Get 5 Star Reviews Easily With This New Platform

You know you need to get 5 star reviews on Google, Facebook, Yelp and other platforms but it has always been a pain to get customers to leave them. Right?

What if there was a solution that is fast, immediate and easy to use for you and your customers?

Get 5 Star Reviews on Google

We have FINALLY found this platform. We love it and it works WONDERS for ANY business with enough volume to garner reviews. (And that’s almost all of you!)

Why Getting Five Star Reviews is Important

Get More Leads

If your potential customers are looking online for a product or service and see a company that gets 20, 30, 40 or even 100+ 5 star reviews, and your competitor has 2 or 3, that potential customer is going to contact you and already have a high trust in your business’ quality of product or service.

Close Easier

Once customers do contact you, you are going to be able to close them with much less effort, because they have already seen how much social trust others have in your business. You can also point them to these reviews in your sales process.

Getting Found In Online Search (The SEO Reason)

Google and other sites make no secret about it. High ratings on your reviews impact how high up you appear in the search results.

Don’t believe it? Here’s a graphic from Google itself…

get 5 star reviews

In fact, SEO expert Bruce Clay highly recommends spending time getting five star reviews for your business online if you want to climb the ranks in search results.

Good reviews help you both in organic search (when someone just types in “coffee shop” in the search bar) and maps search (when someone searches in the Google Maps app or

BUT…it isn’t just Google.

Yelp searches, Facebook searches and other searches provide higher ranking to profiles with a solid volume of high reviews.

But how do I get 5 Star Reviews without pulling out my hair?

Until recently, getting good reviews meant sending a customer an email or putting a badge on your site that you hoped your customer would notice, and then go through the laborious process of remembering to leave the review, finding the email, clicking through, logging in, and writing a review.

No longer is that necessary due to a TOP SECRET platform that has just hit the market. It is created and designed by a personal friend of ours, Troy Cole, we have tested it and LOVE it.

Why do we love it?

It makes leaving a review as easy as THREE CLICKS!

And because the review request arrives via text message, it’s more apt to not be ignored, because we all look at our texts faster than almost anything else on our phones.

THREE CLICKS…that makes getting 5 star reviews SUPER simple for you and your customer.

How does this 5-star review grabbing platform work?

Let’s do a simple screenshot walkthrough so you can see how easy it is to get 5 Star Reviews.


You or an employee simply go to your company’s ReviewGrab page (Shhh! That’s the name of the platform).

get 5 star reviews

Cut and paste or type in a phone number and the first name of a customer.

Hit the “Send Me a Request” button.

Boom! Your review request is on its way.

Your Customer

They get a text message.

five star reviews easy


One click and they are taken to the “Thumbs Up or Down” Page


filter bad reviews


OF COURSE, you make your customers happy, so they hit the thumbs up button and see this…

invite 5 star review


Note, you control which review site buttons appear. You can do one button or multiples. We like our clients to rotate them monthly to spread the review goodness all around the web.

One more click, and if you are counting that’s THREE SIMPLE clicks and they are taken to the review page pre-populated with a 5 star filled in Google review awaiting them. (Yes they can change the number of stars, but odds are they won’t!)

5 star google reviews

(If they aren’t logged into that platform on their phone they will be asked to log in to Google or Facebook etc. But many times people simply stay logged into those accounts on their phones.)


In the rare event your customer wasn’t happy, the thumbs-down selector takes them to a private e-form that gets emailed to you where you can address their concerns directly rather than having a bad review floating around online.

bad review filter


Get 5 Star Reviews Before Your Competition

Someone is going to win the review game in your niche.

Whoever does will get miles ahead,  gaining hot leads and more easily converting them.

You are busy and you need an EASY solution to get 5 star reviews consistently.

This brand new platform is working wonders for clients. Because Troy Cole, the founder of this amazing little platform is a personal friend of ours, we are able to provide you this AMAZING little 5 Star ReviewGrab at a discounted rate.

Do you have proof this method to get reviews really works?

Approved Course is an excellent online defensive driving course and Moon & Owl client. Before ReviewGrab they had 4, yes 4 five-star reviews.

In just three months they jumped to 285 5-star reviews. In one year? 600+ 5 star reviews.

Moon and Owl Seo Client 5 Star Reviews

Want a FREE demo text to try it yourself?

Just enter your first name and cell phone below. We’ll send you one free  ReviewGrab demo text and nothing else.

You’ll get a request from ABC Eye and you can see just how easy leaving a review is.


Normally the ReviewGrabber service is $499 for a set-up fee and then a $245 monthly service fee.

That in itself is a great deal for starting to collect valuable 5 star reviews!

But because you are going through Moon & Owl Marketing, and Troy is a big fan, we have a special promotion he is offering Moon & Owl referrals for a LIMITED TIME. The full price will be your only option soon.

5 star reviews price

Just click here to get started!

Make SURE you tell him Moon & Owl sent you for your HUGE discount!

Get 5 Star Reviews Easily With This New Platform is available on: Moon and Owl Marketing Blog


Before You Let Your Nephew Build You a Cheap Website

cheap websiteSo you have a small business and now it’s time for you to get a website up. Your nephew says, “I can build it for $500.”

You think to yourself, “$500 bucks, awesome. That’s a cheap website!”

Whoa, hold on, partner!

You don’t need a website, you need an ONLINE CONVERSION MACHINE!

If you build a $500 site and get $0 revenue from it…you’ve just lost $500.

If you build a $4,000 site and make $10,000 from it, you just earned $6,000.

A Cheap Website Does Not Equate to a Good Value

The $500 site in the above example is a horrible value. The $4,000 site is a great value. 

Don’t be fooled by the initial, raw price of a website bid.

Cheap Website ≠ Better Website.

Cheap Website ≠ Affordable Website.

I can’t afford to lose $500. I can afford to make $6,000.

Before you set your nephew or another designer loose, you need them to answer a few questions since 89% of people who buy from you will stop by your website before purchasing.

QUESTION 1. How are you building my site outline so my business website gets FOUND by my prospects on Google?

When people search Google, Bing, or another engine for a service or product your business provides, where will you show up in the search results—on the front page or buried deep in no-man’s-land where your webpage can’t be found.

<strong>Your Nephew</strong>

Your nephew will probably put a menu up with Home, About Us, a Blog, Contact Us etc. because that “is what every site has.” He’ll stick all the ongoing content you’ll need to place on the site under the blog section because that’s “just what you do.”

But that won’t get you FOUND!

<strong>Moon &amp; Owl</strong>

We have a different approach—this is where our big agency experience come in to play.

BEFORE we ever start any writing or designing your small business website, we do research to find out what keywords people search when they have a need that relates to your business.

We then create a custom outline of your site that emphasizes the main keywords for which people search (example: “outdoor kitchens”). We base your menu, navigation and content on these findings. We create a silo for each of these keywords. All of your content is then placed under these on your silo sitemap.

By building your site’s navigation and structure around these Silo keywords, your site outline is primed to be understood and liked by the search engines.

With a Moon and Owl sitemap, PEOPLE CAN ACTUALLY DISCOVER YOU when they do their normal search.

As you add new content, each new article or post is siloed under the proper keyword link and Google thinks, “Wow, this site has a bunch of fresh content in this silo. It should rank for it!”

Without this important step, Google doesn’t know WHAT you want to emphasize on your site. NOTE: Every link has to be set up with an exact structure to make this work. Make sure your nephew knows how to silo structure each link on the sitemap!

At a recent web conference we attended, only 10 web designers out of 200 in the room raised their hand when the SEO expert asked who knew about siloing and who was actively siloing their sitemaps. Our hands were up!

Get an awesome sitemap for your new site. Don’t let your nephew or any other web designer  start working until your sitemap is rock solid.

CALL US TODAY. We’ll even analyze your current sitemap for free! 817.889.1487

The blog post Before You Let Your Nephew Build You a Cheap Website is republished from:

Business Logo Design: Morgan Electric

Recently, Morgan Electric called upon Moon and Owl to redesign their small business logo and their website. After having the same logo since 1984, an overhaul was desired.

Business Logo Design: Where to Start

Creating a logo for your business may seem like a challenging task for the non-creatively inclined owner. A good graphic designer will help you first understand the purpose of your logo and how it can complement your brand.

We worked with a small business in Fort Worth, Morgan Electric, to create a logo that can stay with them for a long time. We know that a logo has to be workable in multiple mediums, on their website, signage, print, billboards, events, vehicles and more. Your logo is the “visual mascot” of your business. It is the symbol that people will quickly identify with your brand. With all that amount of exposure, you’d better not just like your logo. You’d better LOVE it!

Morgan Electric Before and After

Morgan Electric’s logo had been adequate for them for since 1983. However, it was very complex, not easily legible and definitely needed an upgrade. It also quickly lost recognition when placed in a black & white or gray-scale presentation.

Moon and Owl listened to owner Ronnie Morgan, and we quickly understood the deep sense of Texas pride that saturated him and this Dallas-Fort Worth Company.

They had originally thought they’d merely use MEI (short for Morgan Electric, Inc.) on their logo, but in our research people who were already very familiar with this Keller, TX iconic company didn’t recognize the MEI shortening of the name. In fact, everyone tends to call them “Morgan Electric.”

The client agreed to keep his name in the longer form. We wanted something that worked in a simpler color scheme, including gray-scale and black & white.

Previous Logo

Morgan Electric Logo Created by Moon & Owl

business logo design graphic design


Works well in grayscale, too.
grayscale logo design graphic design
This new small business logo clearly states both the company name and reinforces the rich heritage of Texas ownership. The client is extremely happy and is getting very positive feedback from their commercial and residential customers.

When Designing a Small Business Logo, Remember

1. Simpler logos are typically better.

Keep your logo clean and simple. Too much clutter, color, and text can be distracting and unattractive. they All the extras will detract from your objective, being remembered. Develop a brand color palette and focus on one, two, or three colors that fit your brand. Don’t select a random symbol. Find one that connects to something unique about your relevance to your customers and to the products or services you offer.

2. Reinforce the tone and persona of your business in your logo.

Your business has a “tone” or a persona to it. No one is going to want to trust a high-authority-needed business (think physician, lawyer, etc.) to a business with a quirky, cartoonish logo. You want certain businesses to emanate steadfast professionalism.

On the other hand, some businesses are quirky, fun and lite and your logo design should reflect that fact.

3. Differentiate from your competitors.

Take the time to look at your competitors’ logos. Make sure your logo sets you apart from your competitors in no uncertain terms. But to do so don’t violate #2 above.

4. Avoid symbol only logos if you are a newer business.

Yes, Nike, McDonalds, and Apple can get away with a symbol only logo. Most likely, you aren’t there yet. These companies have spent millions on brand recognition and have earned the right to drop the print version of their name and still have you recognize them. While this is where we all want to end up in business don’t start this way.

Ideally, you’ll pick a symbol and type fonts that are unique enough that, one day, should you achieve such a milestone as these major companies, you’ll be able to go symbol only if you want to. Keep in mind, giants like IBM, Ford, and others have kept the type font (word version) logos of their names throughout their existence.

5. The more colors, the more the logo will cost.

That rainbow gradient logo might look great on your computer screen, but when you the printer quotes you the cost of full 4 color process printing on a piece that could have been two colors if only your logo would submit to such a rendering, you’ll be not nearly as excited. Each color will cost more in print.

In fact, make your designer show you a grayscale and black and white version of the logo so you can see how it translates.

5. Be picky about the final file format in which your logo is delivered.

We’ve had people call us who had a designer design a logo and deliver it to them in a moderately sized jpeg. Then that organization wanted to use the logo on a large billboard or print piece and the logo gets grainy and pixelated (ugly). They then panic when they cannot reach the original designer.

While we can recreate your original logo for you, you shouldn’t have to do this and unfortunately, we do have to charge for these services.

A properly delivered logo file comes in a vector form, which is a fancy graphic design way of saying it can be expanded or shrunk by a designer with zero amounts of degradation of the image. Sure you can have them send you a .tif, .jpeg, or .png file too but make SURE you get a vectorized file (.ai, etc.).

If you need help with your small business logo design, branding, or messaging, call us at 817-889-1487. We’ll be glad to sit down, listen to your needs, and help design a stunning logo.

The article Business Logo Design: Morgan Electric was first published to:

Keene ISD Sees a 3,233% Return on Social Media Marketing Campaign

Keene ISD is small 3A school district near Fort Worth, Texas.

Keene ISD social media campaign

Our Challenge

Moon & Owl Marketing was tasked to run a campaign that drew a minimum of 30 transfer students. Each student is valued at $6,770 of funding increase for the district. If 30 students transferred into the district, this would result in $203,100 in increased district funds from the State.

Students were allowed to transfer into grades which had space within the current teacher structure while maintaining their ideal student-to-teacher ratios.

Outstanding Results on the Social Media Campaign

Over 70 students transferred into the small district which we directly tracked to the campaign. This number of transfer students was over twice the campaign goal. This means Moon & Owl returned in revenue a whopping 3,233% in new district dollars versus the amount spent on the campaign.

SMM Campaign Strategy

Run a multi-pronged campaign that includes:

  • A capture landing page for parents to sign-up as interested.
  • A geo-targeted social media marketing ad campaign on Facebook and Instagram.
  • A billboard campaign.
  • A radio campaign on the local radio station.
  • A direct mail piece geo-targeted to areas in which we wanted to acquire transfers.


We continued to use the Big School Opportunities, Small School Experience slogan that we created for the client. The USP statement highlights that student opportunities rival larger districts while offering students a lower teacher-to-student ratio and more chances to participate in extra-curricular activities.

Ads highlighted the unique academic, sports, and extracurricular opportunities for transfer students. They also included awards and achievements of Keene ISD along with testimonials. We used pictures of Keene students to project authenticity and a caring atmosphere provided for each student. We also highlighted vocational opportunities and dual-credit opportunities.

Media Strategy

All the media reinforced the other channels. By far, the largest driver of site traffic and actual transfers was the social media marketing campaign. When people in the region saw the campaign on their social media feed, they had “been seeing Keene ISD everywhere,” as one transfer parent stated. This multi-channel stacking amplified the social media catalyst.

Facebook & Instagram Ads

We created a robust number of social media ads for Facebook and Instagram.

All the ads used photos of actual Keene students to promote the value of authenticity. We made sure the SMM ad balance covered several areas of benefit:

• Academic Excellence (school ratings, recognitions, etc.)
• Academic Extra-Curricular (Robotics, Small Animal Science, etc.)
• Fine arts
• Sports / Athletics

Keene ISD Facebook Ad

Targeting the SMM Ads

We used multiple targeting criteria to A/B test ad performance.

We then targeted these ads in a geographical donut shape around the current district so not as to waste ad funds targeting existing district students.

We also used the target of “parents of children” and “parents of teenagers” on some groups to see if these outperformed ads without that additional targeting. They did, so soon we rolled all ads to this interest.

An additional group of ads was targeted to the same geographical areas with the added target of “friends of friends” of people who like the Keene ISD Facebook page. This applies social credibility where viewers also get to see which of their friends already like the district’s page. At the top of the ad, viewers see “Jane Smith, Sam Jones, and 12 Other Friends like this page.”

We sent a retargeting ad to anyone who visited the sign-up for transformation landing page but did not sign up on their initial view. We saw very high conversion rates on these warm leads. These were ad viewers who had already taken the time to visit the page and had possibly intended to get to transfer their student to the district sooner or later. We made sure it was sooner. These ads catalyzed an actual conversion.

Tracking Results

We used great tracking mechanisms. These include:

Google Analytics – The gold standard of determining from where traffic was referred and how many unique visitors the page had. – This new platform allows us to see the exact sources of people who completed sign-up. It shows all the sources of ads the visitor experienced and how many times they came to the page before converting. This tool is invaluable to track actual conversion results.

Keene ISD – A Happy Client

Keene Superintendent, Ricky Stephens, and the school board were extremely satisfied with the results. The goal of 30 students transferring into the district was more than doubled and the financial return on their marketing investment was over 3000%.

The district is planning to run a transfer student campaign for a fourth straight year with Moon & Owl Marketing in 2018.

The article Keene ISD Sees a 3,233% Return on Social Media Marketing Campaign is republished from:

Siloing Your Site: How a SEO Site Silo Is Crucial for Web Success

You know you need to rank on certain keywords in order for potential customer to find you online.

Did you know the way your site is structured can tell Google which of all the words on your site is most important to rank?

Sometimes called site hierarchy, we call it siloing (site silos, a siloed site, or SEO silo structure).

It’s a pre-design SEO strategy we use in your web design that sets us apart from most other web designers.

Very few web design firms are thinking at this level of site development before they ever launch your project. Most rush to colors and fonts when they should be doing the deep dive of deciding on the structure of the site that is friendly to the end-user and that communicates the site’s intent to search engines.

Enter The Website Silo

There a lot of words and phrases on each page of your website. Search engines try to make sense of these words in order to determine what is the main point of a given page.

You might mention the word “diamond” on a page, but that word can mean many things.

If Google sees the word “shiny” on the page, it will lean towards understanding the word as a gemstone. Add the word “engagement ring” and “clarity” to the page and now Google better understands the term really means a diamond gemstone.

If Google sees the word “mound” or “ball and glove” on the page, it realizes you are most likely talking about a baseball diamond.

That is easy to understand at the page level of your site.

But what if we start using that concept at the structural level of your site? There is an incredible power in doing this.

What is a Site Silo?

One of the definitions of a silo is a tower or pit on a farm used to store grain.

Note that a silo holds a single type of grain. You don’t mix wheat and corn in a silo. It contains a single type of grain.

Silos on a Website

Another definition of silo is a verb, meaning to isolate (one system, process, department, etc.) from others.

The same thing is true of your website. You need silos that each hold a single category or type of information about your business.

When your site is siloed, Google and other search engines are able to determine, “Oh, this silo is about X and that silo is about Y.” It reduces ambiguity.

Then the search engine starts ranking those silos.

This example will make it easy to understand.

Let’s Build a SEO Site Silo Together: An Example

Suppose you are a breast cancer surgeon who practices in the DFW area. You are a great surgeon and want patients in the area to be able to find you as an option for treatment.

The first thing we’d do is to gather all the keywords on which you probably need to rank.

Some of these would include “breast cancer surgery,” “mastectomy,” “lumpectomy,” “full mastectomy” “recovery after breast cancer surgery,” “full mastectomy” “partial mastectomy” etc.

The next step to building a great silo is to determine the number of searches each term gets per month in your region. We have the tools to accomplish this.

We also pull the number of results that occur for that particular keyword. The more results, the more difficult the term is to rank.

We push this into an equation and determine the hierarchy of the terms that are inter-related.

Here is the first level of the silo. In this case, “breast cancer surgery” has far more monthly search volume than any other term related to the topic.

We want this key term to be the top or head of the silo.

Siloing a Website



It WILL be a challenge to rank “breast cancer surgery” because of the large number of search results, but over time, we can rank it for the region in which your practice resides.

We are reinforcing the “breast cancer surgery” page with two more full-length pages, which in this case are types of breast cancer surgery.

There are two major types of surgery: mastectomy and lumpectomy.

We create full sub-pages for each of these which point back to the main “breast cancer surgery” landing page.


Site Silo Architecture
We then add in the sub-sub-pages, which reinforce the sub-pages, which reinforce the main landing page: Partial mastectomy, Hidden Scar Surgery, etc.

One good thing about these sub-sub-pages is that they can typically start ranking more quickly because there is less competition as measured by the number of competing results.

Siloed Site Example Pic

Now our topical breadth and topical depth (how much quality content is under silo lead page) is getting dense. The search engines love this.

But we aren’t done yet.

Geo-Locating Your Silo

Now we tie the silo to a city or region. In this case, we can create a Dallas page and a Fort Worth page. We can keep going on surrounding cities. This lets the search engine know where we provide service.

Website Silo Adding City Pages

Search engines have started giving prominence in the results to entities which are close to the searcher. We can show the search engines this through an address and great content pages about the areas you serve.

Adding Icing to the SEO Silo Cake

People search for a lot of related terms like “how long is breast cancer surgery recovery?” and other phrases and questions. These are perfect blog article titles.

By titling the blog category with the exact same name as the lead silo term we are attempting to rank, all the SEO power from each article gets funneled to the main silo landing page (breast cancer surgery, in this case).

Silo with Blog Category

Many times these blogs will rank as the answer to a question people search. In addition, they are passing SEO juice up to the main landing page when we properly set up the site navigation and interlink the pages.

The set-up and interlinking are deceptively complicated.

We don’t want the silo to “bleed” into other silos on the site. The wheat doesn’t need to mix with the corn. If it does, the search engines get confused.

We put special tactical items in place to make this happen.

And just to show you the exact same concept can work with a retail or e-commerce site, check out this running shoe example where we fleshed out one half of the silo for you to see.

retail site silo ecommerce

Now We are Rolling

Once you get a great silo structure on your site, it makes the off-page search engine efforts that much easier.

It takes much less off-page SEO work–doing things like healthy link building–if your page is tightly siloed.

We are your siloing experts.

Each Moon & Owl website design is meticulously researched before we ever start selecting the color, fonts and look of your site.

A beautiful site that can’t be found doesn’t do you much good.  You need your site to help grow your business, organization or practice.

Get beauty and functionality and have your own online conversion machine with a website and search engine optimization by Moon & Owl!

Siloing Your Site: How a SEO Site Silo Is Crucial for Web Success was originally seen on:

SEO Results: Texas Breast Center

Valerie Gorman, MD FACS approached us when she needed search engine optimization for her Texas Breast Center website. Dr. Gorman is a noted breast cancer surgeon who practices in the Baylor Scott and White hospital in Waxahachie, TX.

How We Tackled TBC’s SEO Campaign

We started by adding content to Dr. Gorman’s website as she only had a single page indexed. We also noticed the dreaded Discourage Search Engines button was left checked to the “on” position in WordPress so we quickly killed that to allow the search bot to crawl her page.

We then began the arduous process of gathering keywords, and giving them a competitive ranking based on the average number of searches a keyword received in a month compared with the number of results present in Google that we are competing against. This allowed us to build out the client’s silo structure and interlinking strategy.

Once this was established we built out all the pages we needed in order for the site to rank along with building a huge 5 tiered syndication network. Each article that is published on the site gets pushed out to over 100 platforms and we mix in other relevant content.

Next, we unleashed the big guns building a massive drive stack of Google properties to tap into Google’s narcissism. Then we keep working our other magic which we don’t disclose to anyone but our clients.

The Results

Dr. Gorman had zero rankings when we started the project in January. ZERO!

Now she is ranked in the map pack for very competitive search terms and organic rankings are growing daily.

Here are her rankings based on a search that originates in the Waxahachie, TX and surrounding area in Feb of 2018 a little over a month and a half after we launched the campaign.

While we are extremely proud of the results we have achieved, we would note they typically don’t occur QUITE this fast. We love helping Dr. Gorman save lives as patients discover her online. We’d love to help you, as well.

The following post SEO Results: Texas Breast Center is republished from: Moon & Owl Web Design

7 Vital Signs and 5 Critical Signs of Health

Great insight for business and nonprofit leaders. If you’ll measure 7 business vital signs and these 5 critical signs of health, you’ll know your “You are Here” on the map and “Here’s Where We’ll Be.”

Business leaders can extrapolate from his nonprofit examples to for-profit business.


hello my name is Bob Beale and for the
last 35 years I’ve spent consulting with
larger fast growing churches nonprofit
organizations and for-profit
corporations helping the presidents or
senior executives or senior pastors turn
their dreams into reality an often that
requires tools that are transferable and
scalable meaning this tool will work
with the president of a nation as a work
of the largest corporation in the nation
their work with a large church a small
church and it will help you personally
in your personal life as well what I’m
about to explain to you is called seven
vital signs and five standards you
should have it in your notebook and in
the book case that I just showed you
that is on the back of that with the 25
tab dividers and the eight categories of
developing as a leader you remember I
said as a leader there are four areas
you need to keep developing in anything
you can find on focusing your life
quickly anything on asking for cutting
questions anything on balancing
competing priorities communicating with
confidence those are areas you need to
keep developing in as a leader for
organizational development planning your
organization’s future ending with
planning tools building a championship
team team building generating consistent
income fundraising etc and then managing
resources wisely this particular tool
comes under managing resources wisely
it’s number of 25 and the tab by the the
seven vital signs and five critical
standards by the way the Leadership
Academy is not in the bookstore but is
available on our website just Bob Viacom
two corporations of sells $4,000 for
nonprofits like most of you are its 209
like 70% off okay let’s get into it
seven vital signs and five critical
standards a part of what you want to see
is that the premise underlying the seven
vital signs and five critical standards
is health what you’re really asking
yourself with this tool is is my
organization healthy or sick is it
really healthy or sick and just like you
have vital signs in your your physical
checkup each year this is the way to
check up is your organization healthy
and most organizations a second value of
it is that frankly most organizations
have no realistic way of projecting how
their growth pattern will be in the
future if you ask them where you’re
going to be in five years it’s like when
I don’t know we’re gonna be in ten years
well I really don’t have a clue this
tool will help Fred help you in defining
some of that let me show you how and by
the way this is the tool that your board
will absolutely love that donors
absolutely love that staff loves
prospects love future staff members love
everybody loves it when you get it done
it’s a great tool your vital signs are
seven vital signs or the answer to the
question what are the seven areas of
your organization the you hope go up and
up and up year after year after year
that would be like income gross income
number of conversions it could be a
number of Bibles we’ve distributed or a
number of students we’ve graduated or
whatever it is that it depending on
your organization if you could only
watch the growth of seven things seven
dimensions in your entire organization
what would it be and what you do is
chart the last three years actually you
say in that area let’s say Church is
planted let’s say churches planted how
many churches has our denomination
planted in the last three years and what
has been the growth pattern and you say
we’ve grown average of seven percent a
year for the last three years then I say
this is not an accountant’s view of
projecting the future
it isn’t like how many napkins over
users how many you know how much for wax
we’ll use it’s not a detailed projection
the future it’s a conceptualist view of
the future not an accountant’s for you
and so what you do is you say if we grew
no more than we have in the last three
years stay the same growth rate where it
would be in ten years and a part-time
accountant can do all of this in one
afternoon it doesn’t take forever it
doesn’t take a lot of money but what you
do is you say if we grow at 7% a year
for the next ten years
where will we be and you can put it to
the exact number it’s just a projection
but it’s an exact number we will have
planted three hundred and eighty three
churches if we grow no faster than we
are right now you say well Bob we can’t
sustain that rate of growth
well what if we grow up 5% where will we
be what would be right there you say
yeah but we got great plans what if we
grow 10% I say well if you grow 10%
you’ll be right here and somewhere in
that pattern right there is probably
where you’ll end up
in ten years by all means of logic and
what boards do not like what your board
does not like is when you come in and
say things are fantastic we think we’re
gonna have a thousand churches in two
years we’re growing so fast if we think
there’ll be 10,000 churches in twenty
years it’s like all that and they say
well what makes you think that I still I
just thinks I feel inspired by it you
know it’s like boards aren’t that way
and when you show them if we very
quietly if we do know more than we have
been doing for the last three years
here’s the number of churches we were
planted in ten years then you ask him
when do we need to add staff well we
think we can have a hundred churches per
staff member well when we need to add a
staff member well when we get to the 200
Church level we need to add another
staff member well when is that well 200
churches if we grow 10% is here we go 7%
is here and if we got 5% is here you say
well we need to start training that
person a year before we put them on the
field all right when do we need to start
training that person well in May of that
year right there that’s the year we need
to start training the new person because
it will take a year to train them and to
get them in position by that time to
service those churches
that’s the month we need to start having
recruited in the start training in that
pretty it it really is I mean the words
pretty but I really like just looking at
it and when you can identify the seven
areas you want to see number of
disciples training number of students
graduated number of dollars raised
number of something and you can have
seven of those that are custom-designed
for your organization and you put them
on one piece of paper and show it to a
look at our future if you can show it to
a new staff person coming
look at where we’re going here we want
you to be a part of it I mean that gets
exciting you don’t have to you know jump
up and down you just show them what’s
there and they jump up and down this is
making sense to you are you jumping up
and down yet
yeah all right all right we got one
person I can’t really set the scene he’s
sort of jumping up and down okay
but this makes sense so far this is
quantity there’s its number of dollars
etc but it isn’t quality I saw this
concept four years or so before I could
actually tell it to anyone because I
knew there were some things you don’t
want to go up and up and up but I
couldn’t figure out what they were and
that’s the five critical standards
because there are certain things that
you do not want to go up and up and up
let’s say for example it’s as we plant
more churches we do not want our
overhead to go up and up in other words
we will have let’s say for example our
fixed expense meaning our salaries our
office rent our fixed expenses what we
have to pay were there anyone we plan
any churches or not let’s say that’s 85%
like in America most churches when I
asked them what are your fixed expenses
at the church they say eighty five
percent that’s it’s like I can say them
I say your fixed expense or 85 percent I
say let’s see last year is 83 I mean
it’s always about 83 percent 85 percent
so you say we want our fixed expense to
be no more than 85 percent let’s say
your board establishes that as a
standard then you can say 90 to 80 is
green five percent over that one way or
the other is yellow
and beyond that is red higher than that
or lower than that is red then each year
you simply put five dots on a chart you
put a dot here and it’s it’s green next
year you put it here it’s still green
next year you put it here it’s still
green then you pop up under the yellow
then you get it back down into the green
and you go another green and then you
pop clear up here you see what that says
for the board it says very quickly if
all seven are your areas are going up
most of your areas are in the green but
you’ve got one area that’s popped way up
into the red you see how quickly a board
can see how health is yeah it’s
basically how they’ve got one problem
here now let me shock you with something
boards don’t care if it’s in the red or
not what they do care is rather you know
it’s in the red or not and what you’re
going to do about it
but if they catch you in it they won’t
trust you if they say by the way how is
that well it’s not coming so well how
far are you be nice well word you know
it’s gone up to about one hundred and
eighty percent of our of our budget well
I don’t 80% let’s call a special board
meeting and they never trust you’d say a
micromanager forever but if you tell
them look we’ve got a situation here
because of our down economy that our
fixed expense our income has gone down
so our our fixed expense or underwater
right now so we’re going to have to do
this and this and here are the three
things we’re going to do to fix that
they’ll say oh that makes sense so these
are up everything isn’t in green but
this here’s what you’re going to do to
fix it good what else you got
but if you don’t have that kind of
proactive information for your board
they’ll try to micromanage you all day
long and what they’ll do is try to get
into your financials and you know spend
four hours just on how many gallons of
four wax did you use you know kind of
thing and you don’t want that you want
them to get the big picture and in five
minutes I’ve had boards take five
look at these go up those are in the
green what else you got yeah you know
what else you want to talk about I mean
it’s like duh it’s going right where we
hoped it would
it’s right on track it’s in the green
all the big big boulders are are good
it’s a help it’s a healthy report now
what how do you need our help you’re
managing the well you’re leaving it well
how do you need our help at this point
five minutes but if you don’t have
something like this often they get into
great detail and this is your quality
are your and by the way your standards
are typically a percentage or a ratio
there’s you want to you want to look at
what percentages do we want to manage in
it for example what percentage of the
churches this year have failed and we
want no more than 2% of our churches
every year to fail or 5% or something
like that there’s what’s the percentage
of failure rates what’s the percentage
of turnover of our church planning
pastors what’s the percentage of income
going into expenses you know that kind
of thing or whatever the percentage is
that you’re looking at for your ministry
that’s what’s the standards so that that
you may have you may go from from 15
churches to a thousand churches but the
percentage of pastor dropout doesn’t get
out of hand
it’s we’ve got a quality program for
pastor or recruitment orientation
training support that’s that’s good even
though our our size is growing our
quality remains that makes sense now
down at the bottom your vital signs this
gives you a big picture on your
organization very quickly it’s like the
50,000 foot results story anywhere you
remember the statement nothing motivates
like results here are the seven results
you should be seeing in your
organization it communicates it to the
board so and so the board you is the
president or senior executive are on the
same page as to what’s important it
communicates to the staff what is
important what are the big picture items
and here’s it here’s an interesting
principle what you measure gets done if
you know the board is going to be
watching these seven things you tend to
keep track of more than if we had 70
things you thought the board might be
interested in a picture’s worth a
thousand words
a graphic is worth a thousand numbers
now let me stop here to say that isn’t
always true
but I found most people are visually
oriented as they see a picture they know
what it means they it there if it’s
going up like it’s supposed to they
think that’s good we’re right on track I
don’t have to see a lot of numbers
behind that occasionally you say yeah
those are pretty pictures what are the
numbers give me give me your financials
give me give me the detailed numbers but
most people when they see the graphics
and they say one graphic is worth ten
thousand numbers to me a fog cutter your
boards clear your staff is clear the
executive team is clear your donors are
clear the prospects are clear nothing
motivates like results when you go to
big money you go to ask for a hundred
thousand euros of a large donor they say
well what have you actually done already
you say well let us look at the last
three years and let us show you where we
see going and why we need a building or
why we need to add the staff person at
this place well when you go and say we
need a new staff person and we need to
bring them on right here and you can
show them that three or four years in
advance or you can show them right here
right about here we need a hundred
thousand euros to bring this person off
and get the more in and get them housed
etc or whatever the amount is I think
these people really know what they’re
doing and again if we do know better
than we have it’s not hype boards and
donors love it does that make sense to
you that you can project the team’s
ten-year future avoiding dangerous
trends and blind spots now one thing is
if you’ve got six things going up and
one thing headed south you can get six
things going this way and you’ve got one
of the church that’s going this way what
does it tell you quickly so it can tell
you whether you’re healthy or sick but
again it puts you in the position of
alerting the board I’m aware of it
here’s what we’re going to do about

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