On Page SEO with Jeffrey Smith

On-page SEO is the optimization that is done on your actual web pages to rank better in the search engines. On each page of your site, on-page SEO optimization includes making sure each page uses schema code, page titles, meta descriptions for the snippets, page headlines, and more.

It also includes the structures of navigation on your site, how your pages link to each other, and other under the hood aspects.

Jeffrey Smith is one of the best in the world at this and a mentor to Moon & Owl Marketing. He is the founder of SEO Ultimate Bootcamp which focuses entirely on on-page SEO and a super powerful plugin we now use instead of the Yoast SEO or All in One SEO plugins. It is much more robust and powerful.

He recently did a webinar with our buddies at Semantic Mastery. It’s quite good. Even if you are a business owner and don’t want to do your own SEO, this can be quite informative at what your SEO agency should be doing. Of course, if you hire Moon & Owl for your search engine optimization, you can be sure this is being done in the amazing manner he covers in the video below.

Here is a transcript of the video:

okay so here we are on attempt number
00:04
two sorry guys I don’t know what
00:07
happened there was a breakdown in Maya
00:09
with my partner’s somehow someway we got
00:12
set up on webinarjam for this webinar
00:13
which I don’t know why I I thought I was
00:16
really clear about not wanting to ever
00:18
use it again but somehow someway it got
00:21
set up on their webinarjam and I didn’t
00:23
realize that until just a moment ago so
00:24
I apologize for that guys Geoffrey
00:27
should be coming on here in just a few
00:28
moments so just bear with me while we
00:30
get this sorted out it should be on any
00:44
moment guys bear with me I’m trying to
00:46
chat with him on skype we’ve got quite a
00:49
presentation for you guys today this
00:51
dude is a as a freaking beast when it
00:53
comes to on-page SEO stuff it’s
00:55
absolutely incredible I’ll just give you
00:56
a little bit of backstory while we’re
00:57
waiting on him to come over I started
01:02
using the SEO ultimate plug-in recently
01:04
and he’s the developer behind that and
01:06
uh let’s make sure this is live sorry
01:09
guys I’m just making sure that we’re
01:11
good yes we’re live okay anyways I
01:16
started using the SEO ultimate plugin
01:17
and I started going through his training
01:20
the SEO ultimate plus plugin which is
01:22
the premium plug-in I started going
01:23
through the training on how to use it
01:25
because it’s pretty advanced there’s a
01:26
lot of stuff a lot of features it’s way
01:28
better than Yoast in my opinion and and
01:31
I started going through his training
01:32
that he has like on his YouTube channel
01:33
and I was just absolutely blown away by
01:36
the level of detail this guy knows
01:38
on-page architecture like silo
01:40
architecture and keyword clustering and
01:42
stuff like that better than anybody I
01:43
know and I know people have been asking
01:46
us to do an on-page SEO course for years
01:48
and we haven’t done it because we’ve
01:50
covered it still can’t get in the
01:52
hangout ah sorry guys
01:58
close Chrome
02:04
entirely they reopen and try again
02:13
anyway so let me continue on so if we’re
02:16
about to use people have been asking us
02:17
to do an on-page SEO course and we
02:19
haven’t done it only because we’ve
02:20
covered it in various trainings the
02:22
mastermind master class stuff like that
02:25
where it’s been part of another course
02:26
where we you know cover how to build out
02:29
the sights with silo architecture
02:30
internal linking keyword research and
02:33
that kind of thing
02:34
but when you know we didn’t have a
02:35
specific products you know set up just
02:38
for on-page and we’ve had it on the list
02:43
to do of like to-do items for you know
02:46
training products for a long time but we
02:49
just never got to it because of all the
02:50
other projects we got going on and so
02:51
when I started going through SEO
02:53
ultimate plus training about just three
02:56
or four weeks ago because I’m switching
02:57
over am using that plug-in now instead
02:59
of Yoast for all my SEO but for all my
03:01
WordPress sites
03:02
why don’t we when I started looking at
03:04
that I was like oh wow this is really
03:05
good so I reached out to Geoffrey I I
03:06
knew him from years ago and and he you
03:11
know he said oh man by the way I got
03:12
this new course coming out for SEO
03:14
bootcamp in its I’d like for you to take
03:17
a look at it and I took a look at and I
03:19
was absolutely floored with how good it
03:20
was and there’s no reason for us to
03:22
produce training when there’s something
03:24
that’s good out there so I fully endorse
03:25
it and that’s what he’s gonna be coming
03:27
on to give a presentation about he’s
03:28
gonna be talking about on-page keyword
03:30
clustering all that kind of stuff so
03:31
you’ll get to see some of that
03:32
throughout the presentation and
03:33
obviously there is gonna be an offer at
03:34
the end plus we’re gonna have some
03:36
bonuses thrown in and that kind of stuff
03:38
so stick around if we can get it to work
03:40
again I apologize for this guy’s if he
03:43
uh if he gets back in here in just a
03:45
moment he’s I’m assuming he’s closing
03:47
chrome right now and trying to get back
03:48
on if not then we’ll just have to
03:50
reschedule here he comes now okay guys
03:52
how you doing I’m doing
03:54
much better now are you sweating are you
04:00
sweating over there Geoffrey yes I am
04:04
alright cool now I’m like the total I’m
04:07
a total noob when it comes to Google
04:09
Hangouts – yeah well listen man I’m
04:12
gonna take full ownership of the fact
04:14
that the first 15 minutes or 10 minutes
04:16
of this has been my fault or
04:18
our fault because we had it set up on
04:20
the wrong platform so it’s not you it’s
04:22
us all right so that’s not let’s not
04:25
waste any more time man I want you to
04:27
get I’ve already kind of given an
04:29
introduction to who you are Jeffrey and
04:30
um I kind of gave a little bit of a
04:32
backstory as to how I came about knowing
04:35
which you’re going to be presenting
04:36
today and how I asked you specifically
04:38
to put this together for for our
04:39
audience because I think they’re going
04:41
to eat it up
04:41
so I think I built you up big enough all
04:45
right man let me uh go ahead and make
04:47
sure I’ve got the right screen up that’s
04:49
one of those things you got to do let me
04:52
see let me go ahead and try to do my
04:56
screen shooter sure we’ll make sure it’s
04:58
the right one all right
05:02
okay now I’m seeing your Google screen
05:05
okay and I’m gonna go ahead and start my
05:07
presentation at this point there you go
05:11
I’m you see the SEO Buchan yes all right
05:16
okay so I realize all right so work
05:19
we’re at it we’re on into it now guys
05:21
I’m gonna turn the floor over to Jeffrey
05:23
Jeffrey it’s yours I’ll be here if you
05:25
need me for anything otherwise I’ll just
05:26
be kind of answer questions in the
05:27
background as as required all right
05:30
sounds good sounds good first and
05:31
foremost I want to say thank you for
05:33
allowing me to be here really really
05:35
pleased to to actually speak to the
05:37
audience so I make sure that I do one
05:39
last thing I need to turn off my skype
05:41
otherwise it’s gonna drive me absolutely
05:42
nuts so if you’ll just give me one
05:44
second that would be great all right so
05:50
most of you are completely familiar with
05:53
on-page SEO basics but really this is
05:57
about fundamentals and some of things
06:01
I’m gonna be sharing today is really how
06:04
to rank your website using topical
06:05
relevance and so the main thing about
06:07
topical relevance is it’s something that
06:10
you should do it’s one of the first
06:12
thing you should do before you even
06:13
think about doing any kind of off page
06:15
let me go ahead and jump back to my
06:16
slides here
06:23
okay first of all can you guys hear me
06:27
can hear you fine yes okay perfect
06:30
perfect all right so all right so the
06:34
objective is we really going to show you
06:35
how to rank your website top routes
06:38
let me stop you man and we’re still
06:39
seeing just the the opening slide SEO
06:42
bootcamp yeah that’s what I’m having an
06:44
issue here it’s that Murphy’s Law thing
06:47
well then select screen share again and
06:49
then try to find out of the application
06:52
window tab if you’re in Chrome you
06:55
shouldn’t see like two options your
06:56
entire screen or application window and
06:58
then from the application window tab you
06:59
should be able to select just the
07:00
PowerPoint presentation okay y’all know
07:05
I’m gonna share this screen all right
07:08
yeah man this is uh definitely taxing
07:13
still seeing just that SEO bootcamp
07:15
slide that first alright let’s try this
07:18
again okay I’m back on the screen share
07:30
let’s go for screen one there now I’m
07:35
seeing it in editor mode PowerPoint so
07:37
that’s your step in the right direction
07:40
all right okay you can leave it just
07:43
like that if you want buddy I don’t
07:44
think our audience cares all right so
07:46
basically the goal is really to change
07:49
the way that you think about SEO and
07:50
I’ve been doing this for about 20 years
07:52
and typically what I’ve found is that
07:54
the foundation the fundamentals are the
07:56
most important thing that you do and so
07:58
a lot of it is eighty percent of the
08:00
time it’s really how you choose your
08:01
keywords and we found that you can
08:03
really leverage that for immense design
08:05
so I really would like to start this so
08:09
that’s fine but early makes you
08:11
comfortable min okay all right so for
08:14
whatever reason guys man I’m really
08:18
sorry this is really sort of fumbling
08:21
over here with this technology at this
08:22
point not a problem so basically I’m
08:26
gonna show you our process I’ve been
08:28
doing SEO for over 20 years and
08:31
we just learned a lot along the way and
08:33
basically if you stayed till the end
08:34
what I’m going to show you is a number
08:36
of our clients we actually are able to
08:37
get them right without links and so a
08:40
couple of case studies we’re gonna show
08:42
you one where there’s 500 plus keywords
08:44
ranking that was all done from on-page
08:45
SEO and it was in a very competitive
08:48
space it’s in real estate in Los Angeles
08:50
and at this time the domain Authority is
08:53
only thirteen and they’re up against
08:55
people like Zillow and curbed and huge
08:57
companies like that so you stay to the
08:59
end I’m definitely gonna go ahead and
09:00
share that with you none of the things
09:03
we’re really gonna get into is what
09:05
makes this different is really it’s the
09:08
it’s not about short-term gains it’s
09:10
really about the space between your ears
09:12
and how you approach your market
09:13
differently so we’re maybe sharing a lot
09:15
of battle-tested strategies
09:17
no fly-by-night fairy dust basically
09:19
we’re gonna focus on some fundamentals
09:20
and show you how you can create things
09:22
of that nature so to summarize it’s
09:27
really about I’m really flipping this up
09:30
guys
09:30
the screen is killing me I really want
09:32
to show you the other screen here so you
09:35
want to I mean dude hit the presenter
09:37
button and then go select that window
09:41
alright let’s try this try it again I
09:43
mean I can edit all this other crap out
09:45
so just I apologize for all of you that
09:48
are watching live you just got to bear
09:49
with us for a moment or just wait till
09:51
the replay so what in the slideshow is
09:58
there another way that I can actually
09:59
just show this other window that’s
10:02
that’s really the problem as I said
10:03
there’s a lot of material and I have
10:05
another window open but I’m gonna do
10:06
some over-the-shoulder stuff with all
10:09
right let me unbelievable this is uh
10:20
what happens live sometimes so let’s see
10:30
how do you so the slideshow without it
10:33
showing your entire desktop that’s the
10:35
thing because I’m looking at it
10:38
I always put stuff in Google slides when
10:40
I’m doing a presentation because it just
10:42
seems to work better but
10:44
you didn’t know that so well the problem
10:47
is right now and I know it’s this is
10:50
definitely what we tried to walk on
10:51
before but we had some issues with the
10:53
other platform so let me go back and see
10:55
if I can just change the screen that I’m
10:56
presenting on because that would
10:58
actually solve it so train chair
11:06
yeah I’m not familiar with PowerPoint
11:09
man or I can’t give you any pro guidance
11:11
on how to make it if it was slides I
11:13
could tell you GLE slides I can tell you
11:14
what to do that looks way better their
11:17
issue is just that it’s not refreshing
11:19
over there it’s sort of sticking with
11:21
that one screen yeah so that’s the
11:22
problem yeah all right time for a beer
11:29
oh uh yeah it’s Miller time okay so
11:34
basically I’ll just give you guys the
11:35
backstory again so I started off in 1995
11:38
I actually invented a product it’s
11:40
called the drive time aromatherapy
11:41
diffuser spent a lot of time monkeying
11:45
around with different types of web
11:47
applications trying to get it to work
11:48
and and to get some ranking factor with
11:51
that so we were talking about dogpile go
11:53
light goes hot but Google wasn’t even an
11:55
inception yet we were fighting it out
11:57
since the company name was Iran were
11:58
fighting out with the Aeron chair so I
12:01
learned how to do SEO back then
12:02
literally took over the first three
12:03
pages was able to get that company some
12:06
real traction we ended up distributing
12:07
to about 17 countries as a result of the
12:10
on-page SEO efforts that we created so
12:12
basically I was able to retire from that
12:16
company for about four years take some
12:18
time off and then 2006 I came back and I
12:21
create a company called SEO design
12:22
solutions started blogging my behind off
12:25
created about a thousand in-depth
12:27
articles on all things SEO and
12:30
essentially got rank for the keyword SEO
12:32
in the number four position now we also
12:36
had we’re just trying to really expedite
12:39
the process for our on-page SEO so along
12:42
the way we actually created two products
12:44
that you may be familiar with the first
12:46
one is SEO ultimate and at the time
12:48
there were only a the only real plugin
12:50
that was out there that was doing this
12:51
was the all in one SEO pack and we just
12:55
wanted to make things streamlined so we
12:56
started building our own
12:58
back at that time just to really
13:00
expedite the process for our teams to
13:01
set things up and then we ended up
13:04
sharing that plug-in with the WordPress
13:05
community and you know lo and behold we
13:08
got two million downloads so that was
13:10
one of them and the other one design
13:12
framework so it was a way that we could
13:14
essentially without having to go into a
13:16
client site because a lot of customers
13:18
had different CMS systems we could use
13:20
WordPress both on a site that looks just
13:22
like theirs and then automate all the
13:25
SEO like a beacon from that site so
13:27
that’s really the way that we created
13:28
those two products and so like I said
13:31
started from an actual you know just a
13:34
guy who had an idea and need to get a
13:36
company ranked and figured out a lot of
13:37
stuff along the way and lo and behold we
13:39
ended up getting into the SEO space for
13:42
clients and so before we go any further
13:46
it’s really important to think about why
13:49
and so if you think about neo and
13:51
Morpheus and Trinity when they go to
13:52
meet the Merovingian and the matrix part
13:55
two they went without why and so as he
13:57
so eloquently States the only real
13:59
reason and source of power is wise with
14:01
that being said let me tell you why I
14:03
created this course now you know we’re
14:06
still just seeing how to rank your
14:07
website using topical relevant slide oh
14:10
my goodness that’s what I’m saying man
14:13
you’re gonna have to show it in editor
14:14
view or else we’re not gonna be able to
14:15
see any changing somebody comment on the
14:18
event page if you press f5 it should
14:21
advance the slide I don’t know if that
14:23
I’ve never used it so I don’t now try
14:25
this let’s try this it hasn’t done
14:31
anything so yeah I think you’re gonna
14:34
have to do the editor view buddy I’m
14:35
sorry all right not a problem
14:39
you guys get to read my notes so that’s
14:41
gonna see the screen ah yes sir all
14:44
right looks like sorting make the
14:46
analogy you know talking about the
14:47
Merovingian and how essentially that
14:50
Trinity neo had Morpheus approached him
14:53
without why and so to give you a
14:55
backstory on essentially why I created
14:57
this presentation and why I put this
14:59
program together the reality is you know
15:04
if you’ve got an idea attraction and
15:06
what I found is that you know most
15:08
instances SEO just is made way too
15:10
complicated so
15:11
wanted to demystify it and explain in a
15:13
way that anybody can understand and so
15:15
it’s not always about having the right
15:17
tools it’s about knowing how to use them
15:19
and why you’re gonna use them that even
15:22
matters so we started to create this
15:26
this process where it’s very stackable
15:28
and simple where we essentially created
15:30
five modules which I’ll share with you
15:31
shortly
15:33
starting with keyword research and
15:34
competitor analysis after that we focus
15:36
on site architecture and how to
15:38
integrate those keywords into your site
15:39
architecture the third thing we focus on
15:41
is content structure and show you how to
15:44
descend big you in your content how to
15:46
use competitor’s cues to find the right
15:48
modifiers and topics and how to
15:50
integrate that into your site after that
15:53
we go into on-page SEO ops which is
15:55
really going to show you how to
15:58
implement technical SEO many of you
16:01
familiar with that but there’s always a
16:02
lot of tips and tricks and it’s one of
16:04
those things where you’re never really
16:05
done learning and if you think you are
16:07
then you’re sort of fooling yourself
16:08
there’s always something more to learn
16:10
so that’s really the premise and then
16:13
after that we’re gonna go into some off
16:14
page SEO ops which you’re already
16:16
familiar with if you’re using the
16:17
syndication networks so done a lot of
16:22
things right already explained that I
16:23
was able to write for the the actual
16:25
keyword SEO in the number four position
16:27
and that took about two years to do that
16:29
we did that with all on-page SEO and
16:34
that’s really where I came to the
16:36
realization that topical relevance is
16:37
paramount and so what we found is is
16:40
that as you know any site that you start
16:42
to create that has a lot of authority in
16:45
the beginning it’s like you’re trying to
16:47
appeal to the to the bots and the search
16:49
engines to to rank you well after you
16:51
cross that tipping point you know I
16:54
could actually publish an article and
16:55
within eleven minutes its ranking on the
16:57
first page for something that had four
16:59
million competing pages and Google would
17:01
be this is something that would take
17:03
months to get right for so the objective
17:05
is at that point is like stop focusing
17:07
on on off Beach get your on page right
17:09
but also develop a topical depth and
17:11
topical breadth and so that was the main
17:14
thing
17:16
did a lot of things wrong so back when
17:17
we started we had about 700 test sites
17:20
we’ve used I used to buy a lot of
17:22
domains and add our own pbn network set
17:24
up and you sort of figure out what
17:26
happens when you leave a footprint so
17:28
got smacked and figured out how to
17:29
penalty recovering all that stuff and
17:31
also on the of the tip of learning how
17:35
to do a lot of things wrong I learned
17:36
how to reconcile at 120 miles an hour
17:39
and survived so I was actually out for a
17:42
couple of years trying to recover from
17:44
that and that’s why you we’re all
17:45
wondering why the plugin wasn’t updated
17:47
or something like that but long story
17:48
short that’s another story but you know
17:51
any time you’re gonna learn you’re gonna
17:52
take some lumps and that’s what I was
17:53
getting out here
17:55
another thing you know a lot of people
17:57
have this notion that this is Google
17:58
that you have to run from it every time
18:00
there’s an algorithm you know change or
18:02
a shift and so when you have topical
18:05
Authority when you develop that you
18:06
really don’t have to worry so much about
18:08
algorithm shifts it’s really about as
18:10
long as your subject matter is really
18:12
dialed in you’re hitting topical depth
18:14
and topical breadth this is really going
18:17
to insulate you from a lot of those
18:19
different types of penalties which we’ll
18:21
get into here shortly so the fact the
18:24
matter is is that everybody has to start
18:26
somewhere and rather than focusing on
18:28
short term things you know we’re going
18:30
to share with you some battle-tested
18:31
strategies and really hope you enjoy
18:35
with them das here that you could go out
18:39
let your beard on fire
18:40
start swinging an axe and killing
18:41
everything but that’s really not the
18:43
best way to approach your market ideally
18:45
this is the approach that we’d like you
18:47
to take it’s far more effective for
18:48
results and so this time you’re in one
18:52
of two places you’re there starting from
18:53
scratch with a new site or you already
18:55
have a website need to optimize it so
18:57
with that in mind either way you’re
18:58
gonna expend energy so which would you
19:00
rather be at this point a flashlight or
19:02
a laser if you’re just getting started
19:04
it’s no secret you should target things
19:06
within reach you start with your long
19:08
tails you work your way up to your mid
19:10
tail keywords which we’re gonna show you
19:12
in a bit when you get all those
19:13
different tactics and you also need to
19:16
know what types of content you can use
19:17
to leverage and build it out if you have
19:19
an existing website and then basically
19:22
were going to show you a number of
19:23
different strategies that you can use
19:24
either augment or consolidate your
19:25
themes so that you can really be more
19:28
powerful like the laser beam analogy
19:29
that we
19:29
above and once we get through these
19:33
slides guys like I said we’re gonna go
19:34
and send over the shoulder training
19:35
that’s gonna be the fun stuff so I don’t
19:38
know about you but I’m a chess player
19:39
and or just share the analogy that I
19:44
feel about chess and how that really
19:46
works with us you know so much like
19:48
chess essentially one wrong move in the
19:51
opening can cause to the mid game or the
19:52
endgame and as you know when you get to
19:55
the first page that’s really where the
19:57
challenge begins it’s not too difficult
19:59
to get to the first page with many
20:00
keywords unless you’re targeting things
20:02
that are several million competing pages
20:03
but once you get to the bottom of that
20:05
of that first page that’s where the real
20:07
battle begins and that’s where the power
20:09
of your on page and your topic allottee
20:11
comes in just like SEO chess is it
20:14
slightly like one thing you have to
20:16
focus on many fronts you have to make
20:18
sure you have all the pieces working
20:20
together so they can actually create the
20:22
common goal now you see this black
20:23
knight right here fighting an entire
20:25
army it’s not really gonna work out
20:27
really well for that guy so you don’t
20:28
want to be this guy right here
20:30
and also you have to be realistic about
20:32
where you’re gonna start and how you’re
20:35
trying to outrank your competition if I
20:36
don’t know who you’re up against what
20:37
kind of domain authority they have what
20:40
kind of you know how many pages of
20:41
content they’ve dedicated to each one of
20:42
these keywords or topics you know what
20:45
their quality of the content is you have
20:47
to use all of this essentially to form
20:50
it the proper strategy so this sort of
20:54
leads into the next slide and this is
20:57
really one of the main things
20:59
particularly when you have clients you
21:01
know they all want to rank for that big
21:02
juicy keyword but for every one of those
21:04
phrases there’s a lot of things you have
21:06
to do to get rank so it’s all about
21:08
targeting things within reach so if
21:13
you’re starting out for example it’s
21:14
better to stick with something that’s
21:15
three hundred thousand competing pages
21:17
or less and instead of targeting the
21:19
larger phrases because if you you need
21:22
to really build up the proper structure
21:24
to create that reference your integrity
21:25
and you can do that by website silo
21:28
architecture which is gonna be sharing
21:29
with you tactics so consideration is you
21:34
know the more rankings you want to bake
21:35
to Teru topple you need to find that
21:37
pain in the market and find those
21:39
modifiers that people are using to find
21:41
that you can leverage those right page
21:43
to get right for questions and answers
21:46
for example and every time you create a
21:48
ranking with that it’s going to parlay
21:50
into creating more Authority for the
21:51
site so you know don’t delay you can
21:54
easily you know capture dozens of long
21:57
tail phrases rather easily and as a
22:00
result of that it sends a very clear
22:01
signal on it and then you can scale
22:04
after that you can basically use your
22:07
site like a dynamo and start ranking
22:08
other pages the analogy we use before
22:14
with chess it’s all about attacking on
22:17
multiple keyword fronts and yet to treat
22:19
your your keywords like in your
22:21
categories like pawns you have to
22:23
encapsulate the enemy or anyone who’s
22:25
trying to outrank you
22:26
depending on how you target that pain
22:28
you want to find the best transactional
22:30
keywords and know the difference between
22:32
educational transactional when a target
22:34
all the modifiers and how well you
22:36
leverage those questions and answers
22:37
that people are asking for to drive
22:38
traffic so I’ll show some some tactics
22:41
we do with it’s out of our training to
22:44
get to showcase that then we’ll move
22:48
along to one of the last slides here
22:50
which is before your attack you need to
22:52
get this right so this is way what goes
22:56
down in the south as you all know eighty
23:00
percent of your time should literally be
23:02
spent on keyword research because if
23:03
you’re targeting the wrong the phrases
23:04
really doesn’t matter
23:06
sign architecture we found it’s one of
23:09
the most effective things that you can
23:10
do to streamline ranking factor so I
23:15
know everybody likes to focus on off
23:17
page I’ve been doing this for a long
23:18
time we really like to get that on-page
23:19
dial and we found that just by creating
23:21
that structure properly you can you can
23:25
create rankings even without links so
23:28
any questions so far I don’t think so
23:32
hold on a minute
23:33
nope just some comments with no
23:35
questions yet all right I know it’s
23:37
pretty basic we’re going through the
23:38
slides here but so just to give you an
23:40
idea of what those trainings about we’re
23:43
gonna show people up how to find the
23:45
best keywords we’re gonna go through how
23:48
to structure the site architecture how
23:50
to write optimized content that ranks
23:53
excuse me guys and then after that I’m
23:56
gonna show you how to uh create some
23:59
schema structured markup and things of
24:00
that nature internal linking so I prefer
24:03
to just go ahead I’ve sort of specified
24:06
this I sort of jumped ahead but the idea
24:09
here is that market recon is the first
24:11
module it’s really about finding the
24:14
best keywords this allows you to find on
24:15
multiple fronts and so some of the
24:18
things that we teach for example how to
24:21
find the most relevant keywords and
24:22
modifiers related search how to leverage
24:26
the power to knowledge graph and how to
24:27
use questions found the knowledge graph
24:30
inside of your content so we jump over
24:33
here go ahead
24:37
alright so you can see my screen yes sir
24:41
we see Google all right so it says
24:44
pretty much where it all starts and just
24:45
think of a key where we’re gonna look
24:46
for so it’s using the word modern homes
24:49
for example know nothing about basically
24:56
mining for relevant keywords here so
24:59
this one the first in jail we suggest
25:00
basically try to find phrases that have
25:03
some type of commercial value and so
25:08
this is see here actually I should
25:14
prefer to use others phrase I think in
25:16
the training I was outlining something
25:17
about insurance so this is use on an
25:21
insurance people outside of auto
25:24
insurance you’re gonna find related
25:26
searches but you also want to find
25:27
things that have commercial intent so
25:29
chief auto insurance quotes for example
25:31
would be one of those phrases so from
25:33
here we dig in a little deeper
25:34
we’d also look at these the questions
25:38
that people also ask and so there’s ways
25:40
that you can actually implement
25:41
question-and-answer schema markup where
25:44
you’re going to actually use questions
25:46
in your content like this and then when
25:48
you add schema markup around those
25:50
questions it actually increases your
25:52
chances of surfacing in the featured
25:54
snippets and the Google results so one
25:56
of the first exercises we do is we ask
25:58
people to go ahead collect all these
26:00
different modifiers and then continue to
26:01
drill into each and every one of these
26:03
making sure that you write them down and
26:07
sort of collect as much data as possible
26:08
in addition to the questions that person
26:10
would be using to find or mind the pain
26:13
in the market that’s what you would do
26:17
is you would actually go to the the
26:19
first competitor see what page they’re
26:26
ranking for
26:27
there’s also a number of ways you can do
26:29
that so let’s let this open up here they
26:33
got a terribly slow loading page man
26:35
yeah okay so without getting into all
26:40
that the top go relevance which we’re
26:42
gonna get into a little later if they’ve
26:45
got sixty nine deep links to the page
26:46
but here’s an example one of things I
26:47
want to show you you know for them to
26:49
get ranked for this this is great
26:50
because they’ve actually done their
26:52
homework they built dropper deep links
26:54
but this is actually showing up this is
26:56
a commercial keyword that’s showing up
26:57
in a question that’s highly sought after
27:00
which is who has the cheapest car
27:02
insurance but one of the things like you
27:04
want to look at is what did it take them
27:06
to get right for that keyword so we just
27:09
go ahead and create a new tab colon
27:12
command I mean doc however it is then
27:17
you can actually look at the phrase by
27:18
packing the keyword that you’re looking
27:19
at so not rocket science but this gives
27:23
you the topical depth so you need to put
27:27
a space here right now you can see that
27:31
business of modifiers occurring this is
27:33
a very you know deep authority site
27:36
they’ve got 50 100 instances of this
27:38
keyword now this could also be
27:40
navigation but typically its gonna show
27:41
you in rank order here the different
27:44
types of things are there they’re doing
27:46
within their site so you can see all the
27:47
different modifiers they have here the
27:50
gut stuff this is one of the phrase
27:51
that’s what I thought was funny as I’ll
27:52
show you this a little later but you
27:53
know car insurance for college students
27:56
this is a perfect example of a longtail
27:57
you can see that DUI car insurance so
28:00
they’ve got numbers of instances that
28:01
are also using geographic modifiers
28:03
they’re targeting that route phrase by
28:05
ball rolling all those different
28:07
keywords so right now I mean this is a
28:09
really steep spike if you wanted to find
28:11
out what their entire site was like
28:13
obviously just using the site colon from
28:15
a
28:18
eight thousand nine hundred pages been
28:19
50-100 of those pages are in some way
28:21
shape or form incorporating that shingle
28:23
chief car insurance and so it’s like
28:25
sixty percent or more yeah that’s crazy
28:27
precisely so that’s just how they’re
28:29
essentially using this this type of
28:31
on-page relevancy so that’s one of the
28:33
first things we suggest but you can go
28:35
back this is a very simple exercise you
28:38
start with a root phrase you find
28:40
something that has commercial intent you
28:42
can go through and at that point find
28:45
the top-ranking person for that keyword
28:48
use that that keyword using the Select
28:50
colon command put a space after it to
28:52
find out how many shingles or how many
28:54
pages they’ve dedicated to that topic so
28:56
that’s just one little simple technique
28:58
we go back let’s go here I want to show
29:03
you a couple other techniques we use in
29:05
market recon a lot of you know that
29:11
questions and answers are really big so
29:14
one of the tools if you haven’t seen it
29:15
before it’s called answering the public
29:18
great tool because it allows you to
29:20
simply ask questions and this is the
29:23
kind of content if you know the
29:24
thresholds that you’re looking at this
29:26
is the kind of thing that’s really going
29:27
to show you a way that you can just show
29:31
you this earthquake
29:37
it’s pretty straightforward your keyword
29:43
use your location and as a result of
29:46
that’s gonna show you all these
29:48
different types of questions that people
29:49
are asking now this is where you
29:50
essentially get your content that you’re
29:53
going to use to build your supporting
29:54
articles your blog posts your different
29:57
types of social content etc so it’s
30:01
pretty straightforward you can see how
30:02
they’ve broken things into you who what
30:05
how why where when and if you are
30:07
familiar with semantic entities and
30:10
things of that nature it’s pretty much
30:12
who what where places etc so this also
30:15
gives you a lot of really cool ideas you
30:17
know can auto insurance be deducted on
30:19
taxes can auto insurance companies deny
30:21
coverage so you can see just in the can
30:23
or in the will and if you go down and
30:25
actually show you a number of different
30:29
modifiers you can use so you’ve got in
30:31
this case see you can see the
30:33
propositions and questions there’s a way
30:35
you can just download it to CSV which is
30:37
really straightforward and this is just
30:41
a great place to mine new ideas so let’s
30:46
go ahead and jump over here and the
30:54
objective is you can see the questions
30:56
and the propositions here so this is
30:59
something that you could actually write
31:01
a blog post out there if you’re going
31:02
after the word auto insurance premiums
31:03
for example couple ways you can actually
31:07
find out how competitive that is okay if
31:11
I were to just use quotation marks and
31:14
Google and then place this return you’re
31:22
gonna find out how many competing pages
31:23
you’re up against now you see that
31:24
that’s not very competitive so the way
31:26
that we do this there’s competitive
31:28
keyword thresholds you want to take in
31:29
consideration and so anything that’s
31:31
really a million competing pages or more
31:32
should technically be a silo or a
31:34
primary target or topic that you would
31:36
then use to build out a site segment a
31:40
sub-domain a subfolder if you will now
31:43
in this case we’re coming in so 50,000
31:45
competing pages or less as typically
31:47
things that you’d like to use for a blog
31:49
posts and
31:50
ideas you know and it’s 50,000 to
31:53
300,000 competing pages right for right
31:56
away unless you have some authority but
31:57
if you’re starting from scratch this is
31:59
where you can actually start to build
32:00
relevance and authority and so this
32:04
would be the category if you will auto
32:06
insurance premiums under auto insurance
32:08
but if I were to find out you know I was
32:10
asking about that one particular
32:11
question and where would it fit in the
32:12
site architecture you can really quickly
32:14
determine that by just pasting that in
32:18
in quotation marks you know this is
32:20
really basic stuff it’s not too
32:22
complicated but once it gets really
32:23
about how you put it together and
32:26
understanding where are things fit in
32:27
the site architecture this will really
32:28
help you so you can see that this is a
32:30
keyword that has four thousand competing
32:31
pages in Google this is literally
32:34
something that you could topple you
32:35
could write this you could use this kind
32:38
of a question on a page you can make
32:41
this the topic of the article or use it
32:44
in sequence using something that’s a
32:46
little more preferred now which would be
32:47
using in-depth content so if you looked
32:50
at this as finding 10 questions about
32:52
your primary topic that’s about auto
32:54
insurance premiums which you could
32:56
easily do if you just simply just mined
32:58
the data from looking at the different
33:00
questions that we saw here this also
33:02
could be another thing where you’re
33:04
going to look for auto insurance
33:06
premiums and then you’re gonna use that
33:07
first technique that we showed you and
33:11
then you’re going to go back and drill
33:14
into that alone so let me go ahead and
33:15
just type in auto chest premiums again
33:17
and you’re gonna simply use Google to
33:21
data mine itself so right here you’ve
33:22
got additional questions that you can
33:24
use to leverage and content you can look
33:27
at more related phrases here and you can
33:30
also use things like buzzsumo if you’re
33:32
interested in finding excuse me what ii
33:40
can use things like buzzsumo
33:46
some keyword now my keyboard hit one of
33:56
these crazy keys duh yeah that’s
33:59
just going in like narrow region mode no
34:05
pardon my french it’s right min I don’t
34:10
know how to get out of this are you
34:14
serious I literally cannot use my
34:19
keyboard oh my god
34:21
ha yeah it’s like some kind of uh
34:24
anybody know how to get out of narration
34:27
mode
34:27
perhaps I’m gonna have to go google it I
34:32
wish I could I can hit the back button
34:33
yeah right how do you recover from
34:37
narration mode oh you know what though
34:48
the stars weren’t lined up right today
34:50
buddy I can tell you that that’s all
34:52
right Murphy’s Law but a control panel
34:56
how to disable narrator is that what it
34:58
is yeah it’s some kind of it’s uh crap
35:04
oh here’s windows keyboard shortcuts for
35:10
accessibility maybe that’s what you’re
35:11
looking for right yes yes that’s
35:14
accident so open narrator settings
35:21
windows key + ctrl + n okay gotta love a
35:29
live webinar yeah that’s the only thing
35:44
that’s giving me on Windows 10 is that
35:45
one Windows key ctrl + n
35:55
here’s another one let me find this one
36:01
windows plus f-type narrator in the
36:05
Start menu search box if you could type
36:09
yeah we go thank you thank you that was
36:12
it alright okay so alright no I’d like
36:20
to go back to where I was I was going to
36:21
buzzsumo alright so I just want to show
36:23
you guys oh now this isn’t working on
36:27
the screen
36:30
he just greg dreamer just said press
36:33
caps lock + on f our windows caps lock
36:39
caps lock excuse me
36:40
caps lock + escape alright let’s try
36:45
this
36:45
Oh dice I’ve never had that problem
36:58
thank God now that I know about it it’s
37:00
gonna happen though I don’t even know
37:02
what I type it’s not working guys over
37:19
here I’ve got it yes go back to Firefox
37:25
it’s not allowing it can you open Chrome
37:29
instead or was that not possible
37:31
let’s try I hate to make you move switch
37:36
again but that’s alright let’s just try
37:38
this it’s working there buddy alright
37:42
Firefox is doesn’t like you so there
37:44
must be a narrator setting in Firefox
37:46
yeah I think so
37:50
something else is going on yeah look
37:54
something else my friend it’s not even I
38:02
working well we could reschedule for
38:08
another date man if we have to looks
38:10
like I think we might have two guys I’m
38:12
not just coming up with something I
38:14
literally I’m locked out of my system
38:15
all right well guys he’s locked out and
38:19
we apologize for the terrible mishap
38:21
there’s more today with this webinar
38:23
obviously and definitely don’t feel bad
38:26
man we screwed up to start with so it’s
38:27
really our fault to begin with so don’t
38:29
don’t sweat it we can reschedule do you
38:32
want to talk just about the offer now
38:34
for those that are still on and I mean
38:36
we can go ahead and make I know some
38:37
people are going to want to buy the
38:39
product or anything so let’s just talk
38:41
about that if you don’t mind okay well
38:43
hopefully I can still get to my slides
38:45
over here so if nothing else so
38:47
basically today what I’ve done for you
38:49
guys is typically the course goes for
38:51
about a thousand I did do a pre-launch
38:53
before what I’m just gonna do is
38:55
actually throw in the five-week online
38:58
training which is the course itself and
38:59
I want to throw in a twenty site license
39:01
of SEO ultimate plus and so if you’re an
39:03
agency you can actually get started with
39:05
your clients using SEO ultimate plus we
39:07
actually have seventeen step setup guide
39:09
that’s part of that whole site which is
39:13
SK ultimate plus com
39:15
I’m gonna throw in the SEO design
39:16
framework which also has a silo training
39:18
course in there 28 different skins
39:20
that’s so you can actually use the
39:22
framework it’s an unlimited license to
39:23
build out as many sites as you’d like
39:24
for the first ten people is going to
39:27
throw in an hour consultation so if you
39:28
got stuck somewhere along the way then
39:30
you can technically call me up or
39:32
schedule a time we could just walk
39:34
through and make sure that you’ve got
39:35
your settings set up the way you want
39:36
talk about sign architecture some
39:38
on-page tips getting some semantic stuff
39:40
whatever you wanted dude that’s that’s
39:42
worth the price of admission right there
39:44
and you know that was the idea that’s
39:46
crazy
39:47
no I’ve got a set up over at the
39:50
ultimate SEO boot com forward slash
39:53
semantic mastery is over there then you
39:56
can use support at ultimate SEO bootcamp
39:59
calm and I’ll be standing by there and I
40:01
just really wish that this sort of
40:06
scenario we’re gonna have you on again
40:09
we’re gonna we’re gonna do a second
40:10
attempt at this and next time we’ll let
40:12
you know like I out if you need some
40:14
help or whatever I’ll help you get
40:15
power point in the Google slides and all
40:17
that so it’ll work much more smoothly so
40:20
so that’s okay this was a practice run
40:22
and we apologize for any of you guys
40:23
that are on that uh you know you either
40:26
have to come back and watch it when we
40:27
do the the encore presentation which
40:29
will be much better I promise or just
40:32
wait until we send out the replay but I
40:33
also want to talk about a quick bonus
40:35
that we’re gonna throw in also but and
40:37
in Jeff I’ll let you go through the last
40:38
couple slides too but I just wanted to
40:40
mention this first of all the SEO design
40:42
framework guys I absolutely I mentioned
40:45
at the beginning of this well while we
40:47
were waiting for Jeffrey to come on that
40:49
I switched over to using the SEO
40:51
ultimate plus plugin now from now on for
40:53
all my WordPress sites no longer am I
40:54
going to be using Yoast it’s a much
40:56
better plugin
40:57
also the SEO design framework going
41:00
forward that all my sites are gonna be
41:02
built on that – in fact I’m working on
41:04
building a new agency right now some of
41:06
you are probably already aware of that
41:08
and our new agency site is being built
41:10
on that framework in all subsequent
41:11
sites for potentially any clients that
41:13
come in are gonna be built on that same
41:15
framework because it’s so customizable
41:17
and it’s just it’s so great for setting
41:20
up siloed sites and it’s just really
41:22
really powerful and so there’s a bit of
41:24
a learning curve for that at least for
41:26
me because I’m not a web designer type
41:27
guy but again it’s such a powerful site
41:30
that a powerful framework excuse me that
41:33
I can’t see wanting to use anything else
41:35
is my point
41:36
so well I did have let’s see if I can
41:39
actually jump over or since I was going
41:41
to go through and walk through some of
41:42
the stuff you can see here I won’t be
41:44
able to click anything but I’ll just
41:45
show you this is how the inside of the
41:46
framework looks and so we’ve actually
41:48
broken things up into modules much like
41:51
the plugin so this is where you’d
41:53
actually implement your website silo
41:55
architecture for example and so you can
41:57
see that many of you familiar with the
41:59
network Empire silo plug and that’s
42:01
actually was our our design and we
42:03
shared that with them and then they
42:04
ended up doing some other things with
42:06
the create in the video silo plugin but
42:07
this was originally just not for our
42:08
framework so it’s really straightforward
42:10
and quick they’re centrally compatible
42:12
so if you build things out with network
42:14
empires plugin you could actually use it
42:15
here as well it will recognize that
42:17
because the same core you can see that
42:20
you literally have the ability to
42:21
implement silo architecture quickly and
42:24
easily in the SEO tab we put all the
42:28
settings for
42:29
see ultimate so that essentially they
42:30
it’s seamless how it works together all
42:33
right
42:34
you have options for example let’s just
42:36
go ahead and load this up so you can see
42:38
how this works so you have all your
42:39
modules that are available from here you
42:41
could jump into any one of your modules
42:42
if you haven’t used the plug-in and
42:44
really customize things which also has a
42:46
global and page level settings format
42:49
for the framework you have global layout
42:51
settings and so this is the global area
42:53
so whatever you do here unless you
42:55
change the settings on the front-end
42:57
then essentially you’re going to have
42:59
that on every page or post but you also
43:01
have the ability say for example that
43:03
you want to do a left sidebar both
43:04
sidebars no sidebar etc on any of your
43:07
other pages you could overwrite any of
43:09
the settings that you create
43:11
I can local paints level settings this
43:14
is where you can really go crazy with
43:15
your Styles now instead of having to
43:18
implement things in your style sheet
43:20
which you can do as well because you can
43:22
actually add code to your header or
43:24
footer etc but you have all the things
43:26
here now our developers extremely
43:29
granular so I mean it’s built on
43:33
bootstrap so it has all of the bootstrap
43:35
variables aside so if you really want to
43:36
get in there and tweak every little
43:39
thing you can do that too or you can
43:42
simply leave the defaults in place and
43:44
go to the next section and really
43:46
customize that you can create child
43:48
themes with this I mean it’s really
43:49
ridiculous so for you can import all of
43:52
your different you can use your Google
43:53
font families set up your default
43:55
typography I’m gonna give you a couple
43:57
examples too you can completely
43:59
customize your navigation structures
44:01
your menu styling you have different
44:03
types of menus from sticky default
44:05
overlay a fixed to top etc you can
44:07
really get in there extremely granular
44:08
so there’s like a thousand options
44:11
inside of the admin and that’s what he
44:13
was saying that it is there is a
44:14
learning curve but once you get it it’s
44:16
just like literally whatever you want to
44:18
do and if you don’t what to you don’t
44:20
have to touch a line of code to
44:21
implement yeah that’s what I like about
44:24
it because I mean and again it’s there’s
44:26
a bit of a learning curve but it’s one
44:27
of those things guys when once you
44:28
learned the framework and how to
44:30
customize it then it’s you can repeat
44:32
that over and over again and you know
44:34
I’ve always used one particular theme
44:35
developer for the last several years
44:37
because it was just the one that I’d
44:38
known and I was comfortable and that
44:40
could build sites
44:42
quickly with it but throughout that it
44:44
was very limited in the capability its
44:48
functionality whereas the SEO design
44:50
framework is like almost unlimited it’s
44:52
so customizable it’s crazy it’s awesome
44:54
and I appreciate it a couple guys I’ve
44:56
already purchased they can they realize
44:58
that you know I told you how we’re gonna
44:59
get some lumps every now and then you
45:01
learn the hard way
45:02
not to set up your slides and all that
45:04
stuff in events that was definitely me
45:06
so but but yeah just just going back to
45:09
the tools I mean this literally came
45:10
from trial and error and basically
45:13
trying to save time so we didn’t have to
45:15
worry about you know what our clients
45:19
sites could or couldn’t do another thing
45:21
that’s really cool I was gonna show you
45:22
guys when we got to the center protect
45:26
your component of this is that you
45:28
really want to eliminate a lot of
45:29
duplicity on your site architecture so
45:31
things like you know have you sidebars
45:34
or similar footprints in the header or
45:36
footer can really leave a lot of they
45:38
can really it’s about creating more
45:40
disambiguation what I mean by that is
45:44
getting rid of all the noise you know
45:45
green widgets should only have things
45:46
about green widgets or things that are
45:48
related to widgets they should have
45:49
everything so in the framework you have
45:51
the ability to create as many navigation
45:54
structures as you want and then on a
45:56
page-by-page level you can actually show
45:58
that navigation structure for in any
46:01
section that you’re in and so if you
46:03
think about that like if you look at
46:04
Amazon what I did is I dug into
46:07
electronics the electronics silo but you
46:09
see that they have deals bestsellers and
46:11
things of that nature but they also have
46:12
all these computers routers etc and if I
46:15
go into computers and routers then
46:18
dynamically the navigation structure is
46:19
going to change and become even more
46:21
refined and that’s what you could do if
46:23
you could implement that type of
46:24
granularity and so you’re not creating
46:28
it so you’re talking about as mush a
46:30
silo specific menus that you can custom
46:33
design on page or post level precisely
46:36
and I guess and I won’t be able to click
46:37
which creates a challenge in and of
46:39
itself but I can still show you what it
46:41
would look like if I were to do that I
46:43
would simply come down to and this is
46:45
the SEO ultimate page level settings you
46:47
can do a lot of cool stuff like you know
46:49
you can do real Previn next I don’t know
46:51
if you guys are familiar with that but
46:53
there’s a distinction between canonical
46:56
and and Ralph Previn next and rel Previn
46:58
next it takes a series of documents and
47:01
if you if you’ve seen a paginating
47:03
article where it might be spread across
47:04
five pages you can actually use the rel
47:08
prem next option to consolidate that
47:10
article so this is one of the tactics
47:12
that we talked about is that you could
47:14
create a you know two thousand five
47:16
thousand eight thousand word article
47:18
across an entire segment of your site
47:20
and then instead of treating it like a
47:22
different document you can use the rel
47:23
prep next inside of SEO ultimate plus to
47:26
essentially ball roll or daisy chain
47:29
these articles together and the way it
47:31
works is wherever you start you put the
47:33
next URL in and then you’ll go to the
47:36
dyke server so if I started at number
47:37
one well then I would say that this is
47:39
you know number two and on the next page
47:42
I would say the previous page is 1 the
47:43
next page is three so on and so forth so
47:45
you know we get into well we have
47:47
tutorials on how to set that type of
47:49
markup up but this is one of the things
47:50
you can do the distinction between this
47:53
and the canonical tag is when you use a
47:56
canonical tag it’s essentially telling a
47:58
search engine that I don’t want any of
48:00
these other pages to rank I want to pass
48:02
all the referential integrity to the URL
48:04
that I want but if you’re using a
48:07
variety of different longtail say for
48:09
example using questions and answers like
48:10
we were talking about before you can get
48:12
all those questions and answers to rank
48:14
so that each one of those pages is still
48:16
indexed but it would then these then
48:19
Google would then determine if it wants
48:20
to rank that individual page or the
48:23
first page that’s your considered you
48:25
know the head of the article if you will
48:27
so this is a really powerful function
48:29
and that’s inside of the plug-in but
48:31
let’s go ahead and go down to the
48:33
framework and so you can see how these
48:34
things work together if I went over to
48:36
header structure excuse me the ability
48:40
to turn my navigation off I can pull
48:43
from global for example but if I wanted
48:45
to get custom navigation on this page
48:48
then I just would choose which custom
48:50
navigation I would want for this page
48:51
only so extremely powerful stuff you
48:55
could also display a custom header which
48:57
means I could take away or put things
48:59
where I wanted set it and what the
49:00
slider I’d simply drag it down here
49:02
I want to grab on this page and add
49:04
another header block and in my header
49:05
block too I can use things like hide on
49:07
or show on so it’s got
49:09
really robust functionality mm-hmm so
49:12
were to look at the widget areas let’s
49:15
just do that real quick you could set up
49:17
widgets that only show on certain pages
49:20
so let’s just take that Amazon example a
49:22
little further I’m in a custom site
49:24
segment I’ve got my custom navigation
49:26
but say that I want to have custom I
49:29
could either create unlimited sidebar
49:32
and put that wherever I want it on the
49:33
page I could use that in shortcode
49:36
format or I could literally put it on
49:38
the page inside the Builder or I could
49:41
literally go over here and now how we
49:42
showed you that there’s header block – I
49:44
could add something and say only show
49:46
that on you have to hide on our show on
49:49
option you could say I’m gonna show that
49:52
on a certain page so this is what I’m
49:55
talking about about granular options
49:56
it’s overkill in most instances but if
49:59
you want to get something done and you
50:01
really want to dial it in to make sure
50:03
that you’re sculpting on-page elements
50:04
properly this is the theme that you
50:06
could actually do it with so that’s
50:08
super powerful because you can prevent
50:10
bleeding your themes that way by cutting
50:14
your silos really tight and like he
50:16
mentions that that you know includes
50:19
header navigation sidebar and add footer
50:21
navigation all those things that
50:22
typically are those are those bleed your
50:24
themes guys think about it so that’s you
50:26
know actually it’s very important to try
50:28
to compartmentalize that stuff and
50:29
that’s how you really reinforce the the
50:32
relevancy of an entire silo precisely
50:35
precisely and then on top of that you
50:37
have a weak red groan drag-and-drop
50:39
builder we can actually just basically
50:42
you know it’s pretty straightforward you
50:43
click the plus sign and you add what you
50:45
want so you can see here and we’ve got
50:47
text blocks video embeds if I wanted to
50:49
add a custom widget like if I created a
50:51
custom widget another page then what
50:54
would happen is I would choose it from
50:57
here would actually show up in my custom
50:58
widget so I could create a custom widget
51:00
for a custom section and then that
51:01
custom widget I could only show the
51:03
navigation that I wanted so really cool
51:05
stuff like that extremely granular yes
51:07
sir I forgot to mention the bonus that I
51:10
was going to throw in guys anybody that
51:13
ends up picking up through from from the
51:16
webinar today or from the replay or
51:17
whatever just reach out to us at support
51:19
at semantic mastery comm and we’re gonna
51:20
throw in the content kingpin which is
51:22
that
51:23
she mastery PR product but it’s a 300
51:25
hour product and it talks about how con
51:27
you know how to curate content and how
51:29
to outsource content curation which is
51:31
perfect because I think it’s a perfect
51:33
complement for this because one of the
51:35
things you’re going to want to do is
51:36
start building out your content adding
51:38
depth to your silos which is what he was
51:39
talking about right so go wide or go
51:43
deep well using curated content you can
51:45
add as much depth as you want to a
51:47
particular silo so the content kingpin
51:49
course we’re gonna throw that in as well
51:51
powerful and we didn’t even get to the
51:53
on page off page stuff but yeah the
51:55
syndication networks works hand-in-hand
51:56
with that you can even use that to boost
51:58
your syndication down gaps and so get
52:00
those on autopilot and rinse and repeat
52:02
yes sir so also for those of you who
52:05
purchase I will be going through and
52:07
I’ll have to go ahead and send you some
52:09
additional links to get the actual SEO
52:11
ultimate license as well as I’ll sign
52:13
you up then the framework so I look
52:16
forward to trying this again when we
52:17
don’t have the Murphy’s Law thing really
52:19
none me and I’ll probably just too
52:20
strictly since this you know the intro
52:23
is what it is I’m not really a slide guy
52:25
this took me like days to put the slides
52:26
together I’d rather just I’d rather to
52:28
show you some over the shoulder stuff
52:29
and get into it like that so that’s fine
52:31
whatever you’re comfortable with me and
52:32
I’d rather you be comfortable and give a
52:34
good presentation you know what I mean
52:35
all right well like I said guys I really
52:37
appreciate the time wish it would have
52:40
been a little different as far as the
52:42
technology but really grateful
52:45
nonetheless and look forward to the next
52:47
one just a couple questions real quick
52:49
Jeffrey before we wrap it up and in
52:51
again guys all of you that had signed up
52:53
originally through webinar Jam we’re
52:55
gonna send out notification when we
52:57
schedule the encore and then we’ll also
53:00
send out actually we probably won’t send
53:02
this version out as a replay we’ll wait
53:04
until you have rank or you know take me
53:08
too long to edit all this stuff out
53:09
anyway Mohammed had a question he said
53:13
does SEO design framework work worth any
53:15
theme or a theme in itself no it’s a
53:17
brain itself yeah so you can do things
53:20
with it you can build your own child
53:22
themes with it or you can just use the
53:23
the global settings to pretty much
53:24
customize what you want and there’s also
53:26
an export function that allows you to so
53:29
you create a template that’s perfect for
53:30
you well now you just
53:32
export that it just creates a little
53:34
base64 export and you can copy and paste
53:37
that into your next framework and all of
53:39
your settings will be there meaning that
53:40
the look field navigation the way that
53:43
you set up your your your global
53:45
settings will all be there yep
53:47
and Kendrick had a question can you
53:49
clarify the difference between what had
53:51
the 20 site license and what has
53:52
unlimited build option the framework has
53:56
the unlimited build option and the SEO
53:59
design I’m sorry on the SEO ultimate
54:00
plug-in has the 20 site license there is
54:03
a license for the plug-in the framework
54:05
you can use on as many sites as you’d
54:06
like
54:07
very good we can still benefit if we
54:11
don’t use the theme right yes Mohamed
54:13
obviously the the theme works hand in
54:15
hand but you can still apply the SEO
54:18
bootcamp training to any sort of theme
54:20
that you want it doesn’t have to be the
54:22
SEO design framework correct and that’s
54:24
just you know we’re just really showing
54:26
you ways that you can leverage that the
54:28
framework was really built in such a way
54:29
that it makes it extremely easy to
54:31
implement the stuff that we’re going to
54:32
show you but it can be done with
54:34
anything there’s always a way yeah and
54:36
you know what Jeff you’re right it can
54:38
be done with anything but trust me I
54:40
know from as well as you do I’m sure
54:42
when you try to patch together advanced
54:45
silo architecture into themes that
54:47
aren’t designed to support that kind of
54:50
thing it becomes a nightmare trying to
54:52
set up custom menus using like widget
54:55
logic and that kind of stuff it’s just a
54:57
real pain in the ass so if you’re gonna
55:00
be doing you know advanced silo
55:02
architecture Mohammed you’re I would
55:05
suggest that you learn the framework if
55:07
you can or hire somebody to do it so
55:09
yeah it’s gonna it’s gonna save you a
55:11
lot of time and then if you harvest
55:13
questions and answers you know there’s
55:14
tools like answer the public there’s my
55:17
favourites was power suggest Pro you can
55:18
use that with different modifiers and
55:20
wildcards and get you know just
55:23
literally tackle the market in a way
55:24
with hundreds of questions at that point
55:26
pop it in there put it into a silo use
55:30
the deep link juggernaut inside of SCO
55:32
ultimate I was going to show you some of
55:33
that stuff basically you have the
55:35
automatic linking option a lot of people
55:38
say oh don’t automatically link well you
55:40
do have the option to sort of show you
55:41
this really quick since we’re over here
55:43
inside of SEO ultimate – hmm to rein it
55:48
in if you will you don’t have to you use
55:52
every instance and so in the content
55:53
link settings what you can do is you can
55:55
use a variety of different modifiers so
55:57
if you know that you’re gonna be
55:58
targeting like auto insurance or the
56:01
word quotes or near me or something like
56:05
that and you integrate that into your
56:07
content structure when you’re building
56:08
out your content what you can do is you
56:10
can simply say don’t use the same anchor
56:13
text any more than one time for pager
56:15
post and don’t link to the same
56:16
destination any more than one time and
56:18
so then what happens is if you’re
56:20
creating content over here and you’re
56:22
saying this we call this feature instant
56:24
post propulsion so for example if you
56:27
want say that this was like auto
56:30
insurance premiums as my page and I just
56:32
wanted the word anytime the word premium
56:34
was mentioned this the destination and I
56:37
would go down to to the links tab right
56:39
here and I would simply type in the
56:42
keywords the various modifiers if you
56:44
will that I want this page to rank for
56:46
and as a result of that anytime that
56:48
keyword were mentioned somewhere else it
56:50
would then link to this page so you can
56:52
if you just if you know that you’re only
56:53
gonna be writing about certain topics in
56:55
certain areas you can use this to sculpt
56:56
ranking factor as well what I like to do
56:59
is at least do the root phrase plural
57:01
variation and maybe a couple of
57:03
modifiers and then by doing that and
57:05
then using that in tandem what they
57:06
don’t link to the same anchor text more
57:08
than one time per page or post you don’t
57:10
have multiple instances linking but you
57:12
also have that topical variety where
57:15
you’re not over you’re not using the
57:17
same anchor text over and over and over
57:19
again that makes sense yeah I can also
57:21
go over here and you can actually
57:22
globally decrease settings and you can
57:24
add a dampener so that basically next to
57:28
each keyword so if I save this and went
57:29
back to the main settings say there’s a
57:32
keyword that I don’t want to have
57:35
basically over optimized I can literally
57:37
set it like so so you’ll notice in my
57:40
content link settings you have this
57:42
dampener so basically if I were to say
57:46
90 percent then it would only make 10
57:48
percent of the time that it would have
57:49
before so I can literally really
57:53
then it doesn’t over optimize or make
57:56
too many times internally within the
57:57
site so that’s another thing you can do
58:00
it’s another strategy are going to share
58:01
where at least you could use some of
58:03
your modifiers or your group phrases or
58:05
your plural variation or something
58:07
you’re going to make sure that no matter
58:08
what somewhere in your content you get
58:10
some length flow back to the pages that
58:11
really need to need more emphasis yeah
58:15
and that’s really powerful too because
58:17
the like you said the the pages that you
58:19
end up ranking on page one you can use
58:21
those very strategically to link with
58:24
internal links to other pages that you
58:26
need to push some power or you know link
58:29
equity over to and even you can rank
58:31
other pages just from internal link
58:33
thanks guys yes structure done correctly
58:37
absolutely and I can even show you a
58:39
case in point two that I wish I could do
58:42
more but I still can’t use the let me
58:44
see if I can find this that’s gonna show
58:46
you guys best way neighborhoods is the
58:51
site that we actually built out right
58:53
and so this is somebody who’s in an
58:56
extremely competitive space once against
58:58
a real estate for Los Angeles
59:00
there were various nodes that we were
59:02
looking at modern homes for example they
59:05
were looking for things to do and all
59:06
these different types of things well if
59:07
we settle on building out the modern
59:10
homes mid-century modern homes silo
59:13
really and one of things that we did you
59:16
can see here is that we also focused on
59:18
architect the different architects and
59:20
we started to rank for keywords that
59:22
were related to the different architects
59:25
like the long house the different places
59:27
now you’ll see that at the top of page
59:29
two that all these the keywords that
59:31
really are important to the business
59:33
because they were considered within that
59:35
cluster are now bubbling up and this is
59:37
a site that has a domain authority of 13
59:40
and I just go back to the to the site
59:44
here I did include this I was gonna
59:46
progressively move across it see if I
59:49
can find here they are so you’ll notice
59:51
that we kept a really sort of strict
59:54
silence structure where we just want to
59:55
be we used mid-century modern we need
59:57
homes for sale architecture and decor
59:59
furniture these were the really the two
60:01
that were we focused on another thing
60:03
that we did is we built up neighborhood
60:05
pages for each one of them where we
60:07
in-depth articles on each one of these
60:09
pages cut those are called geo pages
60:11
right – yeah they were geo for the
60:14
neighborhood in this case because you
60:15
know Los Angeles is a big place
60:17
yeah and the third thing that we did is
60:19
we actually used word lift which is a
60:23
very powerful plugin that allows you to
60:24
creature on triples where essentially it
60:26
leverages the knowledge graph that you
60:28
just link data for example you see
60:30
anything like this it actually has the
60:32
ability to curate this content from link
60:34
data you know every one of these things
60:37
so you’re essentially creating a
60:38
Wikipedia effect within your site where
60:40
you’re actually creating triples and
60:42
then if you edit this content and the
60:44
person actually added to it so that
60:46
you’re minimizing the footprint of
60:48
duplicity that so that it’s considered
60:50
unique and as a result of that you know
60:52
anytime other phrases were mentioned you
60:55
have the ability to determine in what
60:58
other phrases you want to actually have
60:59
marked up so you can see that taste
61:01
study house is one of the keywords to
61:02
ranking for that’s because we chose that
61:04
in this case study houses content was
61:07
actually curated as a result of that and
61:10
so we’re curing it every one of them has
61:13
their own page in addition to that we
61:16
actually optimized the MLS so that we
61:18
use when you see the difference between
61:21
the curated content here and things that
61:24
have links if we were to go back to I
61:27
went to mid-century modern homes for
61:29
sale or any one of the neighborhood
61:30
pages for example you’d see that I’d go
61:33
here the MLS actually has hyperlinks and
61:36
so we use the topical breadth of every
61:38
time you see any of these different
61:41
properties over here if I were to just
61:44
find it let me just go ahead and go to a
61:45
neighborhood and then say look for
61:48
things for sale in that neighborhood so
61:50
Atwater Village real estate so we use
61:52
relevant anchor text to go to the right
61:54
place and then we followed that using
61:56
canonical tags and then really built up
62:00
a silo phrases for the neighborhoods and
62:03
you can see mid-century modern
62:04
architecture etc which resulted in these
62:09
types of pages literally ranking by a
62:11
virtue of their own internal link
62:13
structures sounds crazy that’s where
62:15
you’re seeing all this stuff when you
62:16
see all these different you know this is
62:19
rude
62:20
because these are all really great
62:21
phrases well they’re neighborhood based
62:25
and so all this happens basically from
62:27
exactly what you’re sent Bradley by how
62:29
you leverage those term weights and you
62:31
how you leverage the the on page aspect
62:33
so we like to use you know the internal
62:37
link ratio of for every hundred words
62:39
using one link so if you’ve got a
62:40
thousand words you can have up to ten in
62:42
Bob or ten internal links on that page
62:44
somewhere else but if you’ve got a lot
62:46
of link low coming into that page you
62:48
can literally funnel that wherever you
62:49
want so you know minimizing removing
62:52
links from a page makes each one of them
62:53
stronger so you want to make sure that
62:55
you’re sculpting where that moves and
62:58
I’ve seen examples of websites
63:00
particularly in the legal industry back
63:02
in the day case you’re not familiar with
63:04
it but PDFs they pool a lot of link flow
63:06
and so if you have PDFs in your site one
63:09
of the quickest ways to get those things
63:10
to ranked or to actually funnel that
63:13
ranking factor somewhere else to go back
63:14
edit them make sure that you put
63:16
internal links back to the pages that
63:18
you want and that’s where you hit your
63:19
silo pages with links that you can hit
63:21
in PDFs you can also do some stuff
63:24
that’s like the no index come a follow
63:25
and hit those hard with links and it
63:27
doesn’t leave a footprint because it’s
63:28
not technically indexed in Google but
63:31
it’s it’s like a sponge that just helps
63:33
to rank you know hundreds of gathers
63:35
Google knows it’s there guys that just
63:38
don’t display it in the index precisely
63:40
so you know we we’ve actually expect
63:43
with off page we’ve experimented with no
63:46
index PB ends and it still works so oh
63:49
yeah absolutely absolutely and you can
63:51
you can beat them up and they don’t
63:52
really leave a signal because they’re
63:53
not trying to rank therefore it’s not on
63:55
the index
63:55
hints you know there’s no penalty so
63:58
just keep that one under wraps kind of
64:00
thing but yeah there’s powerful stuff
64:01
method so this is really just you know
64:03
leveraging link though in the site the
64:05
right way we did end up putting a
64:08
syndication network just where was it I
64:10
have to teaching network from what are
64:11
you guys what you guys did on this site
64:14
just so that it can create some signals
64:15
I think there’s uh I think there’s about
64:17
I think there’s a hundred seventy links
64:19
that came back to the site but this was
64:21
literally just as a result of the site
64:23
itself you know keeping the the silos
64:25
tight using the neighborhood’s and then
64:27
she was actually doing some blogging on
64:29
top of that so I suspect that this is
64:31
this should hit page one form it’s
64:33
we modern architecture as well as homes
64:37
for sale and all that it’s on the move
64:39
and this is the time now wow it’s been
64:42
online for about a year we had to start
64:44
from scratch it was really jacked up
64:46
there were some stuff going on where
64:48
somebody had used the silo plugin wrong
64:50
it was just a mess there was like 60 or
64:53
70 different plugins so we had to scrap
64:55
the site start from scratch rebuild the
64:57
site you know it super specific on what
65:01
silos we allowed and how it was all
65:03
gonna work put it all together and then
65:06
just you know let the site get indexed
65:08
and played the waiting game but it’s
65:09
like I said spent about nine months to a
65:11
year now and there hasn’t been any off
65:13
page link building and it’s like I said
65:15
it’s pushing up if you were to google
65:17
the Wong house or anything I’m sure do
65:21
it yet let me just see if I can go back
65:23
to krump let’s try this just to show you
65:28
try this
65:37
60 or 70 plugins what’s that look like
65:40
man I don’t even want to know like holy
65:42
crap yeah it’s still not letting me not
65:45
still not yeah the letter H is weird the
65:51
letter H is gone so the wrong house
65:52
right that’s what I was getting at
65:54
you’ve got things like la curb but
65:56
here’s this here’s the client site so
65:57
here’s what I’m getting at these are all
65:59
you know mass was realtor.com they’re
66:02
out ranking realtor PopSugar really
66:04
strong sites take sunset these guys are
66:06
killing it but here’s an example just
66:09
this stuff really works and so that’s
66:11
all I was getting at and we’ve done this
66:13
numerous times 500 plus keywords no
66:15
backlinks so it’s really that’s the kind
66:18
of thing that we’re teaching it’s a
66:19
linear process that we lay out instead
66:21
of the SEO bootcamp training showing you
66:23
how to look for all the different
66:25
metrics like I said it doesn’t have to
66:27
be ridiculously complicated but it just
66:28
shows you the stackable process start
66:30
here do this create your in-depth
66:32
content pay attention to you like I said
66:34
this is really like going back to site
66:36
architecture you know we spent a lot of
66:38
time dialing this in but now that you’ve
66:41
done that you can really compete with
66:42
the 800-pound gorilla in the space so
66:44
yeah because here’s the thing guys this
66:46
is what this I mean this is why I really
66:48
and fully endorsed this course because I
66:50
couldn’t create it we couldn’t create it
66:52
anything as in-depth as this and and
66:54
Jeffrey is absolutely right if you if
66:56
you’re on site you’re on page is done
66:59
right your structures tight your
67:00
internal linking your theme clustering
67:02
or keyword clustering is done correctly
67:04
then you can rank with just a fraction
67:07
of the off page that the competitor your
67:09
competitors have to do literally I mean
67:11
yeah it’s incredible oh and and
67:13
sometimes you don’t even need you know
67:16
you could just be from content marketing
67:17
and syndication networks and especially
67:19
you add like a drive stack to it that
67:21
kind of stuff guys it’s crazy yeah I
67:23
mean that’s that’s I’ve always loved
67:25
what you guys are doing man you guys are
67:26
on the cutting edge and so I just had my
67:29
head down for the last few years was
67:31
work focusing on the healing of that
67:33
after that motorcycle wreck but I’m more
67:35
I’m sort of the the little nerd who’s
67:37
behind the scenes paying attention to
67:39
things like this so that I can create
67:40
tools and we’ll just allow us to
67:42
automate a lot of stuff even quicker so
67:43
that’s really the focus you know I’m
67:46
looking forward to rolling out some new
67:47
things in se ultimate Plus
67:49
that’s gonna allow for some really cool
67:51
questions and answers schema markup that
67:53
you can implement on the fly for your
67:55
pages that’s the next thing you know
67:57
it’s all about surfacing in those those
67:59
featured snippets because they
68:01
technically at the top of any search
68:03
result if you can take that over that’s
68:05
really gonna prevent a lot of people
68:07
from having to worry about the 6-pack or
68:08
anything else you just yeah I mean
68:10
you’re right there not only that but
68:13
once you get those featured snippets you
68:15
start getting a ton of traffic and that
68:17
traffic alone will keep you ranked
68:18
exactly what signal and you can do this
68:21
once again targeting phrases that have
68:23
very low competition when we look back
68:25
at the answer the public I just go back
68:27
to that this is an interesting challenge
68:29
it’s like hey by the way how would you
68:31
do a webinar if you couldn’t type well
68:34
thank God I have some tabs open here
68:38
this is it’s interesting so far I guess
68:40
we’re just we’re winging it but you can
68:42
see my point that these are all those
68:44
types of questions and we know that
68:46
people are asking this stuff who are the
68:47
largest auto insurance companies you
68:50
know so this there’s a lot of
68:53
opportunity here and if you’re putting
68:54
this with structured markup that’s got
68:57
the itemprop that’s saying you know
68:58
suggested question suggested answer and
69:00
you’re doing an in-depth article you’re
69:02
integrating some kind of you know you’re
69:05
linking out to the other authorities in
69:07
the space to create co-citation it’s
69:09
sort of like the me to like hey by the
69:10
way we’re in authority to we’d make to
69:12
you so therefore we’re considered in the
69:13
same realm of influence if you’re using
69:18
some kind of embedded content you’re
69:20
using either videos or tweets things
69:22
like that that creates another you know
69:24
strong on page relevancy signal you’re
69:26
using the internal link structures you
69:28
know that if you’ve already selected at
69:30
the top of that phrase or the top of the
69:33
silo term for that keyword like auto
69:35
insurance you’re gonna have all the
69:36
modifiers rise up there you know once
69:40
you start to rank for these long tails
69:41
and mid tails these are all equity and
69:44
all that equity bubbles up so they’re
69:46
all gonna start ranking each other and
69:47
before you know it you’ve just created a
69:48
ranking juggernaut by the way that
69:49
you’ve built your site so yeah extremely
69:51
powerful stuff I’ve got a couple
69:53
questions here for you man and we’re
69:54
gonna wrap it up and then we’ll schedule
69:57
with you separately Jeffrey for another
70:00
encore presentation where we get it
70:02
right
70:05
let’s see first one does the SEO this is
70:08
from David he says does the SEO ultimate
70:10
Auto automate the generation of schema
70:13
no oh yes I’m sorry yes Wow it doesn’t
70:17
auto generate but you can do it so I’ll
70:19
show you how that works really quick I
70:20
should be able to go to a page or a post
70:22
what you’ll notice is that over here
70:26
under the general settings you have an
70:28
option where you can show rich snippet
70:30
type and then if you have like article
70:32
then you’ll see all of your all these
70:35
elements will jump will appear so you
70:37
have local business for example you can
70:39
create local business markup that
70:40
validates by simply adding all the
70:42
fields here that’s great you know what I
70:44
didn’t even realize I I just started
70:47
using your welcome and your framework
70:48
again man and like honestly I didn’t
70:50
realize that option was there
70:52
organization so organization you want to
70:54
use on your actual on your your like who
70:57
we are about page for the local
71:00
businesses you would want to use your
71:01
local business market on your home page
71:02
if you had you know if you’re talking
71:04
about the person who owns the business
71:06
you could actually include this so
71:08
somebody googled their name you have all
71:09
the different metrics and metadata
71:12
that’s relevant to them so you can you
71:13
know show the right images you could
71:15
share all their social properties so if
71:17
your Google like Obama for example you’d
71:19
see all of his information that’s the
71:21
same type of markup they’re using for
71:23
person so you can do that yourself you
71:25
can mark up your products can do recipes
71:28
reviews software etc so we’ve got 13
71:31
times in structured markup that you can
71:33
implement that does validate in Google
71:35
from just simply adding that to this tab
71:38
you can also customize the output for
71:40
your open graph data for Facebook or
71:42
Twitter or Google+ independently so you
71:45
can actually split test different have
71:47
blunts and calls to action and then use
71:49
the image that you want and then once
71:51
you set up your global settings over
71:53
here inside of the open ground plus
71:56
module and at the page level so you
72:00
don’t have to continue to add that so
72:01
this was this will actually be your your
72:03
fallback option and you can even
72:05
determine you know what type of open
72:07
graph type that you want for your
72:08
business so if you want to use website
72:10
or product or if it’s a blog or whatever
72:12
you can do that here for your different
72:14
post types so you could say you know
72:16
my ads are this my products or this type
72:18
of you know markup etc and you can
72:21
actually put your global defaults here
72:22
as well for the different products I’m
72:26
sorry for the different social
72:27
properties such as Twitter and Google+
72:29
and then if you want you can also go
72:32
here and you can mask edit up to a
72:33
hundred of time we can grab that we use
72:35
an auto update feature so if I started
72:37
to type something in which I can’t at
72:39
this time but it would find the
72:41
appropriate image you can actually add
72:43
your Open Graph data here in your title
72:45
and then it would allow you to
72:46
essentially view or edit this page so
72:49
you can you know instead on how can we
72:50
do it one at a time you can actually
72:51
masse at it so we’re like that
72:55
very cool alright the next yeah enough
72:58
to walk you guys through oh they’ll
73:00
really get I think I said no I will just
73:01
go for the over-the-shoulder stuff will
73:03
just go it’s only I think so I think
73:06
that would be good for the next one so
73:07
just a couple more questions
73:09
sure dawn says does the SEO ultimate
73:12
plugin and dream work on multi WordPress
73:16
the the plug-in you’d have to use
73:18
multiple licenses one for each we
73:21
haven’t really dialed that them yet on
73:23
the because the api’s are an issue it
73:25
has like for example using if you have a
73:27
multi-site installation each
73:29
installation essentially would have its
73:31
own license so well I haven’t really
73:35
tried to use the framework on mu yet so
73:39
I can’t say yeah I I’ve never even used
73:42
multi WordPress so I don’t know I can’t
73:45
speak on that at all
73:47
Paul says can you get in the off page
73:49
work you do Paul will save that one for
73:51
the Encore when we do the new version
73:54
with with Jeffrey so just keep that
73:57
question Paul and it since you’re on
74:00
this list for this for this one you’ll
74:02
get the replay once we record the second
74:03
one okay and David last one he says oh
74:06
well this is just more of a comment he
74:08
says by the way I have a neighborhood
74:09
index by State City for the US scraped
74:12
from Zillow illegally if anyone is
74:13
interested thanks David appreciate that
74:16
we’ll be out ranking it in no time
74:18
anyways it doesn’t heck yeah so that’s
74:20
it for questions guys like I said if you
74:23
go check out the offer if you’re ready
74:25
for that now if not wait and we’ll send
74:27
out the notification when we schedule
74:29
the next webinar
74:30
where you can see more of what Jeffrey
74:31
has to offer I can tell you we fully
74:33
endorse his training in these products
74:35
they’re really really good and so you
74:38
know again we we couldn’t have created
74:40
any better of an SEO course than he’s
74:42
created that’s no doubt I was blown away
74:44
with the level of detail so highly
74:47
encourage you to pick it up and we’re
74:49
gonna throw in well you saw the bonuses
74:51
that he threw in which is crazy an hour
74:53
of his time for the first ten is just
74:54
amazing that in itself is worth the cost
74:56
but also we’re gonna throw in content
75:00
kingpin because you’re gonna need
75:02
content once you build these badass
75:04
silos so well thank you so much guys and
75:10
really appreciate your time I guess I
75:13
guess with Murphy’s Law if it can’t
75:14
happen it will so we learn the hard way
75:16
I will be on that call a half an hour in
75:18
advance with everything ready to go man
75:23
well we appreciate you man and
75:26
definitely we’ll hook it up with you and
75:27
we’ll get get straight in the next week
75:29
or so alright alright thank you so much
75:31
alright guys thanks everybody
75:33
bye take care good bye

The blog post On Page SEO with Jeffrey Smith is courtesy of: https://www.moonandowl.com/

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The Importance of Keyword Research: The Starting Place of SEO

Keyword Research is one of the most important pieces of getting found online. It’s the foundation for your online marketing.

Why Keyword Research is the Starting Point

Someone somewhere is typing a keyword into a search engine.

It matches a product, service or solution your business, practice or organization provides.

Do you know what that keyword is and how have you planned to target it?

You shouldn’t do anything online until your keyword research and keyword planning is in order. . .

. . .don’t update your website, don’t write another blog article, don’t run Adwords, nada!

Why?

Keyword research is the bread and butter of online success.

The entire web works off matching keywords people search with a result.

This includes Google search, Bing search, YouTube search, Facebook search, and tons of other search engines.

If someone isn’t typing your URL (yourcompanyname.com) directly into their toolbar, then search and keywords play a large role in getting found.

Important Keyword Terms

Keyword research is the process to come up with an extensive list of keywords on which you should rank.

Keyword strategy is deciding which words to target made on the basis of the keyword research.

Key phrases are when more than one keyword are strung together in the search. Search terms can contain multiple words. SEO agencies use the word keyword all the time, but it can definitely be more than one word.

The Keyword Research Process

Therefore, it’s vital that you know three things related to search terms that match what you do.

1. WHICH keywords are people using to search?
2. HOW MANY people are using that keyword monthly?
3. HOW MANY COMPETITORS are showing up for this keyword?
4. What is the USER’S INTENT when searching that keyword?

So let’s start the process step by step.

1. Which Keywords are People Using?

People use both short keywords and longer tailed keywords.

For example, if someone is searching for a new accountant to help them rank their website and their business is in Dallas, they might search Dallas CPA.

It’s important to look at direct variants of this keyword. These would include:

  • CPA Dallas
  • Dallas CPA
  • Dallas Certified Public Accountant
  • Certified Public Accountant Dallas
  • Dallas Accountant

All the above are very short keywords. It will be tough to rank on them, but over time it can be accomplished. They represent the head of you sites siloing.

In the meantime, you could target some longer tailed keywords that get search but have less competition. For example:

• Best tax preparation services in Dallas
• Business advisory accountant Dallas
• S-Corp bookkeeping Dallas
• Who can do my business taxes near me

Getting Ideas

Sometimes it’s tough to guess the keywords that people might use to search for a solution, product or content that your business or organization provides.

Good Ol’ Fashioned Brainstorming

Grab a piece of paper or a whiteboard and make a list of everything you can think of related to your topic.

For example, if you offer baseball equipment, list the following:

wooden bats, pro baseball bats, aluminum bats, NCAA bats, MLB bats, pine tar for bats, handmade bats, homerun bats, best bats for bunting, best bats for power hitters, power hitting, RBIs, what bat does Adrian Beltre use, etc.

You can be as exhaustive as you want in this process. The more creative you are, the more hidden gems you might find.

There are also tools you can use to help you develop this list more fully.

Google Search Console

If you have Google Search Console set up on your site and your site has been live for some months, you should already be ranking for several keywords. Knowing these keywords is a great starting point for your keyword research.

Go to “Search Analytics” in Google Search Console (previously called Webmaster Tools)

Google Suggest

One free way to do this is to type in the search term and then look at the bottom of the search page where Google suggests related terms.

keyword research google suggest

 

Grab those keywords, and then search again using each one for further suggestions. As you might expect, this method takes a great deal of time and energy.

We have a faster way to do Google Suggest using software called PowerSuggestPro. It scrapes Google to find all the suggestions and then automatically scrapes Google again with all those suggestions to create a massive list.

Sometimes keywords will appear that never crossed your mind until you see them in the PowerSuggestPro report. Then you’ll think, “Of course, that makes complete sense.”

2. How Many People are Searching Those Keywords?

Search Volume

Ranking #1 on Google is great. However, if it is for a keyword that gets no searches or only 5-10 searches per month, that keyword won’t drive much traffic. It’s fine to rank for it, just know it won’t be your bread and butter.

There are several tools you can use to find out search volume trends. A free tool is Google Trends. They’ll tell you the trends for each search term. But you’ll have to enter the terms word by word and manually compare the trends. It’s an important part of seeing what Google sees in search trends.

Google Trends | Keyword Research

We also use Ranktrackr to see local keyword search volume (US or geographically local) and global search volume (worldwide). Targeting keywords that get a large volume of search is a good keyword strategy.

Here is an example ranktrackr.com volume report targeting CPA Dallas and accountant Dallas.

search keyword research volume report

 

2. How Competitive is that Keyword Going to be to Rank On?

Competitive Keyword Results

To see the number of search results you are competing with on a given keyword or keyword phrase, grab the keyword and put it in quotes in the search field of Google.

For example, type in “CPA Dallas” to see the number of results online that this exact match search phrase generates. This number will appear just under the search field once you hit the search button.

Search Results in Keyword Planning

The more competition there is on a keyword ( the bigger this number), the more difficult it will be to rank on the term.

In our example, there are 38,000 exact match results.

You can also repeat this without the quotes around the search term for a search that isn’t an exact match of the keyword but is highly related.

Non-exact match keywords

This open, non-exact match search yielded 487,000 results.

Note these two numbers on a spreadsheet. Put the quotes number in a column called Exact Match and the non-quotation search under Open Match.

You then repeat this process for each possible keyword.

This is a tedious but necessary process. You either have to do it manually or buy expensive software tools.

Fortunately, we already own the SEO tools needed to determine all this.

Our software can complete this automatically for you in an exportable report that shows you your current ranking, who is currently ranking in the top 5, local search volume, competitive search volume, and the number of results for each keyword.

This process can save you hours of time that you can use to focus on running your business.

Spy on the Top Ranked Sites

You can also pick the top result for that keyword and go to the #1’s site by clicking on the search result. Then grab that URL and cut and paste it into the search bar as follows:

site:toprankedsitenamegoeshere.com keyword here

In our CPA Dallas results example, the top ranking site for the term was ggpcap.com. So we add site: before that ULR, add in the keyword(s) and hit search.

 

The exact match version of the #1 ranked site has 70 pages dedicated to the term Dallas CPA. The non-exact match keyword search (without quotes) has 286 pages of results.

This number can help you understand the volume of content you are going to have to create to get competitive on this term. Remember that Google, Bing and other search engines love topical breadth and depth on any given subject.

4. Ask Yourself Is This Keyword Truly Profitable Based on User Intent?

This is where you determine user intent and how relevant that keyword is to your offerings as a business.

Does this keyword appear to bring our company revenue?

Consider the psychological approach of the searcher.

This is known as searcher intent. Ask yourself, “Why would someone put that keyword into the search bar? Does it indicate an intent to buy or purchase?”

Also ask, “If I were looking for this solution, product or service, what would I type into the search bar?”

We’ve shared before that our web design page is called web designer, because people who want to pay for a new website choose that term over simply web design. People searching web design could be looking for cool designs or even be designers themselves seeking inspiration.

Web designer has a much better searcher intent for us in terms of people looking to pay for a new website.

Similar Terms: What to Look For

We had a client who sold high-end old world bedding (comforters, duvets, pillowcases, shams, throws, etc.). Bed sheets consistently popped up as a keyword in our research. However, this client didn’t sell sheets. So we realized this word was not profitable, even though we tested it as such.

Why did we test it? That keyword is in the same vein as their offerings. We wanted to be sure someone who was looking for bed sheets didn’t drift over to the client site, look at her stunning work, and then say, “Yes, I’d like to buy that, while I happening to be thinking about bedding.”

We found out it wasn’t a match for true conversions in terms of sales in under 21 days.

Once we determined it wasn’t a match through our testing, we culled that word from our list.

Sometimes you’ll know this intuitively, this word won’t convert. Other times, you’ll want to test the word to make sure it doesn’t convert. Whenever in doubt, it makes sense to test the keyword. We don’t want to leave money on the table that could be yours.

What to Look For in Your Keyword Research?

Silo Headers

We talked about the importance of siloing your website. The words that get very high search volumes of search should be strongly considered to be your silo tops or lead pages.

If there are two phrases that get similar search volume but one has a radically lower level of competition, make that your silo keyword.

For example:

CPA Dallas has 590 searches monthly and 487,000 competition results
Accountant Dallas has 210 searches monthly and  10,700,000competition results

It would be wiser to choose CPA Dallas as the main keyword to target.

You can then build out sub-pages and/or blogs on the keywords that get less search volume but keep them grouped under the main silo header regarding site structure.

So Dallas Tax Preparation Services could be a sub-page (and a series of blog posts, as well) and that whole sub-page plus articles sits under CPA Dallas.

In this way, you can rank for the less searched term while also ultimately building rankings on CPA Dallas.

Long Tailed Keywords

Don’t forget to target the long tailed keywords with decent search volume but fairly low competition. These can rank more quickly. While they don’t get massive search volume, the modest search volume can be directed to your site as you rank. This can mean money in your pocket while you work on the shorter, higher-volume keywords that are more profitable.

And remember, the longer the keyword phrase, the more your site’s ranking on it will exactly match the searchers intent.

For example, the search term “who can do my LLC taxes in South Dallas” has a definite intent. They are going to 1) pay someone to do their taxes, 2) they are an LLC who must file and 2) want their preparer to be in a specific part of Dallas.

Getting Keyword Research and Keyword Planning Strategy Help

Keyword research can be challenging, especially your first time doing it. And because this research is so foundational to your online marketing success, you don’t want to mess it up.

We have the tools and know-how to create a clarity-providing keyword research map for your business or organization. You can then use it for DIY search engine optimization efforts, or allow us to help you with all your SEO while you focus on running your business.

Either way, we are here to help. Call us at 817-889-1487 for a free consultation.

The Importance of Keyword Research: The Starting Place of SEO is courtesy of: http://moonandowl.com/

Your Blog’s Categories: How to Do Them Properly for SEO

Unfortunately, site after site we see has blog categories not optimized for search engine results. You can change your haphazard blog categories easily and get better SEO results!

When you or your web designer originally set up your blog, probably little was done regarding deciding on what categories to use.

Over time, as you published an article and a new category sounded nice, you probably just added it.

If an article fits into two different categories, you happily check off both categories.

This is how to make sure your site doesn’t get ranked as well.

When Google, Bing, Yahoo and other search engines look at your site, there is no cohesive site skeleton with this approach. The search engines see random categories and the dual categories cause the category silo to bleed into each other, further reducing your rankings.

Remember this rule of thumb; categories are like your website’s table of contents and tags are like an index. Use categories sparingly and tags judiciously.

How To Set Up Your Blog Categories and Service or Product Pages

Ideally, you create a page, not a post, for each service or product grouping you offer.

For example, on this site you’ll notice we have pages for:

  • Web Design
  • SEO
  • Social Media Marketing
  • Copywriting
  • Graphic Design
  • Traditional Marketing

Each of those pages has at least 1,000 words on it.

We decided what to call each page based on the search volume of keywords and the user’s perceived intention.

Keyword Search Volume

How do we decide this? We load a ton of related keywords into ranktrackr.com and see which words have the highest monthly search volume but lower competitive results. This winning term is the low hanging fruit and can rank well. This term is what we title the page.

User Intent

You also want to get inside the searchers head and think what term would they use if they are seeking your services, products, or content.

Our web design page is actually called web designer, not web design because web designer is the term people search when they want to hire one. When they search web design it could be for a myriad of alternative reasons (to see cool sites, to DIY their site, to search newest trends, etc.)

Armed with these two pieces of information you can now create properly titled and structured main service or product landing pages.

Matching Your Blog Categories to Your Service or Product Pages

Now it’s time to EXACT MATCH your blog categories to your service pages.

Continuing with our example, our blog category for web design and development is called web designer, exactly matching the service page title.

Even the URL slugs match. moonandowl.com/webdesigner (page) and moonandowl.com/webdesigner (blog category).

Why do we do this? This is done so that all the SEO juice from the articles we write passes up to the main service landing page. This page is what we actually want to rank as the head of the silo.

With our special SEO plugin (which by the way crushes Yoast and All-in-One-SEO), we can have the category URL be canonically relevant to the main page. That means that the blog category for web designer actually passes all the SEO juice through the URL structure to the main web designer landing page. This is called hard siloing, where the URL link structures on your site carry forward the desired site skeleton.

Once you write a blog article, it’s important that you only select one category for it. Even if it can fall into two categories, pick a single one for this particular post.

Somewhere within the post itself, take the main keyword for that post and hyperlink it up to the landing page. This is called virtual or soft siloing.

If you link from an article in one silo to an article in a different silo, make sure to make that a no-follow link. Remember, we want our silos to be 100% clean and not bleed into other silos. This confuses the search engines. (You’ll notice we didn’t hyperlink all those services in bullet points above because this our SEO silo and we don’t want it to bleed into those.)

What If My Blog Categories Are Already a Jumbled Mess

Clean them up.

Here is a great video from Semantic Mastery on how that will ultimately help you, not hurt you.

 

Transcript of video:

Sam’s up is up Sam he says I’m using
00:01
virtual Silas structure for an affiliate
00:03
site one of the styler categories is
00:04
probably not relevant to the overall
00:06
theme of the site and it also gets very
00:07
little traffic so I’m considering
00:09
removing it all together to keep my site
00:11
more focused my question is since I
00:13
published a few curated posts in the
00:14
category and syndicated them with IFTTT
00:17
if I remove this post can I potentially
00:19
lose ranking factors for my site pages
00:21
in other categories if so how would you
00:23
suggest mitigating that thanks a lot you
00:25
could but it’s unlikely I know Jeffery
00:28
probably speak thoroughly on this but if
00:31
the if the keyword of the category
00:33
itself wasn’t all that relevant to the
00:36
rest of the theme of your site then it’s
00:38
probably unlikely that it’s going to
00:40
cause much of an issue by removing those
00:41
but remember you can always just go
00:43
redirect those URLs just use the simple
00:46
301 redirects plug-in I’m assuming it’s
00:48
WordPress site and then just redirect
00:51
the page URLs or post URLs category UI
00:53
was anything that was associated with
00:55
that category that you’re gonna remove
00:57
just redirect those to something else on
01:00
the site you know maybe put up a
01:02
standalone page or something like that
01:03
that discusses briefly what it was that
01:06
you were talking about in that other
01:07
category or something like that but it
01:09
could just be you know it doesn’t have
01:10
to be like in the silo structure or
01:12
anything like that but you can you can
01:13
still recapture or recycle I guess the
01:17
inbound links from those posts even if
01:19
you delete those posts just have to
01:20
redirect them so yeah yeah definitely
01:22
and Jeffrey I’m assuming you would say
01:27
if it’s not real relevant to the overall
01:28
theme of the site remove it right yeah
01:31
and the redirect works I mean honestly
01:33
it’s if it’s not getting traffic any way
01:36
you just want to go as broad as you can
01:37
as far as capturing all of the
01:39
conversation but you don’t necessarily
01:41
have to continue to create new
01:42
categories you can just add more
01:44
vertical depth in that category or so
01:45
but yeah I agree
01:48
I concur okay cool

How Do I Edit My Blog Categories In WordPress

First, click on posts in your dashboard.

using blog categories for SEO

Then click on Categories.

Once you are into the Categories section, you can retitle categories to better match main service pages, eliminate extraneous categories, etc. If you need help with the keyword research to do this, we have the needed tools and are here to help.

blog categories SEO

Next, go through your previous posts and make sure they are only in a single category that best reflects that post’s topic.

Finally, for those blogs that had more than one category, you need to 301 redirect the previous duplicate categories to the single one you’ve selected.

So get to work on optimizing your site, or call us to do it for you. We’d be glad to help.

Your Blog’s Categories: How to Do Them Properly for SEO was first published to: Moon and Owl Marketing

How Do I Get to #1 on Google? Get Past the Hype

This question is often used in the pitch by SEO agencies in their cold call…

“Would You Like to be #1 on Google?”

“Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?”

“We can guarantee that,” answers the SEO pitch person.

Here’s a secret, any decent SEO-er can get you to #1 on some keyword. It’s not that hard.

The problem is that it will be a keyword on which no one searches and, thus, has no competition.

how to i get to #1 on google

For example, if you sell specialized dog food for poodles, the fraud-type SEO agency will then get you to number one for “pink poodle with blue eyes dog food” and say, “See you are #1.”

The problem is that NO ONE searches that term.

The key questions to ask when you get this pitch to immediately are:

  1. How many monthly searches are done monthly on that term you will get me #1 on?
  2. Can you show me the tool you are using to ascertain that?

We use ranktrackr.com to report our data. We’ll gladly show you your dashboard on Ranktrackr.

And here is a free piece of wisdom, a #4 or #5 Google ranking on a massive volume search terms is better than #1 on a low volume keyword.

Transparency

Transparency is rare in the search engine optimization world, but it’s something on which we pride ourselves.

We’ll show you:

  1. What we are doing on your account each month in terms of activity (most agencies won’t in any specific terms.)
  2. What ranking results are occurring because of the activities.
  3. The amount of traffic flowing to your website as a result of your organic SEO campaign.

Measurable, Easy to Understand SEO Results

You’ll know your search volumes for each keyword we target, and we go after the lead keyword (example: poodle dog food, dog food for poodles) AND long-tail keywords (example: dog food for young poodles, nutrition for poodles).

This approach works whether you are a product provider, service provider or content provider.

We have a proven approach to target these keywords:

  1. Do the keyword research to determine search volume and competitive results.
  2. Silo (organize) your site according to your keyword research.
  3. Build a Google Drive Stack to build your site’s authority.
  4. Put schema code in the header of each page to tell Google exactly what this page is about.
  5. Publish user-focused ongoing content optimized around the higher search volume keywords.
  6. Push this content out through a syndication network.
  7. Build healthy backlinks to the syndication network.
  8. Add in regular Press Releases to increase strong citations across the internet.
  9. Deeply interlink this new content to create an internal web on your site that all points to the main keyword landing page.
  10. Continue to optimize the structure of the site as new content is added.
  11. Other strategies we’ll share within our free consultation (we don’t share these publically).
  12. Track the results and report the activity, results, and traffic your campaign is leveraging.

We Freely Invite You To Compare

Be wise when you chose an SEO agency. Unfortunately, there are many SEO agencies who are snake oil salesman and they give reputable agencies a bad name.

We know it’s important you can fully trust your SEO agency, and we bring an unprecedented degree of radical transparency on all aspects of your search engine optimization campaign.

In fact, we dare you to find another agency with the same degree of SEO transparency. If you do, they are most likely a reputable agency. Why? Because transparency cuts through the hype.

We want you to be a long-term client and that occurs when deep trust exists.

The following article How Do I Get to #1 on Google? Get Past the Hype was originally published to: www.moonandowl.com

How Does Blogging Help Your SEO?

Why we don’t usually advise blogging alone as an SEO strategy to be used as the sole tactic of growth, it still works, especially if paired with syndication network.

Case Study: Blogging for SEO

We recently took on a management consultant as an SEO client who had very limited resources in their budget this year dedicated to search engine optimization.  Since we couldn’t do a full SEO program, we advised them to allow us to build out a syndication network and to start a schedule of consistent content creation on their blog. We properly siloed their website, installed a key proprietary plugin and then started weekly long-form articles. Then we started blogging for SEO purposes.

This was also a great opportunity for us to test a single, isolated element of search engine optimization since it was all they were doing in terms of SEO.

The Results of SEO Improvement by Blogging Consistently

The results speak for themselves. Many of their keywords related to services offered jumped from not being found to dramatically moving up in ranking (blue boxes) to the first page of Google (pink boxes) and drove traffic to their respective articles which were linked to their service pages. how does blogging improve SEO?

These terms represent over 6,000 searches per month on which the client is now able to leverage to their own site.

This strategy also works well if you know you want to do future SEO but don’t have the current resources to launch a fuller-scale campaign. By consistent blogging and syndicating each article to the syndication network are strengthening the foundation of your site. When you do flip the switch on a more robust SEO program, it will take much less effort because:

1) Your site is set up with silos properly and has tons of interlinking between articles that occurs because of the plugin we install on your website.
2) Google and other search engines see a ton of relevant content, which they like and consider heavily in ranking decisions.

In the meantime, you can enjoy some increased rankings merely from the content creation efforts on your blog. For this particular client, they had us write the articles since we have some power SEO writing know-how. Other clients choose to write their own content and then have us edit and optimize it. Either method works.

If you want to get this established on your website, let us know. It’s quite affordable, and we’ll be glad to help.

How Does Blogging Help Your SEO? is republished from: http://moonandowl.com

Voice Search: It’s Here To Stay. How Do You Capitalize?

Voice search whether through Siri, Alexa, Google Voice Search, Google Home and even Spotify is here to stay.

What is voice search? When people use a microphone based device to speak out their search rather than typing it into a search bar.

voice search seo

Here are three key articles on the emerging voice search trend.

From Nightwatch, an SEO ranking tool provider:

Then there are the stats coming in from Google itself, with one out of five queries now being a voice search.

The key takeaway from all of this is that your customers are using voice search because it’s easy. They can use it on the commute to work, at home, when they’re out with friends … and even when they’ve just got out of the shower and realize they want to order some food.

(Read the entire Nightwatch article.)

From Forbes regarding Voice Driven Searches:

Voice search is the real deal

Still skeptical about voice search? Consider this: Google reports that 55 percent of teens and 40 percent of adults use voice search daily; and, according to Google’s Behshad Behzadi, the ratio of voice search is growing faster than type search. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo. (Read the entire article here.)

And this additional Forbes article:

Smart Speakers

The voice search revolution has been catalyzed by the rise of smart speakers. Though similar technologies have been around for years, in 2017, sales of smart speakers more than tripled thanks to the rise of both Google Home and Amazon Echo. Smart speakers are almost exclusively reliant on voice commands to operate, conditioning people to resolve their questions and accomplish tasks using voice-based queries. (Read the entire article here.)

What does this mean in terms of voice search SEO?

You need content on your site, particularly articles and blog posts, that have a question as the title. People will ask questions in voice search much more often than if they type.

For example, let’s say you were looking up a pool supply company.

If you typed the search, you’d probably type pool supply fort worth (or whatever city in which you lived.)

But if you voice searched it you might ask, “Where is a pool supply company in Fort Worth?

You need a page or article on your website that reflects the phrasing of that question and answers it. The title of the page or article should be the actual question the voice searcher will likely ask.

Many of your articles will begin to be based on questions and answers. The good news is these are fairly easy to create.

As a second step, you can add schema code to the header of the page that tells the search engine this is a question and answer post or page.

We can help you with Voice Search SEO in three ways:

  1. Showing you what words and questions people are using in voice search.
  2. Helping you write a page or article that specifically addresses that question.
  3. Inserting the right schema code into the header of the page or article.

In this way, you can start to send some of that valuable voice search traffic to your website, convert them and land them as a customer, patient, or client.

Call us at 817-889-1487 for help with voice search SEO and Search Engine Optimization in general.

The article Voice Search: It’s Here To Stay. How Do You Capitalize? was first published to: Moon and Owl Blog

Before You Let Before Your Nephew Build You a Cheap Small Business Website-Part 4 Call To Action

We continue with the fourth installment of our series on questions to ask before you let your nephew build you a cheap website. This time we look at your site’s lifeblood, the call to action.

A Strong Call To Action Throughout

Ask you potential web designer…
How do you design strong call-to-actions to deliver LEADS?

Your Nephew’s Design

Your nephew’s call to action is probably limited to including a Contact Us page with a phone number and hopefully an email. This severely limits moving people through the funnel of your sales process.

Your CONVERSION MACHINE uses GREAT CTA’s

1. Your site should use carefully. Have passive and active colors. All call-to-action links and buttons should be a consistent bright color that makes it easy for people to realize, “Oh, this is an action I can take.” Everything else should be muted in relation to this. Your site should scream, “Click this get started in the process.” White is your friend. There is a reason Google, Apple, and other major players use so much whitespace.

Check out this video by Social Triggers…

For example, on the Moon & Owl site you can see bright red means click this. It also leads the person closer and closer to the free-consultation action.

2. KILL THE CLUTTER. You’ll notice there isn’t a lot of clutter on any of our sites. We want to get information into the hands of our visitors quickly and answer the REAL questions they have. They aren’t bogged down with badges or needless distraction.

3. Your call to action should be located at the TOP of the sidebar of every sub-page and at the top or MID-PAGE within the body content itself. Notice our red call to actions side on the sidebar of every article and in the middle of service pages as well as the bottom.

4. You should A/B TEST your call to action button(s) as your first test on the site. Try a few different button texts and call to actions. Watch the clicks, let the data decide, and determine a winner. Your nephew might not have this A/B testing capability–ask him.

5. These call to action buttons should NOT link to your Contact Us page, but rather a unique, hidden page that delivers a story of how you want to engage your customers. You do this for two reasons:

  • You’ll better prep your leads for your introduction process.
  • You’ll have a way to measure WHICH call to action is working best based upon traffic to that page. Anyone who arrived on that page got there by clicking your CTA.

Here is our base call to action landing page. It’s different than our Contact Us page.

We’ve tested it several ways and this page content converts! Why? People don’t want to be sold to, they want to be listened to, and when heard they love to buy! Our content on this page emphasizes this realization and prepares them for the next step in the process.

All these call to action recommendations are simply a STARTING point for building a small business website that converts!

If you need a FREE Call To Action web assessment, site remodeling, or even a new site, please give us a call. We want to hear your story to see if we are the best fit to deliver solutions for your needs. 817-889-1487

Before You Let Before Your Nephew Build You a Cheap Small Business Website-Part 4 Call To Action was originally published on: https://www.moonandowl.com