The Ultimate Guide to the Best Social Media Image Sizes

ultimate guide to best social media image sizes

Ever wonder what the best social media image sizes are for each social network?

Or how to make sure elements within your cover photos and posts meet the site specifications?

In a world where change is constant, keeping up can feel next to impossible.

But with the ever-increasing importance of visual marketing, staying up-to-date is a must.

Did you know that…

  • Visual content receives 94% more views than content without an image?
  • Tweets with images get 150% more retweets than those without images?
  • 60% of consumers are more likely to interact with a company whose images appear in local searches?

That’s why I’ve put together a cheat sheet to social media image sizes for the top eight social networks.

You’ll also find best practices and examples of how to leverage your visual designs.

Just click on each link to skip to your favorite social network.  Then save, embed or pin the Infographic via Make a Website Hub.

The Ultimate Guide to the Best Social Media Image Sizes

Skip to a Social Network

Twitter

  • Header Photo: 1500 x 500
  • Profile Photo: 400 x 400
  • In-Stream Photo Preview: 440 x 220

Your Twitter profile offers several ways to use images to stand out. First, you have your header photo. Just like your cover photo on Facebook and Google Plus, Twitter’s header image is your branding opportunity.

Use your header image to align your look and feel, marketing message and company tagline. And before you throw away a chance to brand your business, know the answers to a few questions.

  • Who is your target market?
  • How do you help solve their problems?
  • What is your call to action and what next step do you want them to take?

Additionally, the Twitter in-stream photo is a great way to brand your tweets and grab the attention of your followers. Are you using images within your tweets? If not, now is the time to get started.

Are you using images within your tweets? If not, now is the time to get started.Click To Tweet

While the Twitter preview size is 440 x 220 (a 2:1 ratio), there have been major changes to the preview on desktop. David Boutin explained what you can test on your Twitter profile via the Social Quant blog.

  • Square images are now displayed on desktop as 505 x 505 pixels. Larger squares can be uploaded but will still be displayed at 505 x 505 pixels. Smaller squares will be displayed per their actual dimensions.
  • Portrait images 505 pixels tall or less will be displayed full size with extra space to the right. Portrait taller than 505 pixels images will still be cropped.
  • Landscape images shorter than 505 pixels will remain unchanged; you’ll just see the whole thing now instead of the top/bottom possibly being cropped.
  • To take advantage of every pixel of space Twitter affords you, make your images square and at least 505 pixels wide.

Want to make Twitter image creation easy? Use tools like Canva or Relay for pre-created templates that will help with text and element placement.

Here’s one I created for Influencer Chat and saved so I can easily create a similar design each week.

best-social-media-image-sizes

Facebook

  • UPDATED: Cover Photo Dimensions: 828 x 315 (note that size on Infographic is incorrect)
  • Profile Image: 180 x 180
  • Shared Images: 1200 x 630
  • Shared Link: 1200 x 627
  • Highlighted Image: 1200 x 717

Are you ready to turn up the volume on your business and gain the edge over your competition? Then get visual on Facebook!

Meaningful Facebook conversations begin with great content, this includes the images you share.

Use your Facebook cover photo and newsfeed images to connect fans to your brand.

Whether it’s a picture of your latest business offering or one that promotes your recent blog post, make sure the look and feel best represent who you are offline and online.

social-media-image-sizes2

Google Plus

  • Profile Image: 250 x 250
  • Cover Image: 1080 x 608
  • Shared Image: (in home stream and on page) 497 x 373
  • Shared Image: (in the feed) 150 x 150

When was the last time you updated your Google+ profile or page? If your answer is, “I don’t know,” then now is the time.

Peg Fitzpatrick, author of “The Art of Social Media” and social media power user seconds that,

“You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it’s a win!”

Just take one look at her beautiful images and it’s easy to see why her content gets shared.

social-media-image-sizes3

Instagram

  • Profile Image: 110 x 110
  • Photo Thumbnails: 161 x 161
  • Photo Size: 1080 x 1080

With more than 400 million users, Instagram has become a visual marketing social leader.

Whether you’re sharing your latest blog post, business quote or helpful tip, Instagram has marketing super powers, no matter the industry or niche.

While completing your profile is incredibly important with any social network, this is especially true with Instagram since you’re limited in the amount of information you can share.

Spend time crafting the perfect bio to better connect with your audience, tell your story and brand your business.

My friend and Instagram expert, Sue B Zimmerman (@TheInstagramExpert) clearly states who she is, what she does and who she helps.

social-media-image-sizes4

Pinterest

  • Profile Image: 165 x 165
  • Board Display: 222 x 150
  • Pin Sizes: 236 / 600 width

Are you interested in marketing your business with Pinterest?

Not only can a persuasive Pinterest image attract attention, but also inspire action and drive traffic to your website or blog.

Don’t miss the opportunity to optimize your images for maximum engagement!

What you need to know:

Pins in the feed will have a width of 236 pixels and expanded pins have a minimum width of 600 with the length adjusted to scale.

As Sprout Social says,

When adding a pin to your board it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

I’ve had great success with larger images over the last several years, finding that vertical images receive more re-pins, likes and clicks.

My perfect size is 735 x1200. But don’t be afraid to mix it up and see what works best for you.

This image created for “10 Steps to Creating a Winning Social Media Strategy,” is 600 x 900 and still sits at the top of Pinterest search for the keyword “social media strategy.”

perfect-social-media-image-sizes

Tumblr

  • Profile Image: 128 x 128
  • Image Posts: 500 x 750

With over 280 million users and over 58 million posts per day, Tumblr is no lightweight when it comes to visual marketing.

So, what do you need to know?

Aside from the profile photo, which should be square, your second biggest concern should be the images you share.

Coca-Cola is a great example of a brand that understands the importance of creating network specific content. Rather than sharing the same piece of content across multiple platforms, Coca-Cola tailors their content for this specific audience.

Learn from their example. Whether sharing a photo, video or GIF, think engagement and awareness when sharing your business content on Tumblr, Instagram, Facebook, Google Plus or Twitter.

social-media-image-sizes-5

YouTube

  • Channel Cover Photo: 2560 x 1440
  • Video Uploads: 1280 x 760

Since YouTube is a video-sharing site and not a photo-sharing site, your graphic focus will be your channel’s profile image and cover photo.

What do you need to know about YouTube videos?

  • In order to qualify as HD quality, they must be a minimum of 1280 x 760.
  • Videos must maintain a 16:9 aspect ratio.
  • Make it a point to choose the most catchy video thumbnail.
  • Your videos tell a story. What are yours telling about you? Keep the most relevant videos at the forefront of your YouTube channel like my Post Planner Blab with Diana Adams and Scott Ayres.

LinkedIn

LinkedIn’s continued growth and move towards visual marketing make this an important place for your business to be.

With 414 million members, LinkedIn is growing at a speed of more then 2 new members per second. Does that sound like a place you can afford to forget about?

Spruce up your LinkedIn profile by adding a new cover photo (did you even know they allowed cover photos now?) and add consistent status updates.

As Constant Contact points out,

While some may consider LinkedIn one of the least visual social networks, reports have shown that you can increase your LinkedIn views by 11 times when you include a photo. We have found that including a photo with the content we’re sharing on LinkedIn from the Constant Contact page typically doubles the engagement rate.

Neal Schaffer with Maximize Social Business and the author of  Maximizing LinkedIn is an excellent example of making the most of this branding space.

social-media-image-sizes-6

Final Thoughts

How are you using visual marketing across social media?

No matter which social network, use them to brand your business in a consistent way.

But make sure you’re using the best social media image sizes for each channel.

With each one, you stand out online, create differentiation, and create a memorable experience.

Adapted and update from original social media image size post here on the blog. 

Share the Infographic

social-media-image-sizes-2016

The post The Ultimate Guide to the Best Social Media Image Sizes appeared first on Rebekah Radice, Social Media Strategy.

from Rebekah Radice, Social Media Strategy http://ift.tt/1XUVgbx

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Marketing is like Nerf Gun Wars

Reposting this 2011 article that is still very appropriate for small business owners. Corbin, Nerf Gun Marketing Warrior My son Corbin frequently asks me to play Nerf Gun Wars. We each head to a different part of the house, count to twenty and then attempt to Styrofoam dart the other one to death. The last […]

Marketing is like Nerf Gun Wars was originally seen on http://moonandowl.com

How to Do Your Own Personal Year End Review for a Better 2016

Why a Year End Review…

How would you like to approach 2016 with much more insight, wisdom and focus than you’ve ever possessed?

How would you like plans and decisions to jump off the page?

How would you like 2016 to be the best year it can possibly be?

You can with this simple, but profound exercise as 2015 closes out.

In order to maximize 2016 you need to properly assess 2015. You do this through a simple but profound Year End Review process.

You can always go forward better if you know where you’ve been and where you currently are.

We suggest each of our clients (and personally to our friends) to do your own Year End Review.

Ideally, you set aside a large block of time, or several extended blocks where you can give your Year End Review special focus.

Try to avoid interruptions during this time.

The review consists of simple questions that we guarantee will provide profound insights.

What You Need for Your Year End Review

You’ll need (if you don’t have some of these don’t worry, these are ideal):

  • a piece of paper or computer to record your answers
  • a list of 2015 goals (if available)
  • your 2015 meeting appointment calendar
  • a print out summary of your personal and/or business finances (expenditures and revenue)
  • a time audit (if you completed one, if not just do this in 2016).
  • a journal or diary

I try to print these things out as I like to complete this process as offline as possible so I don’t drift into other areas. But whatever works for you best is best.

Here is the Simple Process for Your Year End Review

These may seem like simple questions. They are simple but not easy to fully answer. Reflect deeply. They get progressively more challenging.

Review Your Goals

Hopefully you had formal written business and life goals, but even if you didn’t, probably had some internal goals, some things you wanted to accomplish.

Ask the following questions of each goal:

  1. Was this the RIGHT goal in hindsight?
  2. What the result of accomplishing or not accomplishing this goal?
  3. What obstacles slowed or prevented the goal from being accomplished?
  4. How can I eliminate those obstacles in the future?

After the Year End Review, you’ll be more prepared to set, clear written 2016 Life and Business Goals.

Review Your Challenges

Life has a way of dealing us some unexpected problems, challenges and obstacles.

  1. What expected problems occurred?
  2. What unexpected problems cropped up this year?
  3. Is there any way I could have better foreseen these problems?
  4. What were the solutions to each of these problems?
  5. How did I arrive at the solution (useful for this year’s problems)?

At the end of this exercise, you can create a list of best solution methodologies for 2016 for the problems that will arise.

Review Your Appointments

Time is more valuable than money. Therefore it is important to review each appointment you had to see what “fruit” occurred from them.

Grab your calendar or appointment book and do a quick assessment of each appointment.

  1. Did I go into each appointment with a clear objective (even if it was to improve the relationship)?
  2. How well was that objective accomplished?
  3. Where expectations clearly set? How could I have set them better?
  4. Did the person(s) follow through on action items? Did I?
  5. What fruit occurred because of the meeting/appointment?

Every meeting you have should now be more filtered and focused because of this insight.

Review Your Finances

Print out a business or personal lists of budget, expenditures and revenue/income.

  1. What money was well spent? (good expenses/investments)
  2. What money was poorly spent (sounded like a good idea, but didn’t pan out)?
  3. What money was carelessly spent (not enough research put into the expense)?
  4. How could you have increased revenue/income (upselling or parallel services, better pricing models, asking for raise, etc.)?
  5. What financial and or investment opportunities did you miss out on?

You now have more financial wisdom on how to approach 2016.

Review Your Time

Each year you should strive to do a time audit. We do ours on 15 minute blocks for two weeks four times per year. (Plus as an agency we are always running timers, so we have that backup, as well.) The time audit seems cumbersome, but it is one of the best tools to show you how you are REALLY using your time.

You can use one of many online time tracking tools or do it on a spreadsheet or notebook paper.

I once had an intern who said he didn’t have time to read an extra book a month for self-growth. Once he looked at his time audit, he realized just how much time he had spent on TV and gaming. Soon he was reading a book a month easily.

For personal use, I recommend doing the time audit from when you wake to when you go to sleep. This will give you the truest since of how you invest your time.

Categorize your time into blocks.

My personal blocks are (not in order of priority):

  • New business acquisition
  • Moon and Own internal work (working on the agency)
  • Client Work (I have several sub-categories)
  • Spiritual Development (self and others)
  • Personal/Business Skills Development
  • Exercise
  • Focused Family Time
  • Entertainment/Relaxation
  • Eating
  • Sleep
  • Other

Warning: You will say, but this wasn’t a normal two weeks. I have reviewed many time reviews with people. They say this every time they hand me one. I have news for you. It was the week that was. You do this exercise enough and you’ll find there is NO such thing as a normal week…ever.

Review Your Legacy

Why are you on the planet?

What do you MOST want to leave behind?

Maybe it’s the way you shape your children to shape future generations, maybe it’s a book full of wisdom, maybe it’s a group of men or women who are more successful because of your investment in them, or maybe it’s a solid business that lasts into the future.

  1. What primary legacy do you want to leave behind (take your time)?
  2. What did you do this year to foster that legacy?
  3. What legacy work should you have done in 2015 that did not get completed but could in 2016?

Your legacy is your most lasting impact. It is what remains of your life and work long after you leave this earth. You can now better ensure you spend time creating it.

Review Your Journal

I am a BIG proponent of journaling. My journal includes wisdom, quotes, and verses that spoke to me.

I also include how I was feeling emotionally/energy-wise and what challenges, opportunities, and goals I had in front of me. It also includes relational challenges as well as any blessings that occurred. I try to have a gratitude list, too.

Mine has prayers in it, but yours doesn’t have to.

If you didn’t journal, reflect on key moments of the year.

  1. What are the three biggest life lessons I learned this year? (Look for patterns)

Take these lessons with you as life learned. Put them into continual practice.

Review Your Relationships

This is perhaps the most vital because the key to your success is the relationships you have. This is true both personally and in business. People will best carry on your legacy. People will gather around you when you are on your death bed. People matter!

  1. Make a list of your key relationships.
  2. How well did you invest in that relationship (What did you well? What could you have done better?)
  3. Did you exhibit love, joy, peace, patience, kindness, goodness, gentleness, faithfulness and self-control towards that person?
  4. What was your relationship with God like in 2015?

You now have greater insight into which relationships to focus on in 2016.

NOW You are Ready to Prepare for 2016

Completing the review takes time and energy, but I promise it will pay huge dividends in terms of 2016.

After you complete the review you should be set with a strategy for:

Set Goals

Create 3-5 meaningful goals for you, your business or role in it, and your family (if applicable).

Try to make them measurable with milestones.

Prepare for Challenges/Problems

Have a solutions methodology in place for problems that arise (who you call, what processes you use to problem solve, etc.) and hopefully foresee them earlier.

Secure Finances

Make a list of what expenses you will eliminate or reduce, create a better budget, and make a plan to increase revenue or income.

Set Appointments

Better schedule meetings and appointments with the right people and lead them in the most effective way.

Set expectations and objectives better for each meeting.

Plan Time

Better spend time in your core blocks, know where you are spending your time, and eliminate wasted time.

Schedule your weeks of vacation for 2016 NOW so you have that refreshing time blocked out.

Build a Legacy

Ensure you spend energy and effort on securing your legacy in 2016 by planning concrete activity towards it.

Start Journal 2016

Bring the three life lessons clearly stated into 2016 with you. This can keep you from having to painfully relearn them. If you are faith based, this will give you insight on what you want to change in terms of your relationship with God, as well.

Grow Relationships

Know whom you need to invest in and grow your key relationships. Put down some real-world investment in others strategies.

DO IT!

Your Year End Review is KEY to accomplishing all this. I beseech you, carve out time to do your Year End Review in the next two weeks, and GOOD THINGS will come from it. I guarantee it. There is no better way to spend your time in the next couple of weeks.

Don’t let 2016 “just happen” to you. Lead 2016 to where you want it to go.

The post How to Do Your Own Personal Year End Review for a Better 2016 appeared first on Moon and Owl Marketing

Small Business Logo Design: The Morgan Electric Rework Case-Study

Recently, Morgan Electric called upon Moon and Owl to redesign their small business logo and their website. After having the same logo since 1983, an overhaul was desired. (But an overhaul that could serve multiple decades into the future, too.)

Small Business Logo Design: Where to Start

Creating a logo for your business may seem like a challenging task for the non-creatively inclined owner . A good designer will help you first understand the purpose of your logo and how it can complement your brand.

We worked with a small business in Fort Worth, Morgan Electric, to  create a logo that can stay with them for a long time. We know that a logo has to be workable in multiple mediums, on their website, signage, print, billboards, events, vehicles and more.  Your logo is like the visual mascot of your business. It is the symbol that people will quickly identify with your brand.  With all that amount of exposure, you’d better not just like your logo. You’d better LOVE it!

Morgan Electric Before and After

Morgan Electric’s logo had been adequate for them for since 1983. However, it was very complex, not easily legible and definitely needed an upgrade. It also quickly lost recognition when placed in a black & white or gray-scale presentation.

Moon and Owl listened to owner Ronnie Morgan, and we quickly understood the deep sense of Texas pride that saturated him and this Dallas-Fort Worth Company.

They had originally thought they’d merely use MEI (short for Morgan Electric, Inc.) on their logo, but in our research people who were already very familiar with this Keller, TX iconic company didn’t recognize the MEI shortening of the name. In fact, everyone tends to call them “Morgan Electric.”

The client agreed to keep his name in the longer form. We wanted something that worked in a simpler color scheme, including gray-scale and black & white.

Previous Logo

small business previous logo

Morgan Electric previous logo before M&O redesign

small business logo previous

Morgan Electric Logo Created by Moon & Owl

small business logo design

Morgan Electric Logo Design by Moon and Owl

Works well in grayscale, too.
small business logo design gray
This new small business logo clearly states both the company name and reinforces the rich heritage of Texas ownership. The client is extremely happy and is getting very positive feedback from their commercial and residential customers.

When Designing a Small Business Logo, Remember

1. Simpler logos are typically better.

Keep your logo clean and simple. Too much clutter, color, and text can be distracting and unattractive. they All the extras will detract from your objective, being remembered. Develop a brand color palette and focus on one, two, or three colors that fit your brand. Don’t select a random symbol. Find one that connects to something unique about your relevance to your customers and to the products or services you offer.

2. Reinforce the tone and persona of your business in your logo.

Your business has a “tone” or a persona to it. No one is going to want to trust a high-authority-needed business (think physician, lawyer, etc.) to a business with a quirky, cartoonish logo. You want certain businesses to emanate steadfast professionalism.

On the other hand, some businesses are quirky, fun and lite and your logo design should reflect that fact.

3. Differentiate from your competitors.

Take the time to look at your competitors’ logos. Make sure your logo sets you apart from your competitors in no uncertain terms. But to do so don’t violate #2 above.

4. Avoid symbol only logos if you are a newer business.

Yes, Nike, McDonalds, and Apple can get away with a symbol only logo. Most likely, you aren’t there yet. These companies have spent millions on brand recognition and have earned the right to drop the print version of their name and still have you recognize them. While this is where we all want to end up in business don’t start this way.

Ideally, you’ll pick a symbol and typefont that are unique enough that, one day, should you achieve such a milestone as these major companies, you’ll be able to go symbol only if you want to. Keep in mind, giants like IBM, Ford, and others have kept the typefont (word version) logos of their names throughout their existence.

5. The more colors, the more the logo will cost.

That rainbow gradient logo might look great on your computer screen, but when you the printer quotes you the cost of full 4 color process printing on a piece that could have been two color if only your logo would submit to such a rendering, you’ll be not nearly as excited. Each color will cost more in print.

In fact, make your designer show you a grayscale and black and white version of the logo so you can see how it translates.

5. Be picky about the final file format in which your logo is delivered.

We’ve had people call us who had a designer design a logo and deliver it to them in a moderately sized jpeg. Then that organization wanted to use the logo on a large billboard or print piece and the logo gets grainy and pixelated (ugly). They then panic when they cannot reach the original designer.

While we can recreate your original logo for you, you shouldn’t have to do this and unfortunately we do have to charge for these services.

A properly delivered logo file comes in a vector form, which is a fancy graphic design way of saying it can be expanded or shrunk by a designer with zero amounts of degradation of the image. Sure you can have them send you a .tif, .jpeg, or .png file too but make SURE you get a vectorized file (.ai, etc.).

If you need help with your small business logo design, branding, or messaging, call us at 817-889-1487. We’ll be glad to sit down, listen to your needs, and help design a stunning logo.

The post Small Business Logo Design: The Morgan Electric Rework Case-Study appeared first on Moon and Owl Marketing

Create a Great Brand By Using Brain Science

create a great brandFace it. We like patterns. The human brain actually craves recognized patterns. Our brain “thinks” by taking in information and comparing it to existing stored information in our heads. We are always looking for a predictable pattern we’ve encountered in the past. Because of this natural wiring, our brains are constantly predicting and setting expectations.

This brain science can help you to create a great brand. . .

In a recent NPR report, professor of neuroscience at Johns Hopkins David Linden, stated:

It helps to consider how the brain looks for consistency and predictability in even a mundane event like reaching for a cup of coffee. Long before your hand reaches the cup, your brain starts making predictions about everything from how much force will be required to lift the cup to how the coffee will taste.

Once the brain makes its predictions, it starts to “use sensory information as it comes in to compare the prediction with what actually took place,” Linden says.

You grasp. You smell. You taste.

If the coffee’s flavor, smell and even the coffee mug’s weight match the predictions, your brain declares victory. If not, it tries to figure out what went wrong. Where did the disconnect between our prediction and experience go wrong?

(Note: Very rarely will we say, “My prediction was off.” We are all very confident in our brain’s internal ability to predict. Instead the problem will be seen with have the experience was delivered to us.)

The same thing happens when a client, customer or patient encounters your brand. Not your brand as a logo or color scheme or website, but your brand as their experience in reality as compared to the experience their brain predicted they would have.

If they expected their doctor’s office or a restaurant would be clean with a courteous staff and you deliver that experience, the body actually releases dopamine, a chemical reward of good feeling for the brain toward your brand.

If they had to wait longer than expected or were treated unprofessionally, the brain makes a deep mental note of displeasure that the experience did not match what the brain predicted.

How to Create a Great  Brand

Striving after excellence in every aspect of how others experience you IS YOUR BRAND. Your business should be seeking to deliver a customer experience so great that it surpasses the brain’s predicted expectations and launches a chemical reminder to the customer, client or patient that your product or service is exceptional. Here are a few examples of branding at which the brain makes predictions and sets expectations:

  • The ease of finding needed information on your website.
  • The walk up appeal of your parking lot, store and/or office. They are already formulating an impression and matching it against other patterns.
  • The cleanliness and décor of your store, office or practice. You expect a hole-in-the-wall joint to have concrete floors and industrial fixtures. You don’t expect that of a high end restaurant or surgical  office.
  • The quantity of time they will get with you as their service person, doctor, salesperson, or representative. Will they feel like a rushed burden or like they are the most important person on your calendar that day?
  • The quality of that time. Were you engaged and in the moment? Did they have your undivided attention or could they tell your mind was elsewhere? Were they interrupted?
  • Your subsequent availability to answer questions and concerns about your service, product or procedure. Customer service and tech support are more important to your brand than any color scheme or logo redesign.
  • The cost they expect to pay for a service, product or procedure.

Avoid the Mismatch

If there is a mismatch between their expectation and a lowered reality, dopamine levels in the brain actually drop. This is what could be deemed “bad brand aftertaste.” We have all eaten something that had an unpleasant aftertaste and most of us didn’t go for a second bite. The same is true for our brains. A bad brand aftertaste usually results in a “no” decision by a client, customer or patient. It ensures they won’t repeat the experience with us, but will seek an experience that better matches their predicted expectation somewhere else. It often leads to them broadcasting their displeasure with your brand to friends and family, and with social media, their megaphone of discontent just got much bigger.

A great way to assess this is to hire a secret shopper who is not intimately familiar with your business to call and visit your store or office. (Moon and Owl provides this secret calling/shopping service.) Before the secret shopper arrives have him or her write down the expectations they have of their visit. After the visit, have them rank whether each expectation was met.

Avoid the Everything Is New Approach

While exceeding their expectations at every point possible, make sure their experiences with your brand do include enough of a predictable pattern match to their brain’s expectation that they can relate to it. If you are too outside the box and haven’t managed the way your customer will predict their experience, your creativity can actually backfire on you.

This actually happened in Boston years ago. In an attempt to introduce the concept of the telephone, a novel idea was constructed where theater goers in both Boston and New York would watch a play, and afterwards patrons could walk to the front of the theater and pick up this new invention and talk to someone in the other city about their thoughts and feelings about the play. Cool brand development? Not so much. The idea was so beyond anyone’s predictable pattern of expectation regarding the product brand that exactly zero patrons participated in the exercise.

The morale? Exceed expectations but have enough of the familiar that the brain says, “YES! This is exactly what I was looking for!” This is the making of a strong brand.

Give them what they expect PLUS MORE and you’ll soon create a great brand for you business!

Call us today for your secret shopping experiement, 817-889-1487.

The post Create a Great Brand By Using Brain Science appeared first on Moon and Owl Marketing