Fort Worth Zoo Expands

The soccer field has new residents. That is, what used to be the Forest Park soccer field. The new 10-acre Savanna expansion by the Fort Worth Zoo features rhinos, giraffes, hippos, and giraffes.

Savanna Exhibit | Fort Worth Zoo

The Fort Worth Zoo opened its new exhibit on Thursday and features an underwater hippo viewing area, a playground for meerkats, Southern Black Rhinos, an exotic bird aviary.

Soon zoo visitors will be allowed to feed the giraffes, which is sure to be a hit. The zoo raised the funds for the first phase a $100 million renovation through private donations, including four new major exhibits at the zoo. One new exhibit is to be added every two years for the next six years. All of the money was raised through private donations, said zoo spokeswoman Alexis Wilson.

Sitting on 10 acres of existing Zoo land, guests will be able to stroll through the African Savanna and see giraffes, zebras, ostriches and more in one exhibit. This habitat will be surrounded by shaded walkways and aviaries with a variety of bird species for Zoo visitors to discover. The exhibit will also include an elevated deck for giraffe feeding, restaurants and shaded viewing areas, private event space and much more.

From the Zoo Website:

A trip through the African Savanna will give guests multiple panoramic views to watch several species interacting and sharing an exhibit. Zebras, two African antelope species (lesser kudu and springbok), reticulated giraffes and a variety of large African birds will share this open space modeled after the spacious African grasslands. The Giraffe Encounter will allow guests to stand eye-to-eye with a herd of giraffes and feed these gentle giants directly from the raised observation deck, making for an unforgettable experience.

Mimicking the natural African environment, many of these exotic animals will roam freely together in the main savanna that will include multiple watering holes, shaded areas and a dry stream bed. This exhibit will be completely surrounded by observation decks and walkways.

Varying shades of pink will accent the Savanna’s watering holes as flocks of greater and lesser flamingos will socialize in the water. Additional aviaries will sit amidst the African Savanna flora. Hippos will drift, float and swim through a lazy river among thousands of small, multi-colored cichlids, as the generated current creates a true, constant flow, akin to the rivers and streams that run through Africa. Guests can enjoy watching the Zoo’s hippos from ground level as well as from down below. The 70-foot-long underwater viewing area will allow for an up-close-and-personal experience with the animals while they are fully submerged, as hippos spend most of their time underwater. Advanced filtration technology promises crystal-clear viewing beneath the surface, enhancing the viewer’s experience.

Southern black rhinos roam the perimeters of the savanna. Guests can observe these magnificent animals from multiple viewing areas surrounding the habitats. Expanded exhibit space for this endangered species will allow the Zoo to continue its renowned southern black rhino breeding and conservation program. Just across the brush, a mob of meerkats will also call the savanna home.

The Fort Worth Zoo is ranked as a top five zoo in the nation and the Fort Worth Zoo president, Ardon Moore, said they are confident that the changes and improvements will continue to elevate their profile as a top-ranked zoo.

Original Sources:

http://www.star-telegram.com/news/local/community/fort-worth/article209336004.html
https://www.fortworthzoo.org/african-savanna
https://www.nbcdfw.com/news/local/Fort-Worth-Zoo-Grand-Opening-Of-African-Savanna-479907633.html

The article Fort Worth Zoo Expands is courtesy of: http://moonandowl.com/

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Don’t Buy Facebook Likes. Why? Poor Reviews

Buy Facebook likes!

You see the ads everywhere online. Don’t! There are numerous posts on why you shouldn’t buy Facebook likes. We agree with Social Nicole and JP Marketing.

In summary, here are their reasons why you shouldn’t buy Facebook likes.

  • You’ll waste money promoting to bogus accounts when you start your Facebook ads.
  • You’ll have fans, but they won’t like or share your posts which FB’s algorithms will take into account. They will then lower how many legitimate fans see your Facebook content because of a penalty.
  • Many of these new fans will unlike you over time when you secure them through a Buy Facebook Likes wholesalers.
  • A sudden surge of new likes will cause Facebook to look at your page, and possibly take it down when they see you violating their terms of service.

Here’s another reason why you shouldn’t buy Facebook likes. A reason which no one is warning you about, bad Facebook reviews.

A True Story–Buy Facebook Likes, Get Bad Reviews

Recently a company we know ignored sound advice (not our clients, they’d never do this nor would we) and bought Facebook likes to “get them started.” Many of these Facebook profiles were overseas accounts that the wholesaler used to supply the likes the company purchased.

Some of these likes also decided to leave reviews on the company’s Facebook page. That’s right, they left indiscriminate reviews where they clicked a random star even though they had done no real business with the company and wouldn’t have ever reviewed the company had they been added as a part of a wholesale fan package.

Buy Facebook Likes

The worse news for this company, many of these purchased likes clicked a 1-Star or 2-Star rating. In talking to the business owner, only ONE of the negative likes was a true customer. These random, low-star receives drove down the overall review rating of the company.

This dropped their 5-star reviews from their legitimate customers to a 3.5 rating!

Don’t Buy Facebook Likes. Why? Poor Reviews

Your star rating is one of the first things people see on your company’s profile page. Facebook doesn’t require comments in a review, so there is no real way for your potential customers to see the cause of the low review to determine if it is a legitimate complaint.

Don’t buy Facebook likes. Build your following on Facebook honestly with valuable content (not cat pictures and other “nontent” unless you actually do things with or to cats..ha!). Even better, use targeted Facebook advertising to drive people straight to your website to draw in genuine customers, clients, and patients that will ultimately spend their money with you.

Moon & Owl Marketing offers social media services to businesses and organizations. We don’t buy Facebook likes, EVER.

Don’t Buy Facebook Likes. Why? Poor Reviews is available on: Moon and Owl Marketing

Main Street Arts Festival: One of Our Favorite Weekends

We’re big fans of the Main Streets Arts Festival in Fort Worth. And this year features a larger emerging artists segment we’re eager to peruse.

The FWST reports:

More “emerging artists have been added, meaning newbies who haven’t exhibited at a large juried art show before. There will be 20 from Texas alone (and 37 Texas artists total). You can find an artwork from a possible future star in a section along Third and Fourth streets.

Keep up with all the updates and happenings via Twitter @mainstreetsarts.

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

Food and Musical Acts

The food is always great and the musical acts entertaining. See a list of all the musical performances at
https://mainstfortworthartsfestival.sched.com

Dates, Times and Location of Fort Worth Main Street Arts Festival

April 19-22

Downtown Fort Worth, from the Tarrant County Courthouse to Sundance Square Plaza to the Fort Worth Convention Center.

Hours: April 19, 10 a.m.-10 p.m. April 19, 10 a.m.-11 p.m.
April 20 & 21, 10 a.m.-8 p.m. April 22.

Free to attend; tickets must be purchased for food and drink.

Main Street Arts Festival: One of Our Favorite Weekends is courtesy of: http://moonandowl.com/

More SEO Tips and Strategies on Hump Day Hangout

It’s no lie that some of the best SEO coaches in the world are in the Semantic Mastery group. We continually rank our clients and get them leads with their strategies, products, services and tactics. This is a free weekly Hump Day Hangout that they offer. Tons of free SEO wisdom in each session.

Here is a transcript of the video.

I’m gonna steal Adams line hey everybody

00:05

this is Brad the inventor with the

00:06

semantic mastery and this is hump day

00:09

hangouts episode I believe 178 hard to

00:12

believe anyways um I it’s uh sunny and

00:17

warm in Virginia finally well it’s it’s

00:19

getting there and I’m glad for that

00:22

we’ve got her nan and Marco on we’re not

00:25

gonna ask Marco about the weather cuz

00:26

I’m tired of hearing about it but how

00:29

are you doing it on good man and it’s

00:31

good to be here excited for what’s

00:33

coming it’s kinda but I think there’s

00:35

gonna be a big storm here in Argentina

00:37

and what is higher Australia so it’s

00:39

good it’s good to be here awesome Marga

00:42

how are you doing man investigating how

00:46

to ranking Google mo better mo better

00:51

it’s awesome

00:52

yeah guys we’ve got a few things we’re

00:54

gonna tease you with this morning cuz

00:55

you know how we like to do that so we’re

00:58

gonna do a or today excuse me we’re

01:00

gonna tease you with a couple things I

01:02

guess I’ll I’ll hand it over to you

01:04

first turn on because you wanted to talk

01:05

about the updated battle plan v2 yeah

01:09

yeah that’s right

01:10

in fact one of the one of the usual

01:13

announcements that we do is that we we

01:16

tell you guys to go get the battle plan

01:18

because that’s like step number one if

01:19

you’re new to somatic mastery but for

01:22

the first time in a couple of months I

01:24

would say probably a year I would say to

01:25

hold off to not do that because we’re

01:28

actually revamping it we’re we’re

01:29

rewriting in there’s a lot of an init

01:32

that still works like the charm so you

01:35

can totally get it now and apply today

01:37

and you will get a lot of good stuff

01:38

good results but we have you know

01:40

tweaked some stuff and treat some orders

01:42

of different things you know to reflect

01:45

better what are the changes that we have

01:47

been finding out and whatnot so we’re

01:50

still reviewing it there’s gonna be

01:51

probably another two weeks before we

01:53

launch it or something like that and so

01:57

yeah I’m really excited about that it’s

01:58

gonna be it’s got to be as usual a

02:00

launch price it’s a no brainer so stay

02:03

in touch you know stay tuned because

02:06

it’s gotta be really really good

02:11

okay yeah I agree that we’re looking

02:14

forward to launching that because

02:15

obviously within a year you know stuff

02:17

has changed we’ve added some new things

02:19

to our standard operating procedure like

02:20

press releases for example so you know

02:22

all that kind of stuff is in is in the

02:24

new battle plan guys also next month in

02:27

May we’re gonna be actually launching

02:30

another product called local GMB Pro

02:32

which is going to be fabulous because

02:34

Marco and Rob are back at it again

02:36

they’ve been in the lab testing

02:39

basically getting results for clients or

02:42

their own assets whatever entirely 100

02:46

percent within the GMB dashboard know if

02:48

you guys are paying attention to what’s

02:49

going on inside of the GME dashboard but

02:51

a lot of changes have occurred in just

02:53

the recent weeks and months and weeks

02:56

for example like services tabs are now

02:59

starting the show up to where you can

03:00

add products and services and pricing

03:02

and description of them and all that

03:03

kind of stuff there’s the messaging tab

03:05

there’s I mean there’s all these things

03:07

that you can do now and they’re like the

03:08

GMB websites which I was playing with

03:10

today which is freaking fabulous the GMB

03:13

post like all this stuff that Google is

03:14

giving us that are free tools to use

03:16

inside the GMB dashboard and what Rob

03:19

and Marco been finding out is by using

03:21

those tools and doing everything that

03:24

Google gives to us taking advantage of

03:26

everything that Google gives to us

03:28

inside that dashboard that they’re able

03:29

to generate some incredible results that

03:32

has absolutely nothing to do with

03:34

ranking or traditional SEO it’s like all

03:37

that stuff that we’ve filled our heads

03:39

with over the last many years guys

03:41

forget about all of it because it can be

03:43

done a hundred percent inside of GMB

03:45

without needing to know all that stuff

03:47

and it’s amazing because Marco and

03:50

Robert started telling me about the

03:51

process that then they you know started

03:53

developing a process doc and all that

03:55

and they shared it with me and I had

03:56

landed a client just a few weeks ago as

03:58

a referral for a company that is really

04:00

outside of my industry target usually

04:03

but I took them on anyways and I said

04:06

okay this is a perfect opportunity to

04:08

apply this new GMB training that or

04:11

method that Marco Robert putting

04:13

together we’re developing for this

04:15

project and so I just started working on

04:17

that and developing that and I’m

04:19

recording the entire build and that’s

04:21

part of the like that’s my contribution

04:23

to the local

04:24

the pro course is recording a case study

04:27

and I’m learning this for the first time

04:30

– like I’m literally learning what Rob

04:32

and Marco are teaching me and in going

04:34

and applying it for the first time in

04:36

this case study so you guys are seeing

04:38

me make mistakes like where you guys

04:40

will be those of you the purchase of

04:41

course will be seeing me make mistakes

04:42

and kind of fumble my way through stuff

04:44

which i think is a hell of a lot more

04:45

genuine and more useful personally as a

04:49

student of many internet marketing

04:50

products myself usually when you see the

04:52

polished finished product it’s usually

04:54

just all the stuff that worked well

04:56

right and so but a lot of times if you

04:59

run into an issue like a challenge or a

05:01

roadblock or something that’s not

05:03

covered in the training then it can

05:05

literally stop your progress dead in its

05:07

tracks I know what’s happened to me many

05:09

times because I’ve run into something

05:10

that wasn’t addressed in the training

05:12

because the training only shows

05:14

everything that works so I like this

05:16

style of training in that I’m learning

05:18

it as I’m recording the case study

05:20

videos that you guys can see like

05:22

mistakes and how I get how I correct

05:24

them and how I find you know workaround

05:26

stuff anyways that all said what’s

05:28

amazing is I got a call from the

05:30

customer the client yesterday or might

05:32

have been two days ago now and he was

05:34

like he’s funny but the way he talks

05:35

he’s like yo bro I got so many calls

05:37

over the weekend from the from the Maps

05:39

listing and I’m like I don’t even see it

05:41

ranked and I don’t know how I’m getting

05:42

the calls but they’re coming through and

05:43

so I went and looked at the GMB insights

05:45

data which is like analytics inside the

05:48

GMB dashboard and you can absolutely see

05:51

how much traffic his new brand new GMB

05:54

listing has already received you can see

05:56

phone calls the clicks – driving

05:58

directions all that kind of stuff and

06:00

it’s amazing because he’s not ranked at

06:03

all like anywhere – brand-new listing

06:05

guys yet

06:06

just because I’m in there optimizing the

06:08

way that Marco and Rob are teaching me

06:11

and utilizing all the products that

06:13

Jimmy gives us he’s already generating

06:15

leads from this listing that under

06:18

normal SEO standards I wouldn’t be

06:20

generating leads with this listing for

06:22

at least a month right long enough to

06:23

get everything built out submit a press

06:26

release syndication network drive stack

06:28

all the stuff that we typically do not

06:29

doing any of that this is all 100% done

06:32

inside the GMB dashboard so far and so I

06:35

let marco talk on that for just

06:36

minute I’m gonna grab the screen and

06:38

just show you guys a quick like I said I

06:40

was gonna tease you but a quick peek

06:42

inside the the site the this is the back

06:45

end for of our membership sites where

06:48

I’ve got lessons that I’ve been

06:49

uploading and you can see look at this

06:50

guys I’ve got already sixteen lessons

06:52

added to this new training that we’re

06:55

launching next month and this is just

06:57

for this one case study and I haven’t

06:59

even scratched the surface man I’m just

07:00

getting started so this is gonna be one

07:01

hell of a training course guys that will

07:04

literally save you a ton of money and a

07:05

ton of time because you can get results

07:07

like almost overnight for clients just

07:10

inside a GMB guys you don’t even need a

07:12

website for this which is insane so mark

07:16

and go ahead and chat about that for the

07:17

what what I wanted you to tell them also

07:20

is when was the map finally verified

07:23

well it was verified about two weeks ago

07:26

were know about three weeks ago but

07:27

there was a strange trouble with it

07:29

there was a duplicate listing that was

07:31

Trump Leah but I mean when when did when

07:33

did everything get corrected and

07:35

Thursday last Thursday last week so less

07:38

than a week ago and and then in during

07:42

that time you can already see results

07:45

yeah over the weekend this past weekend

07:48

he said he received I think six or eight

07:50

calls or something like that and if you

07:52

go look it shows a calls it only shows

07:55

four from the weekend and four calls

07:57

prior to that weekend so I’m not sure

07:58

how those other four calls got there but

08:01

he said he got six already calls

08:02

something like that over the weekend and

08:04

the insights are showing it so here’s

08:07

the deal those will only register the

08:10

click to call all right what from their

08:12

cell phone when they click the four the

08:14

phone and call the company directly they

08:17

won’t register like when they see the

08:19

listing and call from internet and call

08:21

yeah yeah

08:22

right but I mean the results are there

08:26

and they’re they’re undeniable number

08:28

one from insights and just from the

08:30

client being so excited or sometimes so

08:32

overwhelmed that they say I have so many

08:35

calls what the hell do I do what am I

08:37

supposed to do I wasn’t the the

08:40

experience that I’ve had and now we’re

08:42

going on the third month and I’m going

08:44

to raise my rates again for the third or

08:47

fourth month is it

08:49

I just got do

08:50

600% yeah traffic traffic went up 600

08:57

percent well from the insights that we

09:00

got mud this is month-to-month so from

09:02

from last night to this month and it’s

09:05

incredible that the number of number one

09:07

it shows visits organic visits and it

09:11

shows what happens with the the GMB so

09:15

everything is right there and you know

09:16

and like my thing for years and years

09:21

has always been I never guarantee

09:22

rankings because I know that Google is a

09:25

fickle mistress right I know that Google

09:27

will do whatever it wants to do but I’ve

09:30

always said I will either get get your

09:33

results or you leave I put it that

09:36

that’s it that’s my pitch you know if

09:39

you boil it all down my pitches dude I’m

09:41

gonna get you I’m gonna make you money

09:43

if I don’t then you don’t have to pay me

09:46

anymore you can just walk away no

09:48

contracts no nothing and this is a way

09:50

to make sure that you’ll be able to come

09:54

through with that with that guarantee

09:56

that you’re giving your client of making

09:59

your client money so I think this is

10:02

just I don’t know just another way that

10:04

that we found about exploiting Google’s

10:07

love for itself yeah and what’s great

10:10

about it guys is like I said this the

10:11

the trainings gonna be entirely about

10:13

how to use just GMB assets and that’s it

10:16

obviously you can incorporate other

10:18

stuff other traditional SEO and local

10:21

SEO stuff that we also know works right

10:23

so for example syndication networks help

10:25

validate the entity drive stats press

10:28

releases all that stuff but the goal

10:30

with the GMB pro course is to teach you

10:32

how to get results strictly in the GMB

10:35

environment and if you want to add the

10:37

other stuff it’s only going to make you

10:39

help you to get results faster and

10:41

maintain them for longer you know what

10:44

even and so far I don’t have a history

10:46

of knowing like if I got to continue

10:48

that activity or what for this because

10:50

this is new to me too but my point is

10:51

even in really competitive stuff you’ll

10:54

be able to get results because you’ll be

10:56

doing stuff that’s generating activity

10:59

that has it’s completely independent of

11:01

rankings that’s my point like it’s

11:04

amazing because and again I was telling

11:05

Marco I’m curious as to how what I think

11:08

is going on is that people that are in

11:11

us in a particular area remember this is

11:13

all local stuff right so people that are

11:15

in an area that Google knows your

11:17

history if you’re if you’re got a Google

11:19

account and it’s you’re tied to your

11:21

phone

11:21

you’re gonna knows where you are at all

11:23

times they know what stores you like

11:25

what kind of searches you do they know

11:26

everything about you and so even though

11:29

the ranked trackers might not show the

11:32

listings as ranking in maps because

11:34

there’s some random IP it might even be

11:36

a localized IP but it has no like search

11:38

history that kind of stuff it’s not no

11:40

profile attached to it whereas somebody

11:43

that’s in that area does have a profile

11:45

that’s got an accrued search history

11:47

they might have they might be an in

11:48

market they might be in market for a

11:50

particular service and so Google knows

11:52

all of this and so Google is displaying

11:54

these localized results to those people

11:58

that are most that it’s most relevant to

12:00

them if that makes sense whereas a rank

12:02

tracker it’s not going to see that the

12:03

kind of date that’s not going to see

12:04

that kind of a search result and I’m

12:06

thinking that that’s what it is because

12:08

Google for years has been talking about

12:10

localizing and personalizing search

12:13

results as much as possible and the

12:15

technology is there now that they can do

12:17

it so you and I or or those of us that

12:20

are looking at it remotely aren’t gonna

12:22

see the same data that somebody is that

12:24

is actually searching from you know

12:27

locally especially there from a mobile

12:28

device which is where like more than

12:30

two-thirds of all search traffic goes

12:32

through mobile devices now right so

12:34

think about that guys just really super

12:35

powerful I’m excited about it I’m

12:37

actually really excited about it and I’m

12:39

looking forward to getting relaunching

12:40

or launching this course next month

12:43

alright guys I think we got enough

12:46

pitching yeah what do you think yeah

12:51

yeah Sam’s up Pam Bailey

12:55

let me grab the screen I’m the man okay

13:00

Sam what’s up buddy he says question

13:03

about the site structure I’m using

13:04

virtual silo structure if I have a page

13:06

that links to one or more subcategory

13:08

pages is there an SEO benefit to using

13:10

the parent page feature in WordPress for

13:12

this well

13:16

okay remember if you’re using a complex

13:21

eyelid structure that’s how you create

13:23

subcategory pages right so so think

13:27

about that Sam if you’re using a complex

13:29

silo structure where you have cat a

13:32

top-level category which is also a page

13:35

which is a parent page then you have

13:38

subcategories which are also pages but

13:41

those are child pages which means you

13:43

have to select the parent page and the

13:45

right-hand sidebar of the page you know

13:47

WYSIWYG editor type thing you select the

13:49

parent page and then posts are obviously

13:53

post those go into either categories or

13:55

subcategories right and so that’s the

13:58

hierarchy of how you use a complex Sylar

13:59

structure so if you’re doing complex

14:01

other structures yes you would have you

14:03

would assign a parent page whether

14:04

you’re using physical silos which or

14:07

virtual silos and all that means guys in

14:09

case anybody’s confused about that is

14:11

whether you’re showing the silo

14:12

structure in the URL that is determined

14:15

by your permalink settings in WordPress

14:17

if you’re using permalink the post name

14:20

settings then that’s a virtual silo

14:22

because it’s not the hierarchies not

14:25

displayed in the URL it’s only showing

14:27

the post or page slug so it’s route

14:30

domain.com slash post or page slug right

14:34

so that’s the post name permalink

14:35

structure if you’re using category post

14:38

name permalink structure that will show

14:40

physical silo structure right so that’ll

14:43

show that the hierarchy in the actual

14:46

URL I’ve always preferred it that way to

14:48

me it’s more logical that way however it

14:51

makes no difference as far as SEO I’ve

14:53

tested it both ways in the virtual silo

14:55

in fact I would even probably suggest or

14:57

recommend going with the virtual silo

14:58

method because you can run into some

15:01

funny slug or URL things that happen

15:06

when when trying to do the complex solid

15:08

structure and using the the category

15:10

post name permalink that makes sense so

15:13

Sam just because I don’t want you to be

15:14

confused here if you’re doing a complex

15:16

silo then you have to use the parent

15:18

page assign a parent page from

15:20

subcategories which will be pages okay

15:23

if you’re using a simple solid structure

15:24

then now because typically you wouldn’t

15:27

you know usually you’re just going to

15:29

have

15:29

gouri’s an impost so there wouldn’t be a

15:31

need for a subcategory okay if you if

15:35

you have subcategories it’s typically

15:37

because you’re using a complex silo

15:38

structure so hopefully that answers the

15:39

question if it doesn’t Sam try to repost

15:42

it with a little bit more detail okay

15:44

I’ve also added links to our videos for

15:47

a complex silo and simple silo

15:49

structures perfect i knows videos are

15:52

old and they still apply there’s nothing

15:53

to change about that John what’s up

15:56

Johnny says hi listen do hop to hangouts

15:58

every week thanks man I appreciate that

15:59

he says plus one for you guys I would

16:01

like to know when you plan to release

16:03

your new course local GMB Pro thanks

16:04

awesome John yeah that’s next month

16:06

we’re definitely gonna be launching that

16:08

in May there’s no question that’s coming

16:10

out in May I mean I should be done with

16:11

my part of it within the next week or so

16:14

other than you know coming in and

16:16

updating to show like the incredible

16:18

results that I’m expecting to get now

16:20

other than that like mostly like again

16:23

it’s just a process once you learn it

16:24

like we’re talking about even even

16:27

providing a done-for-you GMB pro service

16:30

it’s something we’re at were seriously

16:32

considering building out a team for that

16:34

so nobody out there will have that

16:37

except us at least initially then I have

16:39

a bunch of people come copy us as usual

16:41

all right Adrian Arbor says hey guys I

16:44

have a question regarding lab Tuesday

16:45

recently bought 50 tumblr accounts from

16:47

a gig on fiber but they didn’t come as

16:49

separate accounts you there was a main

16:51

account several accounts under that

16:52

which isn’t really good and I don’t

16:54

think for linking to a money site to

16:56

boost rankings zeros away is there a way

16:57

to separate these accounts so you don’t

16:58

immediately get banned also somewhere

17:00

red that you were able to log in the

17:02

numerous tumblr accounts to add content

17:04

and personas using brow CO and didn’t

17:05

need any proxies is this correct thanks

17:07

guys and keep it the good work Adrian

17:09

okay Adrian I’m not 100% sure about the

17:13

process for transferring an account in

17:15

tumblr like a blog from one tumblr

17:19

account to another it’s probably

17:21

possible I would just contact tumblr

17:23

support to ask them like just pitch it

17:26

you know when you ask them ask them as

17:28

if you were you know transferring a blog

17:31

to somebody else and just say like you

17:32

know what’s the process for doing that

17:34

is that possible

17:35

find out if that’s possibly because yeah

17:37

I agree with you if you buy 50 expired

17:39

tumblers and they’re all under one

17:41

account that’s to me is useless like

17:43

you might be able to get some out of it

17:45

but the problem is if if one of your

17:47

sites gets terminated or banned it could

17:51

likely pass to that entire account and

17:53

you lose everything I don’t know that

17:54

for sure guys cuz I don’t typically set

17:56

up my accounts that way but I would

17:57

assume that tip that that one profile

18:01

could get banned which would kill all of

18:04

the blog’s under that profile I don’t

18:05

know if they keep it separate or not if

18:07

tumblr does okay yeah yeah I would

18:12

assume that um you’re right like if you

18:16

think like it when in doubt just undo it

18:19

you know what I’m saying like we haven’t

18:20

gone that far as to create several sub

18:22

accounts yeah within the same another

18:24

account but that’s just it you know if

18:27

in doubt just you know just in case and

18:30

do it yeah I mean I’ve you I’ve created

18:33

three or four blogs under one profile

18:35

but I’ve never liked it typically that’s

18:37

only because they’re in different

18:39

industries type stuff so I’m using them

18:41

for different purposes but you know yeah

18:43

if you’re if you’re basically like

18:44

trying to use several tumblr accounts as

18:46

like basically a web to pbn or something

18:48

to link to your money sites I would not

18:50

have them all coming from the same

18:51

account number one okay

18:54

as far as tumblr accounts and browser

18:56

yeah guys the thing about using proxies

18:59

for brow CEO like for creating account

19:02

like for creating accounts and stuff

19:04

like that guys that is no longer such an

19:07

issue it used to be a few years ago

19:09

where you you didn’t want to create a

19:11

bunch of accounts from the same

19:15

anger the case because of public Wi-Fi

19:18

has just basically it’s blanketed

19:20

everywhere you know what I mean so there

19:22

are always dozens hundreds even

19:24

thousands of people on the same IP think

19:27

about it and so all logged into the same

19:30

type of accounts and it doesn’t flag

19:31

everybody’s account because it’s the

19:33

same IP so it’s no longer an IP issue as

19:35

it is not like it used to be anyways why

19:39

it’s important why you can do that with

19:41

browse eyo here’s the thing if you were

19:43

to go clear firefox through the normal

19:45

you know clear cache and cookies process

19:48

and run ccleaner and do all that stuff

19:49

and then log into an account with a

19:52

fresh browser like virgin white fresh

19:55

you know browser that looks unnatural so

19:59

if you do that and then you log back out

20:01

clean your cache and cookies and then

20:02

log back in through the same ip to

20:04

another account with a fresh browser and

20:06

you do that a couple of times you can

20:08

absolutely flag your IP for that kind of

20:11

activity for spammy activity which could

20:13

cause accounts to be terminated or to

20:15

beer even requiring verification

20:17

all that kind of stuff because you’re

20:19

sending a lot of unnatural signals to

20:21

that platform that you keep logging into

20:23

with the fresh browser under new

20:24

accounts does that make sense

20:26

however if you’ve got brow CEO or any

20:28

tool that does that I think another one

20:30

is called ghost browser or something

20:32

like that whatever tool you have or app

20:36

that will do that for you you can still

20:38

log in underneath the same ip but each

20:40

browsing session keeps its history so

20:44

there’s cookies that are accrued and

20:45

there’s you know history as to what

20:47

sites have been visited and you know

20:50

what searches have been done and that

20:52

got what links have been clicked on and

20:54

that kind of stuff and so those kind of

20:55

histories and those cookies that accrue

20:57

start to build up a profile even if it’s

20:59

under the same ip it doesn’t matter

21:01

because each IP or each profile is gonna

21:03

have a slightly different history and

21:05

that looks natural because people do

21:08

that but people don’t typically people

21:10

don’t clear your browser every time they

21:12

log in and think about a public Wi-Fi

21:14

not 15 people and any public Wi-Fi spot

21:18

are going to clear all their cache and

21:19

cookies and then log into their account

21:21

from that same IPS that makes sense

21:22

so but but they but there could be 15

21:25

people logged into

21:27

humbler from the same IP because they’re

21:28

all but they’re all different accounts

21:29

so my point is is just acting more

21:32

natural is the way to do it even if it’s

21:34

from the same IP and that’s why like I

21:36

use brow Co all the time but I even

21:37

stare I have some select accounts that

21:40

are assigned to dedicated proxies that I

21:42

still use today because they’ve been set

21:44

up and they’ve accrued browsing history

21:46

over the last two years now really but

21:48

all my new accounts that I set up in

21:50

brow Co they’re all just run right

21:51

through my IP guys I don’t care about

21:53

the IP problem anymore because I’m

21:55

building up profiles that have their own

21:58

history in their own search habits in

22:01

their own you know likes and themes and

22:03

all of that stuff and it’s all done

22:05

through my same IP which is okay in my

22:07

opinion I’ve never had any problems with

22:09

it does anybody have anything to say

22:11

differently about that no I’m not not

22:13

about that but I do as far as the

22:15

original question and you should be able

22:18

to transfer the the different accounts

22:23

to the different blogs you go you’d have

22:26

to go into tumblr and create the the new

22:29

account that you’re going to transfer to

22:30

and then you send an email from the blog

22:34

that you’re looking to transfer to that

22:37

new account to join right to that email

22:40

to join your blog and then you can make

22:42

that person an admin and then you can

22:45

eliminate yourself from I’m pretty sure

22:49

Google it because I’m sure that

22:51

somewhere somewhere in YouTube and some

22:53

or somewhere in Google it will be

22:56

explained exactly how’s that but the

22:58

gist of it if I remember it correctly

23:00

that’s how it’s done I did it before

23:02

with some stuff that I got crossed up I

23:06

added about five different blogs and and

23:10

that’s how I did it I just added a

23:12

starting a new one and figured out how

23:15

to transfer the ownership but you don’t

23:17

really transfer ownership you make

23:19

someone an admin and then you eliminate

23:20

yourself from that and by doing that it

23:24

makes that new blog or that new tumblr

23:29

account the administrator yeah yeah

23:32

that’s that’s what I mean just go to

23:34

youtube and search and guarantee you’ll

23:36

find it or go to Google and search the

23:38

videos tab because

23:40

that has a much better search

23:41

functionality than YouTube does so okay

23:45

Pete what’s up buddy he says hey guys

23:46

when you were talking to potential

23:48

declined to you put in the proposal a

23:49

one-off onboarding or setup fee if so

23:51

how do you explain what the fee is for

23:53

and why do you charge the fee thanks in

23:55

advance it depends on what I’m doing

23:57

Pete but yes there’s usually setup fees

24:00

involved it depends on again it depends

24:02

on each one of the services so for

24:05

example like for Google my business or

24:07

map’s SEO you know I always charge a

24:10

Maps optimization or Maps set up an

24:12

optimization fee right and I charge six

24:15

ninety seven I believe for that which

24:18

includes

24:18

the GMB set up an optimization if it’s

24:21

not already set up then I set it up

24:23

typically it’s set up and I’ve just got

24:24

to optimize it Bing and in Yahoo in fact

24:27

I really even kind of took Yahoo out of

24:29

it to where I’m really just now doing

24:30

Bing in GMB for the same price right 697

24:33

that’s what I charge and but then my

24:36

local monthly SEO charges for any at the

24:40

lowest I will charge for local maps is

24:43

500 bucks a month for for maintaining so

24:47

so like I’ll charge 697 set up in 500

24:49

dollars a month if I got somebody with

24:51

two locations a lot of the times I’ll

24:52

charge them four hundred dollars per

24:54

location per month so it’s eight hundred

24:55

bucks for two that’s just kind of how I

24:57

do stuff like I you know I don’t charge

24:59

as much as a lot of the other people do

25:00

for my services but when it comes to

25:02

setup fees it just depends on what it is

25:04

like for example I also do reputational

25:06

marketing stuff now because it’s just so

25:08

stupid easy to fulfill right the app

25:10

does all the work all you got to do is

25:12

sell it and so like I’ll charge somebody

25:14

like 99 bucks there’s a set up fee

25:16

because it takes me or a VA about 20

25:19

minutes to input data into the system

25:21

and that’s it and so I make a hundred

25:22

dollars on a setup fee and then I’ll

25:24

charge you know maybe two hundred

25:25

dollars a month or something like that

25:27

on just the reputation stuff but I

25:28

typically try to roll all of that into a

25:31

larger SEO package anyways okay but yeah

25:34

I mean guys I guess I’m always

25:36

transparent about my my charges to my

25:39

clients like I tell them exactly what

25:40

everything is for like I don’t ever try

25:42

to inflate prices here and there to kind

25:45

of hide stuff I just flat out tell them

25:47

what it is and I explain why that I’m

25:48

charging for that and why it’s necessary

25:50

and again like I said the way that I

25:54

present my services to my clients it’s

25:57

in a very transparent way so that I

25:59

honestly feel like I’ve earned their

26:01

trust by just explaining everything in

26:04

such detail that makes sense so anyways

26:08

um that’s my two cents you guys have any

26:10

additional input on that yeah real quick

26:14

I do this thing that you do Bradley in

26:16

terms of I tell them hey this is what

26:18

it’s gonna start like at what I’m going

26:20

to charge and then these are the tools

26:22

that I’m going to use and this is the

26:24

final you know like the tally if you

26:26

want but yeah I definitely break that

26:29

down for the clients and I’m completely

26:31

hundred percent transparent as you were

26:32

saying as well mark oh no I totally

26:38

agree you have to be transparent but

26:41

then again if if you position yourself

26:44

correctly you should also rate raise

26:48

your prices accordingly I mean you know

26:51

your market you know your local market

26:53

Bradley and you know what it is I would

26:55

never charge the same thing to someone

26:58

let’s say in in an area like where you

27:01

are like let’s say in in Georgetown

27:05

right for example where I know I mean

27:08

that the money is just way different a

27:11

Beverly Hills Dennis I’m gonna hit him

27:15

over the head as opposed to just a local

27:18

Dennis that that’s just trying to get

27:22

people in the door right so that so that

27:25

he can then sell them on whatever

27:27

services it is that he has so you have

27:30

to know know if you know your market and

27:32

you position yourself accordingly then

27:35

you could you usually could charge a

27:38

little bit more but definitely

27:40

transparent as far as the tools as far

27:42

as using you know you have to pay your

27:45

staff you have you have expenses also

27:46

yeah and you if you’re transparent with

27:50

all of that then you should be okay

27:55

I mean markup you have to charge what

27:57

you feel you’re worth that that’s how I

28:00

how I think you have to charge for your

28:03

services and if you’re that good then

28:05

you should charge for that you should

28:06

charge a premium

28:08

most other businesses and most other

28:11

experts do I agree okay D is hey guys a

28:18

few days ago my gmail account got

28:19

suspended it was my persona account for

28:21

one of my affiliate sites in the account

28:23

was around nine months old I had a

28:24

branded IFTTT Network and drive stack

28:26

attached to this account I need the

28:29

words of wisdom from you guys on this

28:30

issue before that I want to tell you a

28:32

few things I had content in the drive

28:34

files without attribution and all of

28:36

these documents were created a few

28:37

months back ok so if it was like

28:40

straight-up copied content from

28:42

somewhere without attribution wow that

28:45

typically hasn’t created a problem but

28:46

Marko can comment on that no that’s

28:50

never been a problem yeah it’s never

28:53

doing it the same way not a problem

28:56

he says a few days ago I created a new G

28:58

site for link building and I framed a

29:01

few of my Google Docs and spreadsheets

29:02

and I went to fiber and ordered two

29:03

contextual backlinks packages with one

29:05

5,000 links and with one 2,000 links to

29:08

my new G site again although I never

29:11

recommend buying backlinks packages from

29:14

fiber because those templates are used

29:16

over and over and over again so it’s

29:18

definitely a footprint thing well I’m

29:21

sure there’s some providers there that

29:22

are decent but I I just don’t recommend

29:25

it but I don’t think that’s the problem

29:27

either the backlinks to your G site

29:29

Marco do you they feel differently I’ve

29:33

never seen this kind of behavior before

29:37

and we’ve we’ve thrown the kitchen sink

29:40

yeah @drive stacks it it may have been

29:44

that that he linked directly to the G

29:46

sub but we’ve done that also chart like

29:50

this isn’t in the right context for me

29:51

to be able to see did we do the drive

29:55

stack if so then I can reach out and see

30:01

what was done I mean but if it’s someone

30:03

else’s dry stack I can’t say because I

30:06

don’t know what type of garbage they did

30:07

if you did it yourself

30:09

did you follow our training or who’s

30:11

training did you follow I mean there’s

30:13

so many things that are possible here

30:15

that I I could go on and on and on and

30:18

and

30:19

never get to an answer yeah and one

30:22

question I would have was and and I’m

30:25

not I’m not doubting that is it truly is

30:27

suspended but I’m just throwing this out

30:29

there for everybody’s benefit there’s

30:31

been times where I’ve had like blogger

30:33

accounts for examples specifically from

30:35

syndication networks where like a blog

30:37

blogger account says it’s been suspended

30:39

for violations of Terms of Service or

30:41

whatever and all it was was it was

30:45

showing the blogger blog is being

30:48

suspended but all it was was the gmail

30:51

account associated with that blogger

30:53

blog had to be verified and through

30:56

Vaughn 3 through phone verification and

30:58

after Rivera fiying the account which

31:00

sometimes is difficult the the blogger

31:03

blog all of a sudden the suspension is

31:05

lifted and it’s back live again on the

31:06

web as soon as you verify the account so

31:08

all I’m saying the reason why I bring

31:10

that up is because is it indeed a

31:12

suspension which I’m you know pretty

31:14

sure that it you’ve already confirmed

31:16

that or is it just that you have to

31:17

Rivera fie the account you might want to

31:20

look into that first if you haven’t

31:21

already is my point okay but yeah I

31:25

don’t know because I haven’t had I

31:26

haven’t run into that problem like I

31:28

haven’t had too many Google account

31:30

suspended I have from spamming like

31:34

Google Plus with automated like you know

31:37

in an automated way or like with social

31:41

sharing like there’s some of those apps

31:44

where you can share other people’s

31:46

content they share content for you I’ve

31:47

done that in the past and I’ve had some

31:49

just you know stuff that absolutely

31:50

violates Terms of Service posted like

31:53

you know Pharma stuff viagra pill stuff

31:55

you know things like that that have had

31:57

my accounts suspended but as far as like

31:59

just creating a G site and doing like

32:02

drive stack stuff embedding files even

32:04

spamming it to death I’ve never had any

32:06

issues with that not even one not one

32:08

site has ever been suspended for that so

32:10

I can’t really speak as to what the

32:11

problem is if I’ve never seen it

32:13

personally on Ford only sorry the only

32:16

thing I’ve ever seen go wrong and get us

32:18

a suspension is when we ran the script

32:21

and it was pulling in too many files

32:24

which is just too many Google resources

32:26

that you’re using up for free and then

32:29

that will get your your G site

32:32

terminated it’ll get the D sight

32:34

suspended and you won’t it’s really hard

32:37

to recover it odd but that the drive

32:40

stack was still intact so it’s just a

32:43

matter of slowing down that the the

32:46

script and the way that it runs and then

32:49

we just redoing a G site and just doing

32:52

it all over again but only not the gmail

32:54

account that this is what’s surprising

32:55

that yeah I’m getting suspended not not

32:58

from a drive stack I don’t know yeah

33:02

they have it may have triggered a Rivera

33:04

fication like you said that’s what I

33:07

would think it would be is it more and

33:08

more I mean because honestly that’s

33:10

typically the only thing that happens is

33:11

that an account gets locked for Rivera

33:14

fication in all of the like you know sub

33:17

accounts or tools the apps that Google

33:19

allows you to have with an account they

33:21

all get basically temporarily suspended

33:23

until you can Rivera fie and sometimes

33:26

it’s impossible Rivera fie I’ve lost

33:27

stuff because of it but other times I’ve

33:29

been able to Rivera fie and everything

33:31

comes back so that’s what I’m assuming

33:33

it may be without more detail

33:35

all right Nigel’s up Nigel just recently

33:38

joined the mastermind after coming here

33:40

for months and asking many questions and

33:41

taking action

33:42

he got himself to a position where you

33:44

joined a mastermind it’s freaking

33:46

fabulous oh not till you and Mohammed

33:48

back-to-back look at that that’s awesome

33:49

because both of you have taken very

33:51

similar paths in that you’ve come here

33:54

and asked a bunch of questions every

33:55

single week and you’ve applied taken

33:58

action on what you’ve learned and it’s

34:00

propelled you to the point that you

34:01

could come join the mastermind which

34:03

will help you to grow your businesses

34:05

even faster so both of you I’m proud of

34:07

both of you seriously I’ve said that to

34:09

you Mohammed but not so much to you

34:10

Nigel and we certainly appreciate you

34:13

joining the mastermind we will be there

34:14

to help you in any way we can okay

34:17

newly minted mmm status and feels great

34:19

thank you for the warm welcome truly

34:21

been awesome so far and looking forward

34:22

to posting results soon we’re looking

34:24

forward to you posting them that video

34:26

email nice I got my money’s worth for

34:28

this month already so you must have

34:30

picked video lead gen system as the

34:32

bonus or whatever that’s awesome

34:35

and just keep in mind guys that as part

34:37

of the menthe the prospecting module

34:39

we’re gonna flesh that out a hell of a

34:41

lot more and we’re going to end up

34:42

updating that product and in launching

34:45

that with a proper lawn

34:46

so I think or nine you might want to get

34:49

this ready but I think we still have the

34:51

pre-sale for video lead gen system

34:54

available if it’s still available people

34:56

can still get in now when we go to

34:58

launch it once it’s relaunched with all

35:00

the new training that’s going to be

35:01

added it’s gonna be at least 500 bucks

35:03

so yeah I’ve been actually start for a

35:07

and let me confirm that with you Bradley

35:10

I think it’s video G s dot Symantec

35:12

master e.com I think but anyways yeah I

35:15

want to make sure that did it’s still

35:17

open in the back ok I make sense anyways

35:19

that way and I just add notice after a

35:22

second we’re giving you like tons of

35:28

notice that we’re going to raise the

35:31

price we always give you tons of notice

35:33

that we’re going to raise the price

35:35

please don’t come back in a month two

35:38

months or three months or however long

35:40

and say you raise the price now I can’t

35:44

buy it at them at the launch price the

35:46

launch price is what it is the

35:48

pre-launch price is what it is and then

35:52

it goes up to the price where we

35:54

established why do we do that because we

35:56

want you people who follow us people who

36:00

are members we want you to have first

36:02

crack at it at a price where it’s

36:04

comfortable but it’s worth so much more

36:08

than what we charge that we just can’t

36:11

give it away for free

36:12

sorry it takes too much time too much

36:14

effort it takes too much work to put all

36:17

this stuff together and we can’t give it

36:19

away

36:19

it’s worth what it’s worth it’s going up

36:22

to where it’s going you’re warned that

36:25

it’s happening I mean emails are sent

36:27

out we do it on on hump day hangouts we

36:29

do it everywhere we give people ample

36:31

notice please don’t come back and

36:33

complain that the price has been raised

36:35

when you already know that the price is

36:37

going to be raised yep I just posted on

36:42

the UH on the event page so you better

36:45

like you better yeah you said you said

36:47

that’s it

36:48

you know while it lasts because I don’t

36:51

know somebody could find out and we

36:52

might close it yeah that’s true like I

36:55

said we’re gonna be launching that in

36:58

um April May June June I believe yeah I

37:02

believe we talked about that this week

37:04

guys didn’t we I think we’re gonna

37:05

relaunch that in June so all right

37:08

anyways where can I back to Nigel’s

37:10

question where can I find a document on

37:12

basic meditate metadata and tag

37:13

configuration without going too far down

37:15

the rabbit hole basically I want to

37:16

clear an easy way to provide I want a

37:18

clear and easy way to provide some value

37:21

to prospects that I audit I had a

37:23

prospects report come back with metadata

37:25

and tag issues and I would have loved to

37:27

offer some generic DIY info for free

37:29

like put this kind of information in

37:31

here without going all Jeffrey Smith SEO

37:33

bootcamp on them any direction you can

37:36

provide a solid guide template would be

37:38

invaluable all right so my only concern

37:41

with that Nigel is remember who your

37:45

audience is right so when you’re talking

37:47

to a prospect in a video audit and you

37:49

are explaining to them something that

37:51

they could do that could have a positive

37:54

impact on their digital presence you

37:56

want something that’s incredibly easy

37:58

for them to do that doesn’t require a

38:01

ton of explanation and so I know that’s

38:03

basically what you’re asking how could I

38:05

have provided some information about

38:06

metadata and tags that wouldn’t confuse

38:09

them that’s kind of difficult to do

38:11

especially in a video audit now you know

38:16

you could try it with like if I were to

38:18

try to create an example for that I’m

38:21

sure I could figure out a way to dumb it

38:22

down quite a bit but I might do

38:24

something like talk about how tags are

38:27

supposed to be you know kind of

38:29

descriptive terms about the topic of the

38:31

post and right and then there’s like a

38:33

hierarchy and stuff but remember you

38:35

don’t want to overwhelm them with

38:36

technical stuff because their eyes will

38:38

glaze over and though it’s like it’s

38:41

like you’re speaking a foreign language

38:42

to them right and so again you don’t

38:44

want to get too technical a lot of the

38:46

times that the kind of advice or

38:49

suggestion that I will give in an audit

38:51

will be something very simple like you

38:54

know like hey you don’t have your name

38:57

address and phone number listed on your

38:58

website that’s something that is

38:59

incredibly empowering for helping you to

39:02

rank in Maps so I would recommend that

39:04

you put a widget in your site or have

39:05

your webmaster put a widget in the

39:07

footer or in the sidebar that lists your

39:09

name address and phone number you know

39:10

stuff like that something that

39:11

very simple that doesn’t take a lot of

39:13

explanation but they could easily do

39:15

that’s going to literally help give them

39:18

an improvement right like it’s going to

39:20

improve their presence slightly even if

39:22

not much you could give them a tip on a

39:24

you know optimizing Yelp or some all I’m

39:27

saying is like you could give them a tip

39:28

on optimizing their GMB listing say hey

39:31

I’m looking at your Google my business

39:33

listing and it looks like you only have

39:35

you know your your logo and nothing else

39:38

you might want to add some optimized

39:39

images and here’s a trick name the file

39:42

names of the images after products and

39:44

services that you provide include local

39:46

modifiers your city name you know the

39:48

areas that you service things like that

39:50

very very easy stuff that they can do as

39:52

far as tags and metadata that’s a bit

39:54

too technical in my opinion to try to

39:56

explain that to a layman or civilian so

39:59

to speak you guys have any other

40:00

suggestions on that nice I totally agree

40:03

with you if you start talking about

40:05

title tags and meta data you’re going to

40:08

have to show SERPs to show the purpose

40:11

that they serve and then that might get

40:14

the tonkin in into well am I gonna get

40:17

those kinds of results am I gonna get

40:18

those rankings am I gonna rank for these

40:20

keywords and what keywords am I gonna

40:22

and you don’t want the conversation

40:23

going that way then the conversation is

40:26

going all wrong because you want the

40:28

conversation to be all about the leads

40:30

or the results that you’re going to get

40:33

for the person I mean you could do it in

40:35

the video of the person is technical

40:37

enough but that’s not a conversation

40:39

that you want to have with someone that

40:41

you’re just taking on as as a client I

40:44

mean if you want to do that let’s say

40:46

later on as an add-on or whatever we’re

40:50

going to improve your ad copy for

40:53

example you could say that you could

40:55

compare it to classifieds where you want

40:57

to stand out from the bunch and and how

41:00

you can make it stand out you never want

41:03

to put the client in the position where

41:05

they have to kind of try to figure out

41:07

how they’re going to do it because then

41:09

it’s all over you know their eyes will

41:12

would like probably said that they’ll

41:14

roll into the back of their hand and

41:16

they’ll start singing to show tunes and

41:18

you can forget it

41:20

that’s it number two he says I saw

41:23

subspace as levels of citations site

41:25

Foundation hometown a multimedia in

41:27

terms of marketing to clients is that

41:28

like month one two three strategy and

41:31

does dripping citation building actually

41:32

matter or just better to spread things

41:33

out well what I do is like you know part

41:36

of my monthly SEO services include

41:38

citation building but that doesn’t mean

41:39

that I’m building citations every month

41:41

I I mean most of the time I do or a lot

41:45

of the times for my clients now because

41:48

it’s just so much easier is uh I’m not

41:50

gonna lie for most of my clients I’d

41:53

used Logan X services the monthly

41:55

citation building I don’t even like and

41:57

that’s only because that service is

41:59

great it’s a hundred percent managed I

42:00

don’t have to do anything I don’t all I

42:01

have to do is input data once and they

42:03

building citations every month and they

42:04

do a a mix of structured citations and

42:08

unstructured citations what’s the

42:10

difference a structured citation is a

42:12

classical business directory listing

42:14

name address phone number sometimes a

42:16

link back to the site but it’s a

42:18

business directory listing an

42:20

unstructured citation is a mention of n

42:22

AP right name address phone number but

42:25

on non-traditional business sites like

42:27

non-traditional Directory Sites in other

42:29

words social medias blogs press releases

42:32

all of those video sites documents

42:34

sharing sites audio sites image sharing

42:37

sites all of those types of sites become

42:40

not or what they call unstructured

42:42

citations and so the Logan X monthly

42:44

citation service is 150 bucks semantic

42:47

mastery comm slash Logan X will take you

42:50

over there it’s a good service I like it

42:53

because it’s a hundred percent

42:53

outsourced so but for some of my clients

42:56

that are like grandfathered into a much

42:59

lower monthly price I’m not gonna COFF

43:02

up 150 dollars to paste Logan X to do it

43:05

so what I’ll do is you know obviously

43:08

I’ll do like a package from search space

43:11

I’ll do like the the foundations which

43:14

are the like basically like all the big

43:16

directories and then I’ll get the local

43:18

citations on top of that then I’ll do

43:20

the multimedia or the social type

43:23

citations like another month and it

43:26

doesn’t have to be month one month two

43:28

month three if it’s a newer site that

43:29

you’re trying to get them results then

43:31

that might be a good strategy if it’s a

43:34

site that’s already doing well like as

43:36

far as ranking in maps then I don’t I

43:38

don’t always do

43:39

like I might build a batch of citations

43:41

and in wait three months before I build

43:43

another batch of citations because

43:45

here’s the thing guys also like I don’t

43:46

know what reporting your software or app

43:48

you’re using for that but I use bright

43:51

local bright local is a fabulous service

43:53

again semantic mastery comm slash bright

43:55

local I think we’ll take you over there

43:56

I’ve been using it since 2012 when I

43:58

opened my agency and I use that’s what I

44:01

use for all my reporting and what I like

44:03

about bright logo is it will do citation

44:05

tracking so it’ll show you how many

44:07

citations and it will keep a history of

44:09

all that so you can see the graph over

44:11

time going up as far as the number of

44:13

citations accrued and so what I found is

44:16

doing a batch of citations let’s say I

44:17

order 50 new citations to be built it

44:20

doesn’t matter what type of citation

44:21

structured unstructured Foundation

44:24

social it doesn’t really matter

44:25

hyperlocal

44:26

any of those doesn’t matter because what

44:28

happens is I’ll get the report back and

44:31

I’ll submit all those URLs for indexing

44:34

which apparently most indexers aren’t

44:35

working now anyways and it takes three

44:37

months for all of them to end up then

44:39

not all of them and get out of 50 I

44:41

might only have 35 of them that end up

44:43

getting indexed over the course of three

44:45

months so my point is you don’t have to

44:47

build every single month because you can

44:48

build today and three months from now

44:50

Google would just start finding some of

44:53

those citations that make sense one of

44:55

the things I highly recommend is that

44:57

you do local data aggregator submissions

45:00

you know like the big data aggregator

45:03

submissions which is factual axiom info

45:06

USA or Express update I think it’s

45:08

called which is part of info USA and in

45:11

NuStar local ease and there’s a couple

45:13

services that will do that one of the

45:15

things I like about bright local is

45:16

bright local has that for $55 and it you

45:20

have to up you have to redo it every

45:22

year but it’s fifty five bucks and

45:24

they’ll submit to all four data

45:25

aggregators and what’s great about that

45:28

is within three to six months

45:29

like you’ll start seeing a bunch of new

45:31

citations pop up just because your data

45:33

is listed in the aggregators right and

45:36

so again I like to use bright local for

45:38

that because it’s fifty five bucks and

45:39

they submit all to all for submission

45:41

data aggregators for me okay so again my

45:46

citation voting method really just

45:47

varies for all new clients that I’ve

45:50

signed up with in the last probably year

45:52

and a half maybe two

45:52

years now because my pricing is higher

45:55

than it was for some of my grandfather

45:57

clients they all just get put on the

45:58

Logan X service because I again it’s

46:01

something that it’s out of sight out of

46:02

mind I don’t have to worry about it

46:03

anymore it’s done I know every single

46:05

month are getting a mix of structured

46:06

and unstructured citations and then

46:08

backlinks are being built to those

46:09

citations so it’s it’s just done for me

46:12

it’s something I don’t have to manage

46:13

anymore so that make sense okay all

46:17

right bahamut’s up he says hey guys

46:19

what’s up Muhammad he’s when I first

46:20

started video emails I bungled a lot of

46:22

leads by not calling them and getting a

46:23

conversation going how would I get back

46:25

in touch with the ones that at least

46:26

watched my video I was gonna call them

46:28

given that my emails were months ago

46:30

they may be lost do I send them the same

46:32

email again no here’s what I would do

46:33

Mohammed and I’ve done this before

46:35

create a generic video that is talking

46:38

to all of them so create so that that

46:41

way you’re still getting that

46:42

personalized effect but you don’t have

46:44

to record you don’t have to send them

46:46

the same video that they’ve already seen

46:47

and you don’t have to send a

46:49

personalized video for each and every

46:51

person that you’re recontacting right so

46:55

just record a video with you looking

46:57

into the camera or whatever or if you’re

46:59

doing a screencast plus you know

47:01

picture-in-picture or whatever any

47:03

however you want to do it just record a

47:05

short video hey I’ve sent you an email a

47:07

video email a few months ago right so

47:10

don’t say their names they’ll say their

47:11

business you’re on the same in a

47:13

specific vertical so hey I sent you a

47:15

video about your real estate business or

47:17

whatever a couple months ago and I’m

47:19

just reaching back out to try to start

47:21

this conversation and go start a

47:22

dialogue with you again see if you’d be

47:24

interested in having a conversation

47:25

about what I sent you if you’re curious

47:27

about if you didn’t see the video before

47:29

you’d like to see it again just hit

47:30

reply to this and I’ll send you the link

47:32

again that makes sense so that way

47:34

you’ve got one generic video that now

47:35

you can literally mass email out to

47:38

everybody that engaged with your first

47:40

video and in those people that re-engage

47:43

with your new email they might hit reply

47:46

back and ask you to send them oh yeah I

47:48

forgot about that can you send it to me

47:49

again anyways it just gets the

47:51

conversation started so that’s what I

47:52

would do because we save you a ton of

47:54

time just do one generic video and then

47:57

blast it out to everybody that um you

48:00

that engaged you the first time but you

48:02

didn’t follow up with correctly and just

48:04

try to get some engagement out

48:06

that like you know sent recontacting

48:08

them again okay okay quit this house he

48:13

says hey guys thanks for only and for

48:15

all you do to help us you’re welcome

48:16

everyone talks about building a list

48:18

what email marketing program do you

48:19

recommend well I’m using drip comm which

48:22

is a autoresponder from leadpages I’ve

48:26

never been a fan of leadpages but

48:28

they’re their autoresponders freaking

48:30

fabulous drip is great at least it is

48:33

for me I’m building out my entire

48:35

prospecting funnel and all the

48:36

automations will about 80% of the

48:38

automations are handled inside of drip

48:40

right now and it’s it in boxes into the

48:43

primary tab in Gmail which is insane

48:46

because most of the other autoresponders

48:48

go to the promotions tab in Gmail so I

48:51

that’s that that was the primary reason

48:54

I started using drip was just because it

48:56

goes to the primary inbox on Gmail but

48:59

since then I’ve learned I’ve started to

49:01

learn how to use drip because I’ve never

49:03

been an email marketing guy but I’m

49:05

using it now and all the automation that

49:07

they’re called workflows inside of drip

49:09

and it’s it’s fabulous the amount of

49:11

stuff that you can automate is just

49:13

insane so that’s what we’re working on

49:16

is an automated prospecting funnel and

49:19

we’re going to be building out an

49:20

automated onboarding and fulfillment

49:22

funnel too so yeah if I can add to that

49:27

we used I could campaign for semantic

49:30

mastery I you see I could complain a lot

49:31

but it was like a wash between the rival

49:35

between trip and active campaign because

49:37

the main point is that you can automate

49:38

a lot of stuff yeah that’s the main

49:40

point and they’re like there are way

49:42

more powerful than just uh that any

49:45

other kind of thundering fact like you

49:47

get all of that functionality only by

49:50

going through Infusionsoft which is like

49:52

five hundred bucks a month or something

49:53

like that so yeah we use either drip or

49:57

active campaign those up go to just

50:01

totally agree and I’m super impressed

50:03

with it in fact I was talking on the

50:05

mastermind webinar last week about the

50:07

prospecting funnel I’ve actually like

50:10

chick and it scratched it and started

50:12

over three times from scratch now

50:14

because I it’s just so complicated like

50:17

it’s just a really complex build but

50:19

part of the

50:20

reason it was over complicated the first

50:22

couple times because I was trying to

50:23

patch together a whole bunch of

50:24

different apps and services to handle

50:26

all the automations because I didn’t

50:28

realize again I’m not an email marketing

50:30

guy it’s not something I’ve typically

50:32

done in my career so I was unaware of

50:34

how much could actually be done within

50:36

the drip platform and so after you know

50:39

wasting literally weeks and dozens and

50:42

dozens of hours on building out this

50:45

funnel and it and it not working or even

50:47

being too complex for even me to be able

50:49

to maintain it that’s when I I said okay

50:52

look I’m just gonna spend a couple days

50:54

researching drip and trying to figure

50:56

out how to use this and and I made more

50:58

progress in about three days

51:00

that way than I had in three weeks prior

51:03

to just by starting to put everything

51:05

that I could and in the drip and um and

51:08

so again I’m super impressed with it I’m

51:10

really happy with it and I’m still

51:11

learning so inside the mastermind we’re

51:14

covering all that stuff to guys so I

51:16

don’t know if you you’re not in there

51:17

yet come join us because all that’s

51:19

going to be like I’m literally going to

51:20

be giving all our master my members the

51:22

blueprint and step-by-step process

51:24

instructions for how to build their own

51:25

prospecting automation funnel it’s it’s

51:29

it’s um I’ve even impressed myself with

51:31

it so I just so you know it’s like that

51:35

alright next he says when you buy your

51:37

YouTube channels how much do you build

51:39

them out cover pic link G+ short

51:42

description or both on both G+ profile

51:45

and YouTube now well it depends on what

51:48

I’m using them for if it’s like we buy a

51:50

ton of YouTube accounts just straight up

51:52

for YouTube spam and I saw I honestly

51:54

don’t build those out at all if it’s for

51:56

a money Channel then yes absolutely

51:58

because it’s about branding right so if

52:01

you’re building a money channel then

52:03

yeah you absolutely want to complete the

52:04

G+ profile you want to fill out the

52:07

YouTube channel the About section add

52:09

the links the interlinking all that kind

52:11

of stuff so it depends on what your

52:12

intent is with this with that YouTube

52:16

channel if it’s for spam purposes no

52:18

don’t do anything else just buy the

52:20

account that’s it

52:21

like make sure it’s phone verified and

52:22

that’s it but if you’re doing it for a

52:24

money project an affiliate project a

52:26

client project to lead gen for any one

52:28

of those then absolutely you know try to

52:31

complete as many of the google prop

52:33

as possible and interlink all of them

52:35

okay that includes blogger two guys

52:38

right Steve if it’s up he says hi I

52:42

heard him passing reference last week to

52:44

linking with rel equals alternate for

52:46

SEO purposes can you recommend on this

52:49

does it work what are the best practices

52:50

and are there any dangers is this

52:52

equivalent the same as markup Thanks be

52:54

honest I’ve never used it so I’m gonna

52:57

defer to Marco what can you tell us

52:59

about it Marco the only time that I’ve

53:03

used that the rarely calls our alternate

53:07

tag is when defining language I’ve never

53:11

used it for SEO I’ve always used for l

53:15

equals canonical I mean it’s something

53:17

that I dumped that I would have to try

53:19

but I’ve never used it that way and I

53:22

don’t think that Google even recommends

53:24

for you to use and to use rel that way

53:31

alternate I think it would have to be

53:34

canonical I haven’t read anything on it

53:37

I know that Mars had something on it I

53:41

know that the Google Blog last year

53:45

middle of last year had something on it

53:48

but we use canonical because that’s

53:51

where we see that the the greatest SEO

53:54

effect yeah so again I can’t speak on it

53:58

because I’m not I haven’t used it at all

53:59

we could probably do some research on it

54:02

yeah sorry you could use it for language

54:04

you could use it like for mobile that

54:09

type of thing rel equals alternate I’ve

54:12

never I mean I don’t see the way where

54:14

you use it for SEO and it would be real

54:20

easy to pick out if you started using

54:23

that for SEO yeah this is a good blog

54:26

guys the Stone Temple blog these guys

54:29

have some really good SEO stuff on here

54:32

too and this one was published in 2016

54:34

so about two years ago May 2016

54:37

by Eric Engine he knows what he’s

54:39

talking about so this might be something

54:41

you could research

54:42

I don’t know again I’m not haven’t even

54:44

read this I just clicked on it just now

54:46

my point is I know the Stone Temple guys

54:48

typically do a good job of explaining

54:50

stuff so you might be able to use this

54:51

here so just go all I did guys was

54:53

search we’re all equals alternate and

54:54

just start looking through look at the

54:56

dates though right you don’t want to

54:57

look at something from 2012 it’s

54:59

probably not relevant now I mean it may

55:01

be you could still look at it but just

55:03

judge it based on its freshness factor –

55:05

okay all right we’re gonna answer just

55:10

up to Jordan Fowler’s question guys and

55:12

we’re gonna wrap it up because we’re

55:13

almost out of time

55:14

I love how Armand says what up with you

55:17

yo bootybuttcheeks I don’t know what

55:20

that means but it’s funny so plus-one

55:23

you guys are the was wondering if

55:24

there was a way to use Google Sites for

55:26

an e-commerce site where the products

55:27

are set up to create a feed that I could

55:30

use on Google Shopping ads that’s a good

55:32

question

55:33

I don’t know because I don’t do any econ

55:35

stuff but that does sound like it would

55:37

be pretty powerful do you have any

55:39

experience with that mark oh yeah you’d

55:42

have to use a noun announcement pages to

55:44

create a feed out of out of G sites I

55:48

don’t know about the new ones I haven’t

55:51

tried the new ones out I’m not sure how

55:55

to get a feed out of that because they

55:56

don’t have announcement pages in the new

55:59

G sites as far as I know we can’t even

56:01

run the script on on the new G site so

56:04

we’re talking about the old one I’ve

56:06

seen it done I’ve seen some really

56:08

wicked stuff being done with with G

56:11

sites and e-commerce Rob and I were

56:13

talking about that a couple of weeks ago

56:16

but yeah you could totally set it up use

56:18

announcement pages and create the fee

56:21

yeah he says the company I work for is

56:26

in an industry where Google shopping ads

56:27

supposedly won’t allow our products on

56:29

but we say our competitors all the time

56:31

in there so I thought this may be a

56:32

workaround yeah unfortunately I don’t do

56:35

any ecommerce at all Armando I never

56:37

have and because of that I really can’t

56:39

provide any advice and I apologize for

56:41

that but again you could probably do

56:42

some searching on it and find some

56:45

information about it obviously if we

56:48

come across anything we’ll certainly

56:49

mention it and I love the fact that

56:51

again you want to hear me say it again

56:53

bootybuttcheeks that’s awesome man I

56:56

appreciate that made me giggle so all

56:59

right cool Greg

57:00

what’s up guys Jordan he says okay my

57:03

blog page general archive continues to

57:05

index despite my blocking it in an SEO

57:07

ultimate plus and putting meta name

57:09

equals robot’s content no index in that

57:12

page header I know this is bleeding my

57:14

otherwise otherwise fastidiously created

57:19

silos how bad is it’s hurting my SEO any

57:21

suggestions on getting it to not index

57:23

okay just put a nofollow tag in the

57:26

header that’s all you have to do that

57:28

because that’ll stop the bleeding even

57:29

if it’s indexed it doesn’t matter if you

57:31

have nofollow on it you’re basically

57:32

telling you go not to follow any of the

57:34

links like to pass any PageRank if

57:37

that’s still a thing I think it is

57:39

internally in Google but it doesn’t pass

57:41

any PageRank through any of the links on

57:43

that page if you add a nofollow

57:44

attribute to the header is that less and

57:46

that’s correct mark it right I didn’t

57:47

tell them wrong did I no you’re correct

57:50

and yes PageRank is alive and well

57:52

inside the algorithm right thought so

57:55

so Jordan yeah that’s the easy thing

57:57

whether it indexes or not you can’t I

57:59

mean you can’t you can ask Google to

58:01

honor their no Index but it’s up to them

58:02

I’ve seen stuff index that’s supposed to

58:05

be no indexed all the time but if you

58:08

put nofollow in that same tag that same

58:10

HTML tag then it would think it’s just

58:13

rel equals no follow it will but the and

58:16

I’m not sure you’d have to double check

58:17

but the entire page any links on that

58:19

page will be no followed like google it

58:21

just knows to not pass PageRank to them

58:24

Google will still crawl the links but it

58:26

just won’t pass PageRank so it won’t

58:27

bleed your silos or your theme okay okay

58:33

cool looks like we got to most of the

58:34

questions guys we appreciate everybody

58:36

being here we don’t have any mastermind

58:38

this week because I’m hard at work

58:40

trying to finish the prospecting funnel

58:41

but it’s kind of beginning next week

58:44

sounds good thanks guys hey guys bye bye

58:49

everyone

English (auto-generated)

 

 

The article More SEO Tips and Strategies on Hump Day Hangout is available on: Moon and Owl Blog

Who Needs Copywriting Anyways? Should I Hire a Copywriter?

When you hear the term copywriting, you probably think back to the 1950’s or 1960’s and long-form advertisements in a magazine or a letter you get in a stamped envelope.

who needs copywriting

 

But, in reality, you use copywriting all the time. It’s merely using words on a page or text on a website to sell or convince others.

We recently came across this article called Seven surprising places you’re using copywriting (and you probably don’t realise it) (Notice the “s” in realize? Yes, British.)

You’re not alone in thinking that, but the fact is, copywriting is more than just sales messages. As a business owner, most of the content you produce could be called copywriting at least in some sense.

After all, if you’re creating content with the ultimate goal of selling something that is, by definition, copywriting. Copywriting is the skill — and field of work — where people write sales promotions and other marketing materials for products, services, fundraising campaigns. It’s the craft of writing persuasive messages that prompt people to take action (buy something, inquire about a service, download a free eBook, donate to a cause).

Facebook

While you might like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.

LinkedIn

What makes you stand out from other businesses in your niche? Your LinkedIn profile is where you share what makes you and your business the best option to solve your ideal client’s problems. Think of your LinkedIn profile and Company Page like a resume, and make sure you outline the benefits that address your clients’ pain points.

About Page

It’s important to know that the About page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.

Blog Posts

All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s how you write that leads your reader to take that next action.

Twitter

Even though Twitter has increased the length of tweets to 280 characters, it is still precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still motivating readers to take action.

Email

Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain copywriting.

Should You Hire A Copywriter

Since you ARE doing copywriting whether you realized it or not, the next question you have to ask is if it is worth it to hire a copywriter? This article, by Express Writers, gives some insight on why you might consider hiring one.

1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing)

One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time. This means you can spend your time drinking your favorite cup of coffee or tea in the morning, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark that you want every single time.

2. A Professional Copywriter Can Perfectly Capture Your Services

When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, there are many industry-specific copywriters out there that have special training in different industries, making them perfect to write for you. When the copywriter writes about your services or industry, you will see just how well he or she can capture things, making it exciting and engaging for your audience.

3. Never Worry if The Dress is Blue or Gold

A few months ago, the Internet was taken over by the viral phenomenon known as “The Dress.” No one could agree if the dress was black and blue or white and gold, and many articles sprang up about it. Several businesses also used this viral sensation as a way to market to audiences and create a fun atmosphere. However, during this time, I am quite sure there were a few businesses that were a little too worried to join in because they weren’t entirely sure how to handle trends. The great thing about hiring an expert copywriter is that you will never have to worry about that again. You can give a copywriter the freedom to utilize the current trends to create excellent, fun content for your blogs and social media channels. This will help you boost your chances for viral content amongst your existing evergreen content.

4. Grammar Issues, Bygone

Not everyone is skilled with grammar, spelling, and punctuation, and that is usually perfectly fine. However, when you are writing web content, you want to make sure every aspect of your copy is perfect for the big Google machine. You will know if you are a strong writer or not, and it is a good idea to make sure you hire a copywriter if you are not strong. Copywriters all have various degrees in fields that require great grammar, perfect spelling, and understanding punctuation, which means they will be able to craft expert material for you, Google, and your readers. In addition, many copywriters will also have copyeditors who can then look through the content to catch any little mistakes that do make it through. Grammar is vital when it comes to having great SEO, and you can make sure you always have excellent grammar simply by hiring a copywriter.

5. A Copywriter Knows How to Write Persuasive Content

When it comes to web copy, you want to make sure that it is persuasive, right? Of course! However, not everyone has the talent to create persuasive content that helps makes sales without coming across like a 1970s used car salesperson.

Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech because we know this can make or break a sale for you. When you write your own content, it might come across as far too sales-like for your readers or it may not be persuasive enough. Beat the doubt on whether or not your content is persuasive by hiring a writer that can create expert copy that will turn readers into customers quickly and easily.

6. Sometimes There is Such a Thing as Being “Too Close” to a Topic

You might think that being very close to your industry is helpful when it comes time to create copy, but this can actually become detrimental.

First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to those who aren’t.

Second, when you are writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content.

When you hire a copywriter, you are able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing.

7. Copywriters Know the Importance of Variation in Content

Writing content means that you need to know the importance of variation, especially when it comes to content length. While longer content is still the most popular with SEO, you should also have different lengths such as a short piece or medium length to give clients the ability to choose the content they consume. Someone on a commute might be more likely to read a short content piece and read a longer one over lunch or after work. You need to let your readers choose. A copywriter can make sure that each and every piece of content is written in different lengths to provide that ability.

8. A Copywriter Will Know How to Help Craft Different Content Formats

Creating copy doesn’t just mean writing blog posts and web content, but also creating ideas for multiple formats. You can find copywriters that have training in helping create infographics, videos, and images that help drive engagement on your social channels and blog. In fact, a copywriter can easily write a blog piece that can then be broken down into different formats, repurposing your content and getting it out to a wider audience. This is a great way to cover all of your bases, and provide people with the ability to choose how they wish to consume their content. You can find copywriters that have training in all areas of content formats, or ones that specialize in different ones to make a greater impact. Whichever way you go, a copywriter will be able to help you create a content format for all of your readers.

9. Copywriters Keep Up-to-date With Every Single Google Change

Google is a great place when it comes to people finding your business and boosting your revenue. However, it can be a difficult place due to every single change the search engine giant makes. There seems to be a new update every month or so, and lately there have been some mega changes that everyone needed to be prepared for. Whether it is the large mobile-friendly update or something a little smaller, a copywriter will know all of these changes. This will help you get the best, most up-to-date content and SEO to better your copy and website.

10. When it Comes to Hitting the Target, Copywriters are Regular Katniss Everdeens

Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit the target audience each and every time, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content. Hiring a copywriter to write copy for you is like hiring Katniss Everdeen to hunt for food or to support your side of the rebellion.

11. You Will Get Fresh, New Content All the Time, Avoiding Duplicates

Fresh, new content is a vital part of the Internet world, and you need to make sure you always have it. It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it either. As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation and making your site a high quality, Google-approved page.

12. A Copywriter Can Make Anything Sound Exciting

I’ve had a few clients come to me and ask about how a copywriter can make their boring subject or niche market sound exciting and enticing. They don’t believe it is possible, but it never hurts to try. When you hire a copywriter, however, it becomes more than possible to create engaging, exciting content for a yawn-worthy topic. The good news is that not only can a copywriter make your product or service interesting, but also all businesses do have exciting aspects that can be found. You can trust a copywriter to locate and use the exciting elements of your industry while also coming up with great, new ideas for incredible, impactful content.

13. Copywriters Can Help You Generate Organic Traffic and Bring in Sales

Organic traffic is something we would all prefer to have instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, if you generate more organic traffic, you will find that you are likely to have more legitimate customers. In fact, organic traffic can lead to quick sales, as well as helping you keep the clients you bring in.

Copywriters can help create content that drives organic traffic such as creating content for social media, and then creating content on your site that keeps visitors once they reach your landing pages. When you get organic traffic, your revenue is likely to bump up significantly, and you will really enjoy getting to meet all of your new, wonderful clients. Remember, build the relationship with them once they get there to keep them coming back!

14. Use a Copywriter to Get Social

Being social is yet another vital aspect to any online presence, and in our blog linked in the above paragraph, you can see just how important it is to your SEO.

A copywriter can help you create a perfect social media presence by creating engaging, epic social media content that drives clicks and interaction with clients. If you hire a social media copywriter, you will begin to notice that you have more interaction with your clients, which will help when it comes to word of mouth marketing.

Leave it to the Wizards of Words

As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy.

Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic and clients.

The article Who Needs Copywriting Anyways? Should I Hire a Copywriter? is available on: Moon and Owl

Best Hashtag Tracker for Social Media

What is the Best Hashtag Tracker for Social Media?

When you have a key event, product launch or other content that can trend as a hashtag on social media, you want to track it and interact with those who use the hashtag or keyword on your behalf.
For this type of tracking, we love the Keyhole.co (Yes. that’s dot co not dot com).

Keyhole allows you to track hashtags, @account, keywords, @mentions, and use of a URL. It lets you better measure your social media marketing in regards to hashtag tracking.

 

keyhole social media software

In this case, we are tracking an event hashtag for a church that is a great client. They are doing an event called Serve Day, where over 2,000 volunteers go out to tackle every code violation in the city and more!

Entering the hashtag to track is as easy as typing it into the white box. You can have hashtags tracked on both Instagram and Twitter. For many of the other trackable functions, Facebook and YouTube can be included, just not for hashtags.

We carefully publicized the #mcserveday hashtag during the pre-launch rally and on social media.

Once you load hashtag (or other item), you can then go into the Keyhole platform and see a great swathe of data.

 

Keyhole Real Time social media tracking

This dashboard shows you the real-time number of posts using the hashtag, the number of users posting, the number of people reached, and the number of impressions (how many times the hashtag has been seen in total.)

You can also see the top posts, allowing you to interact with the posting, most influential posters, and most recent. This gives you an all-in-one-spot way to like, comment on and interact with every single post in which users share the hashtag.

Additional views are also available.

Keyhole Real Time social media tracking

 

If you want to prioritize your interaction with those posters who are most influential, using the Influential view gives you a quick feed of those impacting the largest number of people with their post(s) using the hashtag.

best hashtag tracker on social media

And a full media view is also a feature. hashtag tracker for social media

We like Keyhole because it is one of those this-software-does-one-thing-extremely-well platforms. Instead of trying to do a ton of different social media marketing elements it simply screams, “You want to track stuff on social? You’ve come to the right place.”

Use this software to start leveraging and interacting with important hashtags, keywords, sister accounts and more.

The following article Best Hashtag Tracker for Social Media is republished from: http://moonandowl.com

What Makes a Great Copywriter?

Here is a great article on what you should look for when seeking Fort Worth Copywriting services.

9 Things to Look for In a Copywriter

In summary, the author lists these 9 criteria of a great copywriter that can nail your business’ writing needs.

1) A Top-Notch Researcher and Interviewer

In an ideal world, a copywriter would also be a subject matter expert, able to rely solely on his immense knowledge to write compelling copy. More often than not, though, copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get up to speed — quickly.

Effective research is not limited to a few Google searches or pouring through collateral that a client may have provided. Although an important and necessary step to a job well done, truly effective copywriters know that interviewing the appropriate stakeholders is just as imperative for two reasons.

2) Knowledgeable About the Intended Audience

David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

3) Thirsty to Learn, but Knows When He or She Is Quenched

Sometimes copywriters become so wrapped up in learning the minutiae of whatever it is they’re researching that they’ll delay writing, believing that there must be some component they overlooked that will strengthen their copy. In other words, they’re unable to see the forest through the trees.

4) Informed

Good copywriters, on the other hand, understand the modern world. They’re knowledgeable about how consumers skim and read, understand the importance of an attention-grabbing headline, can articulate the sales and marketing objectives, and know a thing or two about SEO and keyword optimization.

5) Thick-Skinned

Good copywriters believe in their convictions but understand that they may not always be right.

6) Self-Assured

A good copywriter doesn’t need to immediately acquiesce. The effective copywriter knows the best course of action is to open to a dialogue where everyone can bring their thoughts to the table.

7) An Anti-Perfectionist

Good copywriters realize that the pursuit of perfection — while noble — is futile. They know that they can go on tweaking forever, but understand that “good enough” is exactly that.

8) Willing to Seek Help

Copywriters should seek out mentors who can continually push them to achieve more in their career. Unlike editors that provide feedback on an individual piece of work, mentors provide “big picture” advice necessary to navigate the up-and-downs of a creative career.

9) Always Reading

An exceptional copywriter is always aware of the latest industry trends, often perusing publications like AdWeekAdvertising Age, Digiday, and the … Agency Post. They never rest on their laurels.

See the full description on each point in the original article at https://blog.hubspot.com/agency/traits-effective-copywriters.

We will be happy to sit down with you in a free consultation to show you how great copy can transform your business marketing conversion rates – getting people from reading to actual customers.

We definitely check all the author’s boxes!

What Makes a Great Copywriter? was first published to: Moon and Owl