do follow link because uh you
65:30
know the organization pages that you you
65:32
generate from art from inside service
65:33
base with the press release service not
65:36
to press release plus service the press
65:38
release service is great and that’s why
65:39
I like that service I use it a ton even
65:41
though we have press release Plus which
65:43
indicates two more sites it allows map
65:45
and beds and video embeds I still use
65:47
just the press release service a lot
65:48
specifically because of that reason so
65:51
again each each separate press release
65:53
should be optimized specifically for one
65:56
location and that location should be the
65:59
N AP or the citation listed in that
66:02
press release for that location
66:03
otherwise you ambigú ate the data right
66:07
data ambiguity okay I can’t say it in
66:10
that sense but if you you want to
66:12
disambiguate the data by making
66:14
everything segregated separated locate
66:18
by location that makes sense all right
66:21
last one tom says this is post on google
66:24
for the posting service yes GMB and by
66:26
the way we is one thing we didn’t
66:27
mention there’s that I don’t know that
66:29
we should but we’re working on I’ve done
66:33
for you service for that stuff to guys
66:35
so we’ll talk about all that when we
66:37
actually get closer to launching the
66:39
course
66:40
um I masterminds ever gets a new view
66:44
yes of course just contact us a
66:46
supporter or asking the Facebook group
66:49
the mastermind Facebook group we’ll get
66:51
you sorted alright guys we gotta wrap it
66:53
up I’m Way over thanks guys for hanging
66:55
out appreciate it we’ll see you guys
66:57
next week
66:58
also very briefly mastermind members and
67:01
we’ve got not a mastermind webinar
67:04
tomorrow but we have a special webinar
67:05
tomorrow some of you may have gotten
67:07
emailed about it anyways just just be on
67:11
the lookout for it tomorrow it’s gonna
67:12
be pretty cool okay alright guys thanks
67:15
everybody
67:16
hi everyone

The post SEO Performance Tips from Semantic Mastery was first seen on: http://moonandowl.com/

Fort Worth Zoo Expands

The soccer field has new residents. That is, what used to be the Forest Park soccer field. The new 10-acre Savanna expansion by the Fort Worth Zoo features rhinos, giraffes, hippos, and giraffes.

Savanna Exhibit | Fort Worth Zoo

The Fort Worth Zoo opened its new exhibit on Thursday and features an underwater hippo viewing area, a playground for meerkats, Southern Black Rhinos, an exotic bird aviary.

Soon zoo visitors will be allowed to feed the giraffes, which is sure to be a hit. The zoo raised the funds for the first phase a $100 million renovation through private donations, including four new major exhibits at the zoo. One new exhibit is to be added every two years for the next six years. All of the money was raised through private donations, said zoo spokeswoman Alexis Wilson.

Sitting on 10 acres of existing Zoo land, guests will be able to stroll through the African Savanna and see giraffes, zebras, ostriches and more in one exhibit. This habitat will be surrounded by shaded walkways and aviaries with a variety of bird species for Zoo visitors to discover. The exhibit will also include an elevated deck for giraffe feeding, restaurants and shaded viewing areas, private event space and much more.

From the Zoo Website:

A trip through the African Savanna will give guests multiple panoramic views to watch several species interacting and sharing an exhibit. Zebras, two African antelope species (lesser kudu and springbok), reticulated giraffes and a variety of large African birds will share this open space modeled after the spacious African grasslands. The Giraffe Encounter will allow guests to stand eye-to-eye with a herd of giraffes and feed these gentle giants directly from the raised observation deck, making for an unforgettable experience.

Mimicking the natural African environment, many of these exotic animals will roam freely together in the main savanna that will include multiple watering holes, shaded areas and a dry stream bed. This exhibit will be completely surrounded by observation decks and walkways.

Varying shades of pink will accent the Savanna’s watering holes as flocks of greater and lesser flamingos will socialize in the water. Additional aviaries will sit amidst the African Savanna flora. Hippos will drift, float and swim through a lazy river among thousands of small, multi-colored cichlids, as the generated current creates a true, constant flow, akin to the rivers and streams that run through Africa. Guests can enjoy watching the Zoo’s hippos from ground level as well as from down below. The 70-foot-long underwater viewing area will allow for an up-close-and-personal experience with the animals while they are fully submerged, as hippos spend most of their time underwater. Advanced filtration technology promises crystal-clear viewing beneath the surface, enhancing the viewer’s experience.

Southern black rhinos roam the perimeters of the savanna. Guests can observe these magnificent animals from multiple viewing areas surrounding the habitats. Expanded exhibit space for this endangered species will allow the Zoo to continue its renowned southern black rhino breeding and conservation program. Just across the brush, a mob of meerkats will also call the savanna home.

The Fort Worth Zoo is ranked as a top five zoo in the nation and the Fort Worth Zoo president, Ardon Moore, said they are confident that the changes and improvements will continue to elevate their profile as a top-ranked zoo.

Original Sources:

http://www.star-telegram.com/news/local/community/fort-worth/article209336004.html
https://www.fortworthzoo.org/african-savanna
https://www.nbcdfw.com/news/local/Fort-Worth-Zoo-Grand-Opening-Of-African-Savanna-479907633.html

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