How Your Marketing Writing Should Be Like a Timeless Song Lyric

Great website and marketing copywriting is a lot like a song lyric.

It must be tight and concise. Every word carries 1,000 pounds on its shoulders.

A great song lyric sits well over different treatments musically. So should your copy.

Simon and Garfunkel’s The Sound Of Silence works well in original form and in a much darker rendition by the band Disturbed.

Or think of the songs Postmodern Jukebox covers. Here is a rendition of the song Nothing Else Matters, written and originally performed by Metallica. The lyrics stand strong in this complete retreatment.

It’s for this reason, we first write and send all your copy to you in a simple word document. Why? Your web copy needs to stand on its own, like a great song lyric, in simple black and white.

Content drives design, not vice versa.

What is the message we are sharing? It always centers around benefits to the end-user/reader.

Lasting Marketing Copy That Stands the Test of Time

We’ve seen our website writing stand the test of time.

We wrote the copy for Stewardship Wealth Management, and the site has seen a completely new design regarding its look.

All the website copy was brought over.

Why? Because we had nailed it when first written.

If you are constantly having to edit your website’s content on the main pages you haven’t boiled it down to the chief benefits to the end-user/reader yet.

Constant rewriting means your content is at the trendy level, not the core value level. That doesn’t change rapidly.

Internationally known writer Phil Cooke writes:

I was reading a piece by novelist and travel writer Paul Theroux in the Los Angeles Times recently, and he was asked about writing that stands up over the years. He said, “A lot of books that you read as a youth don’t stand up. “A Catcher in the Rye” didn’t stand up. “On the Road” didn’t stand up. Henry Miller doesn’t stand up. But at the time [when you’re 18], you’re thinking, “God, this is great!” Even “The Stranger,” Albert Camus, didn’t stand up. But … you reread “Madame Bovary” and you think, “My God, this is a masterpiece. This is the most wonderful book.”

We know your brochure or website content isn’t a novel, but it should stand the test of time like one.

Key to your marketing copy’s longevity is capturing your chief value proposition.

 

When your customer asks: “Why should I buy this specific product or idea?” your value proposition must answer, in a compelling way. The trick to creating a good value proposition is to know your product or idea well, know how it compares with those of your competitors and, very importantly, to know your audience’s wants and needs. (source: https://www.mindtools.com/CommSkll/ValueProposition.htm)

We get your marketing copy to answer the questions that Forbes writer Michael Skok 

  •  Is the problem Unworkable? Does your solution fix a broken business process where there are real, measurable consequences to inaction? Will someone get fired if the issue is not addressed? *If the answer is yes – then that person will likely be your internal champion.
  • Is fixing the problem Unavoidable? Is it driven by a mandate with implications associated with governance or regulatory control? For example, is it driven by a fundamental requirement for accounting or compliance? *If the answer is yes – then that group will likely be a champion.
  • Is the problem Urgent? Is it one of the top few priorities for a company? In selling to enterprises, you’ll find it hard to command the attention and resources to get a deal done if you fall below this line. *If the answer is yes – then you know you’ll have the attention of the c-suite.
  • Is the problem Underserved? Is there a conspicuous absence of valid solutions to the problem you’re looking to solve?  Focus on the whitespace in a market or segment. *If the answer is yes – then you know the market is primed for the solution.

Qualify the Problem: Is it “Blac and White”?

Is it BLAC (Blatant, Latent, Aspirational, Critical) and does it address a WHITE space in the market, allowing you to capitalize on an open area of opportunity?

Whether you need a new website, a website redesign or simply a copywriter for your site or marketing materials, we are here to help. Contact us for your free consultation at 817-889-1487.

The article How Your Marketing Writing Should Be Like a Timeless Song Lyric was first published on: Moon & Owl Marketing

Advertisements

Best Brisket In Fort Worth

We don’t play around with three things at Moon & Owl Marketing being that we are in Fort Worth.

  • Your Marketing Dollars
  • Tacos
  • BBQ

We gathered some intel from great area sites and compiled an A-list with the best brisket in our fair city. We are beef-aholics and proud of it.

Best Brisket in Fort Worth

Foursquare ranks them as follows

01. Angelo’s | 2533 White Settlement Rd (at Vacek St.), Fort Worth, TX
02. Cooper’s Old Time Pit Bar-B-Que  | 301 Stockyards Blvd, Fort Worth, TX
03. Heim Barbecue and Catering | 1109 W Magnolia Ave, Fort Worth, TX
04. Cousin’s BBQ | 6262 McCart Ave, Fort Worth, TX
05. Billy’s Oak Acres BBQ | Las Vegas Trl (820), Fort Worth, TX

Trip Advisor

01. Railhead Smokehouse | 2900 Montgomery StFort Worth,
02. Cooper’s Old Time Pit Bar-B-Que | (see above)
03. Angelo’s | (see above)
04. Woodshed Smokehouse Restaurant | 3201 Riverfront DrFort Worth
05. Heim Barbecue and Catering | (see above)

Culture Map

01. Angelo’s | (see above)
02. BBQ on the Brazos | 9001 E. Hwy. 377  Cresson, TX
03. Billy’s Oak Acres BBQ | (see above)
04. Heim Barbecue and Catering | (see above)

Yelp

01. Heim Barbecue and Catering | (see above)
02. Smokey’s BBQ | (5300 E Lancaster Ave, Fort Worth)
03. Railhead Smokehouse | (see above)
04. Angelo’s | (see above)
05. Riscky’s BBQ | 300 Main St., Fort Worth

The Fort Worth Star Telegram mentions these places.

Our Secret Fort Worth Area BBQ Joint

These are all great places, but we have one other secret tip for you that’s off the radar.

Lee’s Hickory Smoked Bar-B-Qs 103 School House Rd, Haslet, TX

When you think of the word hole-in-wall or dive BBQ, this is the Queen of Fort Worth. In business for years, 114 reviews on Google at 4.5 stars, and can personally say, “If you don’t like Lee’s, you don’t like Texas BBQ.” Check it!

We are proud to be the Fort Worth Marketing Agency of choice and love our city. Hit us up, and we’ll meet you for some of the best BBQ the world has to offer.

Best Brisket In Fort Worth was originally seen on: Moon and Owl Blog

Scaling Your Facebook Ads for Better Results

So you’ve taken our advice and used Facebook more for its ads-driving-traffic-straight-to-your-website capability than it’s business-page-highly-limited-organic-content-reach (Don’t know the difference in these social media marketing strategies? Start with that link).

Now that you have some Facebook ads created and live, and are watching the results.  It’s time to optimize and scale them.

facebook scaling ads | social media marketing

This great article from Jon Loomer’s team will show you several ways you can scale your ads. (Of course, if this all sounds too complicated, we’ll be happy to do it for you so you can focus on running your business.)

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Scaling effectively doesn’t follow an easy-to-follow recipe.

But if you’re someone who enjoys multivariate testing, monitoring campaigns closely, and moving potential customers along your sales funnel in creative ways, scaling will be very rewarding. You’re also probably a super nerd like me.

That said, if you’re someone looking for a “set it and forget it” plan, scaling will prove difficult and tiresome. Scaling techniques change frequently and with just a minor algorithmic shift, your ads can quickly turn to dust after performing perfectly the day before.

This article will tell you how to scale your ads in terms of:

  • Typical Vertical Scaling vs. the Benefits of Horizontal Scaling
  • Scaling a Lookalike
  • Setting Up Your Audiences
  • Overlapping
  • Avoiding Showing Your Ad to the Same Person Too Many Times

Read the entire Jon Loomer article here: https://www.jonloomer.com/2018/03/22/facebook-ad-scaling/

And remember, you can always call us for a FREE social media marketing consultation.

The article Scaling Your Facebook Ads for Better Results was originally published to: Moon & Owl Marketing

Fort Worth Icon To Be Lit Again

We love serving clients across the USA, but we have special love for our home base of Fort Worth.

One of the icons of the city is the Will Rogers Memorial Center and its Pioneer Tower.

Built in 1936, the 209-foot tower sits between the Will Rogers Auditorium and the Will Rogers Coliseum. In 2016, the buildings, at 3401 W. Lancaster Ave., were listed with the National Park Service.

It was designed to have a light in it that shines as a bright beacon, but for over 40 years it’s been dark. According to a Fort Worth Star Telegram article it looks like this is about to change.

It’s been about 40 years since light shone from inside Pioneer Tower at the Will Rogers Memorial Center, but plans are in the works to have that happen again.

“It’s something we’ve wanted to do for years,” said Kirk Slaughter, Fort Worth’s public events director. “The tower has been an iconic marker for many, many years. We want to take it back to its original intent.”

Read the full article at http://www.star-telegram.com/news/local/community/fort-worth/article207700654.html

We can’t wait to see this icon lighting the Cultural District again. We love you, Fort Worth!

 

The following post Fort Worth Icon To Be Lit Again is republished from: Moon and Owl Blog

8 Reasons Why You Need Your Own Website, Not Just a Third-Party Platform

Sometimes we meet business owners who say, I don’t want or need my own website. I’ll just use websites like Facebook, Pinterest, Etsy, Amazon, and other online third-party platforms to promote our business or sell online.

Stop, collaborate and listen to quote Vanilla Ice.

You Need Your Own Website

Here are five reasons why

01. Any site or social media platform you rely on can change the rules on a dime.

Maybe your Etsy store is doing great. Keep selling on it but have your own site.

Facebook, Etsy, Pinterest, Amazon and any other third-party sites can:

  • Change how visible your products are to followers. (Example, Facebook just curtailed how much your organic content is seen by followers.)
  • Change how high you present in their specific search
  • Change how much markup they take off each sale
  • Cease to exist as an entity or become irrelevant (remember MySpace?)

02. You can’t do Search Engine Optimization as effectively to their site.

And even when you do, competitors are right next to you.

Yes, that third-party site like Etsy has tons of authority. But when someone searches for your product or service keyword, you can’t control whether you or a competitor shows up above you on a search.

When you have your own site, you can optimize so that when a potential customer searches for a product or service you provide, your site shows up and when they click into it there is no competitor in sight. You now have captured their attention.

03. Your account can be suspended on a third-party platform.

If the third-party site doesn’t agree with what you say, how you say it, or even the products you sell, they can, with a simple click, take down your whole store or service on their site.

When you have your own website, this can’t happen unless you are selling blatantly illegal items (arms, illegal drugs, etc.) in which a hosting company might suspend your account. But if you are simply selling conservative political merchandise, liberal-progressive products or something else that carries a bit of controversy, the hosting isn’t going to eliminate your site.

04. Third-party marketplaces can radically shift to a pay-more-to-play model.

At any time, any of the third-party platforms you depend on can change their pricing structure. You might have to start paying to show up in their search, give up a percentage of sales, or have to pay to get your content in front of potential customers and constituents (hello, Facebook!).

05. Control the look of your brand.

The look and layout limitations of a third-party site like Pinterest, Facebook, Etsy, Amazon, and others might not match your brand. These platforms also constantly change their layout so just when you get your store or page on their site dialed in, everything can change.

With your own website, you are in control of the look and feel of your brand. There are no limits on your creativity, look or amount of web text you can use. When you have a website of your own, you have a blank canvas that can be anything you dream of.

06. Create unlimited content.

Some third-party sites are great for posting ongoing articles (Medium and Tumblr, for example) but don’t allow you to put up your catalog or service pages. Other sites allow a great catalog display (Etsy) but don’t allow you to post articles are blogs.

Your own website

When you rely on a third-party marketplace, often you’ll see a text field with a limit on the word or character count. You can’t get the right amount of content to the people who need to see if when you are using only third-party sites.

07. People Expect Consistency

So you have an email that is yourname@yourcompanyname.com. (Please tell me you aren’t using, companyname@gmail.com or Hotmail, or AOL.com. You are a professional outfit, after all.) People will grab that companyname.com and paste it in the search if you send an email to check out your credibility. Imagine going to that URL and not seeing a site. This is easy to fix when you have your own site.

08. Look Credible and Larger than You Might Be (Yet)

With a great site, you can compete with the big boys and girls even if you are operating out of your bedroom for now. Couple a great site with better customer service and innovation than large companies provide and soon you’ll be growing. Just be forewarned, with a Moon & Owl Marketing site don’t expect to stay small for long.

Let’s Go!

So get with it. Let’s get your business or organization its own site. Yes, keep those third-party platforms stocked full of great content and products but also have something you can call your own, that you control. Leverage those sites to your site, where you call the shots.

We are a web design agency based in Fort Worth, TX. We have clients across the United States representing a diverse portfolio of services and products. We have the experience and know-how to build your site in a manner that converts visitors to customers–whether you use e-commerce, a brick and mortar store, or offer professional or other services.

Your site will perform well at a website cost that is a true value for your business.

We’ll bring our full breadth of marketing expertise to provide you with a stellar website!

The article 8 Reasons Why You Need Your Own Website, Not Just a Third-Party Platform is available on: Moon and Owl Marketing Blog

More SEO Tips, Tools and Techniques from Semantic Mastery

More goodness from the guys at Semantic Mastery on SEO techniques, tips, and tactics. This team is a chief mentor to Moon & Owl on all things search engine optimization related.

Read a transcription of the video here:

all right we’re live welcome to hump day
00:03
hangouts episode 177 the last episode
00:07
for Adam in New York with his fancy blue
00:09
Nike headset that I wore just from Wayne
00:12
Clayton and hopefully he sees this
00:13
everybody I hope that your day is going
00:15
well and that you’re ready we got a ton
00:17
of really good questions on this episode
00:19
but real quick just gonna say hi we got
00:21
part of the the group here today we got
00:23
part of semantic master he’s traveling
00:24
all over the world literally so today it
00:27
looks like it’s me Bradley and Marco so
00:29
we’ll start on the left of and work our
00:32
way down so how’s it going Marco what’s
00:35
up man living the life nice beautiful
00:38
nice nice good weather always I can’t
00:43
complain the only thing I can’t complain
00:45
about the weather awesome Bradley how
00:48
much stuff man you doing good yeah man
00:50
happy to be here as always good deal
00:52
well I mean cats out of the bag I don’t
00:55
think it’s any secret to anybody
00:56
watching this live but local PR Pro
00:59
launched today and so obviously we want
01:01
to encourage people to go check that out
01:03
I’m gonna pop the link on the page real
01:05
quick
01:05
we’ve talked a little bit about
01:07
obviously some of the benefits and how
01:08
Bradley specifically has put it to use
01:11
but we know a lot of other people have
01:12
as well we got a lot of mastermind
01:13
members who have access and have been
01:15
doing the same thing no Rob did some of
01:17
the testing as well
01:19
and something you know we we struggle
01:21
with because and I say this personally
01:23
for myself when I first heard about
01:24
press releases it was something I really
01:26
didn’t even consider because the first
01:28
thoughts that came to mind were exactly
01:30
kind of what we talked about about you
01:32
know man I’m gonna have to write this
01:34
stuff I’ve got to take the time it’s
01:35
probably gonna cost me way too much and
01:38
so I think a lot about it that we wanted
01:40
to talk about just up front was that you
01:43
know a lot of those have gone away that
01:46
they’re not expensive in the sense that
01:48
if you’re performing this for a client
01:49
or you’re getting results for your
01:50
actual business then the results far
01:52
outweigh the cost and then any good
01:54
service though especially the ones we
01:56
recommend are gonna write these for you
01:57
again you can do it yourself but like
01:59
most things we say that you shouldn’t so
02:01
I rather yeah I don’t do you want to
02:02
kind of go further on that at all yeah I
02:05
mean like we actually have some question
02:08
somebody that Rebecca happy she sent me
02:12
an email earlier today asking me some
02:13
questions
02:14
about it you know this can be out
02:15
sourced and you know so what’s the
02:16
overall cost gonna be to have to get
02:19
results
02:19
you know what tools and software do we
02:21
need I posted her question on the page
02:23
the event page for today so I’ll kind of
02:26
answer that again at that point but
02:27
really you don’t need anything else like
02:29
you don’t need any software you don’t
02:31
need any tools you don’t need any
02:32
anything else there’s no other
02:34
additional expense other than the cost
02:36
of the writing the PR if you’re gonna
02:38
have it written which I highly recommend
02:40
that you do so that you don’t get bogged
02:41
down writing press releases also the
02:45
cost of the distribution and any good
02:47
Network distribution service out there
02:49
will have press release writing services
02:52
as an add-on available or if you go to
02:54
cerb space and you order press releases
02:56
from us our price is shown include the
02:59
writing of the press release you can’t
03:01
even submit your own press release to
03:03
our services because our writers know
03:06
what will get passed you know for the
03:08
editorial guidelines for the
03:10
distribution networks that we distribute
03:12
to so again we don’t even allow you to
03:14
rec to write your own press releases to
03:16
submit your own press releases because
03:18
we want our writers to do it so that we
03:20
know that they’re going to get approved
03:21
and they’re gonna get submitted and
03:22
picked up and syndicated which is really
03:24
what you want anyways and so again our
03:26
prices reflect both of those and as Adam
03:29
said you know we’re not the
03:30
bargain-basement group anymore semantic
03:32
mastery isn’t I mean we provide enough
03:34
value on these free hump day hangouts
03:36
weekly that it ought to be quite
03:38
apparent that you know when we charge a
03:39
higher price for a course it’s because
03:41
it’s very very thorough and in that in a
03:44
flat-out works in again I’ve had an 80%
03:46
success rate with applying these methods
03:49
and getting in the 3-pack with various
03:51
types of website configurations to is I
03:53
mean all the way down to a single
03:54
landing page built on click funnels with
03:57
no content and I was able to rank in the
03:59
three pack with two press releases so
04:01
again a very very powerful strategy and
04:03
I highly recommend that you outsource
04:04
every bit of it
04:05
so that you don’t have to do the
04:06
work you should be out there selling
04:08
this service and let the press release
04:11
companies whether it’s through SERP
04:12
space or whatever companies you decide
04:14
that you want to use let them do the
04:16
work right all you have to do is go sell
04:18
the service and so even at the high end
04:20
if you’re paying 150 bucks for
04:22
distribution plus writing if you’re
04:24
selling on the low end a press release
04:26
for a minimum of three
04:27
bucks which to be honest that’s guys
04:29
that’s my price point when I saw press
04:31
releases to my clients I saw him for 300
04:33
I know there’s a ton of people out there
04:35
on the web that are promoting selling
04:37
press release services for a minimum of
04:39
500 bucks per press release some say a
04:41
thousand bucks that’s great if you can
04:43
do that go do it knock yourself out go
04:46
rack up as many $500,000 press releases
04:48
as you can I’m just telling you from
04:50
what I sell them at is at 300 bucks and
04:53
so even if you pay 150 bucks to get the
04:55
press release written and distributed
04:57
you’re still making a 100 percent markup
05:00
on it and I mean it’s and you don’t have
05:02
to do their work that’s my point
05:03
and so that’s why this is such a
05:04
powerful strategy because it gets
05:06
results it gets results very quickly
05:08
without you having to do the work you
05:10
can do at the very minimum a hundred
05:12
percent markup so if you sell in this
05:15
case even on the low end very
05:17
conservative if you were to buy the
05:18
course for 300 bucks and you were to
05:20
sell it the press releases to clients
05:22
for 300 bucks and you’re paying 150 on
05:24
the high end right for a press release
05:26
and writing then you’re you only need to
05:28
sell two and you’ve recovered your
05:30
investment and anything on top of that
05:32
is now gravy and again he’s just going
05:34
to teach you a method that you can do
05:36
repeatable over and over and over again
05:37
very very simple to do so you may may I
05:42
interject anyone looking at this as a as
05:46
a cost is looking at this wrong probably
05:50
not right word yeah yeah if you’re
05:53
saying oh my god I have to spend $300
05:56
you’re looking at this wrong because
05:59
what this is this is a way for you to go
06:02
to your client and say I’m gonna get
06:03
your results that’s it
06:07
pitch servers are you going together
06:09
well we are going to do whatever you
06:11
pitch it however you know you’re going
06:14
to do personally says part of my
06:16
strategy is going to be getting your
06:18
name out there getting your name in it
06:20
into new sites and and and and several
06:25
new sites and local sites will pick it
06:26
up and and it’s going to get your
06:28
exposure so that’s a big selling point
06:31
icky to get that name out there right so
06:34
what you’re actually doing is you’re
06:38
selling results you’re not
06:41
making and it sounded expensive it’s not
06:44
a cause to you because it’s going to pay
06:47
it for itself I mean over and over and
06:50
over again once you once you implement
06:53
the strategy because you can sell it to
06:55
every client every client needs a press
06:57
release for whatever reason I mean even
07:00
if even if there’s no reason you can
07:02
make up a reason for a press release get
07:05
it out there because the idea is to get
07:07
the client in the three-pack you get
07:09
results you get them phone calls they’re
07:11
going to be happy now now that you’ve
07:12
provided results you can you then become
07:16
oh wow this person is really an expert
07:20
in the matter in getting traffic and so
07:23
now what you have is you’ve position
07:26
yourself as an authority in your client
07:29
eyes and now you can upsell you can
07:31
upsell a whatever service you want and I
07:34
guarantee you that nine out of ten the
07:37
client will go for whatever you
07:39
recommend at a markup of course and you
07:41
don’t have to do it because search space
07:43
our parent was not our parent company
07:46
but our partners who provide all of
07:49
these Dunphy’s services will do it for
07:52
you and all you have to do is mark it up
07:53
you don’t have to do anything is its
07:58
hand soft SEO we will take care of
08:01
everything all you have to do is sell it
08:03
how simple is that
08:06
yes sir yeah definitely oh yeah all
08:10
right well I’m excited we got a bunch of
08:12
people join in and I just want to pop
08:14
this in there you know we say it from
08:15
time to time about membership having his
08:17
privileges someone might have said that
08:19
before but you know mastermind members
08:22
get this for free so if you’ve been
08:23
thinking about it you’ve heard about the
08:24
mastermind or you’ve been thinking about
08:25
joining you know now is also a good time
08:28
so if we like to reward our members and
08:30
we’re certainly doing it with this but
08:32
let’s get into I know we got a lot of
08:34
questions and some of them have to do
08:36
with the PRS as well so I think we’re
08:40
gonna just jump into it I have I have to
08:42
comment on that because you buy a
08:44
membership and you get all of the
08:46
information that’s in the mastermind you
08:48
get access to all of the partners in
08:51
semantic mastery you get access to the
08:54
Facebook group
08:55
you get access to two webinars every
08:58
other week and then on top of that you
09:02
get the local PR Pro for the price of
09:08
your membership so how cool is that I
09:11
mean you just paid it just paid for
09:14
itself and and you’re going to make
09:16
money right off the bat I mean this is
09:17
like to me it’s a no-brainer I wish this
09:20
had been available when I started oh
09:23
yeah all right so we’re good for
09:28
questions now yeah let’s get into it
09:30
let’s do it let’s do it I’m not gonna
09:34
worry about the picture-picture thing
09:35
today we got too many questions so if
09:38
you guys are cool with that let’s roll
09:42
all right first question Caroline Miller
09:46
hey one question do you know a good
09:49
service tool to extract contacts from
09:51
keywords for example when I google
09:53
plumbing New York that I get all the
09:55
contacts email plus looks like telephone
09:56
number yeah I mean there’s a ton of
09:58
scrapers out there the two that I’m
10:00
using are lead kahuna by David Sprague I
10:05
don’t know if you can still get that you
10:07
probably can he always has like a back
10:09
door link somewhere you could even
10:11
probably look at lead kahuna dot-com
10:14
slash new that might even give you an
10:16
option to buy it there I know a lot of
10:18
his products have that also I’m using
10:21
leads recon and leads recon is a tool
10:24
developed by Ted Chen who’s the
10:25
mastermind behind power suggest Pro our
10:28
favorite keyword tool of all time and so
10:31
it’s a solid product leads recon it’s
10:33
simple which is nice because it just
10:35
basically pulls back the data that
10:38
you’re gonna need and it doesn’t rather
10:39
quickly so leads recon is also a really
10:42
good tool Adam I don’t know if you could
10:43
find a link for that I tried to but I
10:45
couldn’t
10:45
yeah it’s not open right now but I was
10:48
talking to him when we were working out
10:49
the deal for everyone to get the
10:51
discount on power suggest Pro and I
10:53
can’t put a date on it yet but we’re
10:55
trying to work something out with them
10:56
so that semantic mastery subscribers can
10:58
possibly get into lead recon because
11:01
yeah it’s totally closed right now so
11:02
we’re will let you know when we get to
11:04
work out yeah so those are Carolina’s
11:07
the two that I use
11:08
I’m not sure if you can get either one
11:10
of them but again there’s a million
11:12
types of contact contact scrapers out
11:14
there so just do a google search if you
11:17
can’t you know if you don’t want to wait
11:19
until we can give you that get you the
11:21
availability of the ones that did I tip
11:22
that I use then you could just find
11:24
something out there that’s comparable
11:26
okay there’s a lot of tools out there
11:28
that will do that these trends
11:31
apparently this is def one of these days
11:33
I’m gonna make a note
11:35
I’m surprised so many you guys log in
11:38
like with you or actually like your
11:40
pages unless you set up your purse let’s
11:42
see let’s see what it says here yes
11:43
that’s an actual page that’s interesting
11:45
because we get a lot of that on here
11:47
actually that’s crazy instead of a
11:49
profile so what’s up def he says hey
11:52
guys as always you are the bomb.com for
11:53
providing such great value to us all
11:55
Symantec master rocks POF you there you
11:57
go we need to drop that link again thank
12:00
you question regarding the pin bid theme
12:02
as of the time of this posting this
12:04
question both the following sites are
12:05
unavailable the only place I believe the
12:07
Kevin Pali pimba theme was available
12:09
Network Empire in both Chrome and
12:11
Firefox they tell me that the connection
12:13
is not private neither will connect to
12:15
the site I actually think I can still
12:18
connect to the site but I did a little
12:20
bit of research earlier when I saw yes
12:23
yeah I’m able to connect when I saw your
12:26
question posted a couple days ago or
12:27
whatever I went and looked and you’re
12:30
right the semantic WP themes com that
12:32
was Kevin paulie’s website that he where
12:34
he sold those semantic WordPress themes
12:36
and apparently that domain is expired so
12:41
yeah I’d I don’t know I guess I could
12:44
contact Matt D’Cruz and find out if
12:46
they’re still selling that I’m not 100%
12:49
sure because remember they kind of all
12:51
split up recently within the last you
12:53
know six or eight months or something
12:55
like that so it’s not the same group as
12:57
it was before not all the members of
12:59
network empower all the like they’re
13:00
kind of switched around so I don’t know
13:03
if that’s still available or not I could
13:05
find out I’m gonna make a note of that
13:06
right now and I’ll have to ping you back
13:09
Jeff alright in bid theme it was a good
13:17
theme I’ve used it quite a bit for video
13:20
video marketing sites
13:22
video broadcasting sites that’s
13:23
specifically what I used it for so for
13:26
example when I was creating a whole lot
13:28
of like I had a whole lot of PB NS that
13:30
I decided not to use his PB ends anymore
13:32
because they were never themed correctly
13:34
like they were the old school style PB
13:35
ends like before Google really started
13:37
cracking down on that stuff so I turned
13:39
a lot of those into just what I called
13:40
video broadcasting sites were
13:41
essentially syndication points for
13:43
YouTube videos and and the pimping
13:46
themes really good for that because it
13:47
was marked up like semantically that’s
13:49
what you know semantic WordPress themes
13:50
as the name denotes so anyways you know
13:55
I’ll reach out and see if I can find out
13:57
about it but in the meantime you asked
14:00
about the pin let’s see there was
14:01
another one the pin board theme by
14:04
themify yeah I’ve used that as well in
14:06
fact let’s just go take a look at that
14:08
it wasn’t quite as good as as far as
14:11
like because it wasn’t marked up at
14:12
least at the time the last time I used
14:14
it it wasn’t marked it didn’t have
14:17
semantic markup like and then I doubt
14:19
that it probably does now but it was
14:21
still a good theme for like a video
14:23
video site or if you’re doing I like a
14:25
heavy image site either one is good
14:27
because the kind of they kind of mimic
14:28
like the pin Pinterest right and so
14:32
those are great for like images or
14:34
thumbnail images if you’re doing videos
14:36
or if you’re just doing flat out as some
14:38
image based stuff okay and yeah I’ve
14:40
actually used this before and it’s not a
14:41
bad theme again the only reason why I
14:43
preferred the other one was because it
14:45
was marked up with semantic markup okay
14:48
so there you go but you can also
14:50
accomplish using you know plugins there
14:54
there are some like video sitemap
14:56
plugins out there there’s the Yoast
14:58
add-on if you’re using Yoast SEO plug-in
15:00
I don’t recommend that though but there
15:02
there’s also some other video sitemap
15:03
plugins that you can add to a theme like
15:05
that the pinboard theme by themify which
15:08
will help to markup like it’ll give you
15:10
a video sitemap which will have the
15:12
structured data markup in it so that you
15:14
can submit that to search console and
15:15
you can actually still get your video
15:17
thumbnail images to show in the search
15:19
results which I thought they’d gone and
15:21
done away with that but if it’s marked
15:22
up properly it will it will show in fact
15:25
just to show you guys this is quite
15:27
interesting we were looking at the
15:30
mastermind like a couple weeks ago Marco
15:33
and I were on our mat semantic mastery
15:35
mastermind
15:36
and we were doing a some discussion
15:39
about our YS tactics and some local SEO
15:42
stuff and I brought up at Virginia SEO
15:47
example again and take a look at this
15:49
which is crazy guys oh wow he put
15:51
somebody pushed wordpress.com from
15:54
number two to number three
15:56
look at that anyways this is a wordpress
15:58
compost guys and it’s got a video
16:01
thumbnail image showing you see that
16:02
you’re not cool and guys I didn’t do any
16:05
markup on this at all again this has
16:07
been like this now for at least two
16:09
weeks maybe even a month or three weeks
16:11
I think anyways what’s really cool about
16:14
is that’s a video thumbnail image
16:15
showing but it’s a wordpress.com post
16:18
URL you see that and I didn’t do any
16:21
markup this just happened like and it
16:23
was it’s been like this for you know
16:25
near three years it’s been just the
16:28
regular WordPress you know post metadata
16:31
here it didn’t have the thumbnail image
16:33
is what I’m saying
16:33
and within the last month or so this has
16:35
popped up with this thumbnail image and
16:37
it’s been there for at least three weeks
16:38
now and it’s it’s really cool because I
16:40
didn’t change anything on here I don’t
16:42
know what happened to cause that but
16:44
anyways so thumbnail images will
16:46
absolutely absolutely show on you know
16:49
on URLs outside of YouTube as long as
16:51
you’ve got proper markup or apparently
16:54
if you’re on wordpress.com because I
16:55
don’t know what happened to
16:57
make that to cause that okay okay let’s
17:02
see each have each of the three channels
17:04
we have surfaced to pure persona
17:06
two-tier persona rings each with
17:07
associated websites having single brand
17:09
based syndication ring around them with
17:11
the obvious goal to rank the mess out of
17:13
videos that’s awesome what did you
17:15
recommended semantically coded social
17:16
share author box plug-in um I don’t know
17:19
about social share plugins I don’t
17:21
really mess with those much crap I can’t
17:24
remember the one that I would typically
17:28
use when I did add them I don’t really
17:30
most themes now have that social share
17:32
of stuff can you know integrate it right
17:34
within the theme itself so I don’t
17:35
really use the plugins for that anymore
17:37
I can’t I think it was a floating
17:39
floating social something or another it
17:43
was something like that and it would
17:44
have like a floating bar on the you
17:45
could have it on the left of the right
17:46
side and that kind of stuff I would use
17:48
one of those
17:49
yet when I used
17:50
to use those plugins I don’t anymore
17:51
because like I said most themes have
17:53
that integrated I use thrive themes a
17:55
lot now I want to do in WordPress stuff
17:57
author box plug-in again most themes
18:00
modern themes are gonna have that kind
18:02
of functionality built in if they do not
18:03
then this is the one that I used to use
18:05
star box which it’s by squirrely CEO
18:09
they’ve got a really it’s a really good
18:11
author box plug-in with some really cool
18:13
you can see how it looks right here and
18:15
you don’t need the pro version by the
18:16
way you can get away with just using the
18:17
free version but I liked it because that
18:19
you can add all a whole bunch of
18:20
different kinds of social links in there
18:21
which is really really good right for
18:24
increasing authority for the an author
18:26
profile so it’s called star box again
18:29
they got a free version so check that
18:30
out I use a simple author box okay as a
18:36
plugin and it works really well there
18:40
you go mr. Roxanne’s up she says hi and
18:43
thank you in advance two things please
18:44
I’ve gotten conflicting information in
18:45
the past and need you to once and for
18:47
all clarify please is it true that
18:48
Google only allows videos in the main
18:50
Google search for certain niches and
18:52
keywords not well there there’s some
18:58
truth to that let me finish the question
18:59
first so if you find a keyword search
19:01
that does not have a video on the first
19:03
page you should move on to another term
19:04
because Google is not allowing video for
19:06
that term no that is incorrect here’s
19:08
the thing guys there are certain
19:10
categories of search queries right that
19:13
will that are more that will show more
19:17
videos than others so for example
19:20
informational queries like how-to
19:22
queries and things like that are
19:24
obviously poised for videos right there
19:27
they’re prime to show videos that’s why
19:29
if you search any sorta type of like how
19:31
to keyword you’re gonna see a bunch of
19:34
videos on page one but then more like
19:37
commercial type terms a lot of the times
19:39
like transactional terms sometimes it
19:41
depends on the industry right and in the
19:43
specific search phrase itself but some
19:45
of those will they just make it it they
19:48
don’t videos aren’t supposed to be one
19:51
of the things that would typically come
19:53
up for that type of a search query so
19:55
Google doesn’t promote those to the
19:57
first page as readily or as easily or as
19:59
quickly as it would on some of the other
20:02
types of keyword search
20:03
categories that would show videos that
20:05
are friendly to videos if that makes
20:07
sense so it but just looking at assert
20:11
that the the first page of Google for a
20:13
particular search query and not seeing a
20:15
video on there doesn’t mean don’t
20:16
attempt it because first of all what
20:18
happens if nobody’s attempted it in the
20:20
past you’d never know right I mean my
20:22
point is even or even if somebody’s
20:23
attempted it in the past but they had
20:25
they didn’t know what they were doing
20:26
and they had crummmy SEO right so for
20:28
example if you’ve done a search on a
20:30
keyword and you click and you see on
20:32
page two there’s a video or page three
20:34
there’s a video where you go to the
20:35
videos vertical tab right the vertical
20:37
search for videos and you click and you
20:39
see that yes somebody’s optimized for
20:41
your specific keyword but maybe they
20:43
just had a really crappy video that
20:45
wasn’t optimized well they didn’t know
20:46
what they were doing and even if you go
20:48
research the video and it was optimized
20:49
well maybe they didn’t have syndication
20:51
networks they weren’t doing embeds they
20:53
weren’t sending social signals or views
20:55
and engagement to it things like that so
20:57
there’s a number of reasons why that
20:59
video might not be ranking and it
21:00
doesn’t mean that it’s that Google just
21:02
won’t rank it because it’s that
21:03
particular type of a search query right
21:05
that that may be an indication but you
21:08
can’t go off i’ve ranked videos many
21:10
times for search queries that other
21:11
people have attempted to but they’re
21:13
paid their videos we’re on page 2 or
21:15
page 3 and i’ve been able to rank on
21:16
page 1 just because I had a better
21:17
method a better process does that make
21:19
sense
21:20
however there like I said there are
21:23
certain search queries where Google just
21:25
does not like to promote a video to page
21:26
1 and particularly I’ve had issues with
21:29
that like I’ll give you a specific
21:31
example with real estate terms for
21:34
targeting like general terms like real
21:37
estate or realtor or real estate agent
21:40
Plus City those are incredibly difficult
21:43
to rank videos on page 1 for right now
21:46
ranking a video on page 1 for a specific
21:49
house number or a specific listing
21:51
number or something like that that’s
21:53
relatively easy but ranking for
21:55
something like realtor I’ll give you a
21:58
specific example because I have a real
22:00
estate broker broker a company was a
22:02
Remax brokerage firm or whatever that I
22:05
was doing video SEO services well just
22:08
various marketing services for in
22:10
Warrenton Virginia and that’s a rather
22:12
small town it’s not a really competitive
22:14
town but all of the the
22:16
the pay excuse me the results on page
22:19
one were obviously like long and foster
22:22
Remax Zillow Redfin century 21 like all
22:26
he’s super high authority incredibly age
22:29
like fifteen-year-old you know sites
22:32
websites so ranking a video on page one
22:35
for a general term like that I fought
22:38
for months and I did some really cool
22:40
things I did some press releases I was
22:42
working with newswire dotnet at that
22:44
time and newswire dotnet would have
22:47
could would allow a video embed and you
22:49
could even contact support and do a live
22:51
event so like a Google hangout on air or
22:53
YouTube live event at the time it was a
22:55
Google hangout on air and we could embed
22:57
that into the press release and have the
22:59
and it was a scheduled live event or a a
23:02
scheduled hangout on air which is now
23:04
like a YouTube live event anyways we had
23:07
it scheduled to for the live event to go
23:09
live the same time the press release was
23:11
distributed right was was picked up and
23:13
syndicated to all the the the the press
23:16
wires the you know cables press cables
23:18
they call him anyways that worked like I
23:21
was able to force the video on the page
23:23
one that way like as soon as the press
23:25
release went live and the in the Google
23:28
hangout the schedule would hangout on
23:29
air one live we got to page one and it
23:32
but it only lasted like three days until
23:34
it’s an it got pushed back to position
23:37
11 so it was the top of page two and no
23:40
matter what I did occasionally like and
23:42
I worked on it for three freaking months
23:43
and occasionally I would get it to two
23:46
to group pop past 11:00 and get on the
23:50
page one and it would you know maybe
23:51
position 10 maybe position 9 but it
23:54
would last for only a day or two and in
23:55
boom right back to a position 11 or
23:57
position 12 so it was always hovering
23:59
right at the top of page 2 and very it
24:01
would never stay on page 1 that’s when I
24:03
determined those are one of those types
24:04
of queries that are just incredibly
24:06
difficult to rank for and so I said I’m
24:08
not gonna I’m not going through this
24:09
anymore it’s not worth it
24:11
in which case that’s when you start
24:12
targeting stuff that is a little bit
24:14
easier so again to answer your question
24:16
Roxanne just because a video is not on
24:18
page one doesn’t mean it can’t be done
24:19
there are certain queries that Google
24:21
just will not like to promote a video to
24:24
page one but it can still be done you
24:26
can force it but how long will it stick
24:28
and that’s why I typically when I want
24:30
I realized that I’m a I’ve come up to uh
24:33
you know I’ve come across one of those
24:36
types of circumstances then I just say
24:39
okay this is not the right approach let
24:42
me try something else either target
24:44
other keywords find a different angle or
24:46
use some sort of other methods that will
24:49
rank on page one because it’s difficult
24:51
to do with the video does anybody want
24:53
to comment on that yeah absolutely we
24:57
ran into the the same problem and it’s
25:01
not really worth the effort you can rank
25:03
on the first page for any keyword any
25:07
niche but rankbrain now is is smart
25:12
enough and quick enough that it will
25:15
filter out your video because it knows
25:17
that it’s not supposed to be ranking
25:20
whether it’s in the first page or in the
25:23
niche and we found that we found that
25:25
after doing test payday loan Rob and I
25:28
would did that and we saw it
25:29
I mean disappear right before our eyes
25:32
but within 10 15 20 seconds the it would
25:36
rank we would rank it in minutes
25:38
sometimes even even less than a minute
25:41
on the first page but the the Google
25:45
filter would take over know the rank
25:48
brain would come in and filter it out
25:50
and get rid of it so why go through all
25:52
that trouble of trying to rank a video
25:55
number one for 30 seconds absolutely
25:59
makes no sense so find something where
26:01
it’ll stick you know but maybe in the
26:04
niche something will stick like Bradley
26:06
said page 2 page 3 you might be able to
26:09
push it to page 1 I mean there’s a
26:12
reason why those videos are on page 2
26:13
page 3 sometimes it’s because they just
26:16
didn’t know what they’re doing so it
26:18
might be worth of trying but if you’re
26:22
just at it for weeks and wheat and it
26:25
goes to number one it comes back goes to
26:27
number one comes back move on to
26:29
something else right long because it’s
26:32
not really worth it you can do a whole
26:33
lot more with with other tools that you
26:36
have at your disposal especially if
26:38
you’re part of Samantha master you where
26:40
we give you all kinds of different ways
26:42
to use Google
26:44
and to ranking Google and to get results
26:46
yeah and then the other part of that is
26:48
um you know when guys you remember SEO
26:51
is not the be-all end-all guys you know
26:53
when you come across a situation like
26:55
that where you’re fighting something to
26:56
try to rank it for weeks go the
26:58
pay-per-click or Hawkeyes the paid route
27:00
I mean you can you can still generate a
27:02
ton of traffic that way and even like
27:03
YouTube traffic is you know it’s still
27:05
incredibly inexpensive at the moment so
27:07
you can generate traffic right within
27:09
YouTube that way if you know how to set
27:10
up targeting Roxanne the semantic
27:12
mastery have a course or training to
27:14
focus on video marketing exclusively or
27:15
mostly um no not really I mean we we’ve
27:19
had some stuff in the past but some of
27:21
that stuff is dated we are going our
27:24
next module and the mastermind training
27:25
is going to be the video marketing
27:27
module which will probably begin around
27:29
the first week of May because we’re in
27:32
the prospecting module right now so I
27:34
mean at that point it’s gonna be you
27:36
know good six or eight weeks dedicated
27:38
specifically to video marketing which
27:40
will include video SEO video PPC
27:43
witching you know AdWords AdWords for
27:46
video as well as Facebook video there’s
27:49
gonna be a lot of stuff that we’re gonna
27:50
be doing a lot of SEO work there too so
27:52
you know we’ll talk about it then but at
27:54
the moment currently no nothing nothing
27:56
real current anyways okay although
27:59
syndication Academy really you I mean
28:01
that was that was kind of design
28:04
developed to rank both YouTube videos
28:07
and you know websites with using the
28:09
blog so that’s something else that you
28:11
might want to consider okay
28:14
Mohammed I read your question and then I
28:16
see that you have this edit down here
28:19
which guys everybody go +1 Mohammed’s
28:21
post that’s freaking fabulous dude he
28:23
says first of all this question is hey
28:25
guys how would you build citations if
28:26
the business has a phone number that
28:27
leads to an answering machine how would
28:29
the bot that calls or text verify the
28:31
number I don’t know
28:32
Muhammad if you can’t forward that phone
28:34
number to like somebody’s cell phone or
28:37
a live phone where people can answer the
28:38
phone read or receive texts for with
28:40
like confirmation codes and stuff then I
28:42
don’t know I don’t know how to do that
28:44
that seems kind of silly to me to have a
28:47
business line going directly to a
28:50
voicemail or an answering machine unless
28:51
it was a redirect phone number I’ve got
28:53
several set up for the prospecting
28:55
funnels that I’m building right now that
28:57
are just like
28:58
when somebody calls a number it goes
28:59
directly to voicemail because I’ve got
29:01
these like results in advanced lead-gen
29:03
assets set up that I don’t have service
29:05
providers in place for yet but I’m
29:07
generating leads so I want to be able to
29:09
show analytics and capture potentially
29:12
leads not even necessarily so the leads
29:14
get serviced but just so that I have a
29:16
history to show when I’m talking with a
29:18
service provider a prospective service
29:21
provider to say hey look this is how
29:23
many leads I’ve gotten from this these
29:24
assets in the last you know seven days
29:26
or whatever but those are all forwarding
29:29
phone numbers that go that are forwarded
29:31
to a voicemail box so I can redirect
29:34
that phone at any time if I was gonna be
29:36
building citations then I could just
29:38
redirect it to my cell and actually
29:39
receive calls and or texts but
29:42
unfortunately if it’s not a bumber or
29:45
you know excuse me a virtual phone
29:46
number then then I don’t know what to
29:49
tell you and that that seems awfully
29:50
silly for somebody to want to promote to
29:52
me like a local business with the phone
29:54
number that goes to an answering machine
29:56
that seems bit dated but so I don’t
29:59
really know what to tell you on that
30:00
muhammad’ but the second part of this
30:02
guys everybody go +1 it please look at
30:04
that everyone please because he’s trying
30:07
so hard man to do this and you
30:10
rock man you stuck to it get her to talk
30:15
him out of almost you know dealing with
30:17
Realtors I’m sticking with it and he
30:22
made his first sale using the video SEO
30:24
excuse me the video lead gen system
30:26
model guys which is prospecting with
30:28
video emails and that’s awesome in two
30:30
thousand dollars a month guys he just
30:32
landed a $2,000 a month client using the
30:36
video lead gen system and he was in the
30:38
mastermind for about a month but he had
30:40
to drop out because his income has been
30:42
low and but he just kept coming to help
30:44
they hang out to your guys and asking
30:46
questions and applying what we we
30:48
provided to him so he’s taking all the
30:50
action all we did was give him a little
30:51
bit of information and he’s been able to
30:53
land a $2,000 a month client now and now
30:55
he says I’m returning in the mastermind
30:57
ASAP so Mohammed congratulations man I’m
31:00
proud of you buddy I told I knew you’re
31:02
gonna do well so I’m really proud of you
31:03
and yes let me say yes you come back to
31:06
the mastermind reach out to me
31:08
personally and I will give you a
31:10
personal
31:11
half hour phone call just because you
31:13
rock that is awesome that is awesome
31:16
so congratulations mom and you deserve
31:19
everybody this trends again that’s Jeff
31:21
right yep
31:22
Jeff okay he says uh well he’s just
31:25
answering for Mohammed answering
31:28
question for Mohammed and I totally
31:29
agree with what he says here na P is
31:30
very very important to get consistency
31:33
but then I think Mohammed clarified so
31:36
I’m just gonna keep moving guys we got
31:38
too much to go so Nigel Nigel what’s up
31:40
buddy this is another guide similar to
31:42
Mohammed I did see her every week asking
31:44
a lot of questions so Nigel you’re next
31:47
buddy you gotta you gotta come join a
31:50
mastermind soon too Bradley the guidance
31:51
on YouTube set up from last week worked
31:53
like a champ thanks boss you’re welcome
31:54
number one got a referral for a plumbing
31:57
contractor who specifically asked to
31:58
improve his page 3 plus ranking for
32:01
emergency HVAC and local and surrounding
32:03
area I want to use service based
32:05
services to arbitrage wow this is almost
32:07
like wow that’s a great question we were
32:10
just talking about this yesterday my
32:11
partners and I I want to use surf spaces
32:14
services to arbitrage and ensure I
32:15
deliver but need advice on what to offer
32:18
and how to charge upsell / retainer they
32:20
seem open two months a month recurring
32:21
fee want fast results and phone to ring
32:23
gatekeeper says they are willing to pay
32:25
with proof analytics not sure how to
32:27
best provide that they are currently
32:30
paying $500 a month for basic Facebook
32:32
posting which includes $250 AdWords
32:34
which is generating very little if any
32:36
calls business has decent website less
32:39
than three reviews no list building no
32:41
videos your expertise would be
32:42
invaluable and helping and close this
32:43
client specifically how would you
32:44
approach this which space packages would
32:46
you offer and in what order and would
32:48
ranking a video and perhaps press
32:49
release be a good start um okay
32:54
that’s interesting I mean first of all
32:57
like when I have a conversation with a
32:58
prospective client guys one of the
33:00
things I ask is what is your marketing
33:03
budget or what is you what are you
33:04
currently spending on marketing to
33:06
generate leads for your business and I
33:09
asked that question and if I get any
33:10
pushback then they’re not somebody I
33:13
want to continue talking with right
33:14
because it’s my job as a consultant to
33:16
to ask those kind of questions to
33:19
determine you know how serious they are
33:21
about their business and also to see
33:23
kind of where their heads at about
33:24
like how do they view marketing is an
33:26
expense or is it an investment right
33:29
marketing should be an investment guys
33:30
it should provide a return and that’s an
33:32
investment not an expense an expense is
33:34
something that you just you know it’s a
33:36
liability you know it’s just money going
33:37
out but marketing should should provide
33:40
a return and so when I talk to somebody
33:42
and they give me a little push back on
33:44
when I ask them what their marketing
33:45
budget is or what they’re currently
33:46
spending on marketing and to generate
33:48
leads online that kind of stuff if they
33:50
don’t give me a good answer then a lot
33:52
of the times I’ll try to kill kill the
33:54
conversation and move on because I
33:55
realize that they’re gonna be difficult
33:57
to work with I’m not saying that’s what
33:58
you’re dealing with
33:59
Nigel well what I would ask is you know
34:01
you say they’re currently spending $500
34:03
a month but 250 of that is going to
34:05
AdWords so really they’re only got 250
34:07
dollars a month in budget right well I’d
34:09
say you could go in there and clean
34:10
house if you can get them some results
34:11
so like this is one where you lead with
34:13
value and I may be reading between the
34:15
lines but I mean it looks like they’re a
34:17
little you know wary because there any
34:19
sentence of money and not getting
34:20
results and they’ve got it backwards
34:22
paying 500 bucks for social posting yeah
34:24
right what’s crazy and then if you could
34:27
switch that around even get them to go
34:29
500 ads 250 you know something else you
34:32
could get some really quick results and
34:33
then upsell them on a bunch of other
34:34
stuff all that Bradley and Marco speak
34:36
to like the tactics but as far as the
34:38
strategy on this it looks like you could
34:39
come in here and just get some
34:41
low-hanging fruit for them real quick
34:43
yeah and so that’s you know when I would
34:46
find out first of all what they’re
34:48
comfortable in spending so that’s one of
34:51
the questions I would ask so then you
34:53
can develop and if by the way if
34:55
somebody says you know well why do you
34:56
need to know that you say look I’m going
34:59
to customize a proposal for you that’s
35:01
gonna work for your business and I need
35:02
to know what you’re you know what your
35:04
budget is I need to know what your
35:05
threshold is so that way I can design a
35:07
proposal that’s gonna work guys trying
35:10
to design a proposal when you don’t know
35:12
what the client is even willing to spend
35:14
is incredibly difficult because you’re
35:16
gonna you’re gonna you’re gonna sweat
35:18
your decision about what the proposal is
35:21
you’re always going to wonder am I am I
35:23
asking too much am I asking too little
35:25
you you am I gonna scare them away with
35:27
this proposal because it’s you know it’s
35:29
it’s way too it’s way above and beyond
35:31
what they’re willing to spend you don’t
35:32
know any of that and it’ll drive you
35:34
crazy because you’ll submit the proposal
35:36
and then you’ll sit up at night thinking
35:38
about it
35:38
sleep wondering waiting for a reply and
35:40
then you’ll be thinking oh man maybe I
35:42
need to drop the price in blah blah blah
35:43
and you have no idea and so that’s why I
35:45
asked those questions by the way Nigel
35:47
the best book I think I’ve ever read for
35:50
like how to do these kind of sales when
35:52
you’re when you’re when you’re
35:53
conversing with a prospect and asking
35:55
these questions called spin selling it’s
35:58
great it’s a fabulous book a situation
36:00
problem something something it’s spin as
36:04
an acronym anyways check it out it’s a
36:06
great book it’s how I learned how to
36:07
talk to prospects and ask them questions
36:09
okay so as far as the actual services
36:13
once you understand what the budget is
36:15
then you can develop a plan around that
36:17
as far as arbitrage doing services you
36:20
know we have our standard operating
36:21
procedure Nigel which I’m sure you’re
36:23
aware of it’s pretty much outlined in
36:24
our battle plan which by the way about a
36:26
plan to dough is coming out soon next
36:29
month I think you know we talk about the
36:32
the foundational stuff syndication
36:34
networks trying to always sell that
36:36
done-for-you
36:38
drive stack you know that’s something I
36:39
talk about I don’t tell them hey it’s a
36:41
Google Drive stack like I mean I I try
36:43
to explain it in layman’s terms
36:44
but now press releases are standard
36:46
operating procedure and so like and that
36:49
the reason about press releases are
36:50
standard operating procedures because
36:52
it’s like almost instant results you
36:54
combine that with a drive stack and you
36:56
can like literally crush it for them you
36:58
could probably get them results within
37:00
30 days most likely you could and then
37:03
you know that way you can show them
37:05
results very very quickly if you want to
37:07
try to show them results upfront do what
37:09
I do like for example if this is a
37:11
serious conversation you’re having with
37:13
them and you feel really good about it
37:15
and you just need to show them something
37:17
to provide proof that you can provide
37:18
results do what I do
37:20
rank some videos for them do it for free
37:23
some people are gonna say it’ll do stuff
37:25
for free I look that’s how I secure
37:27
deals guys I do free work and it’s
37:29
usually just video stuff because it’s
37:30
easy to do I can get wrapped results
37:32
very quickly and then I can show them
37:34
tangible results and say look I did this
37:36
for you too just to show you that I know
37:39
what I’m doing and that I can provide
37:40
results to earn your business I did this
37:43
to earn your business now can we talk
37:44
and then that’s and it works really
37:47
really well guys and video stuff is a
37:49
great foot in the door that’s how I use
37:50
it so I would recommend
37:52
you do that and as far as arbitrage
37:53
stuff you know a good rule of thumb is
37:56
to try to mark stuff up a hundred
37:57
percent so you double it because even if
38:00
right now you’re submitting in you know
38:02
you’re buying stuff from lot like for
38:03
example I just mentioned this earlier
38:05
press releases you can buy press
38:06
releases from subspace done for you
38:08
written everything for 150 bucks tops if
38:11
you buy in the press release Plus right
38:13
which is the the it’s got four hundred
38:16
and fifty syndication points you can
38:17
embed Maps you can embed videos all of
38:19
that that’s arcs are more our our
38:21
premium service press release press 150
38:23
bucks roughly you can sell it for 300
38:25
hundred percent markup so you pocket a
38:28
hundred bucks just a slide overhead
38:29
right you’ve got operating expenses if
38:31
you have a VA which handles your client
38:33
fulfillment which you should maybe not
38:35
not right away Nigel but very soon as
38:37
you start to scale your business use
38:38
just I or VA so you’re gonna cut into
38:40
that hundred percent markup a little bit
38:42
to cover your overhead to cover your
38:43
labor costs things like that so my point
38:46
is always try to mark stuff up at least
38:48
a hundred percent in my opinion you guys
38:50
want to comment on that you some long
38:52
questions today no not I think that’s
38:58
good that yeah okay so again I would
39:01
start with the things that are gonna
39:02
provide results very quickly like
39:03
ranking a video that like for free to
39:07
get them to like at least to accept an
39:09
offer and in which you could always do
39:11
guys and I’ve done this in the past too
39:12
is provide like a like a a proposal that
39:16
says that starts off small with just a
39:19
couple of services to keep their
39:21
expenses low like the cost low the point
39:23
of entry low and in but in the proposal
39:26
state like at the end of 60 days we’re
39:30
going to revisit this because here if if
39:32
I can provide you results like I expect
39:35
to between now and 60-day and I’m just
39:37
users because 60 days is the number it
39:39
could be 30 days it could be 90 days it
39:40
could be whatever but let’s say I expect
39:42
to be able to provide results for you on
39:44
this level of proposal within sixty days
39:46
and if I do so then I would recommend at
39:49
the 60 day point that now we upgrade to
39:51
and in that’s when you start adding on
39:53
additional services you upgrade them to
39:55
fort for even more because you’ve now
39:57
proved to them so instead of like you
40:00
know blowing your load so to speak all
40:02
at one time on the front end proposal
40:05
you
40:05
do like a graduated like proof let me
40:08
show you proof type proposal that kind
40:11
of increases as more and more results
40:14
come in that way you’re laying the
40:16
groundwork right upfront for what you’re
40:18
going to be asking of them as far as an
40:21
investment in the marketing campaign
40:23
going forward for like the next six
40:25
months or twelve months so that’s it’s
40:27
something that I’ve done it works really
40:28
really well okay by the way the Subspace
40:32
offer done for you press really stacking
40:33
like local PR pro no not at the moment
40:36
but I have a VA that I that handles all
40:38
of that for me now for my own agency for
40:40
all my clients she does at every every
40:42
month for me now because I do press
40:43
releases for all of my clients now every
40:45
month and I was thinking we I’m gonna
40:48
approach her about possibly making that
40:51
much more part of her business to where
40:53
we could provide that as a service right
40:54
now it’s not available but it may be
40:56
soon okay we’ll keep you posted yeah
41:00
okay there’s another question coming up
41:01
about this to the IFTTT like apparently
41:05
wordpress.com blogs are getting
41:06
suspended guys now there’s I’m gonna
41:10
we’ve got a syndication Academy update
41:12
webinar tomorrow guys that’s one of the
41:14
issues I’m going to try to investigate
41:16
and provide you guys some you know
41:18
resolutions or some fixes or some
41:20
workarounds tomorrow I can’t guarantee
41:22
it because I haven’t had a lot of time
41:23
to mess with it I’m gonna try to take
41:24
care of all of this tomorrow but I will
41:26
discuss this at length tomorrow let’s
41:30
see should I copy information to make
41:32
another wordpress blog and call it brand
41:33
one and reconnect yeah you can try you
41:35
can try to set up another wordpress.com
41:37
blog again the point is is I know I’m
41:39
having somebody else posted on the page
41:41
something very similar and there was
41:43
some comments about it in the
41:44
syndication Academy Facebook group so
41:46
apparently WordPress com is cracking
41:47
down on automation and if that’s the
41:50
case it is it’s the case I mean there’s
41:52
not much we can do about it guys that
41:53
happens from time to time just find
41:56
other properties go find other methods
41:57
okay I’ll let you know Nigel tomorrow
42:00
though at the syndication Academy update
42:02
webinar Gordon says hey guys I feel like
42:04
saying thank you for all the help you
42:06
provide each week is not enough to
42:07
express the real gratitude but just
42:09
noted it’s the biggest thing you could
42:10
ever imagine +1 can you please help me
42:13
with the falling if you use the domain
42:14
for local Legion site that contains the
42:16
niche can you include the same niche in
42:18
the URLs for the inner pages you
42:19
like the slub targeting specific cities
42:22
best local plumber calm slash plumber in
42:24
Austin you could but I wouldn’t because
42:27
that’s over optimization that’s clearly
42:29
over optimization in two thousand twelve
42:32
that would have worked great now it’s
42:34
not I mean I I don’t recommend that what
42:36
I would do is just put Austin or Austin
42:38
– TX or Austin – Texas spelled out
42:41
that’s how I would do it because you’ve
42:43
got plumber already in the domain it’s
42:45
clearly gonna be about a plumber so all
42:48
I would do is include the locations the
42:50
name is the slug okay and guys I always
42:54
try to include the state abbreviation if
42:57
well it depends it depends on how broad
42:59
your site’s gonna be if it’s only gonna
43:00
like cuz best local plumber comm right
43:03
that could be like a that could be
43:05
nationwide so to speak so remember
43:07
there’s a lot of cities that are in more
43:08
than one state and so just keep that in
43:11
mind if you plan on building a big site
43:13
with it covers a lot of different areas
43:15
then I would include the state modifier
43:17
as well or you could even silo if you’re
43:20
doing complex silo you could create silos
43:23
state-by-state right so you’d have
43:25
basically 50 silos if you’re gonna do
43:27
United States and in each each state
43:30
silo would have you know city pages
43:32
within it or city posts depending on how
43:34
you develop it out okay or you could
43:37
even do with a complex silo structure
43:38
this can get a bit complicated but you
43:41
could do like a state and in a county
43:44
and in which would be so your top-level
43:47
categories would be state your
43:48
subcategories would be counties and then
43:51
your posts would be cities right or if
43:54
you’re just doing a statewide site then
43:56
you could do a state like you could do
43:59
counties as your top-level category and
44:01
then you could have just a simple silo
44:04
structure with posts that are city posts
44:05
or you could get even more granular and
44:08
do top-level categories as counties and
44:10
then have cities as your sub categories
44:14
and then you could actually have like
44:15
supporting posts that cover like various
44:17
localities within a particular City
44:20
boroughs districts neighborhoods things
44:22
like that so it really just depends on
44:24
how complicated you want to get and how
44:25
much competition you’re up against as to
44:27
how you’re going to structure that site
44:28
as far as the URL structure to try to
44:30
keep it short and succinct so what
44:33
I always try to do if if I can add to
44:35
that just a little bit you know how
44:37
we’re always testing
44:39
I mean constantly testing and during one
44:42
of my tests it actually came up not only
44:46
is is the Google URL submitter throttled
44:49
so that it does it I think you’re
44:51
allowed I think it’s ten per day now ten
44:55
URLs per account per day per yeah per
45:01
gmail account per day to use the URL
45:03
submitter signed in so you don’t trigger
45:06
the reCAPTCHA but but anyway this type
45:11
of URL setup but you include the keyword
45:15
in the URL multiple times like the same
45:18
on this has plumber or plumber and some
45:20
people will go like one more plumber in
45:24
there it’s not indexing as well as if
45:28
you keep the URL the way Bradley just
45:30
suggested yeah and this is this this is
45:33
in theory we tested it and it was we
45:37
were doing something else and it just so
45:39
happened that anytime we submitted a URL
45:42
with this type of structure with the
45:44
keyword multiple multiple times
45:46
it just wasn’t indexing we changed the
45:49
URL structure and it indexed and so you
45:54
know maybe it’s a I don’t know Sarah
45:58
serendipity I don’t know what what it was but we do know and we tried
46:04
it multiple times over over a few weeks
46:07
it was that we tried this and we it just
46:10
we just couldn’t get it to index as well
46:14
as if you don’t include the keyword
46:16
multiple time so just a suggestion it
46:18
could be that you get away with it and
46:20
it’s perfectly fine I found that they
46:24
just don’t index as well yeah just
46:26
something to keep in mind thanks Marco
46:29
next was when setting up profiles with
46:31
local business directories for a locally
46:32
gents ID is it necessary to use a proxy
46:34
with local IP address location to
46:36
convince Google that they’re genuine now
46:38
Gordon
46:38
um because Google knows that a lot of
46:41
people aren’t going to build their own
46:42
citations they’re gonna hire services to
46:44
do it so I don’t
46:46
that to be required at all where I do
46:49
find that maybe to be necessary as if
46:51
you’re doing review posting then you
46:54
kinda want the IPS to be local to the
46:57
businesses that you’re reviewing
46:59
otherwise some of them top will get
47:01
filtered out Yelp Yelp will filter reviews
47:03
out anyways unless you pay them their
47:04
extortion artists so it but also any
47:07
reviews submitted via like desktops most
47:10
of those get filtered out the only way
47:12
really to get stuff to stick and Yelp is
47:14
either be a paying advertiser or to have
47:17
reviews submitted via mobile devices
47:19
right that’s that but but again like
47:21
even Google listings I know people’s
47:23
post reviews will can get posted even
47:26
without the IP being local I know that
47:28
because I use some spam tools that will
47:30
do that for me so or some spam services
47:33
really so anyways that’s not necessary
47:36
if number three if you get a backlink
47:37
from an authority site with huge di + TF
47:39
metrics to an inner page of a lead gen
47:42
site can you place say ten internal
47:43
links at the bottom of the page to ten
47:45
other enter pages to distribute the SEO
47:46
juice to those pages or does the entire
47:48
site benefit from that one Authority
47:49
backlink without any internal linking
47:51
well Gordon I wouldn’t recommend that
47:53
you would split like that one link like
47:55
put a bunch of ten internal links to ten
47:58
other posts or pages on that site unless
48:00
it was within the same silo again if
48:02
you’re using silo structure or
48:03
architecture on your site then if you’ve
48:06
got a really powerful link pointing to a
48:08
post or a page with on your site if
48:11
that’s in a silo you could inter link
48:14
from that page or post to other pages or
48:17
posts within that same silo and that
48:20
would be very powerful but it’s not
48:21
necessary if you’ve got your internal
48:23
linking structure done correctly through
48:25
your your pages and posts within your
48:27
silos anyways it shouldn’t matter
48:29
because you should have it all of the
48:33
link equity the link flow should be all
48:35
set up correctly because your internal
48:37
linking structure was already set
48:39
correctly if that makes sense
48:40
the point is network Empire they used to
48:42
call this buoyancy right but buoyancy
48:46
because what with a silo structure with
48:48
your internal linking if you do it
48:49
correctly then if you inject link equity
48:53
or SEO juice whatever you will link
48:55
juice whatever you want to call it at
48:56
any point in the silo it’s going to
48:59
improve
49:00
the overall authority and relevancy of
49:03
the entire silo which is why it’s called
49:05
buoyancy because it helps it to float to
49:07
float higher up in the search rankings
49:09
of the search results that make sense so
49:11
if you’ve got your if you’re doing a
49:12
silo structure and you have your
49:14
internal linking correct done properly
49:16
then a link to any point within that
49:18
particular silo should make the entire
49:21
silo rise get better results right it
49:24
should improve the rankings of it okay
49:27
so but you know again I wouldn’t cross
49:29
post to distribute to other silos
49:31
because then you you’re actually
49:33
bleeding the theme of a particular silo
49:34
and if you don’t have any silos on the
49:37
site if it’s just what they call a flat
49:38
site then I would probably do something
49:41
like put a link contextual link like to
49:44
the homepage or to a you know a top
49:47
level silo or category page or something
49:49
like well in this case without a silo I
49:51
would only point like an internal link
49:53
to the pages that are gonna generate the
49:55
most traffic that makes sense okay
49:59
Adrian hi guys I’ve been trying to sign
50:01
up for multiple to expired web 2.0
50:03
accounts that have been really struck
50:04
and have been really struggling I tried
50:06
something called storm proxies which had
50:07
proxies that changed IP every three
50:09
minutes but they were really slow so I
50:11
cancelled do you know of a quick way to
50:12
sign up to multiple counts thanks very
50:13
much yeah Adrian I buy them honestly I
50:17
just buy all my accounts now and
50:19
unfortunately I don’t you know I don’t
50:21
use any tools to generate accounts
50:23
because of that very reason they seem to
50:25
just get suspended so quickly when you
50:27
use automated stuff so I just go to
50:28
providers now and buy my accounts you
50:33
know and we’ve also got our own spam
50:35
team or link building team that will you
50:38
know has the capability of creating
50:39
accounts and stuff to plus you know like
50:41
all the stuff that we create via our
50:43
syndication networks for them from
50:45
inside a subspace they’ve done for you
50:46
syndication networks those are all built
50:48
created manually we as proxies or or in
50:52
those most of those our builders are in
50:54
the Philippines and so they go out and
50:56
actually buy SIM cards and a register
50:58
and phone verify accounts that way so I
51:01
would just recommend that you find a
51:02
good provider and buy your accounts
51:04
Adrian and save yourself the headache
51:05
and the hassle of having to do that okay
51:09
we got a couple providers that we
51:11
typically mention guys and if anybody
51:14
as providers you’re certainly welcome to
51:16
post those on the page I don’t get any
51:18
affiliate Commission for this I just do
51:20
it because these are the providers that
51:21
I use let me just grab one more real
51:23
quick while you’re looking for those if
51:26
he says he’s trying to sign up for
51:28
multiple expired web 2.0 counts he could
51:31
always go the ghost browser or browse
51:35
your way he could go that route with
51:38
with dynamic acquired Wendigos yeah okay
51:42
instead of dynamic proxies you’ll have
51:46
to pay a little bit more but you’re not
51:49
trying to get rid of the footprint when
51:51
you sign in through these dynamic
51:53
proxies what you’re trying to do is
51:55
actually leave all the cookies and
51:57
browsing history and everything else so
51:59
that you can go into those expired
52:01
accounts now of course if you’re trying
52:03
to manage hundreds you shouldn’t be
52:06
doing it yourself you should have
52:08
someone doing it for you but that would
52:09
be another way that you could do it yeah
52:12
I’m sorry I missed the part about the
52:15
expired stuff yeah okay so if you’re
52:17
gonna if you’re gonna find better
52:19
proxies for that what I would recommend
52:20
first of all is you get dedicated
52:22
proxies because that might be part of
52:24
the problem like I know storm proxies
52:26
are good but they’re supposed to be good
52:28
anyways God look at all these questions
52:30
man holy crap I’ll stick around for
52:33
about 10 more minutes beyond five
52:34
o’clock guys but that’s all I can do
52:36
anyways uh I would recommend like that
52:39
the providers that I use like four four
52:42
proxies and I have been for years now is
52:43
by proxies org or easy proxies those are
52:47
the two that I use and what I like about
52:49
easy proxies is you can get dedicated
52:51
proxies that are remain like permanent
52:53
they don’t refresh every thirty days
52:55
which is great for some stuff obviously
52:58
if the proxy burns out you can get them
53:00
replaced all you got to do is contact
53:01
support but uh right proxies org we get
53:06
proxies refreshed to every thirty days
53:07
and so if you’re gonna be doing a lot of
53:09
that kind of stuff where you’re trying
53:10
to expire register expired web twos and
53:12
you you have to do it manually first of
53:15
all I would recommend that as soon as
53:16
you figure out a way to do it
53:17
consistently that you create a process
53:20
doc and hire that out because you can
53:21
have a VA doing that for you for like
53:23
four dollars an hour
53:24
Adrian and your time is certainly worth
53:25
more than that but yeah I would
53:28
come in trying to just trying a
53:29
different proxy provider maybe okay real
53:32
quick for the rest of these so we can
53:33
get through them and also just so
53:35
everybody knows if you can’t really try
53:36
to limit it to one question because we
53:38
definitely get bogged down if people ask
53:40
three four questions and we go through
53:41
if so for the rest of these were
53:43
probably gonna be able to answer one
53:44
question if you ask multiple you know if
53:46
we have time we’ll get to it but so let
53:49
me roll through these next few quick
53:51
this house thanks for all the help you
53:52
guys for all you guys do to help us
53:54
you’re welcome how would you approach
53:56
the video you would upload to Google my
53:57
business how would you optimize the
53:58
video okay so right now I’ve only tested
54:00
it with one video I’m gonna be doing
54:02
more of that a lot more of that when we
54:04
get to the well first of all Marco and I
54:07
are developing a new course right now I
54:09
don’t know if I could name it but we’re
54:12
developing a new course right now that
54:13
is dealing with specifically Google my
54:15
business so that’s something that I’ll
54:17
be testing over the next couple weeks a
54:18
little bit more but then when I get into
54:20
the video marketing module in the
54:21
mastermind in May then I’m gonna be
54:24
doing a lot of that too but right now
54:25
all I’ve done is the file sizes are
54:28
limited and what they will allow you to
54:30
upload so all I’ll do is like I’ll take
54:32
a video and then I’ll you know run it
54:34
through handbrake or something to kind
54:36
of minimize the file size a bit and then
54:37
I just add all the metadata as usual and
54:40
then upload the video directly in the
54:41
GMB dashboard okay and in it you know
54:44
it’s pretty cool you get your own share
54:46
URL for it so you can actually like use
54:49
that to use link spam and all kinds of
54:50
stuff so definitely check that out
54:53
as far as optimizing it there’s not
54:55
really much you can do other than
54:56
optimizing the file name and then
54:58
obviously the metadata so you can um you
55:00
know you can add a bunch of metadata to
55:02
it before you upload it that’s all you
55:03
can all do you know I don’t know if I
55:06
should give this away but I don’t bother
55:09
optimizing I just make sure it gets
55:11
uploaded from local IP and that’s even
55:14
better there you go Jeff says good
55:18
afternoon gentlemen I know you’ve
55:19
discussed Peter drew software previously
55:20
with regards to link building I was
55:22
wondering if you use money robot as a
55:23
link building tool what are the pros and
55:24
cons from your perspective unfortunately
55:26
I can’t answer that Jeff I don’t use any
55:28
link building tools except for Peter
55:29
Drew’s that’s the only tools that I use
55:31
them personally and it’s only because I
55:33
don’t like complicated tools and most
55:35
all link building tools I have a
55:38
learning curve and I do not have the
55:40
time to play with those tools
55:41
I can hire somebody to do it for me
55:43
however Peter Drewes tools are typically
55:45
very very simple now their interfaces
55:47
are simple and it’s just like step by
55:49
step you and it’s very simple and that’s
55:51
why I do use those manually but
55:53
everything else I have
55:55
you know we’ve got we’ve got a provider
55:56
that works to all those tools he’d be
55:58
able to tell you everything you need to
55:59
know about all the different links BAM
56:01
tools that are available because he uses
56:02
all of them and his name’s Mehul plus on
56:06
or deadia daddy am a whole you can tag
56:09
him and one of our Facebook groups and
56:12
he’ll he usually comes in and will reply
56:15
to questions like that we gotta keep
56:17
movin Rick says hi gents video rank and
56:19
rank question do all the way you’re
56:20
Bradley if you don’t mind I think this
56:22
one’s really good I know I’m breaking
56:23
the rule here with the one question but
56:25
just second one I think is a good one
56:27
especially since we tell people to watch
56:29
who they work with okay I’ve got a
56:33
client who after the end of the day will
56:34
no longer be my client what’s the most
56:37
eloquent way to tell them to piss up a
56:39
rope it’s a good one right but I think
56:43
it’s also important because you know it
56:45
takes a lot to tell someone no but you
56:46
don’t you know don’t burn bridges if you
56:48
don’t have to yeah yeah I don’t know
56:51
it’s difficult
56:52
um you know I’ve I’ve in the past let
56:54
clients go and I’ve just told them that
56:56
you know like a change in direction or
56:59
changing industries and I’m going
57:00
specifically like after a particular
57:02
vertical and they no longer match that
57:04
vertical and you know I might try it
57:06
depends if there are pain-in-the-ass
57:08
client which it sounds like this dude
57:09
might be or this business owner might be
57:11
then I I won’t recommend them to
57:13
somebody else because I don’t want to
57:14
pass my nightmare or my problem off to
57:16
somebody else but if they were decent
57:18
and it was just there was some like
57:19
maybe we just didn’t agree or something
57:21
like that then you know I might
57:22
recommend somebody else to them or
57:24
recommend them to somebody else but yeah
57:27
I mean you just just just try to have
57:28
some tact about it right be diplomatic
57:30
about how you approach it I used to have
57:32
an arrogance about me I’ve tried to get
57:35
better about all that over the last year
57:37
or so
57:38
and so sometimes I would burn a bridge
57:39
just because it was my ego that got in
57:41
the way so now I really try to keep that
57:44
in check and it’s a you you don’t want
57:46
to create a bad name for yourself in
57:48
business and that can happen very very
57:50
quickly if you if you rub somebody wrong
57:52
right and and so I highly recommend that
57:54
you just try to be
57:55
tactful about it be respectful you know
57:58
and try to leave the the door open for
58:00
potential future or you know like just
58:02
even if you don’t want to work with them
58:04
in the future just try to leave the door
58:06
open so that you’re not you’re not
58:08
causing any animosity or bad blood or
58:10
resentment does that make sense because
58:12
that kind of stuff could bite you in the
58:13
ass especially like somebody wants to go
58:15
online and be the dick and like start
58:16
posting negative stuff about your
58:18
business because you let them go so you
58:20
want to try to avoid that yeah I think
58:22
that’s a way to go and take care of it
58:24
before hopefully it sounds like you know
58:26
you’re not losing your mind so that’s a
58:27
good way to do it you know ditch him as
58:29
a client before it comes to the point
58:30
where you know you’re freaking out and
58:32
screaming yeah yeah guys if client
58:35
selection is incredibly important trust
58:37
your gut guys when you’re making
58:38
proposals trust your your gut feeling if
58:41
you go against it you’re gonna get
58:42
burned trust me all right
58:45
video ranked and ranked question do all
58:46
the videos and channel need to be in the
58:48
same general industry landscaping
58:49
roofing and paving etc or can they be
58:51
totally different like landscaping
58:53
optometrist computer repair or is it
58:55
better for the channels Authority and
58:56
rank ability if the videos and related
58:58
feels no you can have a channel that’s
59:00
broader as long as you silo the channel
59:03
using playlists Rick however you do get
59:07
better I’ve always found better results
59:08
by having a channel that’s tightly
59:10
themed ok so just so you understand you
59:14
can still do it with a more general
59:15
channel but just make sure that you’re
59:17
using playlists as a way to basically
59:20
silo out your channel that does work but
59:23
again I’ve always found better results
59:25
if I have a very tightly themed channel
59:27
so I prefer just to set up new channels
59:28
for each industry like here’s an example
59:32
of home improvement channel like us that
59:34
like a channel that is dedicated to home
59:37
improvement contractors for example if
59:39
you’re doing local stuff then that makes
59:41
sense right it makes sense to have like
59:42
an HVAC size oh right a category of silo
59:45
basically which is a playlist or
59:47
multiple playlists it makes sense to
59:49
have one for HVAC and once for
59:51
electricians one for plumbers and blah
59:53
blah blah because it’s overall a home
59:55
improvement or contractor type of
59:57
channel however I’ve found still I mean
60:02
that’s logical it makes sense but I’ve
60:03
still found those are still all related
60:05
fields right so that’s that’s that will
60:08
still
60:09
better than like which you mention here
60:11
with landscaping optometrist and
60:12
computer repair because those are kind
60:13
of like all over the place so you’re
60:16
gonna dilute the overall Authority or
60:18
relevancy of the channel itself because
60:20
you have multiple themes that makes
60:22
sense if you can have congruent themes
60:24
you can get better results or if you
60:26
tightly themed around a singular
60:28
industry you will get even better
60:30
results so make sense all right do that
60:35
yeah go ahead
60:36
just add a RT applies in YouTube also
60:39
activity relevance trust and authority
60:42
don’t break those try to try to keep
60:44
those and if you do that you’ll be
60:47
rewarded if you break it you’re gonna
60:49
have a harder time especially if you’re
60:50
just starting out and this seems like
60:52
like it’s someone who’s just starting
60:54
out trying to figure out what to do if
60:55
you’re just trying to figure out what to
60:57
do stay in the general theme general
61:00
industry like you call it don’t break
61:02
the femur industry in the channel if you
61:05
have to break it go to a new channel
61:07
yeah that’s the way I do it Rick as I
61:11
always build them out like we just
61:13
discussed I try to keep them very very
61:14
tightly themed Jennea hello gentlemen
61:17
thank you thanks for talking so much
61:19
about power suggest Pro and working on a
61:21
discount for us no brainer purchased
61:22
loving the tool you’re welcome genja
61:24
again guys you know we only fawn over
61:28
tools like that but when they are when
61:30
they’re really that good and uh and it’s
61:31
it’s just an amazing tool guys amazing
61:34
tool I have a lead gen site in home
61:35
repair niche it operates in around ten
61:37
cities right now and we will be
61:38
expanding further right now I only have
61:40
one GMB location major city I was
61:43
wondering what you think about setting
61:44
up another location account using
61:46
another personas Google Account he will
61:48
be like a location manager main city
61:50
small comm slash smaller city or smaller
61:53
city dot okay he will have completely
61:56
separate IFTTT ring around his personal
61:58
interests then using IFTTT ring to
62:01
syndicate content from one from main
62:03
domain only natural right that way I get
62:06
another GMB location snack pack listing
62:08
in smaller city which produces quite a
62:09
few leads at the end and at the same
62:13
time keep every location separated from
62:15
each other and continue using this
62:17
method further lead producing cities go
62:19
or no so
62:23
if it’s for one particular yeah if it
62:30
operates in ten cities right now I mean
62:31
look the way I look at it is guys any
62:33
time I’m trying to do lead gen stuff
62:35
like I just like I just don’t even try
62:38
organic rankings anymore like I just
62:39
don’t care I just I always go directly
62:41
for the GMB stuff and try to ranking the
62:43
maps back and so if it requires me to go
62:45
out and get a bunch of pio boxes and use
62:47
a street address option that’s what I do
62:48
just because I always again I always
62:51
find the most the best results in
62:52
getting ranked in the mass pack for lead
62:54
gen for local like services so that’s
62:57
that’s what I try to do that’s all I try
62:59
to do I don’t care really much about the
63:01
organic listings don’t get me wrong I
63:02
tracked those two but my goal is not to
63:05
rank organically it’s to rank in the
63:06
maps pack if I rank into organically
63:09
then that’s great that’s just bonus
63:10
right that’s just more listings so yeah
63:12
I would say absolutely if you’re gonna
63:14
Jenny I would recommend it if you have
63:16
the ability to go out and create
63:17
additional GMB listings by you know
63:19
getting addresses and that kind of stuff
63:21
do that it’s gonna definitely help
63:23
alright Sean’s up guys I got about seven
63:26
more minutes that I can stay how many
63:28
powerhouse embeds were needed to
63:30
generally the rank a YouTube video for a
63:31
YouTube query with approximately 1,300 I
63:33
can’t tell you that Sean I wish I could
63:35
if I knew like if like a set number
63:38
depending on like competition levels and
63:40
stuff then it would be incredibly easy
63:43
for me to just be able to tell you guys
63:44
hey just go get this mini embeds and
63:46
your rank I can’t tell you that I have
63:47
no idea what I recommend and this is the
63:49
same recommendation I always give is to
63:51
start off small start with something
63:53
like 50 embeds make sure that you’re
63:55
selecting secondary embeds make sure
63:57
you’re selecting the correct categories
63:58
so that they’re there and embedded in
64:01
the proper themed categories and then
64:04
rate wait 14 to 21 days make sure you’re
64:07
dripping those out over like a 2 7 to 14
64:09
day period and then go check your
64:11
results 14 to 21 days later and if you
64:14
you should see some movement if you need
64:16
more movement than you do it like
64:17
another 50 embeds or no you know 100 or
64:19
something like that I just always talk
64:21
about starting conservatively because
64:22
you’d be surprised at what kind of
64:23
results you can get from our network now
64:25
what this is a handful of embeds because
64:28
it’s it’s an age network now that’s
64:29
really tightly themed so again start
64:32
small and just keep adding as you need
64:34
to I
64:35
I wish I could give you just a formula
64:37
and say this money searches you’re gonna
64:39
need this many embeds but if it was that
64:40
easy everybody would do it
64:41
you know yeah how many as many as it
64:45
takes that’s right as many as it takes
64:48
um mm-hmm I don’t we might want to
64:52
somebody might want to make a note of
64:53
Sean Lindbergh and talk uh we might want
64:56
to reach out to him individually if he’s
64:57
got if he’s trying to arbitrage video
64:59
powerhouse services on like scale might
65:02
be support the conversation hey Sean
65:03
send us an email support at Symantec
65:05
mastery com
65:06
I’ll get it and we can work something
65:08
out and help you with that if you’re
65:09
doing it at scale if not you can
65:11
certainly arbitrage the service yep and
65:13
and we’re gonna be we’re gonna be
65:15
providing you guys with some information
65:17
and some marketing materials on how to
65:18
do that
65:19
in the coming weeks on how to are
65:21
betrothed space services so we’re gonna
65:23
actually help you guys be able to sell
65:25
those services that’s that’s coming over
65:27
the next few weeks Ivan what’s up Ivan
65:30
he says last week you talked about the
65:32
Google my business course and you said
65:33
that you’re only using what’s inside the
65:34
business profile do you use AdWords
65:36
Express tool to get results can’t wait
65:37
to hear some more about the course no I
65:39
don’t recommend AdWords Express because
65:41
it’s very limited and how much what kind
65:44
of control you have over the ads it’s a
65:45
basically Google manages average
65:47
expresses Google managing the campaign
65:49
for if you’re a verified local business
65:52
Google will manage a campaign for you
65:53
but I don’t ever use that because I’ve
65:56
always found that I can have much better
65:58
control over my ad spend if I’m
66:00
controlling the campaign so like I don’t
66:02
use Google’s bidding strategies or any
66:04
of that I do everything manual CPC
66:06
settings inside of the traditional
66:09
AdWords dashboard so don’t get me wrong
66:12
I will absolutely use AdWords as part of
66:14
my local GMB stuff that I’m doing
66:17
because AdWords freakin works guys you
66:19
can you can literally buy traffic and
66:21
which will help the engagement right to
66:23
help the engagement signals which will
66:24
help it to rank and you can do some
66:26
incredibly cool stuff can’t get into it
66:28
but you can do some incredibly cool
66:29
stuff with the GMB posts you can even
66:32
drive traffic to those posts through
66:34
like YouTube ads which is buying traffic
66:36
from YouTube the the proper approved way
66:40
right and you can you can send traffic
66:42
for incredibly cheap to Google posts and
66:44
things like that which would just show
66:46
activity on your GMB profile which will
66:48
help it to wreck
66:48
yeah well what we’re doing right now
66:51
starting out just so people know is
66:53
we’re using all of the free tools that
66:55
Google is giving us everything free that
66:58
Google is making its giving us and
67:01
putting at our disposal inside the GMB
67:03
is what’s being used to rank I mean this
67:06
is what’s so awesome about the
67:08
course that we’re gonna be putting out
67:10
you literally don’t have to do anything
67:12
well I’m not gonna tell you how you’ll
67:15
have to wait for the course yeah okay
67:20
Keith says hey guys big thank you for
67:22
all the help and advice what would you
67:23
recommend in terms of easier to rank a
67:24
subdomain on Comm or a club domain the
67:28
brand com is not available when we have
67:30
a private membership site on the doc
67:31
Club looking to drive traffic to the
67:33
membership site well there I’m gonna
67:36
tell you to go with the Broadcom if you
67:38
can only because guys is just like
67:39
there’s recognition to that however I’ve
67:43
been able to rank a lot of those crazy
67:45
extensions I’ve been able to rank them
67:46
it’s it you know I think there it’s
67:50
probably easier to rank coms and it is
67:52
some of those weird extensions but I
67:54
have been able to rank those two as my
67:56
point so but I recommend trying to go on
67:58
the.com just because again like it’s
68:00
more trusted a lot of those um you know
68:03
there’s those weird extensions like
68:05
people just they they don’t trust them
68:06
as much I don’t I’m not a hundred
68:08
percent sure why but calm is just like
68:11
standard operating procedure that’s what
68:12
I would recommend although I’m not
68:14
opposed to building sites on those you
68:16
know funny extensions okay but I would I
68:20
would recommend if you if you if you can
68:21
go with the dot-com like you know the
68:23
way you gotta set up here that’s that’s
68:25
how I would try to structure it alright
68:28
David I’m really sorry I can’t go
68:30
through this huge question man um yeah I
68:36
can’t do it would this be the scene let
68:37
me just add here’s the things I’m not
68:39
gonna be able to go through that I don’t
68:41
have enough time David so I’ll try to
68:43
reply to you David I’ve got a run here
68:44
in just a minute anyways take my
68:45
daughter to dinner but real quick David
68:48
pop it into the group yeah part of this
68:50
indication Academy definitely get it in
68:52
there like I said we want to answer it
68:53
we can get to it there we can get to it
68:55
another way so group yeah okay Bryan
69:00
says I’m developing a site in Spanish
69:02
my metadata and json-ld be in Spanish as
69:04
well Marco it’s a good question for you
69:07
it takes an audience its programming man
69:10
it can’t be in Spanish it is what it is
69:12
but the metadata is again code and you
69:19
what within the code should if it’s if
69:22
it’s in Spanish if its anchor text or
69:25
whatever the description that should all
69:27
be established
69:28
definitely yeah all right looks like I’m
69:33
gonna I’m gonna go up to here and then
69:35
I’m done
69:35
just because I said I was gonna cover
69:37
this a little bit more so Bryan says
69:40
been posting the new Google on the new
69:42
Google posts and the GMB for a couple of
69:44
weeks just wondering if you’ve seen any
69:46
results in your rankings from posts
69:47
posting on GMB posts and if so what
69:50
kinds of things are you posting well the
69:52
posting itself I don’t know like we’re
69:55
I’m testing that and I’ve got a couple
69:57
clients that are really aggressively
69:58
doing that and they’re seeing incredible
70:00
results and I’m testing to and I’m
70:02
seeing good results with the GMB post
70:04
but it’s not just about posting you got
70:06
to get traffic and clicks to them right
70:08
at least through my experience I found
70:10
that if you can get traffic to those
70:12
posts it’s gonna have an enormous impact
70:14
but if you’re just posting posts and
70:16
nobody’s seeing and nobody’s engaging on
70:18
them I don’t know it probably does still
70:20
have an SEO benefit I just I don’t know
70:23
what that is because I’m making sure
70:25
that I’m getting traffic to those posts
70:27
marker you got a comment for that yeah I
70:30
mean we’re basing a whole course around
70:32
what he’s asking Yeah right
70:35
so that’s coming Bryan we got the the
70:38
GMB
70:39
course is coming out I think we’re
70:41
planning on launching that in May
70:43
correct then we just talked about this
70:45
yesterday yeah I think May is the plan
70:47
for that so unfortunately might have to
70:51
wait till then Bryan for us to get you a
70:52
better answer next any way of getting
70:54
web 2.0 toes index this day seems
70:56
webmaster tools will not do anything
70:57
yeah they put the squeeze on that Google
71:01
did because it was getting spammed to
71:02
death any recommendation to getting
71:04
these things index yeah I wouldn’t sweat
71:06
it to really worry about it that much
71:07
but if you want to just build spam links
71:10
to your web 2.0 skies like just you know
71:12
just buy a spam link package that tends
71:16
to get
71:16
stuff indexed okay just build links to
71:19
them they’ll get indexed but again
71:21
Google seeing it whether it’s indexed or
71:23
not and you’re still getting credit for
71:25
it alright alright last two guys that I
71:28
have to wrap it up this was Christopher
71:31
alright that this is the one that we
71:32
were talking about the other question
71:34
about the wordpress.com stuff just very
71:37
quickly yes
71:38
Christopher you can use self hosted
71:41
sites and install WordPress on them and
71:43
you can still use them in the
71:44
syndication networks but part of the
71:46
reason the wordpress.com sites were
71:47
included in this indication networks is
71:49
because there’s inherent Authority on
71:51
the wordpress.com domain that’s why if
71:53
you want to go out and build your own
71:55
WordPress sites to be used in
71:56
syndication networks you certainly can
71:58
but I would recommend that you try to
72:00
find domains that had you know we’re
72:02
themed similarly that had some Authority
72:05
I know I talked about metrics guys not
72:07
being the best thing that to build on
72:08
anymore but I would still try to get
72:10
something with some metric metrics that
72:12
was themed correctly alright URLs
72:14
question since you’re doing press
72:16
releases today any hints on dealing with
72:17
the fact that releases tend to disappear
72:19
from new sites quickly how can we best
72:20
prolong the benefit of these releases or
72:22
all of that is covered in local PR Pro
72:25
very very thoroughly okay because yes a
72:28
lot of press releases purge that’s what
72:30
I call it beware of the purge because
72:33
that’s what they do but you can find
72:35
particular press release publishing
72:38
points or syndication points that will
72:40
don’t purge like for example
72:42
organization pages on the distribution
72:44
networks that you’re using those are
72:45
prime targets for the stack method
72:48
because again a lot of though they will
72:50
just get deleted so you have to find out
72:52
ones that don’t get deleted or use
72:54
assets that you know won’t be deleted
72:56
which aren’t necessarily need to be
72:58
specific press releases they could be
73:00
like organization pages and again all of
73:02
that is covered in the training guys
73:04
alright last question I covered this
73:06
briefly earlier but I’m gonna cover it a
73:09
little bit more if outsourcing all this
73:10
this is from Rebecca if I outsourcing
73:12
all this in the end what would be the
73:14
overhead costs for doing one site I
73:15
can’t answer that and I can’t tell you
73:18
how much it’s gonna cost to rank a site
73:19
guys because I don’t know there’s too
73:21
many variables and so this is what I
73:23
tried to I replied to her via email as
73:25
well but I wanted to cover this for
73:27
everybody’s benefit so she asked how
73:29
many tools do you need to add
73:30
your tool box to be able to do this none
73:31
this again guys the whole point a local
73:35
PR Pro is that it can be outsourced
73:37
other than you need to sell it and then
73:39
you need to provide the PR writers with
73:42
who what when where and in a quote and
73:45
the links that you want to link to
73:47
that’s it who what when where and a
73:49
quote from an executive or if you’re
73:51
doing review stuff which again is
73:52
covered in training one of the
73:54
strategies I use is every time a
73:56
business gets a new review it’s not
73:57
every time but I select a like for my
74:00
clients I select one of the reviews that
74:03
they received in the last thirty days or
74:05
if it’s a client some clients are doing
74:07
two per month two press releases per
74:08
month we select reviews that have been
74:11
posted within the last thirty days and
74:13
then we do publish a press release about
74:14
that review right and so the quote ends
74:17
up being the read that the the the quote
74:19
the review copy the copy the the the
74:22
text that was posted in the review so
74:25
again who what when where in a quote is
74:27
all you need and then the links that
74:28
you’re trying to promote and that’s all
74:30
you need the the the press release
74:32
services should write the press releases
74:34
and distribute them for you it’s not
74:35
going to cost you anything else other
74:36
than the cost of the press release and
74:38
the distribution and again places like
74:40
Serb space we provide the writing and
74:42
distribution all in one one package okay
74:46
she says I’m trying to I’m trying to
74:48
understand overall investment at the at
74:50
my end to purchase your training to be
74:51
able to execute so as far as overhead
74:53
cost for one site guys I can’t answer
74:55
that only because there’s too many
74:56
variables right depends on many many
74:59
many things the competition level of the
75:01
keyword depends on your website and how
75:03
its structured your Google my business
75:05
do you have a verified Google my
75:07
business problem that’s required by the
75:09
way it has to be a verified Google my
75:10
business property if you’re trying to
75:12
rank and if you’re trying to rank in the
75:13
three pack but you know even though I’ve
75:16
been able to get results with a single
75:18
landing page a one page click funnels
75:19
page didn’t really have any content on
75:21
it I wouldn’t recommend that you can
75:23
certainly get better results if you’ve
75:24
got a website that’s optimized well if
75:26
you’ve got a syndication network to
75:28
validate the entity if you’ve got a
75:30
drive stack you combine those three
75:32
things syndication networks drive stacks
75:35
Google my business profile and press
75:38
releases so four things you combine
75:40
those four things and it’s like there’s
75:42
pretty much nothing you shouldn’t be
75:43
able to rank
75:44
four right if you if you as long as the
75:47
site is built well and optimized well so
75:49
there’s a lot of variables there but
75:51
again I’ve mentioned this in the
75:52
training and even probably on the sales
75:54
page 80 percent of I had 80 percent
75:56
result success rate with getting into
75:59
the three pack within six press releases
76:01
published at the rate of one every two
76:03
weeks so 12 out of 15 properties that I
76:06
applied this to I was able to rank in
76:08
the three pack within twelve weeks tops
76:10
okay so you do the math whatever that
76:13
cost would be all right guys we’re way
76:16
over but there was a lot of questions
76:18
sorry I didn’t get to all of them guys I
76:19
really apologize but it is what it is we
76:21
had a busy busy day so we appreciate
76:23
everybody being here if you have any
76:24
questions post them in the regular or
76:26
the appropriate groups and we’ll get to
76:28
them and I’ll try to answer that one
76:30
long question in the group later tonight
76:32
or tomorrow okay thanks everybody
76:33
awesome everybody bye everyone

The following article More SEO Tips, Tools and Techniques from Semantic Mastery is republished from: Moon & Owl Marketing

How Much Does a Website Cost? How Much Does a Web Designer Charge?

The answer to this question is actually quite complex. Each website designer bids projects differently. This article will help you ask the right questions to get an apples-to-apples comparison on how much a website costs and how much the website designer will really be charging you.

How much does a website cost?

When ascertaining the cost of webite design make sure you are comparing the bids as apples-to-apples.

When you get a web designer’s bid, you must first see what is, and what isn’t included in the scope. You especially want to check this on the low price bids. There can be a lot of hidden costs not included in their bid. This article wll help you determine what questions to ask to determine what is and isn’t being quoted in each web design proposal you receive.

Yes, you can probably find someone to grab a template, plop generic content in and launch it for a price of $500. Then it will sit there doing nothing beneficial for your business or organization.

Remember this web design mantra.

Cheap ≠ Affordable
If you get a cheap $500 website that gets you no leads, remember this is MORE expensive than a $4,000 site properly designed that gains you $6000 in leads.

how much does a website cost

Here are questions to consider to better understand the Web Designer’s charges for your website and the cost of of website.

Is keyword research included in website design cost?

Make sure keyword research is included in your website design costs:

Many web designers will completely skip the keyword research for your website. You’ll get the standard not SEO optimized service pages, about us page and contact us page.

Unfortunately, you just built a website without any foundation.

Keyword research IS the strong foundation of your website. Nothing should be built without this be done and done correctly. You can’t build a site that truly targets potential clients, customers, and patients without it.

Once you know your keywords (and how much search volume and competition exists on each), only then can you truly create a sitemap (outline) of the pages of your site, knowing exactly what each page should be titled.

For example, should a page be called Dallas Breast Cancer Surgeon or Breast Cancer Surgeon Dallas? Those search as entirely different keywords. One gets much more search volume with lower competition than the other.

We know how to determine what each page should be called to generate the most traffic.

What platform will the site be built on?

You need to know whether the cost of your site design will cover a hard-coded, a limited-DIY platform, or a robust CMS.

If a web designer says he is going to hard code your site, run. Every time you want to change one little word or comma on the site, you will have to call him or her to make the change in the actual code.

You want your web designer to use a content management system (CMS). A CMS allows you to log in to change simple page texts, add pictures to galleries, and more.

If your designer is simply using a drag-and-drop content management system like Squarespace, Wix or Weebly, you are going to have some limitations as to what can be customized in your design.

These drag-and-drop platforms also limit your ability to do search engine optimization successfully. They are more designed for DIYers who don’t have the time or inclination to optimize a site for search and conversion. They look very pretty but lack the necessary features under the hood to make a site truly zing as an online conversion machine.

WordPress and Drupal are more robust content management systems that allow for full customization of design and have unlimited optimization horsepower under the hood. We tend to build in WordPress unless there is a reason another advanced CMS is needed for particular reasons.

A hard-coded site or site coded on a more DIY-oriented CMS will have more future costs than one built on a solid CMS platform. You are, in many senses, painting yourself into a corner when you chose to skimp in this area.

Does the price include testing different Call To Actions?

Testing is vital to the conversion rate of your website. Ongoing testing of CTAs should be included in the price.

Your call to action buttons and statements are the mechanism that moves potential customers towards enlisting your services or purchasing your products.

A lot of discount web-designers don’t have the call to action experience coupled with having tested 100’s of sites on how to best word and designer your call to actions. What should the copy be? What color should it be? How does it entice a click?

Once your site is built, it should be a “living organism” with constant testing and optimizing which starts with your call to actions.

If they simply add a “Learn More” button to every call to action, look elsewhere. (Note: Some of our buttons on this site are Learn More and others have a specific call to action statement. Each is tested. They are also super visible.)

Do they have A/B testing capability once the site is launched? If so, what does this ongoing testing cost and how is it priced–by month, by test or other means?

Is the price I am paying to make an online brochure?

There is a big difference between an online brochure and a website that converts visitors to customers, clients and patients.

Most cheap, low budget web designers approach your website as if it’s an online brochure. This is NOT the design principle you want working on your site.

A well designed (and typically more expensive site) has elements that build discovery, likeability, trust, and even foster referrals from current and previous clients. Each of these phases of the sales funnel can be tapped into with great site design. Intentional web design always moves people through the funnel.

A funnel moving site is more intentional in its design. Be prepared to pay more for it than an online brochure type site.

How many previous sites has the web designer built and does that affect cost?

If your web designer has completed less than 10 sites, beware, even if they offer you a steep discount.

If you’re a newbie site designers number 1-10 website to have built, be prepared for some big hiccups in exchange for a cheap cost.

There are simply some things that are learned best by doing. We have worked on hundreds of sites over the course of our careers. We’ve hit a few potholes along the way, repaired them, and know how to avoid them now. That’s good news for you.

Of course, the online and web environment is ever changing. New obstacles WILL present themselves to every designer. Knowing how to approach the problem will help generate the best future solution. We have the expertise and experience to approach even the most challenging technical problems.

We’ve built a custom e-commerce platform interface for a client who used an obscure, niche specific accounting program. We’ve rescued a site that was built by an inexperienced developer entirely in javascript to where Google couldn’t crawl a single page of the 3000+ page site…YIKES!

You will pay more an experienced designer, but it’s worth it! You’ll avoid a ton of headaches and problems with your project.

How does a web designer price his or her web design services?

Be wary if they say they charge by the hour.

Many web designers charge by the hour, with a recent report revealing on the low-end designer hourly rates hover around $40, while the high end is about though many designers charge $100 or more an hour.

But, should you be paying by the hour?
Paying by the hour for web design punishes you if the web designer isn’t efficient. If he or she is highly efficient, it punishes them. Either way and an ideal relationship soon can easily go sour.

You don’t buy an office or a home by the hours it takes to build, so why would you purchase a website, your virtual storefront, by the hour.

A website’s price should be built on its value to your business as it correlates to its value to your customers.

If a website makes enlisting your services or buying your products easier and faster for your customer it has more value to you than a site that doesn’t. Base price on the site’s value to your business or organization.

Are you buying or leasing the website from the web designer?

Sometimes a cheap website is cheap because it really isn’t yours. Make sure to read the contract before signing it.

Sometimes a cheap website is cheap because it really isn’t yours. You are simply leasing it from a design agency while you remain under some form of a maintenance agreement. If you quit that agreement, the site you depend on to deliver revenue goes away. Just like leasing a car, it’s cheaper but you have no site equity. A leased site is not really yours, and you are beholden to the designer for any changes or updates, even if they struggle to deliver on-time.

How many rounds of revisions are included in the web design costs?

Make sure you know how website revisions are made during the design portion of the website to avoid escalating costs.

“Sometimes a cheap designer will charge you by the hour for each and every revision. Others will not even consider the cost of additional revisions and make it up as they go. The worst-case scenario is you get a surprisingly large invoice you weren’t expecting.

You should know exactly how many rounds of revision are included in each phase. And because you provide us approvals at each phase, there are no bad surprises.

Can other costs enter into the website design price?

Be aware of what is and isn’t covered in the formal scope of work.

Note what you pay for in the scope of work. Determine if custom photography, stock pictures, graphic design of infographics, writing the site, blog functionality, and other elements are addressed in the scope of work. If not get pricing clarity on these items.

Cheap or inexperienced designers often don’t realize what it will take to accomplish what your site needs to do. Then they find themselves stuck needing to use an API or plug-in or custom development that costs a great deal of money.

Because of our experience, we know the tools, API’s and plug-ins needed to accomplish your goals. All of the costs and potential costs are clearly stated in your initial scope of work.

How are the website design payments structured?

Ensure you have a clear understanding when each payment is due and the amount of each payment.

Many designers require a deposit of some type. This is actually a wise practice. It ensures you have skin in the game. This means your mind’s attention will be given to those elements on which the designer needs your input.

We have clients pay an initial deposit. Another payment is due when the sitemap, copywriting/content, and mockup is complete. Your final payment occurs when the site goes live. We’ve found this is the best way to keep the ball rolling with our clients. It also clearly demarks each phase of the design process for clarity in the site’s state of development.

Other Questions to Ask Regarding Web Pricing

• Is rollover to hosting included and what is the cost of hosting?
• What type of training is included?
• How sufficient will I be to make changes and in what areas after training is complete?
• How much does it cost if I need you, the designer, to make an update?
• What updates exist that I won’t be able to make as a site owner due to their complexity?
• Do you have a retainer minimum per month for ongoing maintenance? How is maintenance priced?
• What are the warranty terms and limits on the site once it is launched?

Moon & Owl Website Costs

We don’t have a standard price package because no site is one size fits all.

We’ll sit down with you in a free consultation, hear your story and help you determine what your site needs to accomplish. Then we’ll put together a tailored website package for you. No pre-fab templates or packages allowed! You’ll know how much you’ll pay and when along with a clear timeline for site development.

As a Starting Price Point

As a general point of reference, a Moon & Owl site that is a typical sized and about 10 pages, non-e-commerce starts at around $4,650. E-commerce sites start at approximately $5,600 and scale upwards depending on complexity and the number of products for sale at launch.

Of course, if you need a single page funnel or splash page, we’ll price it accordingly.

Highly Complex Site Design and Development Capability

A lot of discount web designer don’t have the team or expertise to build complex application based sites. There is a great deal going on under the hood on an application website.

We’ve created very complex, database oriented sites with deep applications and developments that cost $30,000+ but delivered capabilities the client was excited to have available for their brand.

We’re Here to Serve Your Unique Needs With A Fair Range of Web Design Rates

Whether you need a small, single-product one-page site or a large, complex data-querying site, we can serve your specific needs. You’ll have a site that is affordable, truly one-of-a-kind and provides true value to your business, practice, or organization.

The blog post How Much Does a Website Cost? How Much Does a Web Designer Charge? was originally published to: Moon & Owl Web Design